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All HBS Web
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- Faculty Publications (3,269)
- October 2022 (Revised January 2024)
- Case
mPharma: Scaling Access to Affordable Primary Care in Africa
By: Regina E. Herzlinger and Ben Creo
mPharma hopes to scale up to create the largest pan-African healthcare company ever to provide much-needed primary care in retail pharmacies; a reliable, fairly priced supply of drugs; and micro-insurance for drugs. They must prioritize launching a telemedicine...
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Keywords:
Africa;
Pharmaceutical Companies;
Pharmacy Benefit Manager;
Health Care;
Health Care And Treatment;
Health Care Costs;
Health Care Delivery;
Health Care Entrepreneurship;
Telehealth;
Health Equity;
Corporate Strategy;
Social Entrepreneurship;
Equity;
Growth and Development Strategy;
Expansion;
Product Launch;
Customer Value and Value Chain;
Social Enterprise;
Multinational Firms and Management;
Pharmaceutical Industry;
Health Industry;
Africa
Herzlinger, Regina E., and Ben Creo. "mPharma: Scaling Access to Affordable Primary Care in Africa." Harvard Business School Case 323-033, October 2022. (Revised January 2024.)
- October 2022
- Case
Margaret Thatcher: Changing the World
By: Robert L. Simons and Shirley Sun
This case traces the rise of Margaret Thatcher, the daughter of a shopkeeper, from a small industrial town in England to the longest-serving leader in the Western world. The case describes how she became interested in politics at an early age, attended Oxford, and...
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Keywords:
Politics;
Leadership Style;
Personal Characteristics;
Business & Government Relations;
Values And Beliefs;
Work-life Balance;
Mission And Purpose;
Government Administration;
Power and Influence;
Great Britain;
Europe
Simons, Robert L., and Shirley Sun. "Margaret Thatcher: Changing the World." Harvard Business School Case 123-021, October 2022.
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to...
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Keywords:
Retail;
Retailing;
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Amazon;
Amazon.com;
Sales;
Digital Marketing;
Internet and the Web;
Business Model;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- October, 2022
- Article
The Economic Dynamics of Competing Power Generation Sources
By: Gunther Glenk and Stefan Reichelstein
Competing power generation sources have experienced considerable shifts in both their revenue potential and their costs in recent years. Here we introduce the concept of Levelized Profit Margins (LPM) to capture the changing unit economics of both intermittent and...
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Keywords:
Renewable Energy;
Intermittant;
Cost Accounting;
Profitability Analysis;
Learning-by-doing;
Cannibalization Effect;
Energy;
Environmental Management;
Investment;
Operations;
Technological Innovation;
Energy Industry;
Utilities Industry;
Industrial Products Industry;
Manufacturing Industry;
Europe;
North America;
South America;
Africa;
Asia
Glenk, Gunther, and Stefan Reichelstein. "The Economic Dynamics of Competing Power Generation Sources." Art. 112758. Renewable and Sustainable Energy Reviews 168 (October, 2022).
- October 2022
- Article
Underestimating Counterparts' Learning Goals Impairs Conflictual Conversations
By: Hanne K. Collins, Charles A. Dorison, Francesca Gino and Julia A. Minson
Given the many contexts in which people have difficulty engaging with views that disagree with their own— from political discussions to workplace conflicts—it is critical to understand how conflictual conversations can be improved. Whereas previous work has focused on...
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Keywords:
Interpersonal Communication;
Conflict and Resolution;
Values and Beliefs;
Learning;
Perception
Collins, Hanne K., Charles A. Dorison, Francesca Gino, and Julia A. Minson. "Underestimating Counterparts' Learning Goals Impairs Conflictual Conversations." Psychological Science 33, no. 10 (October 2022): 1732–1752.
- September 2022
- Background Note
On CUE: The Quest for Optimal Customer Unit Economics
By: Elie Ofek, Barak Libai and Eitan Muller
Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there...
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Keywords:
Unit Economics;
Business Startups;
Performance Evaluation;
Customer Value and Value Chain;
Customer Relationship Management;
Analysis
Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022.
- September 2022
- Case
Selling for a Song: Valuing Robert Farrell’s Music Catalog
By: E. Scott Mayfield and Chijioke Orjiakor
- September 2022
- Case
Deciding When to Engage on Societal Issues
By: Hubert Joly and Amram Migdal
This case provides brief descriptions of 18 examples of corporate leaders confronting questions of whether and how to engage with societal issues, including social, political, and environmental issues. Social issues include COVID-19; social and racial justice;...
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Keywords:
Political Issues;
Social Justice;
Racial Justice;
Environmental Issues;
Social Issues;
Corporate Social Responsibility and Impact;
Values and Beliefs
Joly, Hubert, and Amram Migdal. "Deciding When to Engage on Societal Issues." Harvard Business School Case 523-045, September 2022.
- September 2022
- Case
ROI vs. ROI: The Grupo Baobá Family Office
By: Lauren Cohen, Hao Gao, Jiawei Ye and Grace Headinger
Fernando Scodro, a third-generation member of his family, mulled over the next step in integrating an ESG strategy into his family office’s investment portfolio. While his family office, Grupo Baobá, had made excellent progress in incorporating his family’s values into...
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Keywords:
Impact Investing;
ESG;
Green Building;
Family;
Partnership;
Latin America;
Brazil;
Buildings and Facilities;
Green Buildings;
Family Business;
Family and Family Relationships;
Financial Management;
Partners and Partnerships;
Financial Services Industry;
Brazil;
Latin America
Cohen, Lauren, Hao Gao, Jiawei Ye, and Grace Headinger. "ROI vs. ROI: The Grupo Baobá Family Office." Harvard Business School Case 223-018, September 2022.
- September 2022
- Teaching Note
Yummy: Delivering Value to Venezuela
By: Ayelet Israeli, Jenyfeer Martinez Buitrago and Carla Larangeira
Teaching Note for HBS Case No. 522-034.
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- September 2022
- Article
Drivers of Philanthropic Foundations in Emerging Markets: Family, Values and Spirituality
By: Valeria Giacomin and Geoffrey Jones
This article discusses the ethics and drivers of philanthropic foundations in emerging markets. A foundation organizes assets to invest in philanthropic initiatives. Previous scholarship has largely focused on developed countries, especially the United States, and has...
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Keywords:
Philanthropy;
Foundations;
Spirituality;
Philanthropy and Charitable Giving;
Social Enterprise;
Emerging Markets;
Values and Beliefs;
Africa;
Asia;
Latin America;
Middle East
Giacomin, Valeria, and Geoffrey Jones. "Drivers of Philanthropic Foundations in Emerging Markets: Family, Values and Spirituality." Journal of Business Ethics 180, no. 1 (September 2022): 263–282. (https://doi.org/10.1007/s10551-021-04875-4.)
- September 2022
- Article
The Limits of Inconspicuous Incentives
By: Leslie K. John, Hayley Blunden, Katherine Milkman, Luca Foschini and Bradford Tuckfield
Managers and policymakers regularly rely on incentives to encourage valued behaviors. While incentives are often successful, there are also notable and surprising examples of their ineffectiveness. Why? We propose a contributing factor may be that they are not...
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John, Leslie K., Hayley Blunden, Katherine Milkman, Luca Foschini, and Bradford Tuckfield. "The Limits of Inconspicuous Incentives." Art. 104180. Organizational Behavior and Human Decision Processes 172 (September 2022).
- August 2022
- Case
Atlanta Ransomware Attack (A)
By: Amit Goldenberg and Julian Zlatev
This case describes the March 2018 Ransomware attack on the information technology (IT) systems of the city of Atlanta and the response by Mayor Keisha Lance Bottoms and her administration. The case includes a brief background on Bottoms and her young administration at...
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Keywords:
Crime and Corruption;
Decision Making;
Cost vs Benefits;
Decision Choices and Conditions;
Decisions;
Ethics;
Values and Beliefs;
Government and Politics;
Government Administration;
Information Technology;
Cybersecurity;
Information Management;
Leadership;
Management;
Crisis Management;
Management Teams;
Negotiation;
Risk and Uncertainty;
Social Psychology;
Perception;
Personal Characteristics;
Perspective;
Power and Influence;
Society;
Public Administration Industry;
United States;
Georgia (state, US);
Atlanta
Goldenberg, Amit, and Julian Zlatev. "Atlanta Ransomware Attack (A)." Harvard Business School Case 923-009, August 2022.
- August 2022
- Supplement
Atlanta Ransomware Attack (B)
By: Amit Goldenberg and Julian Zlatev
This case describes the March 2018 Ransomware attack on the information technology (IT) systems of the city of Atlanta and the response by Mayor Keisha Lance Bottoms and her administration. The case includes a brief background on Bottoms and her young administration at...
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Keywords:
Crime and Corruption;
Decision Making;
Cost vs Benefits;
Decision Choices and Conditions;
Decisions;
Ethics;
Values and Beliefs;
Government and Politics;
Government Administration;
Information Technology;
Cybersecurity;
Information Management;
Leadership;
Management;
Crisis Management;
Management Teams;
Negotiation;
Risk and Uncertainty;
Social Psychology;
Perception;
Personal Characteristics;
Perspective;
Power and Influence;
Society;
Public Administration Industry;
United States;
Atlanta;
Georgia (state, US)
Goldenberg, Amit, and Julian Zlatev. "Atlanta Ransomware Attack (B)." Harvard Business School Supplement 923-010, August 2022.
- 2022
- Working Paper
Private Equity Fund Valuation Management during Fundraising
By: Brian K. Baik
I investigate whether and how private equity fund managers (GPs) inflate their interim fund valuations (net asset values, or NAVs) during fundraising periods. Specifically, I study the extent to which the GPs inflate NAVs by managing valuation assumptions (e.g.,...
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Keywords:
Private Equity;
Institutional Investors;
Valuation Multiples;
Earnings Management;
Private Firms;
Valuation;
Investment Funds
Baik, Brian K. "Private Equity Fund Valuation Management during Fundraising." Harvard Business School Working Paper, No. 23-013, August 2022.
- August 2022 (Revised March 2023)
- Exercise
How Should Netflix Add an Ad-Supported Tier?
By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture...
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Keywords:
Pricing;
Television Industry;
Price;
Marketing Strategy;
Digital Platforms;
Customer Value and Value Chain;
Competitive Strategy;
Customer Satisfaction;
Entertainment and Recreation Industry
Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised March 2023.)
- August 2022
- Background Note
Retail Media Networks
By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their...
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Keywords:
Advertisers;
Advertising Media;
Media And Broadcasting Industry;
Retail;
Retail Analytics;
Retail Promotion;
Retailing;
Ecommerce;
E-Commerce Strategy;
E-commerce;
Marketing Communication;
Targeting;
Targeted Advertising;
Targeted Marketing;
Advertising;
Marketing;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Media;
Marketing Channels;
Retail Industry;
Consumer Products Industry;
Advertising Industry;
United States
Ascarza, Eva, Ayelet Israeli, and Celine Chammas. "Retail Media Networks." Harvard Business School Background Note 523-029, August 2022.
- August 2022
- Case
Rocket Learning: Evidence in Action
By: Brian Trelstad, Tomas Rosales and Malini Sen
Founders of Rocket Learning, an India-based nonprofit which focused on early childhood education (ECE), received an invitation from MIT’s Abdul Latif Jameel Poverty Action Lab (JPAL), a development research organization, to test its intervention for ECE with a...
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Keywords:
Social Entrepreneurship;
Early Childhood Education;
Nonprofit Organizations;
Literacy;
Values and Beliefs;
Social and Collaborative Networks;
Education Industry;
India;
Asia
Trelstad, Brian, Tomas Rosales, and Malini Sen. "Rocket Learning: Evidence in Action." Harvard Business School Case 323-002, August 2022.
- 2022
- Working Paper
Consumer Demand with Social Influences: Evidence from an E-Commerce Platform
By: El Hadi Caoui, Chiara Farronato, John J. Horton and Robert Schultz
For some kinds of goods, rarity itself is valued. "Fashionable'" goods are demanded in part because they are unique. In this paper, we explore the economics of rare goods using auctions of limited-edition shoes held by an e-commerce platform. We model endogenous entry...
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Caoui, El Hadi, Chiara Farronato, John J. Horton, and Robert Schultz. "Consumer Demand with Social Influences: Evidence from an E-Commerce Platform." NBER Working Paper Series, No. 30351, August 2022.
- 2022
- Article
Data Poisoning Attacks on Off-Policy Evaluation Methods
By: Elita Lobo, Harvineet Singh, Marek Petrik, Cynthia Rudin and Himabindu Lakkaraju
Off-policy Evaluation (OPE) methods are a crucial tool for evaluating policies in high-stakes domains such as healthcare, where exploration is often infeasible, unethical, or expensive. However, the extent to which such methods can be trusted under adversarial threats...
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Lobo, Elita, Harvineet Singh, Marek Petrik, Cynthia Rudin, and Himabindu Lakkaraju. "Data Poisoning Attacks on Off-Policy Evaluation Methods." Proceedings of the Conference on Uncertainty in Artificial Intelligence (UAI) 38th (2022): 1264–1274.