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All HBS Web
(20,037)
- Faculty Publications (6,043)
- July 2004 (Revised May 2005)
- Case
Pfizer's Virtual CIO (Abridged)
By: F. Warren McFarlan and Brian DeLacey
Discusses the IT organization and IT strategy issues facing Pfizer, one of the world's largest pharmaceutical companies. Managing over $1 billion of IT expense, the company has a committee approach for handling all critical IT decisions, an approach that is consistent...
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Keywords:
Decision Making;
Cost Management;
Organizational Culture;
Strategy;
Information Technology;
Pharmaceutical Industry
McFarlan, F. Warren, and Brian DeLacey. "Pfizer's Virtual CIO (Abridged)." Harvard Business School Case 305-018, July 2004. (Revised May 2005.)
- July 2004 (Revised March 2006)
- Case
RosettaNet and ebXML: Betting on the Right eBusiness Standard
By: F. Warren McFarlan and Veronika Belokhvostova
A major enterprise software company must select which technologies to support, based on their long-term and short-term viability and benefits. The protagonist is involved in the release of the B2B integration component of major enterprise software whose purpose is to...
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Keywords:
Communication Technology;
Customer Focus and Relationships;
Markets;
Standards;
Science-Based Business;
Situation or Environment;
Applications and Software;
Technology Adoption;
Information Technology Industry
McFarlan, F. Warren, and Veronika Belokhvostova. "RosettaNet and ebXML: Betting on the Right eBusiness Standard." Harvard Business School Case 305-006, July 2004. (Revised March 2006.)
- July 2004 (Revised December 2004)
- Case
RelayHealth
By: Joseph B. Lassiter III and Elizabeth Kind
RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors...
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Keywords:
Communication Technology;
Internet and the Web;
Consumer Behavior;
Entrepreneurship;
Health Care and Treatment;
Growth and Development Strategy;
Health Industry;
Telecommunications Industry
Lassiter, Joseph B., III, and Elizabeth Kind. "RelayHealth." Harvard Business School Case 805-021, July 2004. (Revised December 2004.)
- July 2004 (Revised December 2004)
- Case
Timberland: Commerce and Justice
By: James E. Austin, Herman B. Leonard and James Quinn
When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he pursued a strategy in which commerce and justice were "inextricably linked." Community involvement, environmental management, and global labor standards became not addenda to...
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Keywords:
Business Model;
For-Profit Firms;
Innovation and Invention;
Leadership Development;
Corporate Social Responsibility and Impact;
Programs;
Opportunities;
Alignment;
Business Strategy;
Value
Austin, James E., Herman B. Leonard, and James Quinn. "Timberland: Commerce and Justice." Harvard Business School Case 305-002, July 2004. (Revised December 2004.)
- July 2004 (Revised September 2004)
- Case
Novell: CEO-led Turnaround and Growth Strategy
By: Richard L. Nolan and Robert D. Austin
Novell CEO Jack Messman tried to return the company to its leadership position in the software industry through a strategy that embraces Linux and other open source software. This case serves as an introduction to open source software and strategies based on open...
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Keywords:
Organizational Change and Adaptation;
Value Creation;
Open Source Distribution;
Applications and Software;
Intellectual Property;
Business Strategy;
Information Technology Industry
Nolan, Richard L., and Robert D. Austin. "Novell: CEO-led Turnaround and Growth Strategy." Harvard Business School Case 605-004, July 2004. (Revised September 2004.)
- July 2004
- Supplement
World Vision International: The AIDS Initiative
Management discusses the organizational and governance challenges of operating a global network of partner organizations. Then key managers reflect on the decision World Vision must make on the AIDS Hope Initiative--a new strategic direction that challenges many of the...
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Keywords:
Health Care and Treatment;
Goals and Objectives;
Corporate Social Responsibility and Impact;
Problems and Challenges;
Core Relationships;
Welfare;
Value;
Health Industry
Bartlett, Christopher A. "World Vision International: The AIDS Initiative." Harvard Business School Video Supplement 305-701, July 2004.
- June 2004 (Revised November 2005)
- Case
PalmSource, Inc.
By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall
PalmSource CEO David Nagel had grand ambitions. In this newly spun-off company, he wanted to create the next leading software platform for hand-held devices. Explores the strategic challenges of building a platform business.
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Keywords:
Digital Platforms;
Applications and Software;
Business Startups;
Business Strategy;
Information Technology Industry
Yoffie, David B., Pai-Ling Yin, and Christina L. Darwall. "PalmSource, Inc." Harvard Business School Case 704-473, June 2004. (Revised November 2005.)
- June 2004 (Revised November 2004)
- Case
Microsoft in 2004
By: Michael G. Rukstad, David B. Yoffie, Brian DeLacey and Deborah Freier
Surveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case.
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Keywords:
Competitive Advantage;
Applications and Software;
Expansion;
Growth and Development Strategy;
Information Technology Industry;
Washington (state, US)
Rukstad, Michael G., David B. Yoffie, Brian DeLacey, and Deborah Freier. "Microsoft in 2004." Harvard Business School Case 704-508, June 2004. (Revised November 2004.)
- June 2004 (Revised May 2006)
- Case
Millennial Net
By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall
Millennial Net created self-organizing, ultra-low-power, wireless sensor networks, a space that was getting a lot of attention in 2004. The company was founded in 2000 and in early 2004 was looking for a second round of funding. The area had attracted a number of new...
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Keywords:
Information Infrastructure;
Technological Innovation;
Entrepreneurship;
Investment;
Information Technology Industry;
Information Technology Industry
Lassiter, Joseph B., III, and Johanna Regine Naunton Blaxall. "Millennial Net." Harvard Business School Case 804-173, June 2004. (Revised May 2006.)
- June 2004 (Revised July 2005)
- Case
Procter & Gamble: Global Business Services
By: Thomas J. DeLong, Warren Brackin, Alex Cabanas, Phil Shellhammer and David L. Ager
Dave Walker, vice-president of business service opportunities and chairman of the governance team at Procter & Gamble, must decide what to do with P&G's 5,700 employee Global Business Services (GBS) group. GBS brought together internal services such as finance,...
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Keywords:
Business Units;
Change Management;
Decision Making;
Globalized Firms and Management;
Job Cuts and Outsourcing;
Organizational Design
DeLong, Thomas J., Warren Brackin, Alex Cabanas, Phil Shellhammer, and David L. Ager. "Procter & Gamble: Global Business Services." Harvard Business School Case 404-124, June 2004. (Revised July 2005.)
- June 2004 (Revised May 2005)
- Case
World Vision International's AIDS Initiative: Challenging a Global Partnership
By: Christopher A. Bartlett and Daniel F. Curran
After 25 years of building a network of interdependent, national organizations delivering relief and development that are responsive to local needs, World Vision's International office is planning to implement a major global HIV/AIDS initiative that challenges the...
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Keywords:
Change Management;
Decision Choices and Conditions;
Globalized Markets and Industries;
Governing and Advisory Boards;
Management Systems;
Networks;
Partners and Partnerships;
Welfare;
Adaptation
Bartlett, Christopher A., and Daniel F. Curran. "World Vision International's AIDS Initiative: Challenging a Global Partnership." Harvard Business School Case 304-105, June 2004. (Revised May 2005.)
- June 2004 (Revised September 2005)
- Case
Cox Communications, Inc.
By: Thomas R. Eisenmann and Jonathan Gibbons
Cox Communications, the third largest U.S. cable television system operator, is confronting strategy decisions in mid-2004. Cox managers must decide whether to speed its deployment of Voice over Internet Protocol (VoIP), which offers capital and operating costs savings...
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Keywords:
Customers;
Information Technology;
Competition;
Product Development;
Media and Broadcasting Industry;
Telecommunications Industry;
United States
Eisenmann, Thomas R., and Jonathan Gibbons. "Cox Communications, Inc." Harvard Business School Case 804-192, June 2004. (Revised September 2005.)
- June 2004 (Revised January 2005)
- Case
Rambus Inc., 2004
By: David B. Yoffie and Deborah Freier
Examines the role of technology licensing in strategies for high-technology companies. In the 1990s, Rambus developed a revolutionary memory technology that would improve the ability of DRAMs to keep pace with ever-faster microprocessors. To commercialize the...
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Keywords:
Innovation Strategy;
Lawsuits and Litigation;
Strategic Planning;
Relationships;
Commercialization;
Competition;
Technology Adoption;
Value;
Semiconductor Industry
Yoffie, David B., and Deborah Freier. "Rambus Inc., 2004." Harvard Business School Case 704-500, June 2004. (Revised January 2005.)
- June 2004
- Article
Market Liquidity as a Sentiment Indicator
By: Malcolm Baker and Jeremy Stein
We build a model that helps to explain why increases in liquidity-such as lower bid-ask spreads, a lower price impact of trade, or higher turnover-predict lower subsequent returns in both firm-level and aggregate data. The model features a class of irrational...
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Keywords:
Markets;
Financial Liquidity;
Price;
Trade;
Sales;
Equity;
Information;
Management Analysis, Tools, and Techniques;
Accounting Industry
Baker, Malcolm, and Jeremy Stein. "Market Liquidity as a Sentiment Indicator." Journal of Financial Markets 7, no. 3 (June 2004): 271–299.
- May 2004 (Revised July 2004)
- Case
Clarence Saunders: The Comeback King
By: Nitin Nohria and Bridget Gurtler
Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Prior to 1915, all staple shopping took place in the market or general store, where a clerk behind a counter pulled items from shelves for customers , measured them from a barrel, or...
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Keywords:
Inflation and Deflation;
Mission and Purpose;
Business Processes;
Leadership;
Consumer Behavior;
Leadership Style;
Advertising;
Customer Relationship Management;
Customer Value and Value Chain;
Order Taking and Fulfillment
Nohria, Nitin, and Bridget Gurtler. "Clarence Saunders: The Comeback King." Harvard Business School Case 404-070, May 2004. (Revised July 2004.)
- May 2004
- Background Note
56K Modem Battle
By: David B. Yoffie and Deborah Freier
Examines the battle to set the standard for the 56K modem. Set in 1996, this case looks at how computers accessed the Internet via a telephone line, or dial-up connection, and a hardware modem. In 1995, there were 18.6 million total modem unit shipments, with market...
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Keywords:
Announcements;
Revenue;
Patents;
Product Launch;
Network Effects;
Standards;
Competition;
Information Infrastructure;
Internet and the Web;
Technology Industry;
Illinois
Yoffie, David B., and Deborah Freier. "56K Modem Battle." Harvard Business School Background Note 704-501, May 2004.
- May 2004 (Revised March 2005)
- Case
Instant Messaging
By: David B. Yoffie and Deborah Freier
Explores the usage and technology of instant messaging (IM). IM enables two or more users to communicate almost instantaneously over the Internet with short, private text messages. Most IM service providers chose to remain proprietary and, therefore, a user of most IM...
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Keywords:
Network Effects;
Standards;
Communication Technology;
Mobile and Wireless Technology;
Internet and the Web;
Web Services Industry
Yoffie, David B., and Deborah Freier. "Instant Messaging." Harvard Business School Case 704-502, May 2004. (Revised March 2005.)
- May 2004 (Revised April 2005)
- Background Note
Intellectual Property and Strategy
By: David B. Yoffie and Deborah Freier
Explores the role of intellectual property in firms' strategies. Explains the legal and strategic differences between patents, copyrights, trademarks, and trade secrets and explores the multiple ways firms use these different legal protections to gain competitive...
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Yoffie, David B., and Deborah Freier. "Intellectual Property and Strategy." Harvard Business School Background Note 704-493, May 2004. (Revised April 2005.)
- May 2004 (Revised March 2005)
- Case
Music Downloads
By: David B. Yoffie and Deborah Freier
Examines the competition between competing music formats. In the '90s, the MP3 format challenged the traditional means of music distribution by allowing for storage of near CD-quality recordings at 1/10th of their previous size. The threat to traditional distribution...
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Keywords:
Disruption;
Music Entertainment;
Legal Liability;
Distribution;
Competition;
Internet and the Web;
Technology Adoption;
Information Infrastructure;
Entertainment and Recreation Industry;
Music Industry
Yoffie, David B., and Deborah Freier. "Music Downloads." Harvard Business School Case 704-503, May 2004. (Revised March 2005.)