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- December 2013 (Revised July 2015)
- Case
VP Group: Vegpro Grows Beyond Kenya
By: Jose Alvarez and Natalie Kindred
In 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its...
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Keywords:
James Cartwright;
Bharat Patel;
Umang Patel;
Vegpro;
VP Group;
Kenya;
Nairobi;
Africa;
Vegetables;
Flowers;
Marks ＆ Spencer;
Sainsbury's;
Horticulture;
Sugar;
Growth;
Diversification;
Freighting;
Agribusiness;
Plant-Based Agribusiness;
Trade;
Marketing;
Marketing Strategy;
Vertical Integration;
Supply Chain;
Employees;
Growth and Development Strategy;
Agriculture and Agribusiness Industry;
Shipping Industry;
Kenya;
Nairobi;
Africa;
United Kingdom;
Europe;
Ethiopia;
Ghana
- October 2011 (Revised March 2012)
- Case
Cottle-Taylor: Expanding the Oral Care Group in India
By: John A. Quelch and Alisa Zalosh
Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern...
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Keywords:
Forecasting;
Budgeting;
International Marketing;
Product Planning ＆ Policy;
Sales Promotions;
Marketing Plans;
Products;
Marketing Strategy;
Consumer Behavior;
Emerging Markets;
Forecasting and Prediction;
Advertising;
Product Launch;
Budgets and Budgeting;
Product Development;
Consumer Products Industry;
Health Industry;
India
- January 2003 (Revised October 2003)
- Case
Satera Team at Imatron Systems, Inc. (A), The
By: Teresa M. Amabile and Elizabeth Schatzel
Escalating conflict has erupted within the Satera product development team, resulting from the conflicting cognitive styles of the two senior mechanical engineers. The conflict has taken a toll on both project progress and team morale, endangering one of the most...
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- May 2001
- Supplement
Asian Strategies: Ian Buchanan
By: Tarun Khanna
Ian Buchanan, senior VP of Booz-Allen & Hamilton, comments on Sime Darby and the Asian financial crisis. He also discusses the value propositions of different types of business groups in Malaysia.
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