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    • All HBS Web  (34)
      • Faculty Publications  (3)

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      • August 2021
      • Technical Note

      Brand You: Crafting Your Personal Brand

      By: Jill Avery and Rachel Greenwald
      Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a...  View Details
      Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication
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      Avery, Jill, and Rachel Greenwald. "Brand You: Crafting Your Personal Brand." Harvard Business School Technical Note 522-031, August 2021.
      • February 2016
      • Supplement

      Alibaba Goes Public (B)

      By: Krishna Palepu, Suraj Srinivasan, Charles C. Y. Wang and David Lane
      Update on Alibaba Group's share price performance and related events in the year following its September 2014 IPO.  View Details
      Keywords: Dual-class Share Structure; Alibaba; IPOs; VIE; Initial Public Offering; Corporate Governance; Performance; Stock Shares; United States
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      Palepu, Krishna, Suraj Srinivasan, Charles C. Y. Wang, and David Lane. "Alibaba Goes Public (B)." Harvard Business School Supplement 116-031, February 2016.
      • December 2014 (Revised November 2015)
      • Case

      Alibaba Goes Public (A)

      By: Krishna Palepu, Suraj Srinivasan, Charles C.Y. Wang and David Lane
      In 2014 Alibaba debuted on the New York Stock Exchange, creating not only the largest IPO in history but this initial desire to list on the Hong Kong Stock Exchange was denied due to the company's desire to preserve its partner's control over decision rights. Why did...  View Details
      Keywords: Dual-class Share Structure; Alibaba; IPOs; VIE; Corporate Governance; Financial Services Industry; United States; Hong Kong; China
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      Palepu, Krishna, Suraj Srinivasan, Charles C.Y. Wang, and David Lane. "Alibaba Goes Public (A)." Harvard Business School Case 115-029, December 2014. (Revised November 2015.)
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