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  • August 2021
  • Technical Note

Brand You: Crafting Your Personal Brand
By: Jill Avery and Rachel Greenwald
Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a...  View Details
Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication
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  • February 2016
  • Supplement

Alibaba Goes Public (B)
By: Krishna Palepu, Suraj Srinivasan, Charles C. Y. Wang and David Lane
Update on Alibaba Group's share price performance and related events in the year following its September 2014 IPO.  View Details
Keywords: Dual-class Share Structure; Alibaba; IPOs; VIE; Initial Public Offering; Corporate Governance; Performance; Stock Shares; United States
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  • December 2014 (Revised November 2015)
  • Case

Alibaba Goes Public (A)
By: Krishna Palepu, Suraj Srinivasan, Charles C.Y. Wang and David Lane
In 2014 Alibaba debuted on the New York Stock Exchange, creating not only the largest IPO in history but this initial desire to list on the Hong Kong Stock Exchange was denied due to the company's desire to preserve its partner's control over decision rights. Why did...  View Details
Keywords: Dual-class Share Structure; Alibaba; IPOs; VIE; Corporate Governance; Financial Services Industry; United States; Hong Kong; China
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