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- December 2019 (Revised April 2021)
- Teaching Note
Under Armour
By: Rory McDonald and Matt Higgins
Teaching Note for HBS No. 618-020.
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- January 2018
- Case
Under Armour
By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge...
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Keywords:
Under Armour;
Nike;
Adidas;
＂Jobs To Be Done;
Purpose Brands;
Entrepreneurship;
Customer Focus and Relationships;
Innovation Strategy;
Business Growth and Maturation;
Growth Management;
Innovation Leadership;
Sports Industry;
Apparel and Accessories Industry;
Fashion Industry;
Health Industry;
Technology Industry;
Retail Industry;
United States;
Maryland;
Baltimore