Publications
Publications
Show Results For
-
All HBS Web
(1)
- Faculty Publications (1)
Page 1 of
1
Result
- December 2013 (Revised July 2015)
- Case
VP Group: Vegpro Grows Beyond Kenya
By: Jose Alvarez and Natalie Kindred
In 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its...
View Details
Keywords:
James Cartwright;
Bharat Patel;
Umang Patel;
Vegpro;
VP Group;
Kenya;
Nairobi;
Africa;
Vegetables;
Flowers;
Marks ＆ Spencer;
Sainsbury's;
Horticulture;
Sugar;
Growth;
Diversification;
Freighting;
Agribusiness;
Plant-Based Agribusiness;
Trade;
Marketing;
Marketing Strategy;
Vertical Integration;
Supply Chain;
Employees;
Growth and Development Strategy;
Agriculture and Agribusiness Industry;
Shipping Industry;
Kenya;
Nairobi;
Africa;
United Kingdom;
Europe;
Ethiopia;
Ghana