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    • All HBS Web  (2,083)
      • Faculty Publications  (52)

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      Uber's Strategy for Global Success
      uberPOOL
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      • December 2020
      • Case

      Urban Company

      By: Krishna G. Palepu
      Urban Company is an India-based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating...  View Details
      Keywords: Entrepreneurship; Market Platforms; Emerging Markets; Strategy; Service Delivery; Trust; Technology Industry; Service Industry; India
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      Palepu, Krishna G. "Urban Company." Harvard Business School Case 121-041, December 2020.
      • September 2020
      • Case

      True North: Pioneering Analytics, Algorithms and Artificial Intelligence

      By: Karim R. Lakhani, Kairavi Dey and Hannah Mayer
      True North was a private equity fund that specialized in the growth and buyout of mid-market, India-centric companies. The leadership team initially believed that technology was not core to traditional businesses and steered clear of new age technology-oriented...  View Details
      Keywords: Artificial Intelligence; Technology; Management; Operations; Organizations; Leadership; Innovation and Invention; Business Model; Computer Industry; Technology Industry
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      Lakhani, Karim R., Kairavi Dey, and Hannah Mayer. "True North: Pioneering Analytics, Algorithms and Artificial Intelligence." Harvard Business School Case 621-042, September 2020.
      • September 2020
      • Case

      Uber at a Crossroads (2017)

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its...  View Details
      Keywords: Business Startups; Business Model; Customer Satisfaction; Fairness; Values and Beliefs; Price; Profit; Revenue; Investment; Government Legislation; Business History; Compensation and Benefits; Resignation and Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry and Exit; Two-Sided Platforms; Product Design; Organizational Culture; Problems and Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation Networks; Mobile Technology; Technology Platform; Valuation; Transportation Industry; Technology Industry; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Uber at a Crossroads (2017)." Harvard Business School Case 721-376, September 2020.
      • September 2020
      • Teaching Note

      Uber: Competing Globally

      By: Alexander J. MacKay
      Teaching Note for HBS Case No. 720-404.  View Details
      Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global Strategy; Globalization; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Adaptation; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Technology; Mobile Technology; Technology Platform; Transportation Networks; Transportation; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia
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      MacKay, Alexander J. "Uber: Competing Globally." Harvard Business School Teaching Note 721-387, September 2020.
      • 2020
      • Book

      Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You

      By: Frances X. Frei and Anne Morriss
      When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies.

      We offer a different worldview. We argue that...  View Details
      Keywords: Leadership Skills; Belonging; Leadership; Management Skills; Trust; Organizational Culture
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      Frei, Frances X., and Anne Morriss. Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You. Boston: Harvard Business Review Press, 2020.
      • June 2020
      • Teaching Note

      Ride-Hailing Services: Forecasting Uber's Growth

      By: Elie Ofek, Barak Libai and Eitan Muller
      Teaching Note for HBS No. 519-097.  View Details
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      Ofek, Elie, Barak Libai, and Eitan Muller. "Ride-Hailing Services: Forecasting Uber's Growth." Harvard Business School Teaching Note 520-123, June 2020.
      • June 2020
      • Supplement

      Ride-Hailing Services: Forecasting Uber's Growth

      By: E. Ofek, Eitan Muller and Barak Libai
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      Ofek, E., Eitan Muller, and Barak Libai. "Ride-Hailing Services: Forecasting Uber's Growth." Harvard Business School PowerPoint Supplement 520-714, June 2020.
      • April 2020 (Revised March 2021)
      • Case

      Uber: Competing Globally

      By: Alexander J. MacKay, Amram Migdal and John Masko
      This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (United States), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In...  View Details
      Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development Strategy; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Technology; Mobile Technology; Technology Platform; Transportation; Transportation Networks; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia
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      MacKay, Alexander J., Amram Migdal, and John Masko. "Uber: Competing Globally." Harvard Business School Case 720-404, April 2020. (Revised March 2021.)
      • 2020
      • Book

      Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time

      By: Rosabeth Moss Kanter
      Over a decade ago, renowned innovation expert Rosabeth Moss Kanter co-founded and then directed Harvard’s Advanced Leadership Initiative. Her breakthrough work with hundreds of successful professionals and executives, as well as aspiring young entrepreneurs, identifies...  View Details
      Keywords: Leaders; Advanced Leadership; Advanced Leadership Initiative; Community; Change Leadership; Innovation; Problem Solving; Cross-sector Collaboration; Institutional Change; Leadership; Change; Leading Change; Communication; Innovation Leadership; Collaborative Innovation and Invention; Organizational Change and Adaptation; Business and Community Relations; Civil Society or Community
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      Kanter, Rosabeth Moss. Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time. New York: PublicAffairs, 2020.
      • November 2019
      • Supplement

      Innovation at Uber: The Launch of Express POOL

      By: Chiara Farronato, Alan MacCormack and Sarah Mehta
      This multimedia supplement accompanies the case “Innovation at Uber: the Launch of Express POOL” (case no. 619-003). Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This multimedia supplement...  View Details
      Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Technology; Mobile Technology; Software; Technology Platform; Technology Industry; California; San Francisco
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      Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Multimedia/Video Supplement 620-702, November 2019.
      • November 2019 (Revised June 2020)
      • Teaching Note

      Innovation at Uber: The Launch of Express POOL

      By: Chiara Farronato and Sarah Mehta
      Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset...  View Details
      Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Technology; Mobile Technology; Software; Technology Platform; Decision Making; Technology Industry; California; San Francisco
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      Farronato, Chiara, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Teaching Note 620-034, November 2019. (Revised June 2020.)
      • August 2019
      • Teaching Note

      Uber in 2017: One Bumpy Ride

      By: Suraj Srinivasan and Jonah Goldberg
      Teaching Note for HBS No. 117-070.  View Details
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      Srinivasan, Suraj, and Jonah Goldberg. "Uber in 2017: One Bumpy Ride." Harvard Business School Teaching Note 120-020, August 2019.
      • Article

      Uber Must Go Slow When Drivers Rate Riders

      By: Scott Duke Kominers
      Citation
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      Kominers, Scott Duke. "Uber Must Go Slow When Drivers Rate Riders." Bloomberg Opinion (June 13, 2019).
      • May 2019
      • Background Note

      The Gig Economy: Leasing Skills to Pay the Bills

      By: Joseph Fuller, William R. Kerr and Carl Kreitzberg
      This primer provides a comprehensive exploration into the gig economy and how it is reshaping global business. It shows how the Uber driver, the freelancing programmer in India, and the independent corporate consultant are all different variants of the modern-day gig...  View Details
      Keywords: Gig Economy; Talent and Talent Management; Human Resources; Labor; Strategy; Management; Globalization; North America; Europe; United States; United Kingdom
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      Fuller, Joseph, William R. Kerr, and Carl Kreitzberg. "The Gig Economy: Leasing Skills to Pay the Bills." Harvard Business School Background Note 819-146, May 2019.
      • May 2019
      • Case

      Ride-Hailing Services: Forecasting Uber's Growth

      By: Elie Ofek, Eitan Muller and Barak Libai
      Citation
      Educators
      Purchase
      Related
      Ofek, Elie, Eitan Muller, and Barak Libai. "Ride-Hailing Services: Forecasting Uber's Growth." Harvard Business School Case 519-097, May 2019.
      • May 2019
      • Supplement

      Ride-Hailing Services: Forecasting Uber's Growth

      By: E. Ofek, Eitan Muller and Barak Libai
      Citation
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      Ofek, E., Eitan Muller, and Barak Libai. "Ride-Hailing Services: Forecasting Uber's Growth." Harvard Business School Spreadsheet Supplement 519-706, May 2019.
      • March 2019
      • Case

      Waymo LLC

      By: John R. Wells and Benjamin Weinstock
      On December 5, 2018, Waymo LLC, a subsidiary of Alphabet Inc., launched the United States’ first commercial driverless-car ride-hailing service (Waymo One), based in Phoenix, Arizona. As with other ride-hailing services such as Uber and Lyft, Waymo One riders...  View Details
      Keywords: Vehicle; Automation; Automobiles; Automotive; Driverless Car; Automotive Industry; Autonomy; Google; Self-driving Cars; Technological And Scientific Innovation; Technological Change; Technology Change; Ride-sharing; Uber; Lyft; General Motors; Innovation; Disruptive Technology; Disruptive Technologies; Tesla; Waymo; Operating Systems; Artificial Intelligence; Autonomous Vehicles; Transportation; Technological Innovation; Disruption; Commercialization; Growth and Development Strategy; Transportation Industry; Auto Industry
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      Wells, John R., and Benjamin Weinstock. "Waymo LLC." Harvard Business School Case 719-477, March 2019.
      • October 2018 (Revised August 2020)
      • Supplement

      Innovation at Uber: The Launch of Express POOL

      By: Chiara Farronato, Alan MacCormack and Sarah Mehta
      Citation
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      Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Spreadsheet Supplement 619-702, October 2018. (Revised August 2020.)
      • October 2018 (Revised September 2020)
      • Case

      Testing Autonomy in Pittsburgh

      By: Mitchell Weiss and Brittany Urick
      Pittsburgh’s mayor had been among the first to welcome self-driving vehicles but was now one of many needing to react after a pedestrian fatality involving an autonomous Uber in Arizona. He had originally preferred to roll out “the red carpet” instead of the “red...  View Details
      Keywords: Public Entrepreneurship; Government Innovation; Government Experimentation; Autonomous Vehicles; Mayor; Mayor Peduto; Cities; Mobility; Automation; Uber; Argo Ai; Aurora Innovation; Aptiv; Entrepreneurship; Public Sector; Innovation and Invention; Transportation; City; Safety; Business and Government Relations; Transportation Industry; Auto Industry; United States; Pennsylvania; Pittsburgh
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      Weiss, Mitchell, and Brittany Urick. "Testing Autonomy in Pittsburgh." Harvard Business School Case 819-059, October 2018. (Revised September 2020.)
      • October 2018 (Revised August 2020)
      • Case

      Innovation at Uber: The Launch of Express POOL

      By: Chiara Farronato, Alan MacCormack and Sarah Mehta
      Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a...  View Details
      Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Technology; Mobile Technology; Software; Technology Platform; Decision Making; Technology Industry; California; San Francisco
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      Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Case 619-003, October 2018. (Revised August 2020.)
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      Uber's Strategy for Global Success
      uberPOOL
      → Search All HBS Web
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