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- 2013
- Article
How Concentrated Is the U.S. Advertising and Marketing Services Industry? Myth vs. Reality
By: Alvin J. Silk and Charles King III
We analyze changes in concentration levels in the U.S. Advertising and Marketing Services industry using data from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. These data, heretofore largely ignored, allow us to redress some of...
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Keywords:
Concentration Levels;
Data;
U.S. Census Bureau’s Quinquennial Economic Census And The Service Annual Survey;
Measurement Problems;
Herfindahl-Hirschman Index;
Concentration Ratios;
Advertising;
Advertising Industry;
North and Central America
Silk, Alvin J., and Charles King III. "How Concentrated Is the U.S. Advertising and Marketing Services Industry? Myth vs. Reality." Journal of Current Issues & Research in Advertising 34, no. 1 (2013): 166–193.
- 2008
- Working Paper
Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality
By: Alvin J. Silk and Charles King III
This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available... View Details
Keywords:
Advertising;
Mergers and Acquisitions;
Revenue;
Analytics and Data Science;
Surveys;
Marketing;
Measurement and Metrics;
Rank and Position;
Competition;
Service Industry;
Service Industry;
United States
Silk, Alvin J., and Charles King III. "Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality." Harvard Business School Working Paper, No. 09-044, September 2008.
- 2020
- Working Paper
Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...
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Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?" NBER Working Paper Series, No. 28161, December 2020.
- Web
American Hospital Association Survey Databases | Baker Library | Bloomberg Center | Harvard Business School
consistent information about the nation’s hospitals. Access to multiple data sets covering demographic, operational, financial and IT characteristics of U.S. hospitals.Access...
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- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
Measure Economic Activity at Scale By: Glaeser, Edward L., Hyunjin Kim, and Michael Luca Abstract—Can new data sources from online platforms help to measure local economic...
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Keywords:
Sean Silverthorne
- Fast Answer
Black Business Leaders and Entrepreneurship
2019-2020 report has a section on African-American consumers. Consumer & Business Demographics Demographic profiles of potential target customers including jobs and occupations, educational attainment, employment status,...
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- Fast Answer
Business ownership: by gender, race and ethnicity
Where can I find data on U.S. businesses by gender, race, and ethnicity? U.S. Census Bureau: The View Details
- Web
Students on the Job Market - Doctoral
Great Recession may be setting the stage for a future investment boom. Faculty Advisor(s): Ludwing Straub, Xavier Gabaix, and Gabriel Chodorow-Reich Curriculum Vitae | Website | Email Michael Blank Abstract:...
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- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
economic force is the selection between high- and low-type firms, which differ in terms of their innovative capacity. We estimate the parameters...
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Keywords:
Dina Gerdeman
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
of consumers towards high fee inferior products. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54865 forthcoming Manufacturing & Service Operations Management The Value of Fit...
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Keywords:
Dina Gerdeman
- 23 Dec 2014
- First Look
First Look: December 23
dirty to clean technology. We then estimate the model using a combination of regression analysis on the relationship between R&D and patents, View Details
Keywords:
Carmen Nobel
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
Hyunjin Kim, and Michael Luca Abstract—Can new data sources from online platforms help to measure local economic activity? Government datasets from agencies such as the View Details
Keywords:
Carmen Nobel
- Fast Answer
Municipal data and information sources for public entrepreneurship
The data comes from many censuses and surveys including the American Community Survey, American Housing Survey...
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- Web
Faculty & Researchers - Managing the Future of Work
as the World Management Survey, the Executive Time Use Study, and the first large scale management survey in...
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- 01 Nov 2011
- First Look
First Look: Nov. 1
discussed. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/112025-PDF-ENG Driving Profitable Growth at U.S. Auto Parts Mary Tripsas, Amit Bhatia, and Anita M. McGahanHarvard Business School Case...
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Keywords:
Sean Silverthorne
- 05 Dec 2006
- First Look
First Look: December 5, 2006
Working PapersThe Industry R&D Survey — Patent Database Link Project Authors:William R. Kerr and Shihe Fu Abstract This paper details the construction of a firm-year...
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Keywords:
Sean Silverthorne
- 07 Oct 2008
- First Look
First Look: October 7, 2008
levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past...
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Keywords:
Martha Lagace
- Web
India | Baker Library | Bloomberg Center | Harvard Business School
change in district boundaries of India since 1951. Socio-demographic data is included for the census years i.e. 1951, 1961, 1971, 1981, 1991 and 2001. Check Harvard...
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- Web
Country & International | Baker Library | Bloomberg Center | Harvard Business School
internship listings, and information on companies that have applied for H1B visas. World Factbook /citations/world-factbook Produced by the U.S. Central Intelligence Agency,...
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- 19 Aug 2008
- First Look
First Look: August 19, 2008
large-store formats, multiple-store formats and extensive channel blurring in the U.S. retail industry. Our analysis is based on aggregate segment-level data from View Details
Keywords:
Sean Silverthorne