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- April 2023
- Case
Twitter: The Freedom to Speak Freely and Be Heard
By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin
In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his...
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- March 20, 2023
- Editorial
Can Twitter Be a Force for Good? Social Media Helps Curb Corporate Misconduct
By: Jonas Heese and Joseph Pacelli
Heese, Jonas, and Joseph Pacelli. "Can Twitter Be a Force for Good? Social Media Helps Curb Corporate Misconduct." Promarket (March 20, 2023).
- February 2023 (Revised March 2023)
- Case
Twitter Turnaround and Elon Musk
By: Andy Wu and Goran Calic
Late afternoon on Friday, October 27th, 2022, Elon Musk was the center of attention at Twitter’s San Francisco headquarters. The night before, Musk officially took the company private and became Twitter’s majority shareholder, finally ending a months-long acquisition...
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- Winter 2022
- Comment
‘A Profound Sense of Loss’: Inside Elon Musk’s Twitter Culture Teardown
Kanter, Rosabeth M. "‘A Profound Sense of Loss’: Inside Elon Musk’s Twitter Culture Teardown." Compliance Week (Winter 2022).
- 2022
- Working Paper
Moral Deteriorations Sever Firm Identity
By: Julian De Freitas, Zarema Khon, Pechthida Kim and Samuel G.B. Johnson
Firms change over time. Which changes are so damaging that consumers believe the firm’s very
identity ceases to exist? We explored this question using Twitter data and eight experiments
involving nearly 3,000 subjects. Consumers judged that moral deteriorations were...
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Keywords:
Corporate Identity;
Morality;
Brand Activism;
Social Media;
Business Ethics;
Firm Stereotypes;
Consumer Behavior;
Public Opinion;
Moral Sensibility;
Brands and Branding;
Government and Politics
De Freitas, Julian, Zarema Khon, Pechthida Kim, and Samuel G.B. Johnson. "Moral Deteriorations Sever Firm Identity." Harvard Business School Working Paper, No. 22-077, June 2022.
- 2022
- Article
Why Facebook and Twitter Opened the Door to NFTs
Kominers, Scott Duke. "Why Facebook and Twitter Opened the Door to NFTs." Bloomberg Opinion (January 25, 2022).
- December 2021
- Article
Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly
By: Andrea Bellovary, Nathaniel Young and Amit Goldenberg
Negativity has historically dominated news content; however, little research has examined how news organizations use affect on social media, where content is generally positive. In the current project we ask a few questions: Do news organizations on Twitter use...
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Keywords:
Negative Press;
Twitter;
Political Affiliation;
Affect;
News;
Media;
Internet and the Web;
Emotions;
Perspective;
Social Media
Bellovary, Andrea, Nathaniel Young, and Amit Goldenberg. "Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly." Affective Science 2, no. 4 (December 2021): 391–396.
- December 2021
- Article
Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations
By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing...
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Keywords:
Negative Emotions;
Emotional Influence;
Emotional Resonance;
Political Discourse;
Emotion Contagion;
Intergroup;
Interactive Communication;
Emotions;
Government and Politics;
Social Media
Schöne, Jonas Paul, Brian Parkinson, and Amit Goldenberg. "Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations." Affective Science 2, no. 4 (December 2021): 379–390.
- 2021
- Working Paper
Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate
By: Rafael Di Tella, Ramiro H. Gálvez and Ernesto Schargrodsky
We study how two groups, those inside vs. those outside echo chambers, react to a political event when we vary social media status (Twitter). Our treatments mimic two strategies often suggested as a way to limit polarization on social media: they expose people to...
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Keywords:
Political Polarization;
Political Elections;
Internet and the Web;
Attitudes;
Social Media;
Argentina
Di Tella, Rafael, Ramiro H. Gálvez, and Ernesto Schargrodsky. "Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate." NBER Working Paper Series, No. 29458, November 2021.
- July 2021 (Revised October 2021)
- Case
Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)
By: Nour Kteily, Deepak Malhotra and David Lane
As founders of the software company Basecamp, Jason Fried and David H. Hansson were used to being the subjects of social media attention. Both maintained active and dedicated Twitter followings for their unique perspectives on management and life. But on April 26,...
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Keywords:
Change;
Communication;
Policy;
Diversity;
Fairness;
Values and Beliefs;
Governance;
Employees;
Working Conditions;
Leading Change;
Leadership Style;
Mission and Purpose;
Organizational Culture;
Work-Life Balance;
Labor and Management Relations;
Conflict and Resolution;
Identity;
Social Issues;
Equality and Inequality;
Digital Platforms;
Conflict Management;
Information Technology Industry;
United States
Kteily, Nour, Deepak Malhotra, and David Lane. "Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)." Harvard Business School Case 922-003, July 2021. (Revised October 2021.)
- 2021
- Book
Remote Work Revolution: Succeeding from Anywhere
By: Tsedal Neeley
The rapid and unprecedented changes brought on by COVID-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive...
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Keywords:
Remote Work;
Health Pandemics;
Employment;
Disruption;
Organizational Change and Adaptation;
Management
Neeley, Tsedal. Remote Work Revolution: Succeeding from Anywhere. New York: Harper Business, 2021.
- May 2020
- Supplement
Stock-Based Compensation at Twitter
By: Jonas Heese
This video serves as a supplement to "Stock-Based Compensation at Twitter."
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Heese, Jonas. "Stock-Based Compensation at Twitter." Harvard Business School Multimedia/Video Supplement 120-712, May 2020.
- Article
Beyond Emotional Similarity: The Role of Situation-specific Motives
By: Amit Goldenberg, David Garcia, Eran Halperin, Jamil Zaki, Danyang Kong, Golijeh Golarai and James J. Gross
It is well established that people often express emotions that are similar to those of other group members. However, people do not always express emotions that are similar to other group members, and the factors that determine when similarity occurs are not yet clear....
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Keywords:
Emotion Contagion;
Emotional Influence;
Motivation;
Group Dynamics;
Emotions;
Situation or Environment;
Motivation and Incentives;
Behavior
Goldenberg, Amit, David Garcia, Eran Halperin, Jamil Zaki, Danyang Kong, Golijeh Golarai, and James J. Gross. "Beyond Emotional Similarity: The Role of Situation-specific Motives." Journal of Experimental Psychology: General 149, no. 1 (January 2020): 138–159.
- Article
Twitter Begs Users to Target Themselves for Ads
Kominers, Scott Duke. "Twitter Begs Users to Target Themselves for Ads." Bloomberg Opinion (December 30, 2019).
- May 30, 2019
- Article
Twitter Is Showing More Ads Instead of Better Ideas
A social media company that doesn’t know much about its users needs to work harder on its business model.
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Kominers, Scott Duke. "Twitter Is Showing More Ads Instead of Better Ideas." Bloomberg Opinion (May 30, 2019).
- 2019
- Book
Love Your Enemies: How Decent People Can Save America from the Culture of Contempt
By: Arthur C. Brooks
To get ahead today, you have to be a jerk, right?
Divisive politicians. Screaming heads on television. Angry campus activists. Twitter trolls. Today in America, there is an “outrage industrial complex” that prospers by setting American against... View Details
Divisive politicians. Screaming heads on television. Angry campus activists. Twitter trolls. Today in America, there is an “outrage industrial complex” that prospers by setting American against... View Details
Keywords:
Political Participation;
Political Culture;
Moral Sensibility;
Government and Politics;
Society;
United States
Brooks, Arthur C. Love Your Enemies: How Decent People Can Save America from the Culture of Contempt. New York: Broadside Books, 2019. (National bestseller.)
- November 2018 (Revised September 2022)
- Teaching Note
Stock-Based Compensation at Twitter
By: Jonas Heese, Zeya Yang and Mike Young
- October 2018 (Revised September 2022)
- Case
Stock-Based Compensation at Twitter
By: Jonas Heese, Zeya Yang and Mike Young
Olivia Nash, an analyst at leading hedge fund BlueShark Capital Management, had just finished listening to the hour-long earnings call for Twitter’s Q4 2017 results. Was Twitter doing well? That depended on which numbers she chose to believe. According to Generally...
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Keywords:
Twitter;
Non-GAAP Disclosure;
Stock-based Compensation;
Earnings Management;
Corporate Disclosure;
Compensation and Benefits;
Stocks;
Measurement and Metrics
Heese, Jonas, Zeya Yang, and Mike Young. "Stock-Based Compensation at Twitter." Harvard Business School Case 119-032, October 2018. (Revised September 2022.)
- October 2018 (Revised August 2019)
- Case
Everybody Knows: Russia and the Election
By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein
Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a...
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Keywords:
Strategic Industry;
Strategic Alliances (Business);
Business And Government;
Business And Public Policy;
Business And Society;
Media Businesses;
Media Content;
Media Slant;
Media Regulation;
Internet Of Everything;
Government Policy;
Politics;
Political Campaigns;
Political Strategy;
Political Turmoil;
Government;
Government Regulation;
Security;
International Business;
International Relations;
National Security;
Political Elections;
News;
Media;
Internet and the Web;
Rights;
Problems and Challenges;
Globalization;
Business and Community Relations;
Business and Government Relations;
Government Legislation;
Risk and Uncertainty;
Cognition and Thinking;
Conflict and Resolution;
Identity;
Civil Society or Community;
Culture;
Public Opinion;
Social Issues;
War;
Social Media;
Public Administration Industry;
United States;
Russia
Abdelal, Rawi, Rafael Di Tella, and Galit Goldstein. "Everybody Knows: Russia and the Election." Harvard Business School Case 719-012, October 2018. (Revised August 2019.)