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    • All HBS Web  (2,627)
      • Faculty Publications  (32)

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      • May 2020
      • Supplement

      Stock-Based Compensation at Twitter

      By: Jonas Heese
      This video serves as a supplement to "Stock-Based Compensation at Twitter."  View Details
      Keywords: twitter; Stock-based Compensation
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      Heese, Jonas. "Stock-Based Compensation at Twitter." Harvard Business School Multimedia/Video Supplement 120-712, May 2020.
      • March 31, 2020
      • Article

      Reinventing the Direct-to-Consumer Business Model

      By: Len Schlesinger, Matt Higgins and Shaye Roseman
      Over the past decade, a new breed of “direct-to-consumer” (DTC) startups, including Warby Parker and Casper, helped forge a new business model. But lately that business model is faltering as the advantages that early entrants enjoyed have evaporated. To retool, DTC...  View Details
      Keywords: Direct-to-consumer; Omnichannel; Business Model; Change; Strategy
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      Schlesinger, Len, Matt Higgins, and Shaye Roseman. "Reinventing the Direct-to-Consumer Business Model." H05HI1. Harvard Business Review Digital Articles (March 31, 2020).
      • March 2020
      • Supplement

      Stock-Based Compensation at Twitter

      By: Jonas Heese
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      Heese, Jonas. "Stock-Based Compensation at Twitter." Harvard Business School PowerPoint Supplement 120-086, March 2020.
      • Article

      Beyond Emotional Similarity: The Role of Situation-specific Motives

      By: Amit Goldenberg, David Garcia, Eran Halperin, Jamil Zaki, Danyang Kong, Golijeh Golarai and James J. Gross
      It is well established that people often express emotions that are similar to those of other group members. However, people do not always express emotions that are similar to other group members, and the factors that determine when similarity occurs are not yet clear....  View Details
      Keywords: Emotion Contagion; Emotional Influence; Motivation; Group Dynamics; Emotions; Situation Or Environment; Motivation And Incentives; Behavior
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      Goldenberg, Amit, David Garcia, Eran Halperin, Jamil Zaki, Danyang Kong, Golijeh Golarai, and James J. Gross. "Beyond Emotional Similarity: The Role of Situation-specific Motives." Journal of Experimental Psychology: General 149, no. 1 (January 2020): 138–159.
      • Article

      Twitter Begs Users to Target Themselves for Ads

      By: Scott Duke Kominers
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      Kominers, Scott Duke. "Twitter Begs Users to Target Themselves for Ads." Bloomberg Opinion (December 30, 2019).
      • July 2019
      • Article

      'Forward Flow': A New Measure to Quantify Free Thought and Predict Creativity

      By: Kurt Gray, Stephen Anderson, Eric Evan Chen, John Michael Kelly, Michael S. Christian, John Patrick, Laura Huang, Yoed N. Kenett and Kevin Lewis
      When the human mind is free to roam, its subjective experience is characterized by a continuously evolving stream of thought. Although there is a technique that captures people’s streams of free thought—free association—its utility for scientific research is undermined...  View Details
      Keywords: Cognition And Thinking; Creativity; Forecasting And Prediction
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      Gray, Kurt, Stephen Anderson, Eric Evan Chen, John Michael Kelly, Michael S. Christian, John Patrick, Laura Huang, Yoed N. Kenett, and Kevin Lewis. "'Forward Flow': A New Measure to Quantify Free Thought and Predict Creativity." American Psychologist 74, no. 5 (July 2019): 539–554.
      • May 30, 2019
      • Article

      Twitter Is Showing More Ads Instead of Better Ideas

      By: Scott Duke Kominers
      A social media company that doesn’t know much about its users needs to work harder on its business model.  View Details
      Keywords: Social Media; twitter; Business Model; Advertising; Strategy
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      Kominers, Scott Duke. "Twitter Is Showing More Ads Instead of Better Ideas." Bloomberg Opinion (May 30, 2019).
      • Article

      Can Online Tools Help Employees Build Resilience?

      By: Allison L. Williams, Acacia C. Parks and Ashley Whillans
      You have had a tough day at work. Your presentation did not go well; your boss harshly critiqued your performance; a colleague was promoted to a position you had hoped to fill; and, on top of it all, some of your coworkers planned to go out after work and you were not...  View Details
      Keywords: Resilience; Employees; Performance; Attitudes; Online Technology
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      Williams, Allison L., Acacia C. Parks, and Ashley Whillans. "Can Online Tools Help Employees Build Resilience?" Harvard Business Review (website) (April 24, 2019).
      • 2019
      • Book

      Love Your Enemies: How Decent People Can Save America from the Culture of Contempt

      By: Arthur C. Brooks
      To get ahead today, you have to be a jerk, right?

      Divisive politicians. Screaming heads on television. Angry campus activists. Twitter trolls. Today in America, there is an “outrage industrial complex” that prospers by setting American against American,...  View Details
      Keywords: Moral Sensibility; Government And Politics; Society; United States
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      Brooks, Arthur C. Love Your Enemies: How Decent People Can Save America from the Culture of Contempt. New York: Broadside Books, 2019. (National bestseller.)
      • November 2018 (Revised February 2020)
      • Teaching Note

      Stock-Based Compensation at Twitter

      By: Jonas Heese, Zeya Yang and Mike Young
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      Heese, Jonas, Zeya Yang, and Mike Young. "Stock-Based Compensation at Twitter." Harvard Business School Teaching Note 119-059, November 2018. (Revised February 2020.)
      • October 2018 (Revised April 2019)
      • Case

      Stock-Based Compensation at Twitter

      By: Jonas Heese, Zeya Yang and Mike Young
      Olivia Nash, an analyst at leading hedge fund BlueShark Capital Management, had just finished listening to the hour-long earnings call for Twitter’s Q4 2017 results. Was Twitter doing well? That depended on which numbers she chose to believe. According to Generally...  View Details
      Keywords: twitter; Non-gaap Disclosure; Stock-based Compensation; Earnings Management; Corporate Disclosure; Compensation And Benefits; Stocks
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      Heese, Jonas, Zeya Yang, and Mike Young. "Stock-Based Compensation at Twitter." Harvard Business School Case 119-032, October 2018. (Revised April 2019.)
      • October 2018 (Revised August 2019)
      • Case

      Everybody Knows: Russia and the Election

      By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein
      Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a...  View Details
      Keywords: Strategic Industry; Strategic Alliances (business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Social Media; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet; Rights; Problems And Challenges; Globalization; Business And Community Relations; Business And Government Relations; Government Legislation; Risk And Uncertainty; Cognition And Thinking; Conflict And Resolution; Identity; Civil Society Or Community; Culture; Public Opinion; Social Issues; War; Online Technology; Public Administration Industry; United States; Russia
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      Abdelal, Rawi, Rafael Di Tella, and Galit Goldstein. "Everybody Knows: Russia and the Election." Harvard Business School Case 719-012, October 2018. (Revised August 2019.)
      • June 2018
      • Article

      Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

      By: Clarence Lee, Elie Ofek and Thomas Steenburgh
      We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across...  View Details
      Keywords: Customer Engagement; Adoption Routes; Word-of-mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Online Technology; Data And Data Sets
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      Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
      • January–February 2018
      • Article

      The New CEO Activists

      By: Aaron K Chatterji and Michael W. Toffel
      Though corporations have been lobbying the government and making campaign donations for a long time now, in recent years a dramatic new trend has emerged in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their...  View Details
      Keywords: Policy; Government Policy; Rights; Leadership & Corporate Accountability; Sustainability; Leadership; Corporate Accountability; Policy; Social Issues; Communication Intention And Meaning; United States
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      Chatterji, Aaron K., and Michael W. Toffel. "The New CEO Activists." Harvard Business Review 96, no. 1 (January–February 2018): 78–89. (Winner of the 2019 HBR Warren Bennis Prize as best 2018 HBR article on leadership. Featured in the HBR Ideacast podcast and an HBR Webinar.)
      • March 2017 (Revised April 2017)
      • Case

      Floodgate: On the Hunt for Thunder Lizards

      By: Rory McDonald, Alix Burke, Emma Franking and Nicole Tempest
      Founded in 2008, Floodgate pioneered the “micro-VC” category, a new type of investment firm that raised smaller funds and made earlier, smaller investments in technology startups than traditional venture-capital firms. By 2015, Floodgate had raised three funds totaling...  View Details
      Keywords: Innovation; Business Models; Angel Investors; Crowdfunding; Incubators; Accelerators; Entrepreneurship; Venture Capital; Business Startups; Technology
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      McDonald, Rory, Alix Burke, Emma Franking, and Nicole Tempest. "Floodgate: On the Hunt for Thunder Lizards." Harvard Business School Case 617-044, March 2017. (Revised April 2017.)
      • Editorial

      Stop Waiting for Governments to Close the Skills Gap

      By: John Streur and George Serafeim
      Keywords: Worker Productivity; Workers; "america"; Training; Employee Training; Employee Engagement; Employee Compensation; Productivity; Inequality
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      Streur, John, and George Serafeim. "Stop Waiting for Governments to Close the Skills Gap." Harvard Business Review (website) (January 11, 2017).
      • Article

      Algorithms Need Managers, Too

      By: Michael Luca, Jon Kleinberg and Sendhil Mullainathan
      Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on...  View Details
      Keywords: Machine Learning; Algorithms; Predictive Analytics; Management; Big Data
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      Luca, Michael, Jon Kleinberg, and Sendhil Mullainathan. "Algorithms Need Managers, Too." Harvard Business Review 94, nos. 1/2 (January–February 2016): 96–101.
      • Article

      Collection, Exploration and Analysis of Crowdfunding Social Networks

      By: Miao Cheng, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang and Po-Ling Loh
      Crowdfunding is a recent financing phenomenon that is gaining wide popularity as a means for startups to raise seed funding for their companies. This paper presents our initial results at understanding this phenomenon using an exploratory data driven approach. We have...  View Details
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      Cheng, Miao, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang, and Po-Ling Loh. "Collection, Exploration and Analysis of Crowdfunding Social Networks." Proceedings of the International Workshop on Exploratory Search in Databases and the Web 3rd (2016): 25–30.
      • Article

      If CEOs Care About the Long Term, Why Don't They Talk About It?

      By: Sakis Kotsantonis, Shalini Rao, Daniela Saltzman and George Serafeim
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      Kotsantonis, Sakis, Shalini Rao, Daniela Saltzman, and George Serafeim. "If CEOs Care About the Long Term, Why Don't They Talk About It?" Harvard Business Review (website) (November 13, 2015).
      • October 2015
      • Case

      A Challenger's Strategy: Pinar Abay at ING Bank Turkey

      By: Paul Healy, Gautam Mukunda and Esel Çekin
      In 2013, Pinar Abay was appointed as the CEO of ING Bank Turkey. At 34, she was the youngest bank CEO in Turkey's history. Her appointment raised eyebrows because of her youth and because her career at McKinsey had given her no day-to-day bank management experience....  View Details
      Keywords: Leadership; Challenger's Strategy; Culture; Innovation; Performance Management; Talent Acquisition; Differentiation; Transformation; Growth; Emerging Country; Banking; Digital Banking; Alternative Channels; Leadership; Change Management; Talent And Talent Management; Organizational Culture; Emerging Markets; Transformation; Banks And Banking; Innovation And Invention; Growth And Development Strategy; Banking Industry; Turkey
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      Healy, Paul, Gautam Mukunda, and Esel Çekin. "A Challenger's Strategy: Pinar Abay at ING Bank Turkey." Harvard Business School Case 116-023, October 2015.
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