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- May 2020
- Supplement
Stock-Based Compensation at Twitter
By: Jonas Heese
This video serves as a supplement to "Stock-Based Compensation at Twitter."
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Heese, Jonas. "Stock-Based Compensation at Twitter." Harvard Business School Multimedia/Video Supplement 120-712, May 2020.
- March 31, 2020
- Article
Reinventing the Direct-to-Consumer Business Model
By: Len Schlesinger, Matt Higgins and Shaye Roseman
Over the past decade, a new breed of “direct-to-consumer” (DTC) startups, including Warby Parker and Casper, helped forge a new business model. But lately that business model is faltering as the advantages that early entrants enjoyed have evaporated. To retool, DTC...
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Schlesinger, Len, Matt Higgins, and Shaye Roseman. "Reinventing the Direct-to-Consumer Business Model." H05HI1. Harvard Business Review Digital Articles (March 31, 2020).
- Article
Beyond Emotional Similarity: The Role of Situation-specific Motives
By: Amit Goldenberg, David Garcia, Eran Halperin, Jamil Zaki, Danyang Kong, Golijeh Golarai and James J. Gross
It is well established that people often express emotions that are similar to those of other group members. However, people do not always express emotions that are similar to other group members, and the factors that determine when similarity occurs are not yet clear....
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Keywords:
Emotion Contagion;
Emotional Influence;
Motivation;
Group Dynamics;
Emotions;
Situation Or Environment;
Motivation And Incentives;
Behavior
Goldenberg, Amit, David Garcia, Eran Halperin, Jamil Zaki, Danyang Kong, Golijeh Golarai, and James J. Gross. "Beyond Emotional Similarity: The Role of Situation-specific Motives." Journal of Experimental Psychology: General 149, no. 1 (January 2020): 138–159.
- Article
Twitter Begs Users to Target Themselves for Ads
Kominers, Scott Duke. "Twitter Begs Users to Target Themselves for Ads." Bloomberg Opinion (December 30, 2019).
- July 2019
- Article
'Forward Flow': A New Measure to Quantify Free Thought and Predict Creativity
By: Kurt Gray, Stephen Anderson, Eric Evan Chen, John Michael Kelly, Michael S. Christian, John Patrick, Laura Huang, Yoed N. Kenett and Kevin Lewis
When the human mind is free to roam, its subjective experience is characterized by a continuously evolving stream of thought. Although there is a technique that captures people’s streams of free thought—free association—its utility for scientific research is undermined...
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Gray, Kurt, Stephen Anderson, Eric Evan Chen, John Michael Kelly, Michael S. Christian, John Patrick, Laura Huang, Yoed N. Kenett, and Kevin Lewis. "'Forward Flow': A New Measure to Quantify Free Thought and Predict Creativity." American Psychologist 74, no. 5 (July 2019): 539–554.
- May 30, 2019
- Article
Twitter Is Showing More Ads Instead of Better Ideas
A social media company that doesn’t know much about its users needs to work harder on its business model.
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Kominers, Scott Duke. "Twitter Is Showing More Ads Instead of Better Ideas." Bloomberg Opinion (May 30, 2019).
- Article
Can Online Tools Help Employees Build Resilience?
By: Allison L. Williams, Acacia C. Parks and Ashley Whillans
You have had a tough day at work. Your presentation did not go well; your boss harshly critiqued your performance; a colleague was promoted to a position you had hoped to fill; and, on top of it all, some of your coworkers planned to go out after work and you were not...
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Williams, Allison L., Acacia C. Parks, and Ashley Whillans. "Can Online Tools Help Employees Build Resilience?" Harvard Business Review (website) (April 24, 2019).
- 2019
- Book
Love Your Enemies: How Decent People Can Save America from the Culture of Contempt
By: Arthur C. Brooks
To get ahead today, you have to be a jerk, right?
Divisive politicians. Screaming heads on television. Angry campus activists. Twitter trolls. Today in America, there is an “outrage industrial complex” that prospers by setting American against American,... View Details
Divisive politicians. Screaming heads on television. Angry campus activists. Twitter trolls. Today in America, there is an “outrage industrial complex” that prospers by setting American against American,... View Details
Brooks, Arthur C. Love Your Enemies: How Decent People Can Save America from the Culture of Contempt. New York: Broadside Books, 2019. (National bestseller.)
- November 2018 (Revised February 2020)
- Teaching Note
Stock-Based Compensation at Twitter
By: Jonas Heese, Zeya Yang and Mike Young
- October 2018 (Revised April 2019)
- Case
Stock-Based Compensation at Twitter
By: Jonas Heese, Zeya Yang and Mike Young
Olivia Nash, an analyst at leading hedge fund BlueShark Capital Management, had just finished listening to the hour-long earnings call for Twitter’s Q4 2017 results. Was Twitter doing well? That depended on which numbers she chose to believe. According to Generally...
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Keywords:
twitter;
Non-gaap Disclosure;
Stock-based Compensation;
Earnings Management;
Corporate Disclosure;
Compensation And Benefits;
Stocks
Heese, Jonas, Zeya Yang, and Mike Young. "Stock-Based Compensation at Twitter." Harvard Business School Case 119-032, October 2018. (Revised April 2019.)
- October 2018 (Revised August 2019)
- Case
Everybody Knows: Russia and the Election
By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein
Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a...
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Keywords:
Strategic Industry;
Strategic Alliances (business);
Business And Government;
Business And Public Policy;
Business And Society;
Media Businesses;
Media Content;
Media Slant;
Media Regulation;
Social Media;
Internet Of Everything;
Government Policy;
Politics;
Political Campaigns;
Political Strategy;
Political Turmoil;
Government;
Government Regulation;
Security;
International Business;
International Relations;
National Security;
Political Elections;
News;
Media;
Internet;
Rights;
Problems And Challenges;
Globalization;
Business And Community Relations;
Business And Government Relations;
Government Legislation;
Risk And Uncertainty;
Cognition And Thinking;
Conflict And Resolution;
Identity;
Civil Society Or Community;
Culture;
Public Opinion;
Social Issues;
War;
Online Technology;
Public Administration Industry;
United States;
Russia
Abdelal, Rawi, Rafael Di Tella, and Galit Goldstein. "Everybody Knows: Russia and the Election." Harvard Business School Case 719-012, October 2018. (Revised August 2019.)
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across...
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Keywords:
Customer Engagement;
Adoption Routes;
Word-of-mouth;
Digital Marketing;
Bayesian Estimation;
Customers;
Communication;
Consumer Behavior;
Marketing;
Online Technology;
Data And Data Sets
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- January–February 2018
- Article
The New CEO Activists
By: Aaron K Chatterji and Michael W. Toffel
Though corporations have been lobbying the government and making campaign donations for a long time now, in recent years a dramatic new trend has emerged in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their...
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Keywords:
Policy;
Government Policy;
Rights;
Leadership & Corporate Accountability;
Sustainability;
Leadership;
Corporate Accountability;
Policy;
Social Issues;
Communication Intention And Meaning;
United States
Chatterji, Aaron K., and Michael W. Toffel. "The New CEO Activists." Harvard Business Review 96, no. 1 (January–February 2018): 78–89. (Winner of the 2019 HBR Warren Bennis Prize as best 2018 HBR article on leadership. Featured in the HBR Ideacast podcast and an HBR Webinar.)
- March 2017 (Revised April 2017)
- Case
Floodgate: On the Hunt for Thunder Lizards
By: Rory McDonald, Alix Burke, Emma Franking and Nicole Tempest
Founded in 2008, Floodgate pioneered the “micro-VC” category, a new type of investment firm that raised smaller funds and made earlier, smaller investments in technology startups than traditional venture-capital firms. By 2015, Floodgate had raised three funds totaling...
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Keywords:
Innovation;
Business Models;
Angel Investors;
Crowdfunding;
Incubators;
Accelerators;
Entrepreneurship;
Venture Capital;
Business Startups;
Technology
McDonald, Rory, Alix Burke, Emma Franking, and Nicole Tempest. "Floodgate: On the Hunt for Thunder Lizards." Harvard Business School Case 617-044, March 2017. (Revised April 2017.)
- Editorial
Stop Waiting for Governments to Close the Skills Gap
By: John Streur and George Serafeim
Keywords:
Worker Productivity;
Workers;
"america";
Training;
Employee Training;
Employee Engagement;
Employee Compensation;
Productivity;
Inequality
Streur, John, and George Serafeim. "Stop Waiting for Governments to Close the Skills Gap." Harvard Business Review (website) (January 11, 2017).
- Article
Algorithms Need Managers, Too
By: Michael Luca, Jon Kleinberg and Sendhil Mullainathan
Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on...
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Luca, Michael, Jon Kleinberg, and Sendhil Mullainathan. "Algorithms Need Managers, Too." Harvard Business Review 94, nos. 1/2 (January–February 2016): 96–101.
- Article
Collection, Exploration and Analysis of Crowdfunding Social Networks
By: Miao Cheng, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang and Po-Ling Loh
Crowdfunding is a recent financing phenomenon that is gaining wide popularity as a means for startups to raise seed funding for their companies. This paper presents our initial results at understanding this phenomenon using an exploratory data driven approach. We have...
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Cheng, Miao, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang, and Po-Ling Loh. "Collection, Exploration and Analysis of Crowdfunding Social Networks." Proceedings of the International Workshop on Exploratory Search in Databases and the Web 3rd (2016): 25–30.
- Article
If CEOs Care About the Long Term, Why Don't They Talk About It?
By: Sakis Kotsantonis, Shalini Rao, Daniela Saltzman and George Serafeim
Kotsantonis, Sakis, Shalini Rao, Daniela Saltzman, and George Serafeim. "If CEOs Care About the Long Term, Why Don't They Talk About It?" Harvard Business Review (website) (November 13, 2015).
- October 2015
- Case
A Challenger's Strategy: Pinar Abay at ING Bank Turkey
By: Paul Healy, Gautam Mukunda and Esel Çekin
In 2013, Pinar Abay was appointed as the CEO of ING Bank Turkey. At 34, she was the youngest bank CEO in Turkey's history. Her appointment raised eyebrows because of her youth and because her career at McKinsey had given her no day-to-day bank management experience....
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Keywords:
Leadership;
Challenger's Strategy;
Culture;
Innovation;
Performance Management;
Talent Acquisition;
Differentiation;
Transformation;
Growth;
Emerging Country;
Banking;
Digital Banking;
Alternative Channels;
Leadership;
Change Management;
Talent And Talent Management;
Organizational Culture;
Emerging Markets;
Transformation;
Banks And Banking;
Innovation And Invention;
Growth And Development Strategy;
Banking Industry;
Turkey
Healy, Paul, Gautam Mukunda, and Esel Çekin. "A Challenger's Strategy: Pinar Abay at ING Bank Turkey." Harvard Business School Case 116-023, October 2015.