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      • Faculty Publications  (120)

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      • February 2023
      • Case

      Doing Business in Istanbul, Turkey

      By: Prithwiraj Choudhury, Leonard A. Schlesinger, Namrata Arora and Umut Arslan
      This case examines the challenges and opportunities of doing business in Turkey. It highlights Turkey's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main...  View Details
      Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Technology Industry; Tourism Industry; Turkey
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      Choudhury, Prithwiraj, Leonard A. Schlesinger, Namrata Arora, and Umut Arslan. "Doing Business in Istanbul, Turkey." Harvard Business School Case 323-081, February 2023.
      • January 2023
      • Case

      Velong: Rethinking 'Made in China'

      By: Krishna G. Palepu, Nancy Hua Dai and Billy Chan
      Velong is a supplier of kitchen equipment and backyard grills for major global brands and store brands of large western retailers. In light of the COVID-related disruptions to the global supply chains, and the evolving trade tensions between China and the Western...  View Details
      Keywords: Globalization; Supply Chain Management; Risk Management; Manufacturing Industry; China; India; Mexico; Turkey; Viet Nam
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      Palepu, Krishna G., Nancy Hua Dai, and Billy Chan. "Velong: Rethinking 'Made in China'." Harvard Business School Case 323-064, January 2023.
      • October 2022
      • Case

      Volt Lines: Leading a B2B Service Provider through a Crisis (A)

      By: Navid Mojir and Gamze Yucaoglu
      Volt Lines was a next-generation transportation service in Istanbul, Turkey. The company was trying to disrupt the traditional corporate transportation market by developing software that allowed it to offer subscription-based transportation. Under the subscription...  View Details
      Keywords: Business To Business Marketing; B2B Marketing; B2B Pricing; Subscription Model; Crisis Marketing; Startup; Service Management; Information Technology; Transportation; COVID-19 Pandemic; Disruptive Innovation; Digital Platforms; Business Model; Price; Crisis Management; Opportunities; Transportation Industry; Technology Industry; Turkey
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      Mojir, Navid, and Gamze Yucaoglu. "Volt Lines: Leading a B2B Service Provider through a Crisis (A)." Harvard Business School Case 523-037, October 2022.
      • September 2022
      • Case

      Esas Group: Investing Together, Staying Together

      By: Christina R. Wing and Alpana Thapar
      This case opens in June 2022, after Esas Group, one of Turkey’s largest family-owned investment firms, implements a series of changes to professionalize the business and help transition family members from operators to responsible investors. In December 2019, the Group...  View Details
      Keywords: Family Business; Transition; Business or Company Management; Organizational Structure; Governing and Advisory Boards; Governance; Financial Services Industry; Turkey
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      Wing, Christina R., and Alpana Thapar. "Esas Group: Investing Together, Staying Together." Harvard Business School Case 623-027, September 2022.
      • July 2022
      • Teaching Note

      Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

      By: Ayelet Israeli, Fares Khrais and Menna Hassan
      Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in...  View Details
      Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
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      Israeli, Ayelet, Fares Khrais, and Menna Hassan. "Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience." Harvard Business School Teaching Note 523-009, July 2022.
      • 2022
      • Chapter

      When Fifth Columns Fall: Religious Groups and Loyalty-Signaling in Erdoğan's Turkey

      By: Kristin Fabbe and Efe Murat Balıkçıoğlu
      This chapter investigates the role that fifth-column claims play in authoritarian politics. Specifically, it examines how fifth-column claims against the Gülen Movement have transformed the relationship between the Turkish state and both official (state-sanctioned)...  View Details
      Keywords: Fifth Columns; Gülen Movement; Political Islam; Government and Politics; Religion; Turkey
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      Fabbe, Kristin, and Efe Murat Balıkçıoğlu. "When Fifth Columns Fall: Religious Groups and Loyalty-Signaling in Erdoğan's Turkey." Chap. 10 in Enemies Within: The Global Politics of Fifth Columns, edited by Harris Mylonas and Scott Radnitz, 248–270. New York: Oxford University Press, 2022.
      • May 2022
      • Supplement

      Borusan CAT: Monetizing Prediction in the Age of AI (B)

      By: Navid Mojir and Gamze Yucaoglu
      Borusan Cat is an international distributor of Caterpillar heavy machines. In 2021, it had been three years since Ozgur Gunaydin (CEO) and Esra Durgun (Director of Strategy, Digitization, and Innovation) started working on Muneccim, the company’s predictive AI tool....  View Details
      Keywords: AI and Machine Learning; Commercialization; Technology Adoption; Industrial Products Industry; Turkey; Middle East
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      Mojir, Navid, and Gamze Yucaoglu. "Borusan CAT: Monetizing Prediction in the Age of AI (B)." Harvard Business School Supplement 522-045, May 2022.
      • 2022
      • Chapter

      State-Formation, Statist Islam, and Regime Instability: Evidence from Turkey

      By: Kristin Fabbe
      Religion, and particularly the forces of political Islam and state secularism, have been central to discussions of regime stability in the Turkish case. Intense polarization, political instability, and military interventions have propelled Turkey into crisis about once...  View Details
      Keywords: Ottoman Empire; Regime; State Secularism; Political Islam; Democracy; Autocracy; Religion; Government and Politics; Turkey
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      Fabbe, Kristin. "State-Formation, Statist Islam, and Regime Instability: Evidence from Turkey." In The Oxford Handbook of Politics in Muslim Societies, edited by Melani Cammett and Pauline Jones. New York: Oxford University Press, 2022.
      • February 2022
      • Teaching Note

      Borusan CAT: Monetizing Prediction in the Age of AI

      By: Navid Mojir
      Teaching Note for HBS Case No. 521-053.  View Details
      Keywords: Monetization Strategy; Artificial Intelligence; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey
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      Mojir, Navid. "Borusan CAT: Monetizing Prediction in the Age of AI." Harvard Business School Teaching Note 522-069, February 2022.
      • October 2021
      • Case

      Yildiz Holding's Corporate Strategy: Managing Diversification for Growth

      By: Juan Alcácer and Esel Çekin
      The case opens in May 2018 with Nurtaç Ziyal Afridi, chief strategy and growth officer of Yıldız Holding, a Turkish conglomerate, reflecting on the group’s diversification journey. In ten years, the group had achieved a remarkable growth through diversification: seven...  View Details
      Keywords: Strategy; Diversification; Growth Management; Mergers and Acquisitions; Global Strategy; Restructuring; Food and Beverage Industry; North America; United Kingdom; Turkey; Asia
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      Alcácer, Juan, and Esel Çekin. "Yildiz Holding's Corporate Strategy: Managing Diversification for Growth." Harvard Business School Case 722-366, October 2021.
      • September 2021
      • Case

      TAV Airports: Acquiring Almaty International

      By: Juan Alcácer and Esel Çekin
      The case opens in April 2020 with Sani Şener, CEO of TAV Airports, a vertically integrated regional airport operator headquartered in Istanbul, Turkey, and his team discussing the pending acquisition of the Almaty International Airport in Kazakhstan. The company had...  View Details
      Keywords: Airports; COVID-19 Pandemic; Strategy; Mergers and Acquisitions; Bids and Bidding; Air Transportation Industry; Central Asia; Turkey
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      Alcácer, Juan, and Esel Çekin. "TAV Airports: Acquiring Almaty International." Harvard Business School Case 722-367, September 2021.
      • August 2021 (Revised April 2022)
      • Case

      Intenseye: Powering Workplace Health and Safety with AI

      By: Michael W. Toffel and Youssef Abdel Aal
      Intenseye was a Turkey-based technology startup that deployed machine learning algorithms to workplace camera feeds in order to identify unsafe worker actions and unsafe working conditions, in order to help improve worker safety. The case describes how Intenseye’s...  View Details
      Keywords: Privacy; Product Development; Operations; Technological Innovation; Value Creation; Production; Distribution; Safety; Risk and Uncertainty; Technology Industry; Manufacturing Industry; Distribution Industry; Turkey; Middle East; United States
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      Toffel, Michael W., and Youssef Abdel Aal. "Intenseye: Powering Workplace Health and Safety with AI." Harvard Business School Case 622-037, August 2021. (Revised April 2022.)
      • May 2021 (Revised August 2021)
      • Supplement

      Migros Turkey: Scaling Online Operations

      By: Antonio Moreno and Anibha Singh
      As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics questions related to growing in an ecosystem with rapidly...  View Details
      Keywords: Business Model; Internet and the Web; Growth and Development Strategy; Operations; Management; Competitive Strategy; Food and Beverage Industry; Turkey
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      Moreno, Antonio, and Anibha Singh. "Migros Turkey: Scaling Online Operations." Harvard Business School PowerPoint Supplement 621-711, May 2021. (Revised August 2021.)
      • May 2021 (Revised October 2021)
      • Teaching Note

      Migros Turkey: Scaling Online Operations

      By: Antonio Moreno and Anibha Singh
      Teaching Note for HBS Case Nos. 621-026, 621-027, and 621-062. As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics...  View Details
      Keywords: Business Model; Internet and the Web; Growth and Development Strategy; Operations; Management; Competitive Strategy; Food and Beverage Industry; Turkey
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      Moreno, Antonio, and Anibha Singh. "Migros Turkey: Scaling Online Operations." Harvard Business School Teaching Note 621-121, May 2021. (Revised October 2021.)
      • April 2021 (Revised August 2021)
      • Case

      Borusan CAT: Monetizing Prediction in the Age of AI (A)

      By: Navid Mojir and Gamze Yucaoglu
      Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to...  View Details
      Keywords: Monetization Strategy; Artificial Intelligence; AI; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey
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      Mojir, Navid, and Gamze Yucaoglu. "Borusan CAT: Monetizing Prediction in the Age of AI (A)." Harvard Business School Case 521-053, April 2021. (Revised August 2021.)
      • January 2021 (Revised March 2022)
      • Case

      Arçelik: From a Dealer Network to an Omnichannel Experience

      By: Ayelet Israeli and Fares Khrais
      Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in...  View Details
      Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
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      Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021. (Revised March 2022.)
      • October 2020 (Revised March 2021)
      • Supplement

      Migros Turkey: Scaling Online Operations During COVID-19 (C)

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented...  View Details
      Keywords: Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food and Beverage Industry; Turkey
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      Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations During COVID-19 (C)." Harvard Business School Supplement 621-062, October 2020. (Revised March 2021.)
      • August 2020 (Revised March 2021)
      • Case

      Migros Turkey: Scaling Online Operations (A)

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and...  View Details
      Keywords: Retail; Grocery; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Turkey
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      Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (A)." Harvard Business School Case 621-026, August 2020. (Revised March 2021.)
      • August 2020 (Revised March 2021)
      • Supplement

      Migros Turkey: Scaling Online Operations (B)

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the...  View Details
      Keywords: Grocery; Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Retail Industry; Turkey
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      Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (B)." Harvard Business School Supplement 621-027, August 2020. (Revised March 2021.)
      • July 2020 (Revised September 2020)
      • Case

      Property Finder's Strategy for Online Classifieds in the MENA Region

      By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais
      The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
      Since its founding in 2005 in the United Arab Emirates (UAE), Property...  View Details
      Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Online Technology; Real Estate Industry; Technology Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey
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      Palepu, Krishna G., Gamze Yucaoglu, and Fares Khrais. "Property Finder's Strategy for Online Classifieds in the MENA Region." Harvard Business School Case 321-009, July 2020. (Revised September 2020.)
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