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Publications

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  • All HBS Web  (74)
    • Faculty Publications  (18)

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    • All HBS Web  (74)
      • Faculty Publications  (18)

      Truck Transportation Remove Truck Transportation →

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      • August 2022 (Revised October 2022)
      • Case

      Sian Flowers: Fresher by Sea?

      By: Willy C. Shih, Michael W. Toffel and Pippa Tubman Armerding
      The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its...  View Details
      Keywords: Supply Chain; Supply Chains; Sustainability; Sustainable Agriculture; Sustainability Reporting; Carbon Emissions; Supply Chain Management; Quality; Ship Transportation; Cost Management; Agriculture and Agribusiness Industry; Africa; Kenya; Netherlands; Europe
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      Shih, Willy C., Michael W. Toffel, and Pippa Tubman Armerding. "Sian Flowers: Fresher by Sea?" Harvard Business School Case 623-008, August 2022. (Revised October 2022.)
      • February 2022
      • Case

      US Foods: Driving Post-Pandemic Success?

      By: David E. Bell, Olivia Hull and Amy Klopfenstein
      In November 2021, US Foods CEO Pietro Satriano must decide his company’s trajectory following the COVID-19 pandemic. US Foods suffered due to business closures and social distancing during the height of the pandemic. While the situation improved following the return of...  View Details
      Keywords: COVID-19 Pandemic; Agribusiness; Food; Goods and Commodities; Jobs and Positions; Job Design and Levels; Job Offer; Labor; Employment; Human Capital; Wages; Working Conditions; Operations; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Diversification; Product Design; Service Delivery; Service Operations; Supply Chain Management; Social Psychology; Motivation and Incentives; Transportation; Truck Transportation; Transportation Networks; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry; United States
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      Bell, David E., Olivia Hull, and Amy Klopfenstein. "US Foods: Driving Post-Pandemic Success?" Harvard Business School Case 522-023, February 2022.
      • January 2022 (Revised December 2022)
      • Case

      TotalEnergies’ Investment in Hyzon Motors

      By: Vikram S. Gandhi and David Lane
      In November 2021, Girish Nadkarni, the head of TotalEnergies’ corporate venture capital arm (TEV) was considering whether, and on what terms, to exit an investment in Hyzon Motors, a start-up supplier of hydrogen-powered trucks. TEV had invested $4 million in Hyzon,...  View Details
      Keywords: Business Units; Communication Intention and Meaning; Renewable Energy; Venture Capital; Growth and Development Strategy; Market Design; Standards; Commercialization; Investment Portfolio; Market Transactions; Transportation Industry; Transportation Industry; Transportation Industry; Europe; New York (city, NY)
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      Gandhi, Vikram S., and David Lane. "TotalEnergies’ Investment in Hyzon Motors." Harvard Business School Case 822-019, January 2022. (Revised December 2022.)
      • August 2018
      • Case

      BlackBuck (A)

      By: Shikhar Ghosh and Shweta Bagai
      The case presents the challenges of scaling an asset-heavy company (that relies on its operations). It highlights how decisions on the early team impact a company’s ability to scale, linkage between growth and cash flows, as well the organizational impact of high...  View Details
      Keywords: Founders; Entrepreneurship; Growth and Development Strategy; Service Delivery; Cash Flow; Growth Management; Truck Transportation; Online Technology; India
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      Ghosh, Shikhar, and Shweta Bagai. "BlackBuck (A)." Harvard Business School Case 819-031, August 2018.
      • March 2018
      • Case

      EKOL Logistics: Thinking Outside the Box

      By: Willy C. Shih and Esel Çekin
      This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in...  View Details
      Keywords: Growth And Development; Strategy; Intermodal Transportation; Short-sea Transportation; Capacity Management; Capacity Planning; Delivery Planning; Route Optimization; Car Spare Part; Auto Manufacturing; Automotive Supply Chain; Europe; Turkey; Service Design; Fast Fashion; Near-shoring; Supply Chain; Supply Chain Management; Operations; Performance Capacity; Performance Efficiency; Logistics; Transportation Industry; Transportation Industry; Turkey; Germany; Spain; European Union; Europe
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      Shih, Willy C., and Esel Çekin. "EKOL Logistics: Thinking Outside the Box." Harvard Business School Case 618-037, March 2018.
      • January 2017 (Revised November 2018)
      • Case

      Navistar International: Competing Against PACCAR

      By: Benjamin Esty, Eric Van den Steen and Jeffrey Boyar
      In 2013, Navistar was in the midst of a deep crisis, having lost a third of its market share over the previous three years. Bill Kozek, the new president of Navistar North America Truck and Sales division needs to develop his division’s strategy as part of the...  View Details
      Keywords: Business Strategy; Alignment; Competitive Advantage; Segmentation; Transportation Industry; Transportation Industry
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      Esty, Benjamin, Eric Van den Steen, and Jeffrey Boyar. "Navistar International: Competing Against PACCAR." Harvard Business School Case 717-452, January 2017. (Revised November 2018.)
      • February 2011 (Revised January 2013)
      • Supplement

      Fairstar Heavy Transport (B)

      By: Guhan Subramanian and Rhea Ghosh
      Supplements the (A) case.  View Details
      Keywords: Truck Transportation; Transportation Industry
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      Subramanian, Guhan, and Rhea Ghosh. "Fairstar Heavy Transport (B)." Harvard Business School Supplement 911-042, February 2011. (Revised January 2013.)
      • January 2010
      • Case

      DR Corporation

      By: Roy D. Shapiro
      DR Corporation is a manufacturer of major appliances. The traffic manager is facing a decision of selecting a carrier for the inbound movement of motors. The primary case decisions are 1) what factors are critical to the decision; 2) how to calculate the tradeoffs...  View Details
      Keywords: Cost vs Benefits; Decision Choices and Conditions; Managerial Roles; Logistics; Supply Chain Management; Truck Transportation; Consumer Products Industry
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      Shapiro, Roy D. "DR Corporation." Harvard Business School Case 610-049, January 2010.
      • February 2006
      • Case

      Fraikin SA

      By: W. Carl Kester, Vincent Marie Dessain and Monika Stachowiak
      Provides an example of a so-called "whole business" securitization. In early 2004, Fraikin, France's leading industrial vehicle rental company, compares several alternatives for refinancing a large bridge loan within a year. Presents three primary options: a classic...  View Details
      Keywords: Debt Securities; Transportation; Renting or Rental; Transportation Industry; Transportation Industry; France
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      Kester, W. Carl, Vincent Marie Dessain, and Monika Stachowiak. "Fraikin SA." Harvard Business School Case 206-090, February 2006.
      • February 2002 (Revised February 2006)
      • Case

      Volvo Trucks (A): Penetrating the U.S. Market

      By: Michael E. Porter and Orjan Solvell
      Volvo Trucks has worked on a global strategy for several decades. Beginning in the mid-1970s, the company decided to enter the largest market for trucks: the United States. Over time, the company has struggled to get a significant share of the U.S. market and at the...  View Details
      Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Retail Industry; United States; Europe
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      Porter, Michael E., and Orjan Solvell. "Volvo Trucks (A): Penetrating the U.S. Market." Harvard Business School Case 702-418, February 2002. (Revised February 2006.)
      • February 2002 (Revised March 2004)
      • Case

      Volvo Trucks (B): Acquisition of RVI

      By: Michael E. Porter and Orjan Solvell
      Supplements the (A) case.  View Details
      Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Retail Industry; United States; Europe
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      Porter, Michael E., and Orjan Solvell. "Volvo Trucks (B): Acquisition of RVI." Harvard Business School Case 702-419, February 2002. (Revised March 2004.)
      • February 2002 (Revised May 2006)
      • Case

      Volvo Trucks (C): Closing Volvo Global Trucks

      By: Michael E. Porter and Orjan Solvell
      Supplements the (A) case.  View Details
      Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Retail Industry; United States; Europe
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      Porter, Michael E., and Orjan Solvell. "Volvo Trucks (C): Closing Volvo Global Trucks." Harvard Business School Case 702-444, February 2002. (Revised May 2006.)
      • March 1993 (Revised May 2009)
      • Case

      CF MotorFreight in 1992

      By: David B. Yoffie
      In June 1992, CFMF management finds that despite a number-two ranking nationwide among long-haul carriers, two smaller rivals are far more profitable for the year-ended 1991. Management confronts the issue of encroaching competition from the country's smaller regional...  View Details
      Keywords: Labor Unions; Business or Company Management; Distribution; Competition; Consolidation; Truck Transportation
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      Yoffie, David B. "CF MotorFreight in 1992." Harvard Business School Case 793-100, March 1993. (Revised May 2009.)
      • June 1991
      • Case

      Continental Carriers, Inc.

      By: W. Carl Kester
      A U.S. trucking company is considering using debt for the first time to acquire another company. The directors of the company are divided in their opinion of the likely impact of leverage on Continental Carriers' performance. Their differences must be reconciled and a...  View Details
      Keywords: Debt Securities; Financing and Loans; Acquisition; Borrowing and Debt; Equity; Transportation Industry; United States
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      Kester, W. Carl. "Continental Carriers, Inc." Harvard Business School Case 291-080, June 1991.
      • February 1990 (Revised August 2001)
      • Case

      Merloni Elettrodomestici SpA: The Transit Point Experiment

      By: Janice H. Hammond and Maura G Kelly
      Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory,...  View Details
      Keywords: Logistics; Marketing Channels; Planning; Time Management; Distribution Channels; Competitive Advantage; Customer Relationship Management; Information Technology; Consumer Products Industry; Italy
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      Hammond, Janice H., and Maura G Kelly. "Merloni Elettrodomestici SpA: The Transit Point Experiment." Harvard Business School Case 690-003, February 1990. (Revised August 2001.)
      • April 1989 (Revised March 1990)
      • Case

      Burlington Northern (B)

      By: Janice H. Hammond
      Describes the experiences of a seasoned Burlington Northern (BN) sales representative after the introduction of ShipSmart, a decision support system developed by the BN to help its employees and customers analyze logistics problems. After a brief description of a...  View Details
      Keywords: Change Management; Expansion; Rail Transportation; Logistics; Distribution Channels; Truck Transportation; Innovation and Invention; Sales; Rail Industry; United States
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      Hammond, Janice H. "Burlington Northern (B)." Harvard Business School Case 689-083, April 1989. (Revised March 1990.)
      • April 1988 (Revised September 1992)
      • Case

      Frito-Lay, Inc.: The Backhaul Decision

      By: Janice H. Hammond
      Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation...  View Details
      Keywords: Cost Management; Revenue; Governing Rules, Regulations, and Reforms; Marketing Strategy; Distribution; Service Operations; Sales; Salesforce Management; Transportation; Food and Beverage Industry
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      Hammond, Janice H. "Frito-Lay, Inc.: The Backhaul Decision." Harvard Business School Case 688-104, April 1988. (Revised September 1992.)
      • July 1983 (Revised July 1991)
      • Case

      Hintz-Kessels-Kohl A.G.

      By: Thomas R. Piper
      A truck manufacturer must decide whether to bid on the sale of 120 trucks to a private firm in Costa Rica. If a bid is submitted, a decision must be made on whether to protect against the credit, exchange rate, and sovereign risks.  View Details
      Keywords: Risk Management; Currency Exchange Rate; Truck Transportation; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Auto Industry; Germany; Costa Rica
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      Piper, Thomas R. "Hintz-Kessels-Kohl A.G." Harvard Business School Case 284-019, July 1983. (Revised July 1991.)
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