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      Plunkett's Airline, Hotel & Travel Industry Almanac | Plunkett's Airline, Hotel and Travel Industry Almanac ; Airline, Hotel and Travel Industry Almanac ; Airline, Hotel & Travel Industry Almanac | Baker Library | Bloomberg Center | Harvard Business School
      × Please sign in You need to log in to use the bookmarking feature. Sign In Using Baker Library During COVID-19 | HBS COVID-19 Business Impact Center...
      Airbnb: how the sharing economy is disrupting the travel industry - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
      • January 2021 (Revised January 2021)
      • Case

      Carnival Corporation: Cruising Through COVID-19

      By: Stuart C. Gilson and Sarah Abbott
      In March 2020, in response to the global pandemic, the cruise industry ceased operations. Carnival was the largest cruise line operator in the world, and CEO Arnold Donald and his management team worked to position the company to survive. They slashed operating...  View Details
      Keywords: Debt Issuance; Equity Issuances; Convertible Debt; Cruise Lines; Restructuring; Capital; Crisis Management; Cash Flow; travel industry; United States
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      Gilson, Stuart C., and Sarah Abbott. "Carnival Corporation: Cruising Through COVID-19." Harvard Business School Case 221-028, January 2021. (Revised January 2021.)
      • January 2021
      • Supplement

      What Went Wrong with Boeing’s 737 Max? (B)

      By: William W. George and Amram Migdal
      Following the March 10, 2019, crash of Ethiopian Airlines flight 302, en route to Nairobi, Kenya and the October 29, 2018, downing of Lion Air flight 610 as it took off from Jakarta, Indonesia, Boeing’s 737 Max jet, the model flown in both instances, was grounded by...  View Details
      Keywords: Ethics; Values And Beliefs; Governance; Corporate Accountability; Governance Controls; Governing Rules, Regulations, And Reforms; Leadership; Management; Business Or Company Management; Crisis Management; Risk Management; Organizations; Organizational Culture; Problems And Challenges; Risk And Uncertainty; Safety; Failure; Transportation; Air Transportation; Aerospace industry; Air Transportation industry; North America; United States
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      George, William W., and Amram Migdal. "What Went Wrong with Boeing’s 737 Max? (B)." Harvard Business School Supplement 321-001, January 2021.
      • September 2020
      • Case

      Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis

      By: Boris Groysberg and Michael Norris
      In the summer of 2020, Jan Swartz, President of Princess Cruises, was persevering to lead her company back from the depths of the COVID-19 Pandemic. Diamond Princess, one of Princess Cruises’ 18 ships was the site of one of the earliest large outbreaks of COVID-19...  View Details
      Keywords: Leading Change; Crisis Management; Ship Transportation; Health Pandemics; Human Resources; Business Strategy; Gender; Personal Development And Career; Entertainment And Recreation industry; travel industry; Tourism industry; Japan; United States
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      Groysberg, Boris, and Michael Norris. "Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis." Harvard Business School Case 421-036, September 2020.
      • May 2020 (Revised June 2020)
      • Case

      The Coronavirus (COVID-19) Pandemic and the Global Economy (A)

      By: Alberto Cavallo and Christian Godwin
      In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and...  View Details
      Keywords: Demand And Consumers; Supply And industry; Finance; Central Banking; Financial Markets; International Finance; Globalization; Government And Politics; Health Pandemics; Decision Making; Macroeconomics; Employment; Crisis Management; Supply Chain; Risk And Uncertainty; Air Transportation industry; Banking industry; Consumer Products industry; Employment industry; Financial Services industry; Food And Beverage industry; Health industry; Medical Devices And Supplies industry; Pharmaceutical industry; Public Administration industry; Retail industry; Service industry; Shipping industry; Tourism industry; travel industry; Asia; China; Europe; Latin America; Africa; United States
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      Cavallo, Alberto, and Christian Godwin. "The Coronavirus (COVID-19) Pandemic and the Global Economy (A)." Harvard Business School Case 720-031, May 2020. (Revised June 2020.)
      • May 2020 (Revised October 2020)
      • Teaching Note

      The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

      By: Jill Avery and Chekitan S. Dev
      In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott’s global brand officer, was charged with making sense of the brand portfolio...  View Details
      Keywords: Branding; Brand Portfolio Strategy; Brand Architecture; Hospitality Industry; Mergers & Acquisitions; Marketing; Brands And Branding; Marketing Strategy; Mergers And Acquisitions; travel industry; Accommodations industry; United States
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      Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October 2020.)
      • March 2020
      • Teaching Note

      onefinestay: Building a Luxury Experience in the Sharing Economy

      By: Jill Avery and Anat Keinan
      onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the...  View Details
      Keywords: Two-sided Marketplace; Two-sided Market; Hospitality Industry; Hotels; Luxury Brand; Sharing Economy; Startup; Scaling; Growth; Customer Segmentation; Brand Positioning; Marketing; Marketing Strategy; Brands And Branding; Luxury; Entrepreneurship; Business Startups; Business Model; Venture Capital; Customers; Segmentation; Growth And Development Strategy; travel industry; Tourism industry; Accommodations industry; United Kingdom; London; Europe
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      Avery, Jill, and Anat Keinan. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Teaching Note 520-092, March 2020.
      • March 2020
      • Case

      Michelin: Building a Digital Service Platform

      By: Sunil Gupta and Christian Godwin
      Concerned about the slow growth in the tire market, Florent Menegaux, Michelin’s CEO, set out to redefine the company as a mobility company. As part of this growth strategy, Michelin started offering a host of services such as fleet management and tire-as-a-service. In...  View Details
      Keywords: Change; Transformation; Customer Focus And Relationships; Decision Making; Leading Change; Growth And Development; Strategy; Technology Platform; Auto industry; travel industry; Transportation industry; United States; France
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      Gupta, Sunil, and Christian Godwin. "Michelin: Building a Digital Service Platform." Harvard Business School Case 520-061, March 2020.
      • November 2019
      • Case

      TripAdvisor: An Itinerary for Growth

      By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
      In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow....  View Details
      Keywords: Business Growth And Maturation; Decision Making; Business Or Company Management; Growth Management; Innovation And Invention; Brands And Branding; Operations; Customer Value And Value Chain; Technology; travel industry; Massachusetts
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      Rayport, Jeffrey F., Spencer Rascoff, and Susie L. Ma. "TripAdvisor: An Itinerary for Growth." Harvard Business School Case 820-039, November 2019.
      • November 2019 (Revised April 2020)
      • Case

      Away: Scaling a DTC Travel Brand

      By: Jill Avery and Joseph B. Fuller
      Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three...  View Details
      Keywords: Brand Management; Dtc; E-commerce; Brand Extension; Lifestyle Brand; Customer Segmentation; Retailing; Scaling And Growth; Startup; Brands And Branding; Marketing; Marketing Strategy; Marketing Channels; Entrepreneurship; Venture Capital; Consumer Behavior; Growth And Development Strategy; Business Startups; Consumer Products industry; travel industry; United States; North America
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      Avery, Jill, and Joseph B. Fuller. "Away: Scaling a DTC Travel Brand." Harvard Business School Case 520-051, November 2019. (Revised April 2020.)
      • 2019
      • Chapter

      Merchants and the Origins of Capitalism

      By: Sophus A. Reinert and Robert Fredona
      N.S.B. Gras, the father of business history in the United States, argued that the era of mercantile capitalism was defined by the figure of the “sedentary merchant,” who managed his business from home, using correspondence and intermediaries, in contrast to the earlier...  View Details
      Keywords: Economic Systems; History; Business History
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      Reinert, Sophus A., and Robert Fredona. "Merchants and the Origins of Capitalism." Chap. 11 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek. New York: Routledge, 2019.
      • 2019
      • Working Paper

      Network Interconnectivity and Entry into Platform Markets

      By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti
      Digital technologies have led to the emergence of many platforms in our economy today. In certain platform networks, buyers in one market purchase services from providers in many other markets, whereas other platform networks may comprise local clusters in which buyers...  View Details
      Keywords: Network Structure; Clustering; Platform Competition; Networks; Market Platforms; Competition; Market Entry And Exit
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      Zhu, Feng, Xinxin Li, Ehsan Valavi, and Marco Iansiti. "Network Interconnectivity and Entry into Platform Markets." Harvard Business School Working Paper, No. 19-062, December 2018. (Revised December 2019.)
      • November 2018 (Revised August 2020)
      • Case

      The Reinvention of Kodak

      By: Ryan Raffaelli and Christine Snively
      The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry...  View Details
      Keywords: Ceo; Leadership; Asset Management; Transformation; Organizational Change And Adaptation; Competitive Strategy
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      Raffaelli, Ryan, and Christine Snively. "The Reinvention of Kodak." Harvard Business School Case 419-012, November 2018. (Revised August 2020.)
      • October 2018
      • Case

      Booking.com

      By: Stefan Thomke and Daniela Beyersdorfer
      The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing,...  View Details
      Keywords: travel; Product Innovation; Experimentation; A/b Testing; User Experience Design; Digital Transformation; Product Development; Product Design; Innovation And Management; Transformation; Information Technology; travel industry
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      Thomke, Stefan, and Daniela Beyersdorfer. "Booking.com." Harvard Business School Case 619-015, October 2018.
      • August 2018
      • Teaching Note

      Wilderness Safaris: Ecotourism Entrepreneurship

      By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard
      Teaching Note for HBS No. 318-040.  View Details
      Keywords: Strategy; Social Enterprise; Sustainability; Social Entrepreneurship; Conservation Planning; Corporate Social Responsibility; Ecotourism; Strategy; Social Enterprise; Social Entrepreneurship; Tourism industry; Entertainment And Recreation industry; travel industry; Africa; Botswana
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      Austin, James E., Megan Epler Wood, and Herman B. "Dutch" Leonard. "Wilderness Safaris: Ecotourism Entrepreneurship." Harvard Business School Teaching Note 319-042, August 2018.
      • April 2018
      • Case

      Wilderness Safaris: Ecotourism Entrepreneurship

      By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard
      Wilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business,...  View Details
      Keywords: Strategy; Social Enterprise; Sustainability; Social Entrepreneurship; Conservation Planning; Corporate Social Responsibility; Ecotourism; Strategy; Social Enterprise; Social Entrepreneurship; Environmental Sustainability; Corporate Social Responsibility And Impact; Expansion; Growth And Development Strategy; Tourism industry; Entertainment And Recreation industry; travel industry; Africa; Botswana
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      Austin, James E., Megan Epler Wood, and Herman B. "Dutch" Leonard. "Wilderness Safaris: Ecotourism Entrepreneurship." Harvard Business School Case 318-040, April 2018.
      • March 2018
      • Case

      Chaudhary Group: Rebuilding Nepal

      By: Christopher J. Malloy, Lauren H. Cohen and Inakshi Sobti
      After the 2015 Nepal earthquake, the Chaudhary Group, a billion-dollar conglomerate in Nepal, decides to play a pivotal role in rebuilding the country. The Group's philanthropic arm (Chaudhary Foundation) works with stakeholders and develops a blue print for short- and...  View Details
      Keywords: Leadership; Family Business; Decision Choices And Conditions; Developing Countries And Economies; Social Entrepreneurship; Values And Beliefs; Venture Capital; Microfinance; Geographic Location; Collaborative Innovation And Invention; Management; Crisis Management; Management Teams; Resource Allocation; Business And Community Relations; Business And Government Relations; Natural Disasters; Social And Collaborative Networks; Social Issues; Business Strategy; Consumer Products industry; Banking industry; Auto industry; Real Estate industry; travel industry; Nepal
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      Malloy, Christopher J., Lauren H. Cohen, and Inakshi Sobti. "Chaudhary Group: Rebuilding Nepal." Harvard Business School Case 218-100, March 2018.
      • March 2018
      • Supplement

      Chaudhary Group: Rebuilding Nepal (B)

      By: Christopher J. Malloy, Lauren H. Cohen and Inakshi Sobti
      Supplements the (A) case. Having successfully spearheaded relief work in the aftermath of the Nepal earthquake, the Chaudhary Foundation envisions creating a more comprehensive and sustainable development model. They are keen to build a model village that integrates...  View Details
      Keywords: Leadership; Family Business; Decision Choices And Conditions; Developing Countries And Economies; Social Entrepreneurship; Values And Beliefs; Venture Capital; Microfinance; Geographic Location; Collaborative Innovation And Invention; Management; Crisis Management; Management Teams; Resource Allocation; Business And Community Relations; Business And Government Relations; Natural Disasters; Social And Collaborative Networks; Social Issues; Business Strategy; Consumer Products industry; Banking industry; Auto industry; Real Estate industry; travel industry; Nepal
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      Malloy, Christopher J., Lauren H. Cohen, and Inakshi Sobti. "Chaudhary Group: Rebuilding Nepal (B)." Harvard Business School Supplement 218-110, March 2018.
      • February 2018
      • Case

      EmQuest: Travel Distribution in the Digital Era

      By: Karim R. Lakhani and Gamze Yucaoglu
      EmQuest, Emirates Group’s travel distribution company, must decide what to do with its contract with the global distribution system it uses, Sabre. Since its founding in 1988, EmQuest was servicing travel agents in the MENA region by providing a connection to over 400...  View Details
      Keywords: Uae; Emerging Markets; For-profit Firms; Business Model; Business Strategy; Competitive Advantage; Growth And Development Strategy; Value Creation; Change Management; Decision; Business Model; Competitive Strategy; Growth And Development Strategy; Decision Choices And Conditions; travel industry; United Arab Emirates
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      Lakhani, Karim R., and Gamze Yucaoglu. "EmQuest: Travel Distribution in the Digital Era." Harvard Business School Case 618-040, February 2018.
      • February 2018 (Revised October 2020)
      • Case

      The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

      By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
      In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio...  View Details
      Keywords: Brand Management; Brand Architecture; Brand Portfolio; Merger; Hospitality Industry; Services Marketing; Branded House; House Of Brands; Sub-branding; Marketing; Marketing Strategy; Brands And Branding; Mergers And Acquisitions; Consumer Behavior; Advertising; travel industry; Accommodations industry; Tourism industry; United States; North America; Europe; Asia
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      Avery, Jill, Chekitan S. Dev, and Laure Mougeot Stroock. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Case 518-081, February 2018. (Revised October 2020.)
      • 2018
      • Working Paper

      The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb

      By: Chiara Farronato and Andrey Fradkin
      We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers - peer hosts and hotels - who provide differentiated products. We estimate this model using data from...  View Details
      Keywords: Peer To Peer; Market Platforms; Market Entry And Exit; Competition; Accommodations industry
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      Farronato, Chiara, and Andrey Fradkin. "The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb." NBER Working Paper Series, No. 24361, February 2018.
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      Plunkett's Airline, Hotel & Travel Industry Almanac | Plunkett's Airline, Hotel and Travel Industry Almanac ; Airline, Hotel and Travel Industry Almanac ; Airline, Hotel & Travel Industry Almanac | Baker Library | Bloomberg Center | Harvard Business School
      × Please sign in You need to log in to use the bookmarking feature. Sign In Using Baker Library During COVID-19 | HBS COVID-19 Business Impact Center...
      Airbnb: how the sharing economy is disrupting the travel industry - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
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