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      • Faculty Publications  (120)

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      • May 2023
      • Teaching Note

      Away: Scaling a DTC Travel Brand

      By: Joseph B. Fuller and Jill Avery
      Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth...  View Details
      Keywords: Distribution; Growth and Development Strategy; E-commerce; Segmentation; Venture Capital; Consumer Products Industry
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      Fuller, Joseph B., and Jill Avery. "Away: Scaling a DTC Travel Brand." Harvard Business School Teaching Note 523-109, May 2023.
      • September 2022 (Revised January 2023)
      • Case

      York Capital CLOs and WorldStrides International

      By: Victoria Ivashina and William Vrattos
      The case follows the debt restructuring of WorldStrides International, a travel program provider in the education market, after the onset of COVID-19. The pandemic severely impacted the travel industry, creating challenges for many companies like WorldStrides, which...  View Details
      Keywords: COVID-19 Pandemic; Debt Restructuring; CLO; Compliance; Debt Securities; Financing and Loans; Decision Making; Travel Industry; Travel Industry
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      Ivashina, Victoria, and William Vrattos. "York Capital CLOs and WorldStrides International." Harvard Business School Case 223-034, September 2022. (Revised January 2023.)
      • 2022
      • Report

      The First Four Healthy Building Strategies Every Building Should Pursue to Reduce Risk from COVID-19

      By: Joseph G. Allen, Emily Jones, Marissa V. Rainbolt, Linsey C. Marr, David Michaels, Leslie R. Cadet, Shelly L. Miller, Meira Levinson, Lidia Morawska, Richard L. Corsi, Nira R. Pollock, Yuguo Li, Alasdair P.S. Munro, Kelly Grier, Qingyan Chen, John D. Macomber and Xiaodong Cao
      Understanding of the most probable transmission routes and identifying the risk environments for disease spread should always be among the first critical steps in the response to future disease threats. This is one of the most vital public health lessons of the...  View Details
      Keywords: Health Pandemics; Buildings and Facilities; Risk and Uncertainty; Health Industry; Health Industry; Health Industry
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      Allen, Joseph G., Emily Jones, Marissa V. Rainbolt, Linsey C. Marr, David Michaels, Leslie R. Cadet, Shelly L. Miller, Meira Levinson, Lidia Morawska, Richard L. Corsi, Nira R. Pollock, Yuguo Li, Alasdair P.S. Munro, Kelly Grier, Qingyan Chen, John D. Macomber, and Xiaodong Cao. "The First Four Healthy Building Strategies Every Building Should Pursue to Reduce Risk from COVID-19." Report, Lancet COVID-19 Commission, Task Force on Safe School, Safe Work, Safe Travel, July 2022. (COVID-19 Commission.)
      • March 2022 (Revised March 2023)
      • Case

      Commercial Space Stations, Chickens and Eggs, and Demand for Activity in Low-Earth Orbit

      By: Matthew C. Weinzierl and Brendan L. Rosseau
      With the International Space Station set to retire in January 2031, NASA has made clear its desire to transition to commercially-led space stations in low-earth orbit (LEO). But the history of commercial station attempts has been fraught, characterized by a lack of...  View Details
      Keywords: Entrepreneurship; Opportunities; Business Model; Travel Industry; Travel Industry; Travel Industry
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      Weinzierl, Matthew C., and Brendan L. Rosseau. "Commercial Space Stations, Chickens and Eggs, and Demand for Activity in Low-Earth Orbit." Harvard Business School Case 722-059, March 2022. (Revised March 2023.)
      • February 2022 (Revised March 2022)
      • Case

      Hertz in Bankruptcy: A Wild Ride in Pandemic Times

      By: Samuel Antill, Stuart Gilson and Kristin Mugford
      Hertz filed for Chapter 11 bankruptcy in response to asset-backed securities (ABS) obligations and the COVID-19 pandemic. Enthusiastic Robinhood investors and shrewd negotiating tactics helped Hertz stabilize. Roughly nine months into the bankruptcy, Hertz received...  View Details
      Keywords: Bankruptcy Reorganization; COVID-19 Pandemic; Insolvency and Bankruptcy; Health Pandemics; Valuation; Capital Structure; Negotiation; Private Equity; Travel Industry; United States
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      Antill, Samuel, Stuart Gilson, and Kristin Mugford. "Hertz in Bankruptcy: A Wild Ride in Pandemic Times." Harvard Business School Case 222-064, February 2022. (Revised March 2022.)
      • February 2022 (Revised September 2022)
      • Case

      Lilium: Preparing for Takeoff

      By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
      Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than...  View Details
      Keywords: SPACs; Business Model; Forecasting and Prediction; Green Technology; Capital Markets; Venture Capital; Initial Public Offering; Rural Scope; Urban Scope; City; Disruptive Innovation; Growth and Development Strategy; Technological Innovation; Demand and Consumers; Market Timing; Industry Growth; Infrastructure; Logistics; Product Design; Product Development; Production; Service Delivery; Service Operations; Strategic Planning; Partners and Partnerships; Risk and Uncertainty; Urban Development; Sustainable Cities; Business Strategy; Competitive Strategy; Competitive Advantage; Air Transportation; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Germany; Munich; Brazil; United States; Florida
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      Mojir, Navid, Vincent Dessain, Mette Fuglsang Hjortshoej, and Emer Moloney. "Lilium: Preparing for Takeoff." Harvard Business School Case 522-084, February 2022. (Revised September 2022.)
      • 2022
      • Chapter

      Decarbonizing Academia's Flyout Culture

      By: Nicholas Poggioli and Andrew J. Hoffman
      Flight is technologically and culturally central to academic life. Academia's flyout culture is built on a set of shared beliefs and values about the importance of flying to being an academic. But flight also generates a large proportion of academia’s carbon emissions,...  View Details
      Keywords: Carbon Emissions; Air Transportation; Values and Beliefs; Environmental Sustainability; Higher Education; Education Industry
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      Poggioli, Nicholas, and Andrew J. Hoffman. "Decarbonizing Academia's Flyout Culture." Chap. 10 in Academic Flying and the Means of Communication, edited by Kristian Bjørkdahl and Adrian Santiago Franco Duharte, 237–268. Palgrave Macmillan, 2022.
      • July 2021 (Revised August 2021)
      • Supplement

      Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

      By: Benjamin C. Esty and Allison M. Ciechanover
      As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden...  View Details
      Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Travel Industry; Travel Industry; Travel Industry; United States
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      Esty, Benjamin C., and Allison M. Ciechanover. "Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)." Harvard Business School Supplement 222-003, July 2021. (Revised August 2021.) (To be taught in September 2021.)
      • May 2021 (Revised August 2021)
      • Case

      Airbnb During the Pandemic: Stakeholder Capitalism Faces a Critical Test

      By: Benjamin C. Esty and Allison Ciechanover
      As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden...  View Details
      Keywords: COVID-19 Pandemic; Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Digital Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Cross-Cultural and Cross-Border Issues; Travel Industry; Travel Industry; Travel Industry; United States
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      Esty, Benjamin C., and Allison Ciechanover. "Airbnb During the Pandemic: Stakeholder Capitalism Faces a Critical Test." Harvard Business School Case 221-050, May 2021. (Revised August 2021.)
      • March 2021 (Revised March 2021)
      • Case

      Hotwire.com: Navigating Through Turbulence

      By: Jeffrey F. Rayport, Manny de Zarraga and Eric Levine
      On September 10, 2001, after speaking at an industry conference at New York’s World Trade Center, Hotwire co-founder Spencer Rascoff boarded a flight from Newark to San Francisco. After returning home, Rascoff awoke the next morning to a phone call informing him that...  View Details
      Keywords: September 11; Corporate Entrepreneurship; Business Growth and Maturation; Disruption; Decisions; Job Cuts and Outsourcing; Growth Management; Digital Platforms; Problems and Challenges; Risk and Uncertainty; Expansion; Internet and the Web; Leading Change; Leadership Style; Air Transportation Industry; Air Transportation Industry; San Francisco
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      Rayport, Jeffrey F., Manny de Zarraga, and Eric Levine. "Hotwire.com: Navigating Through Turbulence." Harvard Business School Case 821-084, March 2021. (Revised March 2021.)
      • February 2021
      • Supplement

      HNA Group: Global Excellence with Chinese Characteristics (C)

      By: William C. Kirby, Billy Chan and John P. McHugh
      July 2017 was supposed to be a triumphant month for HNA Group. The latest Fortune Global 500 list showed the company had again skyrocketed in its ranking to no. 170, an improvement of over 200 positions from the year prior. Yet earlier that same July, the mysterious...  View Details
      Keywords: Conglomerate; Airline Industry; Coronavirus; Financial Risk; Debt; Bankruptcy; Global Strategy; Restructuring; Health Pandemics; Financial Markets; Organizational Change and Adaptation; Financial Condition; Globalized Firms and Management; Business and Government Relations; Air Transportation Industry; Air Transportation Industry; China
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      Kirby, William C., Billy Chan, and John P. McHugh. "HNA Group: Global Excellence with Chinese Characteristics (C)." Harvard Business School Supplement 321-123, February 2021.
      • January 2021 (Revised February 2021)
      • Case

      Carnival Corporation: Cruising Through COVID-19

      By: Stuart C. Gilson and Sarah Abbott
      In March 2020, in response to the global pandemic, the cruise industry ceased operations. Carnival was the largest cruise line operator in the world, and CEO Arnold Donald and his management team worked to position the company to survive. They slashed operating...  View Details
      Keywords: Debt Issuance; Equity Issuances; Convertible Debt; Cruise Lines; Restructuring; Capital; Crisis Management; Cash Flow; Health Pandemics; Borrowing and Debt; Travel Industry; United States
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      Gilson, Stuart C., and Sarah Abbott. "Carnival Corporation: Cruising Through COVID-19." Harvard Business School Case 221-028, January 2021. (Revised February 2021.)
      • November 2020
      • Case

      Wilderness Safaris: Responses to the COVID-19 Crisis

      By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard
      This case is an epilogue to “Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa” (2-321-020), which ends with the emergence of the pandemic in March 2020. The final discussion area for that case can be “What should Wilderness Safari CEO Keith...  View Details
      Keywords: Communities; COVID-19; Ecotourism; Travel; Travel Industry; Conservation Planning; Reopening; Investor Relations; Project Strategy; Governance; Decision Making; Cash; Health Pandemics; Business and Shareholder Relations; Tourism Industry; Africa
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      Austin, James E., Megan Epler Wood, and Herman B. "Dutch" Leonard. "Wilderness Safaris: Responses to the COVID-19 Crisis." Harvard Business School Case 321-077, November 2020.
      • September 2020
      • Case

      Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis

      By: Boris Groysberg and Michael Norris
      In the summer of 2020, Jan Swartz, President of Princess Cruises, was persevering to lead her company back from the depths of the COVID-19 Pandemic. Diamond Princess, one of Princess Cruises’ 18 ships was the site of one of the earliest large outbreaks of COVID-19...  View Details
      Keywords: COVID-19 Pandemic; COVID-19; Leading Change; Crisis Management; Ship Transportation; Health Pandemics; Human Resources; Business Strategy; Gender; Personal Development and Career; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Japan; United States
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      Groysberg, Boris, and Michael Norris. "Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis." Harvard Business School Case 421-036, September 2020.
      • May 2020 (Revised March 2022)
      • Case

      The Coronavirus (COVID-19) Pandemic and the Global Economy (A)

      By: Alberto Cavallo and Christian Godwin
      In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and...  View Details
      Keywords: COVID-19 Pandemic; Demand and Consumers; Supply and Industry; Finance; Central Banking; Financial Markets; International Finance; Globalization; Government and Politics; Health Pandemics; Decision Making; Macroeconomics; Employment; Crisis Management; Supply Chain; Risk and Uncertainty; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Asia; China; Europe; Latin America; Africa; United States
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      Cavallo, Alberto, and Christian Godwin. "The Coronavirus (COVID-19) Pandemic and the Global Economy (A)." Harvard Business School Case 720-031, May 2020. (Revised March 2022.)
      • May 2020 (Revised October 2020)
      • Teaching Note

      The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

      By: Jill Avery and Chekitan S. Dev
      In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott’s global brand officer, was charged with making sense of the brand portfolio...  View Details
      Keywords: Branding; Brand Portfolio Strategy; Brand Architecture; Hospitality Industry; Mergers & Acquisitions; Marketing; Brands and Branding; Marketing Strategy; Mergers and Acquisitions; Travel Industry; Travel Industry; United States
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      Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October 2020.)
      • March 2020
      • Teaching Note

      onefinestay: Building a Luxury Experience in the Sharing Economy

      By: Jill Avery and Anat Keinan
      onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the...  View Details
      Keywords: Two-sided Marketplace; Two-sided Market; Hospitality Industry; Hotels; Luxury Brand; Sharing Economy; Startup; Scaling; Growth; Customer Segmentation; Brand Positioning; Marketing; Marketing Strategy; Brands and Branding; Luxury; Entrepreneurship; Business Startups; Business Model; Venture Capital; Customers; Segmentation; Growth and Development Strategy; Travel Industry; Travel Industry; Travel Industry; United Kingdom; London; Europe
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      Avery, Jill, and Anat Keinan. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Teaching Note 520-092, March 2020.
      • March 2020 (Revised January 2022)
      • Case

      Michelin: Building a Digital Service Platform

      By: Sunil Gupta and Christian Godwin
      Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the...  View Details
      Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Auto Industry; Auto Industry; United States; France
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      Gupta, Sunil, and Christian Godwin. "Michelin: Building a Digital Service Platform." Harvard Business School Case 520-061, March 2020. (Revised January 2022.)
      • January 2020
      • Case

      Sunset Limited or Full Speed Ahead? Amtrak Talks to Congress

      By: John D. Macomber
      Richard Anderson took the helm of Amtrak in 2017 after leading a successful turnaround at Delta Airlines. Amtrak is a US state owned enterprise with about $3.5 bn in annual revenue (and a large operating loss) that is responsible for substantial segments of passenger...  View Details
      Keywords: Railroad; Passenger Transportation; Urbanization; Cities; U.S. Congress; Infrastructure; Transition; Transportation; Rail Transportation; Climate Change; Urban Scope; Strategic Planning; Business and Government Relations; Rail Industry; United States
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      Macomber, John D. "Sunset Limited or Full Speed Ahead? Amtrak Talks to Congress." Harvard Business School Case 220-052, January 2020.
      • 2020
      • Case

      Brightline: Targeting a Successful Future with High Speed Rail

      By: Andrew J. Hoffman
      High-speed rail (HSR) is a high-performance transportation technology that is time competitive with airplanes and automobiles, and is an environmentally preferable alternative due to its low carbon dioxide emissions. Brightline is a Florida HSR system in Phase II of...  View Details
      Keywords: Environmental Sustainability; Marketing Strategy; Segmentation; Transportation Industry
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      Hoffman, Andrew J. "Brightline: Targeting a Successful Future with High Speed Rail." William Davidson Institute Case 2-982-867, 2020.
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