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- September 2021
- Supplement
Telepass: From Tolling to Mobility Platform
By: Chiara Farronato, Stefano Denicolai and Sarah Mehta
This supplementary dataset can be paired with the case entitled “Telepass: From Tolling to Mobility Platform” (case no. 622-011), to allow students the opportunity to analyze data before class.
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Keywords:
Analysis;
Change;
Change Management;
Transformation;
Transition;
Innovation and Invention;
Strategy;
Technology;
Mobile Technology;
Transportation;
Transportation Networks;
Value;
Value Creation;
Transportation Industry;
Transportation Industry;
Transportation Industry;
Europe;
Italy;
Milan
- September 2020
- Case
Uber at a Crossroads (2017)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its...
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Keywords:
Business Startups;
Business Model;
Customer Satisfaction;
Fairness;
Values and Beliefs;
Price;
Profit;
Revenue;
Investment;
Government Legislation;
Business History;
Compensation and Benefits;
Resignation and Termination;
Employment;
Wages;
Lawfulness;
Leadership Style;
Leading Change;
Management Style;
Market Entry and Exit;
Two-Sided Platforms;
Product Design;
Organizational Culture;
Problems and Challenges;
Attitudes;
Strategy;
Competitive Strategy;
Expansion;
Transportation Networks;
Mobile Technology;
Technology Platform;
Valuation;
Transportation Industry;
Transportation Industry;
United States
- September 2020
- Teaching Note
Uber: Competing Globally
Teaching Note for HBS Case No. 720-404.
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Keywords:
Business Ventures;
Business Growth and Maturation;
Business Model;
Geography;
Geographic Location;
Geographic Scope;
Global Strategy;
Globalization;
Multinational Firms and Management;
Globalized Markets and Industries;
Governance;
Governance Controls;
Governing Rules, Regulations, and Reforms;
Innovation and Invention;
Disruptive Innovation;
Innovation Strategy;
Law;
Management;
Growth and Development;
Growth Management;
Markets;
Demand and Consumers;
Consumer Behavior;
Network Effects;
Emerging Markets;
Market Design;
Market Entry and Exit;
Market Participation;
Supply and Industry;
Industry Structures;
Planning;
Strategic Planning;
Relationships;
Business and Community Relations;
Business and Government Relations;
Business and Stakeholder Relations;
Labor and Management Relations;
Networks;
Adaptation;
Strategy;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Expansion;
Technology;
Mobile Technology;
Technology Platform;
Transportation Networks;
Transportation;
Transportation Industry;
Transportation Industry;
Africa;
Ghana;
Asia;
China;
Shanghai;
Shanghai Shi;
India;
New Delhi;
Europe;
United Kingdom;
London;
England;
Latin America;
North and Central America;
United States;
New York (city, NY);
New York (state, US);
South America;
Colombia
- June 2020
- Teaching Note
The New LAX: Ready for Takeoff?
By: Boris Groysberg, Carin-Isabel Knoop, Kerry Herman and Amy Klopfenstein
This teaching note serves as a supplement to “The New LAX: Ready for Takeoff?” HBS 420-025.
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Keywords:
Change;
Change Management;
Transformation;
Leadership;
Leading Change;
Leadership Style;
Management;
Management Practices and Processes;
Management Succession;
Organizations;
Organizational Culture;
Organizational Change and Adaptation;
Mission and Purpose;
Strategy;
Alignment;
Transportation;
Air Transportation;
Transportation Networks;
Air Transportation Industry;
North and Central America;
United States;
California;
Los Angeles
- April 2020 (Revised June 2020)
- Case
Oriental Land Co., Ltd.—Tokyo Disney Resort
By: Ramon Casadesus-Masanell and Akiko Kanno
This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with...
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Keywords:
Strategy For Multi-business Firm;
Business Models;
Growth;
Theme Parks;
Disney;
Disney Parks;
Licensing;
Royalties;
Two-part Tariffs;
Oriental Land Co.;
Tokyo Disneyland;
Tokyo DisneySea;
Tokyo Disney Resort;
Tokyo Disney;
Growth Strategy;
Hotels;
Hotel Industry;
Partnership;
Development;
Attractions;
Rides;
Urayasu;
Kagami;
Congestion;
Pricing;
Amusement Parks;
Amusement Park Industry;
Brand;
Branding;
History;
OLC;
Corporate Strategy;
Competitive Strategy;
Business History;
Price;
Retention;
Growth and Development;
Growth and Development Strategy;
Brands and Branding;
Agreements and Arrangements;
Contracts;
Operations;
Vertical Integration;
Problems and Challenges;
Partners and Partnerships;
Business Strategy;
Expansion;
Rail Transportation;
Transportation Networks;
Accommodations Industry;
Entertainment and Recreation Industry;
Tourism Industry;
Asia;
Japan;
Tokyo;
United States
- April 2020 (Revised March 2021)
- Case
Uber: Competing Globally
By: Alexander J. MacKay, Amram Migdal and John Masko
This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (United States), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In...
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Keywords:
Business Ventures;
Business Growth and Maturation;
Business Model;
Geography;
Geographic Location;
Geographic Scope;
Globalization;
Global Strategy;
Multinational Firms and Management;
Globalized Markets and Industries;
Governance;
Governance Controls;
Governing Rules, Regulations, and Reforms;
Innovation and Invention;
Disruptive Innovation;
Innovation Strategy;
Law;
Management;
Growth and Development Strategy;
Growth Management;
Markets;
Demand and Consumers;
Consumer Behavior;
Network Effects;
Emerging Markets;
Market Design;
Market Entry and Exit;
Market Participation;
Supply and Industry;
Industry Structures;
Planning;
Strategic Planning;
Relationships;
Business and Community Relations;
Business and Government Relations;
Business and Stakeholder Relations;
Labor and Management Relations;
Networks;
Strategy;
Adaptation;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Expansion;
Technology;
Mobile Technology;
Technology Platform;
Transportation;
Transportation Networks;
Transportation Industry;
Transportation Industry;
Africa;
Ghana;
Asia;
China;
Shanghai Shi;
Shanghai;
India;
New Delhi;
Europe;
United Kingdom;
England;
London;
Latin America;
North and Central America;
United States;
New York (city, NY);
New York (state, US);
South America;
Colombia
- March 2019 (Revised May 2019)
- Case
Fetchr: A New Way of Last Mile Delivery
By: V.G. Narayanan and Eren Kuzucu
By mid-2016, five years of aggressive growth had transformed Fetchr from a small logistics startup to a 1,000-employee, full-fledged last-mile delivery company operating across four countries in the Middle East and North Africa (MENA). Already beneficiaries of the...
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Keywords:
Startup;
Decision;
Financial Strategy;
UAE;
KSA;
MENA;
Cost Accounting;
Business Model;
Business Startups;
Transformation;
Cost Management;
Strategy;
Disruptive Innovation;
Technological Innovation;
Growth and Development Strategy;
Growth Management;
Logistics;
Service Delivery;
Supply Chain Management;
Performance Evaluation;
Mathematical Methods;
Mobile Technology;
Transportation Networks;
Middle East;
United Arab Emirates;
Dubai;
Bahrain;
Egypt;
Saudi Arabia;
North Africa
- April 2018 (Revised July 2018)
- Case
Maersk: Betting on Blockchain
By: Rajiv Lal and Scott Johnson
In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process....
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- February 2017
- Case
BlaBlaCar: The Road Ahead...
By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone
In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and...
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Keywords:
Business Growth and Maturation;
Business Startups;
Transformation;
Decision Making;
Values and Beliefs;
Growth and Development Strategy;
Market Platforms;
Network Effects;
Strategic Planning;
Competitive Strategy;
Expansion;
Internet;
Online Technology;
Search Technology;
Transportation Networks;
Transportation Industry;
Transportation Industry;
France;
Europe
- October 2016 (Revised March 2017)
- Case
uberPOOL
By: Marco Iansiti, Michael W. Toffel and Amram Migdal
This case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.
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- September 2016 (Revised March 2020)
- Teaching Note
Fasten: Challenging Uber and Lyft with a New Business Model
By: Feng Zhu
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride, as opposed to the 20%–30%...
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- September 2016 (Revised July 2018)
- Case
United Airlines: More Out-and-Back Flying?
This case looks at United Airlines when it is facing a decision on whether to shift its aircraft routing to more "out-and-back" routing in order to try to improve its on-time performance. As one of the world's largest airlines, United had a very large fleet and...
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Keywords:
Service Excellence;
Service Management;
Service Quality;
Service Quality Competition;
Services;
Airline Industry;
Airlines;
Operational Complexity;
Operational Disruptions;
Operational Effectiveness;
Operations Improvement;
Operations Management;
Operations Strategy;
Air Transportation;
Operations;
Service Operations;
Service Delivery;
Performance Effectiveness;
Performance Improvement;
Complexity;
Air Transportation Industry;
United States
- May 2016 (Revised March 2020)
- Case
Fasten: Challenging Uber and Lyft with a New Business Model
By: Feng Zhu and Angela Acocella
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%...
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- March 2016 (Revised April 2017)
- Teaching Note
Bridj and the Business of Urban Mobility (A): Introducing a New Model
By: Rosabeth Moss Kanter and Jonathan Cohen
This note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case "Bridj and the Business of Urban Mobility: Introducing a New Model." Instructors may use it to help students understand the challenges that come with disrupting...
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Keywords:
Startup;
Startup Management;
Big Data;
Smart Transit;
Stakeholder Engagement;
Stakeholder Management;
Urban Vehicle;
Mobility;
Mass Transit;
Uber;
Government Relations;
Technological Innovation;
Data and Data Sets;
Entrepreneurship;
Business and Stakeholder Relations;
Business Startups;
Transportation;
Business and Government Relations;
Transportation Industry;
United States
- November 2015 (Revised January 2017)
- Case
Uber: Changing the Way the World Moves
By: Youngme Moon
In 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight...
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- October 2015 (Revised September 2016)
- Technical Note
Flight: Now without Humans Aboard
By: Mitchell Weiss, Karim Lakhani, HT Kung and Kerry Herman
This note provides an overview of the unmanned aerial vehicles (UAVs, or drones) industry in September 2015. UAVs offered many potential applications in industries as diverse as aerial imaging and photography, agriculture, construction, infrastructure inspection and...
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- June 2015 (Revised February 2017)
- Case
Uber and Stakeholders: Managing a New Way of Riding
By: Rosabeth Moss Kanter and Daniel Fox
By 2015, technological innovations—the smartphone and the advanced data connectivity that enabled it—created new opportunities for people to move around cities quickly and conveniently without owning a car, via car-sharing services like Zipcar or new ride-sharing...
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Keywords:
Uber;
Ride-sharing;
Sharing Economy;
Transportation Network Company;
Leadership And Change Management;
Stakeholder Management;
Managing Change;
Leadership;
Regulation;
Smartphones;
Web-enabled Application;
Disruptive Technology;
Startup Management;
Entrepreneurship;
Business and Stakeholder Relations;
Transportation;
Mobile Technology;
Transportation Industry;
Transportation Industry
- 2015
- Book
MOVE: Putting America's Infrastructure Back in the Lead
Americans are stuck. We live with travel delays on congested roads; shipping delays on clogged railways; and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent flyer,...
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Keywords:
United States;
Railroad History;
Airlines;
Airline Industry;
Air Transportation;
Passenger Transportation;
Cities;
Urban Planning;
Freighting;
Change;
Leadership;
Public Policy;
Change Leadership;
Public Finance;
Infrastructure;
Policy;
Technological Innovation;
Change Management;
Leading Change;
Urban Development;
Project Finance;
Entrepreneurship;
City;
Transportation;
Transportation Industry;
Transportation Industry;
Transportation Industry;
Transportation Industry;
United States
- November 2014
- Teaching Note
American Airlines in 2011
By: Willy Shih
The American Airlines in 2011 case set was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different...
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- July 2014 (Revised November 2015)
- Case
American Airlines in 2011
By: Willy Shih
The American Airlines in 2011 case was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different value...
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