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Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
- February 2021
- Supplement
HNA Group: Global Excellence with Chinese Characteristics (C)
By: William C. Kirby, Billy Chan and John P. McHugh
- January 2021
- Case
Snapp: Scaling Under Sanctions in Iran (A)
By: Meg Rithmire and Gamze Yucaoglu
"The case opens in November 2019 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran’s first and leading ride-hailing platform, Snapp, find out about Apple’s and Google’s decision to remove all Iranian apps from their respective application stores.
The case... View Details
The case... View Details
- January 2021
- Supplement
What Went Wrong with Boeing’s 737 Max? (B)
By: William W. George and Amram Migdal
Following the March 10, 2019, crash of Ethiopian Airlines flight 302, en route to Nairobi, Kenya and the October 29, 2018, downing of Lion Air flight 610 as it took off from Jakarta, Indonesia, Boeing’s 737 Max jet, the model flown in both instances, was grounded by...
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Keywords:
Ethics;
Values And Beliefs;
Governance;
Corporate Accountability;
Governance Controls;
Governing Rules, Regulations, And Reforms;
Leadership;
Management;
Business Or Company Management;
Crisis Management;
Risk Management;
Organizations;
Organizational Culture;
Problems And Challenges;
Risk And Uncertainty;
Safety;
Failure;
transportation;
Air transportation;
Aerospace industry;
Air transportation industry;
North America;
United States
- 2021
- Working Paper
Accounting for Product Impact in the Airlines Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
Esg;
Esg (environmental, Social, Governance) Performance;
Esg (environmental, Social, Governance) Performance;
Esg Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Air Transportation;
Aviation;
Product Design;
Product Positioning;
Society;
Product;
Environmental Sustainability;
Measurement And Metrics;
Framework;
Corporate Social Responsibility And Impact;
Air transportation industry
- October 2020
- Case
LifeBank Nigeria
By: Brian Trelstad, Pippa Tubman Armerding and Wale Lawal
The aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and...
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- September 2020
- Teaching Note
TransDigm in 2017: The Beginning of the End or the End of the Beginning?
By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case No. 720-422. TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times,...
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Keywords:
Value Capturing;
Pricing Strategy;
Supplier Power;
Buyer Power;
Porter's Five Forces;
Bargaining Power;
Monopoly;
Aerospace;
Acquisition Strategy;
Value Drivers;
Ethical Behavior;
Regulation;
Growth Strategy;
Business Ethics;
Defense;
Procurement;
Sustainability;
Value-based Business Strategy;
Acquisition;
Ethics;
Private Equity;
Financial Strategy;
Growth Management;
Performance Evaluation;
Business Strategy;
Competitive Strategy;
Horizontal Integration;
Value Creation;
Competitive Advantage;
Aerospace industry;
Air transportation industry;
United States
- September 2020
- Case
Uber at a Crossroads (2017)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its...
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Keywords:
Business Startups;
Business Model;
Customer Satisfaction;
Fairness;
Values And Beliefs;
Price;
Profit;
Revenue;
Investment;
Government Legislation;
Business History;
Compensation And Benefits;
Resignation And Termination;
Employment;
Wages;
Lawfulness;
Leadership Style;
Leading Change;
Management Style;
Market Entry And Exit;
Two-sided Platforms;
Product Design;
Organizational Culture;
Problems And Challenges;
Attitudes;
Strategy;
Competitive Strategy;
Expansion;
transportation Networks;
Mobile Technology;
Technology Platform;
Valuation;
transportation industry;
Technology industry;
United States
- September 2020
- Teaching Note
Uber: Competing Globally
Teaching Note for HBS Case No. 720-404.
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Keywords:
Business Ventures;
Business Growth And Maturation;
Business Model;
Geography;
Geographic Location;
Geographic Scope;
Global Strategy;
Globalization;
Multinational Firms And Management;
Globalized Markets And industries;
Governance;
Governance Controls;
Governing Rules, Regulations, And Reforms;
Innovation And Invention;
Disruptive Innovation;
Innovation Strategy;
Law;
Management;
Growth And Development;
Growth Management;
Markets;
Demand And Consumers;
Consumer Behavior;
Network Effects;
Emerging Markets;
Market Design;
Market Entry And Exit;
Market Participation;
Supply And industry;
industry Structures;
Planning;
Strategic Planning;
Relationships;
Business And Community Relations;
Business And Government Relations;
Business And Stakeholder Relations;
Labor And Management Relations;
Networks;
Adaptation;
Strategy;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Expansion;
Technology;
Mobile Technology;
Technology Platform;
transportation Networks;
transportation;
transportation industry;
Technology industry;
Africa;
Ghana;
Asia;
China;
Shanghai;
Shanghai Shi;
India;
New Delhi;
Europe;
United Kingdom;
London;
England;
Latin America;
North And Central America;
United States;
New York (city, Ny);
New York (state, Us);
South America;
Colombia
- August 2020
- Case
Ready for Take-Off at Jet It
By: Gary P. Pisano, Hise Gibson and Nicole Gilmore
This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the...
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- June 2020 (Revised October 2020)
- Case
What Went Wrong with Boeing's 737 Max?
By: William W. George and Amram Migdal
This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines...
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Keywords:
Communication;
Communication Intention And Meaning;
Communication Strategy;
Forms Of Communication;
Announcements;
Decision Making;
Decision Choices And Conditions;
Judgments;
Ethics;
Moral Sensibility;
Values And Beliefs;
Globalization;
Global Strategy;
Governance;
Corporate Accountability;
Governance Controls;
Human Resources;
Resignation And Termination;
Leadership;
Leadership Style;
Management;
Business Or Company Management;
Crisis Management;
Management Practices And Processes;
Management Skills;
Management Style;
Management Systems;
Risk Management;
Time Management;
Markets;
Demand And Consumers;
Market Platforms;
Supply And industry;
Duopoly And Oligopoly;
industry Structures;
Operations;
Product Development;
Organizations;
Organizational Change And Adaptation;
Organizational Culture;
Outcome Or Result;
Failure;
Success;
Planning;
Strategic Planning;
Problems And Challenges;
Relationships;
Business And Community Relations;
Business And Government Relations;
Business And Stakeholder Relations;
Risk And Uncertainty;
Safety;
Strategy;
transportation;
Air transportation;
Aerospace industry;
Air transportation industry;
Africa;
Ethiopia;
Asia;
Indonesia;
North And Central America;
United States;
Seattle;
Chicago
- June 2020
- Supplement
TransDigm in 2017: Congressional Hearing on the DoD Inspector General’s Report (5/15/19)
By: Benjamin C. Esty
This video accompanies the case, “TransDigm in 2017: The Beginning of the End or the End of the Beginning?”
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Keywords:
Value Capturing;
Pricing Strategy;
Supplier Power;
Buyer Power;
Porter's Five Forces;
Bargaining Power;
Monopoly;
Aerospace;
Acquisition Strategy;
Value Drivers;
Ethical Behavior;
Regulation;
Growth Strategy;
Business Ethics;
Defense;
Procurement;
Sustainability;
Value Based Health Care;
Acquisition;
Ethics;
Private Equity;
Financial Strategy;
Growth Management;
Performance Evaluation;
Business Strategy;
Competitive Strategy;
Horizontal Integration;
Value Creation;
Competitive Advantage;
Aerospace industry;
Air transportation industry;
United States
- June 2020
- Case
TransDigm: The Acquisition of Aerosonic Corp.
By: Benjamin C. Esty and Daniel W. Fisher
In April 2013, TransDigm, a company that manufactured a wide range of highly engineered aerospace parts for both military and commercial aircraft, announced an agreement to acquire Aerosonic Corporation for $39 million in cash (1.2 times Aerosonic’s sales of $31...
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- June 2020
- Supplement
TransDigm: The Acquisition of Aerosonic Corp.
By: Benjamin C. Esty and Daniel W. Fisher
This courseware accompanies the case "TransDigm: The Acquisition of Aerosonic Corp."
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- June 2020
- Teaching Note
The New LAX: Ready for Takeoff?
By: Boris Groysberg, Carin-Isabel Knoop, Kerry Herman and Amy Klopfenstein
This teaching note serves as a supplement to “The New LAX: Ready for Takeoff?” HBS 420-025.
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Keywords:
Change;
Change Management;
Transformation;
Leadership;
Leading Change;
Leadership Style;
Management;
Management Practices And Processes;
Management Succession;
Organizations;
Organizational Culture;
Organizational Change And Adaptation;
Mission And Purpose;
Strategy;
Alignment;
transportation;
Air transportation;
transportation Networks;
Air transportation industry;
North And Central America;
United States;
California;
Los Angeles
- June 2020 (Revised February 2021)
- Case
Accounting for Leases at American Airlines (A)
By: Jonas Heese, Gerardo Pérez Cavazos and Julia Kelley
In March 2020, as coronavirus reduced demand for air travel, an analyst was forecasting American Airlines’ (American’s) first quarter financial results. To develop a forecast, she needed to familiarize herself with Accounting Standards Update (ASU) 2016-02, “Leases...
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Keywords:
Accounting;
Financial Reporting;
Financial Statements;
Finance;
Governance;
Corporate Accountability;
Corporate Governance;
Governing Rules, Regulations, And Reforms;
Governing And Advisory Boards;
Leasing;
Accounting industry;
Air transportation industry;
North And Central America;
United States
- June 2020 (Revised February 2021)
- Case
Accounting for Leases at American Airlines (B)
By: Jonas Heese, Gerardo Pérez Cavazos and Julia Kelley
This is a supplement to the “Accounting for Leases at American Airlines (A)” case. The (B) case describes American Airlines’ financial results for the first quarter of 2020, as well as the continuing effects of coronavirus on the airline industry.
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Keywords:
Accounting;
Financial Reporting;
Financial Statements;
Finance;
Governance;
Corporate Accountability;
Corporate Governance;
Governing Rules, Regulations, And Reforms;
Governing And Advisory Boards;
Health Pandemics;
Accounting industry;
Air transportation industry;
North And Central America;
United States
- May 2020 (Revised June 2020)
- Case
The Coronavirus (COVID-19) Pandemic and the Global Economy (A)
By: Alberto Cavallo and Christian Godwin
In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and...
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Keywords:
Demand And Consumers;
Supply And industry;
Finance;
Central Banking;
Financial Markets;
International Finance;
Globalization;
Government And Politics;
Health Pandemics;
Decision Making;
Macroeconomics;
Employment;
Crisis Management;
Supply Chain;
Risk And Uncertainty;
Air transportation industry;
Banking industry;
Consumer Products industry;
Employment industry;
Financial Services industry;
Food And Beverage industry;
Health industry;
Medical Devices And Supplies industry;
Pharmaceutical industry;
Public Administration industry;
Retail industry;
Service industry;
Shipping industry;
Tourism industry;
Travel industry;
Asia;
China;
Europe;
Latin America;
Africa;
United States
- April 2020
- Case
Cockpit Dynamics in Air France 447 and United 232
By: Amy C. Edmondson and Joshua Raymond
This case compares leadership and team dynamics between the cockpit crews in two renowned passenger airline crashes, twenty years apart: Air France 447 in 2009 and United 232 in 1989. The key dimensions of difference across the cases include organization and task...
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- April 2020 (Revised June 2020)
- Case
Uber: Competing Globally
By: Alexander J. MacKay, Amram Migdal and John Masko
This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (United States), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In...
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Keywords:
Business Ventures;
Business Growth And Maturation;
Business Model;
Geography;
Geographic Location;
Geographic Scope;
Globalization;
Global Strategy;
Multinational Firms And Management;
Globalized Markets And industries;
Governance;
Governance Controls;
Governing Rules, Regulations, And Reforms;
Innovation And Invention;
Disruptive Innovation;
Innovation Strategy;
Law;
Management;
Growth And Development Strategy;
Growth Management;
Markets;
Demand And Consumers;
Consumer Behavior;
Network Effects;
Emerging Markets;
Market Design;
Market Entry And Exit;
Market Participation;
Supply And industry;
industry Structures;
Planning;
Strategic Planning;
Relationships;
Business And Community Relations;
Business And Government Relations;
Business And Stakeholder Relations;
Labor And Management Relations;
Networks;
Strategy;
Adaptation;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Expansion;
Technology;
Mobile Technology;
Technology Platform;
transportation;
transportation Networks;
transportation industry;
Technology industry;
Africa;
Ghana;
Asia;
China;
Shanghai Shi;
Shanghai;
India;
New Delhi;
Europe;
United Kingdom;
England;
London;
Latin America;
North And Central America;
United States;
New York (city, Ny);
New York (state, Us);
South America;
Colombia
- April 2020 (Revised July 2020)
- Supplement
TransDigm in 2017: The Beginning of the End or the End of the Beginning?
By: Benjamin C. Esty and Daniel Fisher
TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times, and both EBITDA and revenues had grown...
View Details