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All HBS Web
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- Faculty Publications (68)
- January 2020
- Case
Banorte Móvil: Data-Driven Mobile Growth
By: Ayelet Israeli, Carla Larangeira and Mariana Cal
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had...
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Keywords:
Data Analytics;
Customer Lifetime Value;
Financial Institutions;
Mobile and Wireless Technology;
Growth and Development Strategy;
Customers;
Technology Adoption;
Communication Strategy;
Banking Industry;
Mexico;
Latin America
Israeli, Ayelet, Carla Larangeira, and Mariana Cal. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Case 520-068, January 2020.
- December 2019
- Article
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even...
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Keywords:
Online Retailing;
Friction;
Effor;
Search Costs;
Price Discrimination;
Marketing;
Consumer Behavior;
Strategy;
Price;
E-commerce;
Retail Industry;
Fashion Industry
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 56, no. 6 (December 2019): 944–959.
- 2019
- Book
Operations in an Omnichannel World
By: Santiago Gallino and Antonio Moreno
The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in...
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Keywords:
Omnichannel;
Omnichannel Retail;
Retail;
Operations;
Management;
Supply Chain Management;
Business Model;
Organizational Change and Adaptation
Gallino, Santiago, and Antonio Moreno, eds. Operations in an Omnichannel World. Vol. 8, Springer Series in Supply Chain Management. Cham, Switzerland: Springer, 2019.
- 2019
- Working Paper
The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization
By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
The Indian banknote demonetization in 2016 was one of the most significant international events of that year. Overnight, 86% of Indian currency in circulation was declared invalid unless exchanged for new bills. The sudden and unexpected demonetization constituted a...
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Keywords:
Cash On Delivery;
Online Retail;
Product Returns;
Payment Methods;
Digitization;
Emerging Markets;
Currency;
Internet and the Web;
Demand and Consumers;
Retail Industry;
India
Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization." Harvard Business School Working Paper, No. 19-123, June 2019.
- March 2019
- Case
HOPI: Turkey's Shopping Companion
By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer...
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Keywords:
Loyalty Programs;
Multi-vendor Platform;
Retail;
Big Data;
Customer Relationship Management;
Mobile and Wireless Technology;
Business Model;
Analytics and Data Science;
Competitive Strategy;
Decision Making;
Applications and Software;
Digital Platforms;
Technology Industry;
Retail Industry;
Turkey
Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can...
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Keywords:
Customer Management;
Targeting;
Deep Exponential Families;
Probabilistic Machine Learning;
Cold Start Problem;
Customer Relationship Management;
Customer Value and Value Chain;
Consumer Behavior;
Analytics and Data Science;
Mathematical Methods;
Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- 2019
- Working Paper
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even...
View Details
Keywords:
E-commerce;
Online Retailing;
Friction;
Effor;
Search Costs;
Price Discrimination;
Consumer Behavior;
Price;
Search Technology
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Harvard Business School Working Paper, No. 19-080, January 2019.
- 2018
- Working Paper
Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets
By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of...
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Keywords:
Cash On Delivery;
Dynamic Pricing;
Online Retail;
Payment Methods;
Strategic Customer Behavior;
Opportunistic Returns;
Price;
Policy;
Consumer Behavior;
Emerging Markets;
Retail Industry
Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets." Harvard Business School Working Paper, No. 19-030, September 2018.
- February 2017
- Case
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin...
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Keywords:
Entrepreneurial Management;
Entrepreneurial Ventures;
Turkey;
Big Data;
Customer Focused Organization;
Service Management;
Continuous Improvement;
Data Analysis;
Internet;
Growth Strategy;
Technological Change;
Information Systems;
Entrepreneurship;
Corporate Strategy;
Analytics and Data Science;
Analysis;
Customer Focus and Relationships;
Emerging Markets;
Service Operations;
Competitive Advantage;
Performance Improvement;
Internet and the Web;
Growth and Development Strategy;
Information Technology;
Value Creation;
Food and Beverage Industry;
Turkey
Kerr, William R., Gamze Yucaoglu, and Eren Kuzucu. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Case 817-095, February 2017.
- Article
Beyond Statistics: The Economic Content of Risk Scores
By: Liran Einav, Amy Finkelstein, Raymond Kluender and Paul Schrimpf
"Big data" and statistical techniques to score potential transactions have transformed insurance and credit markets. In this paper, we observe that these widely-used statistical scores summarize a much richer heterogeneity, and may be endogenous to the context in which...
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Einav, Liran, Amy Finkelstein, Raymond Kluender, and Paul Schrimpf. "Beyond Statistics: The Economic Content of Risk Scores." American Economic Journal: Applied Economics 8, no. 2 (April 2016): 195–224.
- 2019
- Working Paper
The Customer May Not Always Be Right: Customer Compatibility and Service Performance
This paper investigates the impact of customer compatibility – the degree of fit between the needs of customers and the capabilities of the operations serving them – on customer experiences and firm performance. We use a variance decomposition analysis to quantify the...
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Keywords:
Customer Compatibility;
Satisfaction;
Profitability;
Customer Relationship Management;
Service Operations;
Customer Satisfaction;
Banking Industry;
Retail Industry
Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "The Customer May Not Always Be Right: Customer Compatibility and Service Performance." Harvard Business School Working Paper, No. 16-091, February 2016. (Revised December 2019.)
- August 2015
- Article
Poultry in Motion: A Study of International Trade Finance Practices
By: Pol Antràs and C. Fritz Foley
This paper analyzes the financing terms that support international trade and sheds light on how these terms shape the impact of economic shocks on trade. Analysis of transaction-level data from a U.S.-based exporter of frozen and refrigerated food products, primarily...
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Antràs, Pol, and C. Fritz Foley. "Poultry in Motion: A Study of International Trade Finance Practices." Journal of Political Economy 123, no. 4 (August 2015): 853–901. (Revised May 2014. Online Appendix.)
- Article
Doing Business with Strangers: Reputation in Online Service Marketplaces
By: Antonio Moreno and Christian Terwiesch
Online service marketplaces allow service buyers to post their project requests and service providers to bid for them. To reduce the transactional risks, marketplaces typically track and publish previous seller performance. By analyzing a detailed transactional data...
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Moreno, Antonio, and Christian Terwiesch. "Doing Business with Strangers: Reputation in Online Service Marketplaces." Information Systems Research 25, no. 4 (December 2014): 865–886.
- Article
Evolution of Land Distribution in West Bengal 1967–2004: Role of Land Reform and Demographic Changes
By: Pranab Bardhan, Michael Luca, Dilip Mookherjee and Francisco Pino
This paper studies how land reform and population growth affect land inequality and landlessness, focusing particularly on indirect effects owing to their influence on household divisions and land market transactions. Theoretical predictions of a model of household...
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Keywords:
Inequality;
Land Reform;
Household Division;
Land Markets;
Equality and Inequality;
Residency;
Property;
Household;
West Bengal
Bardhan, Pranab, Michael Luca, Dilip Mookherjee, and Francisco Pino. "Evolution of Land Distribution in West Bengal 1967–2004: Role of Land Reform and Demographic Changes." Journal of Development Economics 110 (September 2014): 171–190.
- 2014
- Working Paper
Evolution of Land Distribution in West Bengal 1967-2004: Role of Land Reform and Demographic Changes
By: Pranab Bardhan, Michael Luca, Dilip Mookherjee and Francisco Pino
This paper studies how land reform and population growth affect land inequality and landlessness, focusing particularly on indirect effects owing to their influence on household divisions and land market transactions. Theoretical predictions of a model of household...
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Keywords:
Inequality;
Land Reform;
Household Division;
Land Markets;
Equality and Inequality;
Property;
West Bengal
Bardhan, Pranab, Michael Luca, Dilip Mookherjee, and Francisco Pino. "Evolution of Land Distribution in West Bengal 1967-2004: Role of Land Reform and Demographic Changes." Harvard Business School Working Paper, No. 14-066, January 2014.
- 2014
- Other Unpublished Work
Evolution of Land Distribution in West Bengal 1967-2004: Role of Land Reform and Demographic Changes
By: Pranab Bardhan, Michael Luca, Dilip Mookherjee and Francisco Pino
This paper examines the indirect effect of land reform and demographic changes on land inequality operating through induced household divisions and land market transactions. We develop an intra-household model of joint production where divisions, out-migration or land...
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Keywords:
Inequality;
Land Reform;
Household Division;
Land Markets;
Equality and Inequality;
Property;
Household;
Change;
West Bengal
Bardhan, Pranab, Michael Luca, Dilip Mookherjee, and Francisco Pino. "Evolution of Land Distribution in West Bengal 1967-2004: Role of Land Reform and Demographic Changes." (conditionally accepted, Journal of Development Economics.)
- Summer 2013
- Article
Real Estate Prices During the Roaring Twenties and the Great Depression
By: Tom Nicholas and Anna Scherbina
Using new data on market-based transactions we construct real estate price indexes for Manhattan between 1920 and 1939. During the 1920s prices reached their highest level in the third quarter of 1929 before falling by 67% at the end of 1932 and hovering around that...
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Keywords:
Property;
Market Transactions;
Price;
Value;
Financial Crisis;
Investment;
Real Estate Industry;
New York (state, US)
Nicholas, Tom, and Anna Scherbina. "Real Estate Prices During the Roaring Twenties and the Great Depression." Real Estate Economics 41, no. 2 (Summer 2013): 278–309.
- 2012
- Article
Specialization and Variety in Repetitive Tasks: Evidence from a Japanese Bank
By: B. Staats and F. Gino
Sustaining operational productivity in the completion of repetitive tasks is critical to many organizations' success. Yet research points to two different work-design-related strategies for accomplishing this goal: specialization to capture the benefits of repetition...
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Keywords:
Motivation;
Productivity;
Specialization;
Variety;
Work Fragmentation;
Boundaries;
Performance Productivity;
Organizations;
Research;
Strategy;
Motivation and Incentives;
Opportunities;
Market Transactions;
Resource Allocation;
Performance;
Goals and Objectives;
Learning
Staats, B., and F. Gino. "Specialization and Variety in Repetitive Tasks: Evidence from a Japanese Bank." Management Science 58, no. 6 (June 2012): 1141–1159.
- 2010
- Working Paper
Specialization and Variety in Repetitive Tasks: Evidence from a Japanese Bank
By: Bradley R. Staats and Francesca Gino
Sustaining operational productivity in the completion of repetitive tasks is critical to many organizations' success. Yet research points to two different work-design related strategies for accomplishing this goal: specialization to capture the benefits of repetition...
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Keywords:
Employees;
Working Conditions;
Service Delivery;
Performance Productivity;
Financial Services Industry;
Japan
Staats, Bradley R., and Francesca Gino. "Specialization and Variety in Repetitive Tasks: Evidence from a Japanese Bank." Harvard Business School Working Paper, No. 11-015, August 2010. (Revised May 2011.)
- 2008
- Working Paper
Where Does It Go? Spending by the Financially Constrained
By: Shawn A. Cole, John Thompson and Peter Tufano
In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card...
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Keywords:
Decision Choices and Conditions;
Credit;
Personal Finance;
Spending;
Taxation;
Consumer Behavior;
United States
Cole, Shawn A., John Thompson, and Peter Tufano. "Where Does It Go? Spending by the Financially Constrained." Harvard Business School Working Paper, No. 08-083, March 2008. (Revised April 2008.)