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- September 2020
- Case
Hot Wheels: Launching The Mixed Play Experience
By: Elie Ofek, Andres Terech and Nicole Tempest Keller
Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in...
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- September 2020 (Revised December 2020)
- Case
Hot Wheels at Mattel: Reinventing the Wheel
By: Elie Ofek, Andres Terech and Nicole Tempest Keller
In 2017, Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., were considering which innovation path to pursue in order to "future proof" the Hot Wheels franchise going forward. Hot Wheels was the...
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- April 2020 (Revised June 2020)
- Teaching Note
Toys 'R' Us: Come Buy My Toys
- October 2019 (Revised June 2022)
- Case
Toys 'R' Us: Come Buy My Toys
By: Nori Gerardo Lietz, Erica Segall, Alejandro Botto and Terrence Shu
Keywords:
Private Equity;
Retail;
Finance;
Leveraged Buyout;
Leverage;
Leveraged Buyouts;
Bankruptcy
- July 2019
- Case
Christmas Inc. (A)
By: Susanna Gallani, Gregory Sabin, Lexor Adams and Nicholas Haberling
Santa Claus is facing increasing pressures to contain costs. The economic model that has worked for centuries is starting to show some cracks, to the point that he is considering outsourcing part of its toy production. Evaluating the bids his team collected from...
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- June 2019 (Revised September 2019)
- Case
Parrot: Navigating the Nascent Drone Industry
By: Rory M. McDonald, Emilie Billaud and Vincent Dessain
In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic...
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Keywords:
Forecasting and Prediction;
Disruption;
Entrepreneurship;
Corporate Strategy;
Technological Innovation;
Leading Change;
Competitive Advantage;
Information Technology;
Competitive Strategy;
Consumer Products Industry;
Electronics Industry;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry;
Technology Industry;
Video Game Industry;
Europe;
France;
Paris
- April 2019 (Revised December 2019)
- Case
Turnaround at Mattel, 2017
By: Ted Berk
Just nine months into her new role as chief executive of Mattel, the world's leading toy maker, Margo Georgiadis faces a set of unexpected, inter-related decisions in the fall of 2017. Mattel's performance had been lagging for a number of years, and Georgiadis had been...
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- February 2013 (Revised March 2015)
- Case
The LEGO Group: Publish or Protect?
By: Willy C. Shih and Sen Chai
Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and...
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Keywords:
Plastics;
Injection Molding;
Toys;
LEGO;
LEGO Group;
Tools;
Additive Manufacturing;
3D Manufacturing;
Toolmaking;
Patenting;
Spillovers;
Knowledge Spillovers;
Change;
Trends;
Engineering;
Machinery and Machining;
Intellectual Property;
Patents;
Operations;
Production;
Strategy;
Corporate Strategy;
Technology Adoption;
Consumer Products Industry;
Manufacturing Industry;
Technology Industry;
Europe;
Denmark
- February 2013
- Case
LEGO (A): The Crisis
By: Jan W. Rivkin, Stefan H. Thomke and Daniela Beyersdorfer
As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jørgen Vig Knudstorp, LEGO's young and newly appointed CEO, must size up changes in the toy industry, learn from the company's recent moves, and craft a strategy that will put LEGO back on...
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- November 2012 (Revised September 2013)
- Case
Learning Resources: A Hands-On Toy Company Deals with New Challenges and Opportunities
By: Boris Groysberg and Anahita Hashemi
Learning Resources is a family-owned educational toy company that, by late 2011, was facing a myriad of challenges, including increased competition, entry into new markets, new distribution methods, rising costs of production in China, and changing customer behavior....
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Keywords:
Leading Teams;
Strategy Formulation;
Strategy And Execution;
Innovation;
Corporate Culture;
Industry Analysis;
Organizational Alignment;
Entrepreneurs;
Sales Channels;
Leadership;
Strategy;
Change Management;
Innovation Leadership;
Family Business;
Entrepreneurship;
Product Design;
Sales;
Retail Industry;
United States
- July 2012
- Case
LEGO
By: Jan W. Rivkin, Stefan Thomke and Daniela Beyersdorfer
LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find...
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- March 2009 (Revised November 2021)
- Case
The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?
By: Juan Alcacer, David J. Collis and Mary Furey
Soon after Robert Iger took over as CEO of the Walt Disney Company in late 2005, he turned his attention toward Pixar, the animation studio with which Disney had worked since 1991 and was responsible for producing hits such as Toy Story and Finding Nemo. Disney's own...
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- February 2008 (Revised September 2010)
- Case
LeapFrog Enterprises
By: Lynda M. Applegate and Elizabeth Collins
Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry....
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- December 2004 (Revised October 2005)
- Case
Hasbro Games -- POX (A)
By: David B. Godes and Elie Ofek
Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path...
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- November 2004
- Teaching Note
G.G. Toys (TN)
By: Dennis Campbell and Susan L. Kulp
Teaching Note to (9-105-005).
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Keywords:
Accounting Industry
- September 2004 (Revised April 2005)
- Case
G.G. Toys
By: Dennis Campbell and Susan L. Kulp
This case highlights issues of management accounting and includes a review of product costing, excess capacity, variance analysis, and scrap costs.
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- September 2003 (Revised June 2005)
- Case
Learning from LeapFrog: Creating Educational and Business Value
By: Lynda M. Applegate, Christopher Dede and Susan Saltrick
Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational...
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- August 2003
- Teaching Note
Toys "R" Us (A) and (B) (TN)
By: Dennis A. Yao and Michael G. Rukstad
Teaching Note for (9-703-445) and (9-703-446).
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Keywords:
Retail Industry
- February 2003 (Revised December 2006)
- Case
Toys "R" Us (A)
By: Michael G. Rukstad, Dennis A. Yao and Cate Reavis
In 1992, Toys "R" Us, the pioneer of the "category killer" retail format, faced significant competitive threats from mass discounters and warehouse clubs and was losing market share. This case explores the dynamic sustainability of Toys "R" Us's retailing model, its...
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- February 2003 (Revised September 2003)
- Supplement
Toys "R" Us (B)
By: Michael G. Rukstad, Dennis A. Yao and Cate Reavis
Supplements the (A) case.
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Keywords:
Retail Industry