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Publications

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    • Faculty Publications  (39)

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    • All HBS Web  (664)
      • Faculty Publications  (39)

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      G.G. Toys
      Toy Story
      In 2005, a year after the venerable toy retailer FAO Schwartz emerged from bankruptcy, Ed Schmults (MBA ’89) became its CEO. “The company was relying...
      → Search All HBS Web
      • September 2020
      • Case

      Hot Wheels: Launching The Mixed Play Experience

      By: Elie Ofek, Andres Terech and Nicole Tempest Keller
      Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in...  View Details
      Keywords: toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles
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      Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020.
      • September 2020 (Revised December 2020)
      • Case

      Hot Wheels at Mattel: Reinventing the Wheel

      By: Elie Ofek, Andres Terech and Nicole Tempest Keller
      In 2017, Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., were considering which innovation path to pursue in order to "future proof" the Hot Wheels franchise going forward. Hot Wheels was the...  View Details
      Keywords: toys; Industry Evolution; Digital Transformation; Innovation Strategy; Product Development; Growth And Development Strategy; Technological Innovation; Organizational Change And Adaptation; Decision Making
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      Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.)
      • April 2020 (Revised June 2020)
      • Teaching Note

      Toys 'R' Us: Come Buy My Toys

      By: Nori Gerardo Lietz
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      Lietz, Nori Gerardo. "Toys 'R' Us: Come Buy My Toys." Harvard Business School Teaching Note 220-070, April 2020. (Revised June 2020.)
      • October 2019 (Revised June 2020)
      • Case

      Toys 'R' Us: Come Buy My Toys

      By: Nori Gerardo Lietz, Erica Segall, Alejandro Botto and Terrence Shu
      Keywords: Private Equity; Retail; Finance; Leveraged Buyout; Leverage; Leveraged Buyouts; Bankruptcy
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      Lietz, Nori Gerardo, Erica Segall, Alejandro Botto, and Terrence Shu. "Toys 'R' Us: Come Buy My Toys." Harvard Business School Case 220-023, October 2019. (Revised June 2020.)
      • July 2019
      • Case

      Christmas Inc. (A)

      By: Susanna Gallani, Gregory Sabin, Lexor Adams and Nicholas Haberling
      Santa Claus is facing increasing pressures to contain costs. The economic model that has worked for centuries is starting to show some cracks, to the point that he is considering outsourcing part of its toy production. Evaluating the bids his team collected from...  View Details
      Keywords: Costing; Production; Cost; Analysis; Decision Making; Strategy
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      Gallani, Susanna, Gregory Sabin, Lexor Adams, and Nicholas Haberling. "Christmas Inc. (A)." Harvard Business School Case 120-009, July 2019.
      • June 2019 (Revised September 2019)
      • Case

      Parrot: Navigating the Nascent Drone Industry

      By: Rory M. McDonald, Emilie Billaud and Vincent Dessain
      In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic...  View Details
      Keywords: Forecasting And Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Technology; Competitive Strategy; Consumer Products Industry; Electronics Industry; Entertainment And Recreation Industry; Motion Pictures And Video Industry; Technology Industry; Video Game Industry; Europe; France; Paris
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      McDonald, Rory M., Emilie Billaud, and Vincent Dessain. "Parrot: Navigating the Nascent Drone Industry." Harvard Business School Case 619-085, June 2019. (Revised September 2019.)
      • April 2019 (Revised December 2019)
      • Case

      Turnaround at Mattel, 2017

      By: Ted Berk
      Just nine months into her new role as chief executive of Mattel, the world's leading toy maker, Margo Georgiadis faces a set of unexpected, inter-related decisions in the fall of 2017. Mattel's performance had been lagging for a number of years, and Georgiadis had been...  View Details
      Keywords: Turnarounds; Takeover; Leading Change; Financial Condition; Decision Making; Transformation
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      Berk, Ted. "Turnaround at Mattel, 2017." Harvard Business School Case 219-102, April 2019. (Revised December 2019.)
      • February 2018
      • Case

      The Golden Triangle: Back in Business (A)

      By: Joseph Fuller, William Kerr, Manjari Raman and Donald Maruyama
      The Golden Triangle Region (GTR) is a three-county area in rural Mississippi that suffered a steep decline as manufacturing companies faced pressures from automation and overseas competition. Between the mid 1980s and late 1990s, several textile, toy, and tubing...  View Details
      Keywords: Economic Slowdown And Stagnation; Development Economics; Change; Leadership; Success; Mississippi
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      Fuller, Joseph, William Kerr, Manjari Raman, and Donald Maruyama. "The Golden Triangle: Back in Business (A)." Harvard Business School Case 818-089, February 2018.
      • April 2013
      • Article

      In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

      By: Elie Ofek and Jill Avery
      The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,...  View Details
      Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Marketing Strategy; Technology Commercialization; Technology; Brands And Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Electronics Industry; Technology Industry; North And Central America; United States
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      Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
      • February 2013
      • Case

      LEGO (A): The Crisis

      By: Jan W. Rivkin, Stefan H. Thomke and Daniela Beyersdorfer
      As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jørgen Vig Knudstorp, LEGO's young and newly appointed CEO, must size up changes in the toy industry, learn from the company's recent moves, and craft a strategy that will put LEGO back on...  View Details
      Keywords: Organizational Change And Adaptation; Change Management; Competitive Strategy; Crisis Management; Insolvency And Bankruptcy; Consumer Products Industry
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      Rivkin, Jan W., Stefan H. Thomke, and Daniela Beyersdorfer. "LEGO (A): The Crisis." Harvard Business School Case 713-478, February 2013.
      • November 2012 (Revised September 2013)
      • Case

      Learning Resources: A Hands-On Toy Company Deals with New Challenges and Opportunities

      By: Boris Groysberg and Anahita Hashemi
      Learning Resources is a family-owned educational toy company that, by late 2011, was facing a myriad of challenges, including increased competition, entry into new markets, new distribution methods, rising costs of production in China, and changing customer behavior....  View Details
      Keywords: Leading Teams; Strategy Formulation; Strategy And Execution; Change Management; Innovation; Corporate Culture; Family Business; Industry Analysis; Organizational Alignment; Entrepreneurs; Product Design; Sales Channels; Leadership; Strategy; Change Management; Innovation Leadership; Family Business; Entrepreneurship; Product Design; Sales; Retail Industry; United States
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      Groysberg, Boris, and Anahita Hashemi. "Learning Resources: A Hands-On Toy Company Deals with New Challenges and Opportunities." Harvard Business School Case 413-086, November 2012. (Revised September 2013.)
      • July 2012
      • Case

      LEGO

      By: Jan W. Rivkin, Stefan Thomke and Daniela Beyersdorfer
      LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find...  View Details
      Keywords: Competitive Strategy; Innovation Management; Innovation; Operations Management; Organizational Change And Transformation; Operations; Competitive Strategy; Innovation And Management; Innovation Strategy; Organizational Change And Adaptation; Entertainment And Recreation Industry
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      Rivkin, Jan W., Stefan Thomke, and Daniela Beyersdorfer. "LEGO." Harvard Business School Case 613-004, July 2012.
      • March 2012
      • Case

      Angry Birds

      By: Sunil Gupta and Dharmishta Rood
      Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile...  View Details
      Keywords: Brands And Branding; Marketing Strategy; Diversification; Expansion; Video Game Industry; Finland
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      Gupta, Sunil, and Dharmishta Rood. "Angry Birds." Harvard Business School Case 512-033, March 2012.
      • April 2011 (Revised June 2011)
      • Case

      Internet Securities, Inc.: Path to Sustainability

      By: Lynda M. Applegate, William R. Kerr and Ryan Johnson
      Founded in 1994 when the Internet was still a "toy for techies," the case is set in 1998 when Internet IPOs were red-hot. Internet Securities provides hard-to-find financial, business, economic, and political information on emerging markets. Information from over 600...  View Details
      Keywords: Acquisition; Business Model; Business Startups; Decision Choices And Conditions; Venture Capital; Cash Flow; Initial Public Offering; Data And Data Sets; Growth And Development Strategy; Valuation
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      Applegate, Lynda M., William R. Kerr, and Ryan Johnson. "Internet Securities, Inc.: Path to Sustainability." Harvard Business School Case 811-098, April 2011. (Revised June 2011.)
      • January 2011 (Revised January 2011)
      • Case

      Marvel Enterprises, Inc. (Abridged)

      By: Anita Elberse
      The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a...  View Details
      Keywords: Business Model; Intellectual Property; Rights; Growth And Development Strategy; Brands And Branding; Marketing Strategy; Entertainment And Recreation Industry
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      Elberse, Anita. "Marvel Enterprises, Inc. (Abridged)." Harvard Business School Case 511-097, January 2011. (Revised January 2011.)
      • March 2009 (Revised January 2010)
      • Case

      The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?

      By: Juan Alcacer, David J. Collis and Mary Furey
      Soon after Robert Iger took over as CEO of the Walt Disney Company in late 2005, he turned his attention toward Pixar, the animation studio with which Disney had worked since 1991 and was responsible for producing hits such as Toy Story and Finding Nemo. Disney's own...  View Details
      Keywords: Mergers And Acquisitions; Animation Entertainment; Film Entertainment; Contracts; Distribution; Partners And Partnerships; Vertical Integration; Motion Pictures And Video Industry
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      Alcacer, Juan, David J. Collis, and Mary Furey. "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" Harvard Business School Case 709-462, March 2009. (Revised January 2010.)
      • February 2008 (Revised September 2010)
      • Case

      LeapFrog Enterprises

      By: Lynda M. Applegate and Elizabeth Collins
      Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry....  View Details
      Keywords: Business Model; Entrepreneurship; Growth And Development Strategy; Market Entry And Exit; Expansion; Consumer Products Industry; Education Industry
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      Applegate, Lynda M., and Elizabeth Collins. "LeapFrog Enterprises." Harvard Business School Case 808-109, February 2008. (Revised September 2010.)
      • December 2004 (Revised October 2005)
      • Case

      Hasbro Games -- POX (A)

      By: David B. Godes and Elie Ofek
      Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path...  View Details
      Keywords: Risk And Uncertainty; Cost Vs Benefits; Marketing Strategy; Advertising Campaigns; Product Launch; Innovation And Invention; Entertainment And Recreation Industry
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      Godes, David B., and Elie Ofek. "Hasbro Games -- POX (A)." Harvard Business School Case 505-046, December 2004. (Revised October 2005.)
      • November 2004 (Revised May 2005)
      • Case

      Marvel Enterprises, Inc.

      By: Anita Elberse
      The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a...  View Details
      Keywords: Intellectual Property; Business Model; Brands And Branding; Marketing Strategy; Opportunities; Growth And Development Strategy; Rights; Entertainment And Recreation Industry
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      Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
      • November 2004
      • Teaching Note

      G.G. Toys (TN)

      By: Dennis Campbell and Susan L. Kulp
      Teaching Note to (9-105-005).  View Details
      Keywords: Accounting Industry
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      Campbell, Dennis, and Susan L. Kulp. "G.G. Toys (TN)." Harvard Business School Teaching Note 105-008, November 2004.
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      Are you looking for?

      G.G. Toys
      Toy Story
      In 2005, a year after the venerable toy retailer FAO Schwartz emerged from bankruptcy, Ed Schmults (MBA ’89) became its CEO. “The company was relying...
      → Search All HBS Web
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