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- February 2013 (Revised March 2015)
- Case
The LEGO Group: Publish or Protect?
By: Willy C. Shih and Sen Chai
Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and...
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Keywords:
Plastics;
Injection Molding;
Toys;
LEGO;
LEGO Group;
Tools;
Additive Manufacturing;
3D Manufacturing;
Toolmaking;
Patenting;
Spillovers;
Knowledge Spillovers;
Change;
Trends;
Engineering;
Machinery and Machining;
Intellectual Property;
Patents;
Operations;
Production;
Strategy;
Corporate Strategy;
Technology Adoption;
Technology Platform;
Consumer Products Industry;
Manufacturing Industry;
Technology Industry;
Europe;
Denmark