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  • All HBS Web  (63)
    • Faculty Publications  (15)

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    • All HBS Web  (63)
      • Faculty Publications  (15)

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      • October 2022
      • Case

      Single.Earth

      By: Rembrand Koning and Emer Moloney
      Estonian greentech company Single.Earth is launching a nature-backed token that is linked to and funds the protection of a specific plot fo land. The first landowners had been onboarded to the company's Digital Twin, a virtual representation of the planet's natural...  View Details
      Keywords: Alternative Assets; Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia
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      Koning, Rembrand, and Emer Moloney. "Single.Earth." Harvard Business School Case 723-388, October 2022.
      • August 2022
      • Case

      SuperRare: Turning an NFT Marketplace into a DAO

      By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
      In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to...  View Details
      Keywords: NFTs; Crypto Economy; Alternative Assets; DAOs; Arts; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Information Technology; Technology Adoption; Internet and the Web; Digital Platforms; Innovation and Invention; Technological Innovation; Disruptive Innovation; Finance; Currency; Investment; Markets; Auctions; Bids and Bidding; Demand and Consumers; Network Effects; Market Design; Market Transactions; Market Timing; Web Services Industry; North and Central America; United States
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      Bussgang, Jeffrey J., Scott Duke Kominers, and Amy Klopfenstein. "SuperRare: Turning an NFT Marketplace into a DAO." Harvard Business School Case 823-027, August 2022.
      • August 3, 2022
      • Article

      Why NFT Creators Are Going cc0

      By: and Scott Duke Kominers Flashrekt
      Strategies for building brands, communities, and content through intellectual property (IP) vary greatly across NFT projects. Some maintain more or less standard IP protections; others give just NFT owners rights to innovate upon the associated intellectual property;...  View Details
      Keywords: Non-fungible Tokens; NFTs; Video Games; Merchandising; Creative Commons; Intellectual Property
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      Flashrekt, and Scott Duke Kominers. "Why NFT Creators Are Going cc0." a16zcrypto.com (August 3, 2022).
      • July 28, 2022
      • Article

      DAO Governance Attacks, and How to Avoid Them

      By: Pranav Garimidi, Scott Duke Kominers and Tim Roughgarden
      Many web3 projects embrace permissionless voting using a fungible and tradable native token. Permissionless voting can offer many benefits, from lowering barriers to entry to increasing competition. Token holders can use their tokens to vote on a range of issues—from...  View Details
      Keywords: Crypto Economy; Cryptocurrency; Governance; Voting; Decentralized Autonomous Organizations; Organizational Structure; Digital Platforms
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      Garimidi, Pranav, Scott Duke Kominers, and Tim Roughgarden. "DAO Governance Attacks, and How to Avoid Them." a16zcrypto.com (July 28, 2022).
      • May 2022
      • Case

      From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT

      By: Lauren Cohen, Richard Ryffel and Grace Headinger
      Anthony Scaramucci, Managing Director of SkyBridge Capital, considered whether he should officially greenlight the launch of SkyBridge’s own NFT platform — Flatter NFT. He had led the investment firm to push first into Bitcoin and then Ethereum to make SkyBridge a...  View Details
      Keywords: Business Startup; Fintech; Technology; Cryptocurrency; Web3; Business Startups; Volatility; Decision Making; Entertainment; Entrepreneurship; Investment; Strategic Planning; Adoption; Competitive Advantage; Technology Adoption; Finance; Currency; Banking Industry; Financial Services Industry; Technology Industry; New York (city, NY)
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      Cohen, Lauren, Richard Ryffel, and Grace Headinger. "From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT." Harvard Business School Case 222-085, May 2022.
      • March 2022 (Revised January 2023)
      • Case

      Bored Ape Yacht Club: Navigating the NFT World

      By: Scott Duke Kominers, Das Narayandas and Kerry Herman
      The case explores the rise and popularity of the Bored Ape Yacht Club non-fungible tokens (NFTs).  View Details
      Keywords: NFTs; Markets; Entrepreneurship; Marketing; Technology Industry
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      Kominers, Scott Duke, Das Narayandas, and Kerry Herman. "Bored Ape Yacht Club: Navigating the NFT World." Harvard Business School Case 822-065, March 2022. (Revised January 2023.)
      • September 2020 (Revised March 2022)
      • Teaching Note

      Fluidity: The Tokenization of Real Estate Assets

      By: Marco Di Maggio and Susie L. Ma
      Teaching Note for HBS No. 219-057  View Details
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      Di Maggio, Marco, and Susie L. Ma. "Fluidity: The Tokenization of Real Estate Assets." Harvard Business School Teaching Note 221-011, September 2020. (Revised March 2022.)
      • 2020
      • Other Teaching and Training Material

      Leading the Charge: A Podcase about Product Management at Opower

      By: Jeffrey Rayport and John J. Lafkas
      The Opower podcase materials contain audio from professor Jeffrey Rayport's interview with Ben Foster, the former vice president of product management at Opower, and more recently the co-founder of Prodify. In the podcase, Ben discusses how product management works in...  View Details
      Keywords: Product; Management; Growth and Development Strategy; Customization and Personalization; Conflict Management; Software
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      Rayport, Jeffrey, and John J. Lafkas. "Leading the Charge: A Podcase about Product Management at Opower." Harvard Business Publishing Podcase, HBS No. 7223, 2020. Audio.
      • December 2018 (Revised April 2020)
      • Case

      Fluidity: The Tokenization of Real Estate Assets

      By: Marco Di Maggio, David Lane and Susie Ma
      In December 2018, the blockchain startup Fluidity was about to participate in its first tokenization deal, which would create digital access to property rights in a 12-unit Manhattan condominium complex. The deal was proof-of-concept for Fluidity, which hoped to...  View Details
      Keywords: Blockchain; Tokenization; Data Security; Revenue Model; Finance; Technological Innovation; Strategy
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      Di Maggio, Marco, David Lane, and Susie Ma. "Fluidity: The Tokenization of Real Estate Assets." Harvard Business School Case 219-057, December 2018. (Revised April 2020.)
      • 2021
      • Working Paper

      Equity Concerns Are Narrowly Framed

      By: Christine L Exley and Judd B. Kessler
      Distributional decisions regularly involve multiple payoff components. In a series of experiments, we show that subjects frequently exhibit narrow equity concerns: individuals apply their fairness preferences narrowly, on a specific component of payoffs, rather...  View Details
      Keywords: Equity; Equality and Inequality; Fairness; Perception; Outcome or Result; Resource Allocation; Behavior
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      Exley, Christine L., and Judd B. Kessler. "Equity Concerns Are Narrowly Framed." Harvard Business School Working Paper, No. 18-040, November 2018. (Revised August 2021.)
      • February 2011 (Revised November 2012)
      • Case

      Product Development at OPOWER

      By: Thomas Eisenmann and Rob Go
      OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom...  View Details
      Keywords: Business Startups; Customer Relationship Management; Entrepreneurship; Growth Management; Product Development; Sales; Customization and Personalization; Energy Conservation; Environmental Sustainability; Information Technology Industry; Utilities Industry
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      Eisenmann, Thomas, and Rob Go. "Product Development at OPOWER." Harvard Business School Case 811-075, February 2011. (Revised November 2012.) (request a courtesy copy.)
      • April 2008
      • Journal Article

      Heart of Darkness: Business Tokens of the Congo (Part 1)

      By: Louis T. Wells
      Few numismatic fields are as unexplored as the tokens of what was once the Belgian Congo. Although the head (and “extra-wife”) tokens have been thoroughly cataloged, I have found only one very early and incomplete attempt, by Mahieu in the 1920s, to report other tokens...  View Details
      Keywords: Agribusiness; Mining; Currency; Labor; Congo, Democratic Republic of the
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      Wells, Louis T. "Heart of Darkness: Business Tokens of the Congo (Part 1)." TAMS Journal 48 (April 2008): 36–42.
      • August 2007
      • Column

      Pitch Your Offer—and Close the Deal

      By: Deepak Malhotra and Max H. Bazerman
      The article offers several strategies on how to be a good negotiator and decision maker for business developments. The strategies that are presented were an extract from the book Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the...  View Details
      Keywords: Decision Making; Negotiation; Negotiation Offer; Negotiation Tactics; Strategy
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      Malhotra, Deepak, and Max H. Bazerman. "Pitch Your Offer—and Close the Deal." Negotiation 10, no. 8 (August 2007).
      • October 2000
      • Article

      Tokens of Faith: Mission Money in Africa

      By: L. T. Wells Jr.
      Keywords: Africa
      Citation
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      Wells, L. T., Jr. "Tokens of Faith: Mission Money in Africa." TAMS Journal (October 2000): 140–145.
      • March 1977
      • Article

      Some Effects on Proportions on Group Life: Skewed Sex Ratios and Responses to Token Women

      By: R. M. Kanter
      Keywords: Groups and Teams; Gender
      Citation
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      Kanter, R. M. "Some Effects on Proportions on Group Life: Skewed Sex Ratios and Responses to Token Women." American Journal of Sociology 82 (March 1977): 965–90. (Reprintings include: Representative Bureaucracy, edited by J. Dolan and D. Rosenbloom. M.E. Sharpe, 2002; Readings in Sociology, edited by R. Curtis. Kendall-Hunt Publishing, 1988; Women and Symbolic Interaction, edited by M.J. Deegan and M. Hill. N.Y.: Allen Unwin, 1986; The Gender Gap and Psychotherapy, edited by E. Carmen and P. Ricker. N.Y.: Plenum, 1984; The Substance of Social Deviance, edited by R.A. Farrell and V.L. Swigert. Alfred Publishing, 1978; Sociological Inventory, Vol. 1, 1979; Reader in Complex Organizations, edited by A. Etzioni and E.W. Lehman. N.Y.: Holt, Rinehart & Winston, 1980; Sociology: Contemporary Introductory Readings, edited by J. And A. Stimson. Ithaca, N.Y.: Peacock, 1983.)
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