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      • 2023
      • Working Paper

      Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

      By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor I. Bojinov
      Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to...  View Details
      Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
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      Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor I. Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
      • May 2023
      • Case

      CMA CGM: Reducing the Carbon Footprint of Container Shipping

      By: Willy C. Shih and Emilie Billaud
      Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which...  View Details
      Keywords: Container Shipping; Logistic Regression; Supply Chain; Trade Links; Decarbonization; Environmental Strategies; Environmental Impact; Globalization; Trade; Environmental Regulation; Shipping Industry; European Union; Asia; North America
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      Shih, Willy C., and Emilie Billaud. "CMA CGM: Reducing the Carbon Footprint of Container Shipping." Harvard Business School Case 623-006, May 2023.
      • May 2023
      • Technical Note

      Dynamic Pricing: Timing is Everything

      By: Elie Ofek
      This note provides a comprehensive exposition to the topic of dynamic pricing (whereby the fee customers are charged is time-dependent). It covers the motivation for firms to engage in dynamic pricing, provides a typology of the main formats dynamic pricing can take,...  View Details
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      Ofek, Elie. "Dynamic Pricing: Timing is Everything." Harvard Business School Technical Note 523-110, May 2023.
      • May 17, 2023
      • Article

      Don't Let Passion Lead to Burnout on Your Team

      By: Joy Bredehorst, Kai Krautter, Jirs Meuris and Jon M. Jachimowicz
      Passion is often heralded as the key to a fulfilling and successful career, but the authors’ recent research suggests that it can also come at a cost: Feeling passionate about work can lead to exhaustion and even burnout. Through studies with more than 700 employees...  View Details
      Keywords: Burnout; Emotions; Work-Life Balance; Employees
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      Bredehorst, Joy, Kai Krautter, Jirs Meuris, and Jon M. Jachimowicz. "Don't Let Passion Lead to Burnout on Your Team." Harvard Business Review (website) (May 17, 2023).
      • May 2023
      • Teaching Note

      Away: Scaling a DTC Travel Brand

      By: Joseph B. Fuller and Jill Avery
      Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth...  View Details
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      Fuller, Joseph B., and Jill Avery. "Away: Scaling a DTC Travel Brand." Harvard Business School Teaching Note 523-109, May 2023.
      • May 2023 (Revised May 2023)
      • Case

      Stay or Go? Sarah Reynolds Kensington Partners

      By: David G. Fubini, Amr Seifeldin and Patrick Sanguineti
      Sarah Reynolds, a relatively new Partner at the global Kensington Partners strategy consulting firm, has headed the firm's Telecommunications Group for a few years. Thanks to her stellar track record with clients, she has brought the group a range of accolades and...  View Details
      Keywords: Consulting; Consulting Firms; Client Service; Career Management
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      Fubini, David G., Amr Seifeldin, and Patrick Sanguineti. "Stay or Go? Sarah Reynolds Kensington Partners." Harvard Business School Case 423-091, May 2023. (Revised May 2023.)
      • 2023
      • Working Paper

      The Hidden Cost of Coordination: Evidence from Last-Mile Delivery Services

      By: Natalie Epstein, Santiago Gallino and Antonio Moreno
      Problem definition: Communication and customer interaction design have been used as elements to improve customer satisfaction and future purchasing behavior, but little is known about how they can be used as levers to improve operational...  View Details
      Keywords: Customer Satisfaction; Consumer Behavior; Logistics; Communication
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      Epstein, Natalie, Santiago Gallino, and Antonio Moreno. "The Hidden Cost of Coordination: Evidence from Last-Mile Delivery Services." Working Paper, May 2023.
      • May 2023
      • Article

      Where Sales Technology (Really) Helps

      By: Frank V. Cespedes
      Interest in Sales Enablement (SE), the catch-all term for attempts to increase sales productivity with AI and other technologies, is driven by multiple factors. One is the declining costs of the tools. Also, selling is now data-hungry work and not just in tech sectors....  View Details
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      Cespedes, Frank V. "Where Sales Technology (Really) Helps." Top Sales Magazine (May 2023), 26–27.
      • April 2023
      • Supplement

      Fresh Food Generation

      By: Brian Trelstad
      Instructors should consider the timing of making videos available to students, as they may reveal key case details.

      This case highlights one of five BIPOC entrepreneuers in the Boston area as part of the HBS Impact Investment Fund. In fall 2021, a team of...  View Details
      Keywords: Growth and Development Strategy; Entrepreneurship; Race; Food and Beverage Industry
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      Trelstad, Brian. "Fresh Food Generation." Harvard Business School Multimedia/Video Supplement 323-704, April 2023.
      • April 24, 2023
      • Article

      In the COVID Era, Why Corporate Benefits Demand CEO/CFO Leadership

      By: Regina E. Herzlinger
      The expectation that employers provide their employees’ health benefits has been around since World War II. Unfortunately, although today’s employees expect employers to treat them as individuals, ease their experiences, prioritize their wellbeing, and control cost,...  View Details
      Keywords: COVID; COVID-19 Pandemic; CEO; Leadership; Health Insurance; Benefits; CFO; Compensation and Benefits
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      Herzlinger, Regina E. "In the COVID Era, Why Corporate Benefits Demand CEO/CFO Leadership." CMR Insights (April 24, 2023).
      • April 6, 2023
      • Article

      A New NFT Launch Strategy: The Wave Mint

      By: Scott Duke Kominers and 1337 Skulls Sers
      In an NFT project, the mint—the process by which tokens are initially allocated—largely determines who your community is and how they and the broader market view the project going forward. In this piece, we review a new minting strategy recently introduced by 1337...  View Details
      Keywords: NFTs; Mechanism Design; Sales Management; Sales Model; Crypto Economy; Non-fungible Tokens; Networks; Product Launch; Auctions; Market Design
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      Kominers, Scott Duke, and 1337 Skulls Sers. "A New NFT Launch Strategy: The Wave Mint." a16zcrypto.com (April 6, 2023).
      • April 2023
      • Technical Note

      An Art & A Science: How to Apply Design Thinking to Data Science Challenges

      By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
      We hear it all the time as managers: “what is the data that backs up your decisions?” Even local mom-and-pop shops now have access to complex point-of-sale systems that can closely track sales and customer data. Social media influencers have turned into seven-figure...  View Details
      Keywords: Decision Making; Framework; Analytics and Data Science
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      Parzen, Michael, Eddie Lin, Douglas Ng, and Jessie Li. "An Art & A Science: How to Apply Design Thinking to Data Science Challenges." Harvard Business School Technical Note 623-070, April 2023.
      • April 2023
      • Case

      Ryan Serhant: Time Management for Repeatable Success (A)

      By: Ashley Whillans and Hawken Lord
      From an open-concept 90’s-style stone and wood cabin in Dublin, New Hampshire, Ryan Serhant reflected on his career as a real estate broker. As Ryan stared into the fireplace that featured prominently in the center of the house, he wondered whether the period of...  View Details
      Keywords: Real Estate; Time Management
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      Whillans, Ashley, and Hawken Lord. "Ryan Serhant: Time Management for Repeatable Success (A)." Harvard Business School Case 923-048, April 2023.
      • April 2023
      • Article

      The Preference Survey Module: A Validated Instrument for Measuring Risk, Time, and Social Preferences

      By: Armin Falk, Anke Becker, Thomas Dohmen, David B. Huffman and Uwe Sunde
      Incentivized choice experiments are a key approach to measuring preferences in economics but are also costly. Survey measures are a low-cost alternative but can suffer from additional forms of measurement error due to their hypothetical nature. This paper seeks to...  View Details
      Keywords: Survey Validation; Experiment; Preference Measurement; Surveys; Economics; Behavior; Measurement and Metrics
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      Falk, Armin, Anke Becker, Thomas Dohmen, David B. Huffman, and Uwe Sunde. "The Preference Survey Module: A Validated Instrument for Measuring Risk, Time, and Social Preferences." Management Science 69, no. 4 (April 2023): 1935–1950.
      • March 2023
      • Supplement

      Allianz Türkiye (C): Managing the 2017 Hail Storm

      By: John D. Macomber and Fares Khrais
      Allianz Turkey is a property casualty insurance company operating in a region experiencing increasing losses from natural catastrophe events related to climate change, for example hail, wildfire, and flooding. There are also substantial other natural catastrophe...  View Details
      Keywords: Insurance And Reinsurance; Natural Disasters; Turkey; Insurance; Climate Change; Analytics and Data Science; Insurance Industry; Financial Services Industry; Turkey
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      Macomber, John D., and Fares Khrais. "Allianz Türkiye (C): Managing the 2017 Hail Storm." Harvard Business School Supplement 223-084, March 2023.
      • April 2023
      • Teaching Note

      Netflix’s Culture: Binge or Cringe?

      By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg
      In April 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of...  View Details
      Keywords: Compensation and Benefits; Employees; Recruitment; Resignation and Termination; Retention; Selection and Staffing; Innovation and Management; Innovation Strategy; Leadership Style; Business or Company Management; Management Style; Media; Business Processes; Organizational Culture; Organizational Structure; Performance Expectations; Performance Productivity; Creativity; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; North America; California; Canada; Europe; Middle East; Africa; Asia; Latin America
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      Joly, Hubert, Leonard A. Schlesinger, James Barnett, and Stacy Straaberg. "Netflix’s Culture: Binge or Cringe?" Harvard Business School Teaching Note 523-004, March 2023.
      • March 2023 (Revised April 2023)
      • Case

      Shelly Sun at BrightStar Care: The Evolution of a Leader

      By: Boris Groysberg, Colleen Ammerman and Sarah L. Abbott
      Shelly Sun had founded BrightStar Care, a home health care and medical staffing agency, 20 years earlier and had grown the business to over 300 franchised locations and $654 million in annual system-wide sales. Sun had spent years working to get “the right people in...  View Details
      Keywords: Entrepreneur; Family Business; Franchising; Health Care; Women-owned Businesses; Growth And Scaling; Organization; Franchise Ownership; Entrepreneurship; Work-Life Balance; Growth and Development; Health Industry; United States
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      Groysberg, Boris, Colleen Ammerman, and Sarah L. Abbott. "Shelly Sun at BrightStar Care: The Evolution of a Leader." Harvard Business School Case 423-067, March 2023. (Revised April 2023.)
      • 2023
      • Working Paper

      Complexity and Time

      By: Benjamin Enke, Thomas Graeber and Ryan Oprea
      We provide experimental evidence that core intertemporal choice anomalies -- including extreme short-run impatience, structural estimates of present bias, hyperbolicity and transitivity violations -- are driven by complexity rather than time or risk preferences. First,...  View Details
      Keywords: Decision Choices and Conditions; Motivation and Incentives
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      Enke, Benjamin, Thomas Graeber, and Ryan Oprea. "Complexity and Time." NBER Working Paper Series, No. 31047, March 2023.
      • March–April 2023
      • Article

      Market Segmentation Trees

      By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
      Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market...  View Details
      Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
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      Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
      • March–April 2023
      • Article

      You Need Two Leadership Gears: Know When to Take Charge and When to Get Out of the Way

      By: Lindy Greer, Francesca Gino and Robert Sutton
      The debate about the best way to lead has been raging for years: Should you empower your people and get out of their way, or take charge and push them to do great work? The answer, say the authors, is to do both. Their research shows that effective leaders routinely...  View Details
      Keywords: Leadership Style; Groups and Teams; Organizational Structure
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      Greer, Lindy, Francesca Gino, and Robert Sutton. "You Need Two Leadership Gears: Know When to Take Charge and When to Get Out of the Way." Harvard Business Review 101, no. 2 (March–April 2023): 76–85.
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