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All HBS Web
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- Faculty Publications (4,587)
- September 1986 (Revised November 1994)
- Case
Lotus Development Corp. Channel Choice: Direct vs. Distribution
Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to...
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Keywords:
Cost vs Benefits;
Marketing Channels;
Distribution Channels;
Sales;
Software;
Information Technology Industry;
United States
Rangan, V. Kasturi. "Lotus Development Corp. Channel Choice: Direct vs. Distribution." Harvard Business School Case 587-078, September 1986. (Revised November 1994.)
- July 1986 (Revised August 1987)
- Background Note
Note on Comparative Advantage
By: David B. Yoffie and John J. Coleman
Discusses David Ricardo's theory of comparative advantage and the refinement of his model developed by Eli Heckscher and Bertil Ohlin. Presents several criticisms of the Heckscher-Ohlin theory, including Wassily Leontief's empirical demonstration that the nature of...
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Yoffie, David B., and John J. Coleman. "Note on Comparative Advantage." Harvard Business School Background Note 387-023, July 1986. (Revised August 1987.)
- July 1986 (Revised April 1989)
- Background Note
Note on Sources of Comparative Advantage
By: David B. Yoffie and John J. Coleman
After Eli Heckscher and Bertil Ohlin's propositions about the sources of comparative advantage were empirically challenged by Wassily Leontief, scholars set out to explain the "Leontief paradox" by developing alternative theories on the sources of comparative...
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Keywords:
Competitive Advantage
Yoffie, David B., and John J. Coleman. "Note on Sources of Comparative Advantage." Harvard Business School Background Note 387-024, July 1986. (Revised April 1989.)
- April 1986 (Revised May 1988)
- Case
Sun Microsystems, Inc. (B)
By: Kim B. Clark
Dissects the manufacturing process and procedures of a high-end computer manufacturer. The main issue is how to introduce new products and ramp them up quickly in a competitive environment where time-to-market is crucial. Focuses on engineering change orders--how they...
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Keywords:
Factories, Labs, and Plants;
Time Management;
Product Launch;
Production;
Business Processes;
Competitive Strategy;
Computer Industry
Clark, Kim B. "Sun Microsystems, Inc. (B)." Harvard Business School Case 686-134, April 1986. (Revised May 1988.)
- 1986
- Book
Organization: Text, Cases, and Readings on the Management of Organizational Design and Change
By: J. P. Kotter, L. A. Schlesinger and V. Sathe
Kotter, J. P., L. A. Schlesinger, and V. Sathe. Organization: Text, Cases, and Readings on the Management of Organizational Design and Change. 2nd ed. Homewood, IL: Richard D. Irwin, 1986.
- December 1985
- Article
An Empirical Analysis of the Interfirm Equity Investment Process
By: W. Mikkelson and R. S. Ruback
Mikkelson, W., and R. S. Ruback. "An Empirical Analysis of the Interfirm Equity Investment Process." Journal of Financial Economics 14, no. 4 (December 1985): 523–553.
- 1985
- Book
Game-Theoretic Models of Bargaining
By: A. E. Roth
Keywords:
Game Theory
Roth, A. E., ed. Game-Theoretic Models of Bargaining. Cambridge University Press, 1985.
- 1985
- Chapter
Toward a Focal-Point Theory of Bargaining
By: A. E. Roth
Roth, A. E. "Toward a Focal-Point Theory of Bargaining." In Game-Theoretic Models of Bargaining, edited by A. E. Roth, 259–268. Cambridge University Press, 1985.
- fall 1985
- Article
A Theory of Salesforce Compensation Plans
By: R. Lal, A. K. Basu, V. Srinivasan and Richard Staelin
Lal, R., A. K. Basu, V. Srinivasan, and Richard Staelin. "A Theory of Salesforce Compensation Plans." Marketing Science (fall 1985). (Winner of TIMS College of Marketing. Award for Best Article in Marketing Science For the best marketing paper published in Marketing Science or Management Science presented by Institute of Management Sciences.)
- August 1985 (Revised July 1991)
- Case
Universal Circuits, Inc.
By: Thomas R. Piper
The manager of international finance of a major U.S. electronics company is concerned about the exposure of the firm to changes in exchange rates. Of particular concern is the exposure of operations to changes in real exchange rates. The teaching objectives include: 1)...
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Keywords:
Credit Derivatives and Swaps;
International Finance;
Currency Exchange Rate;
Business Plan;
Risk and Uncertainty;
Financial Management;
Financial Strategy;
Electronics Industry;
United States
Piper, Thomas R. "Universal Circuits, Inc." Harvard Business School Case 286-006, August 1985. (Revised July 1991.)
- 1 Aug 1985
- Conference Presentation
The Architecture of Organizational Change: Linking Micro to Macro in the Change Process
By: R. M. Kanter
Keywords:
Organizational Change and Adaptation
- June 1985
- Case
Henkel Group: Umbrella Branding and Globalization Decisions
By: Robert J. Dolan
Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization.
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Keywords:
Brands and Branding;
Marketing Strategy;
Globalization;
Expansion;
Consumer Products Industry
Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions." Harvard Business School Case 585-185, June 1985.
- June 1985 (Revised April 1989)
- Case
Benetton (B)
By: James L. Heskett
The managing director of Benetton is faced with several issues concerning the adequacy of the company's organization to capitalize on the early success it has achieved in an important foreign market, the United States. Specifically, the case raises questions about...
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Keywords:
Organizational Structure;
Global Strategy;
Transition;
Growth and Development Strategy;
Success;
Business Headquarters;
Business Subsidiaries;
Organizational Change and Adaptation;
Business Growth and Maturation;
United States;
Italy
Heskett, James L. "Benetton (B)." Harvard Business School Case 685-020, June 1985. (Revised April 1989.)
- May 1985 (Revised March 1993)
- Case
General Electric Co.--1984
By: Francis Aguilar and Richard G. Hamermesh
Describes the first four years of Jack Welch's tenure as CEO of the General Electric Co. Deals with the ways Welch has tried to change GE's strategy and planning activities and his attempts to make the company more entrepreneurial.
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Keywords:
Management Teams;
Management Style;
Change Management;
Strategic Planning;
Corporate Strategy;
Corporate Entrepreneurship;
Organizational Change and Adaptation
Aguilar, Francis, and Richard G. Hamermesh. "General Electric Co.--1984." Harvard Business School Case 385-315, May 1985. (Revised March 1993.)
- April 1985 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (B)
Contains a description of some issues confronting management of CML Group as the company progresses toward making an initial public offering. Among the issues and topics addressed in the case are: considerations in choosing an underwriting team, the initial public...
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Keywords:
Business or Company Management;
Initial Public Offering;
Financial Markets;
Financial Strategy;
Planning;
Cost vs Benefits;
Strategy;
Entrepreneurship;
Consumer Products Industry;
Retail Industry
Sahlman, William A. "CML Group, Inc.: Going Public (B)." Harvard Business School Case 285-092, April 1985. (Revised September 1986.)
- April 1985
- Article
Managing the Human Side of Change
By: R. M. Kanter
Kanter, R. M. "Managing the Human Side of Change." Management Review (April 1985): 52–56. (Reprinted in Readings in Management, edited by P. DuBose. Englewood Cliffs, N.J.: Prentice-Hall, 1989. Other reprintings on request.)
- March 1985
- Article
Experts as Negative Opinion Leaders in the Diffusion of a Technical Innovation
By: D. A. Leonard
Leonard, D. A. "Experts as Negative Opinion Leaders in the Diffusion of a Technical Innovation." Journal of Consumer Research 11, no. 4 (March 1985).