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Publications

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  • All HBS Web  (52)
    • Faculty Publications  (8)

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    • All HBS Web  (52)
      • Faculty Publications  (8)

      Theme Parks Remove Theme Parks →

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      • April 2020 (Revised June 2020)
      • Case

      Oriental Land Co., Ltd.—Tokyo Disney Resort

      By: Ramon Casadesus-Masanell and Akiko Kanno
      This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with...  View Details
      Keywords: Strategy For Multi-business Firm; Business Models; Growth; Theme Parks; Disney; Disney Parks; Licensing; Royalties; Two-part Tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo DisneySea; Tokyo Disney Resort; Tokyo Disney; Growth Strategy; Hotels; Hotel Industry; Partnership; Development; Attractions; Rides; Urayasu; Kagami; Congestion; Pricing; Amusement Parks; Amusement Park Industry; Brand; Branding; History; OLC; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth and Development; Growth and Development Strategy; Brands and Branding; Agreements and Arrangements; Contracts; Operations; Vertical Integration; Problems and Challenges; Partners and Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations Industry; Entertainment and Recreation Industry; Tourism Industry; Asia; Japan; Tokyo; United States
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      Casadesus-Masanell, Ramon, and Akiko Kanno. "Oriental Land Co., Ltd.—Tokyo Disney Resort." Harvard Business School Case 720-460, April 2020. (Revised June 2020.)
      • August 2019 (Revised January 2021)
      • Case

      The Walt Disney Company: Theme Parks

      By: Rory McDonald, Allison Mnookin and Iuliana Mogosanu
      As he seeks to place the division he leads on a firm footing for the future, Tom Staggs, chairman of Walt Disney Parks and Resorts, is considering a range of investments designed either to upgrade the guest experience in the company’s existing parks or to expand access...  View Details
      Keywords: Entertainment; Investment; Expansion; Decision Making; Customer Satisfaction
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      McDonald, Rory, Allison Mnookin, and Iuliana Mogosanu. "The Walt Disney Company: Theme Parks." Harvard Business School Case 620-039, August 2019. (Revised January 2021.)
      • March 2017 (Revised December 2018)
      • Case

      Reawakening the Magic: Bob Iger and the Walt Disney Company

      By: David Collis and Ashley Hartman
      Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,...  View Details
      Keywords: Franchise Management; Brand Management; Culture Change; Business Units; Acquisition Strategy; Technological Change; Disney; ESPN; Cord-cutting; Bob Iger; Strategy; Corporate Strategy; Competitive Advantage; Diversification; Integration; Media; Media and Broadcasting Industry; Entertainment and Recreation Industry; Consumer Products Industry
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      Collis, David, and Ashley Hartman. "Reawakening the Magic: Bob Iger and the Walt Disney Company." Harvard Business School Case 717-483, March 2017. (Revised December 2018.)
      • October 2014 (Revised December 2016)
      • Case

      NBCUniversal

      By: Anita Elberse
      In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media...  View Details
      Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Entertainment and Recreation Industry; Media and Broadcasting Industry
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      Elberse, Anita. "NBCUniversal." Harvard Business School Case 515-039, October 2014. (Revised December 2016.)
      • July 2005 (Revised October 2006)
      • Case

      Global Fun: The Internationalization of Theme Parks

      By: Geoffrey G. Jones and Steven Shaheen
      A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the...  View Details
      Keywords: Private Equity; Globalized Markets and Industries; Globalized Firms and Management; Global Strategy; Entertainment and Recreation Industry; Germany; Tokyo; Great Britain; Denmark; United States; Paris
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      Jones, Geoffrey G., and Steven Shaheen. "Global Fun: The Internationalization of Theme Parks." Harvard Business School Case 806-018, July 2005. (Revised October 2006.)
      • March 2001 (Revised April 2003)
      • Case

      Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (A)

      By: Benjamin C. Esty and Michael Kane
      In late 1999, the Walt Disney Co. and the Hong Kong government agreed to develop Hong Kong Disneyland, a HK$28 (U.S.$3.6) billion theme park and resort complex planned to open in late 2005. As part of the total financing package, the sponsors decided to raise HK$3.3...  View Details
      Keywords: Working Capital; Project Finance; Relationships; Financing and Loans; Financial Strategy; Tourism Industry; Hong Kong
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      Esty, Benjamin C., and Michael Kane. "Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (A)." Harvard Business School Case 201-072, March 2001. (Revised April 2003.)
      • October 1997 (Revised September 2000)
      • Case

      Disney (B): The Third Battle of Bull Run

      By: Michael A. Wheeler and Georgia Levenson
      The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented.  View Details
      Keywords: Negotiation Types; Tourism Industry; Entertainment and Recreation Industry; United States
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      Wheeler, Michael A., and Georgia Levenson. "Disney (B): The Third Battle of Bull Run." Harvard Business School Case 898-019, October 1997. (Revised September 2000.)
      • August 1992 (Revised June 1993)
      • Case

      Euro Disney: The First 100 Days

      By: Gary W. Loveman and Leonard A. Schlesinger
      The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of...  View Details
      Keywords: Multinational Firms and Management; Service Operations; Service Delivery; Corporate Strategy; Customer Focus and Relationships; Service Industry; Entertainment and Recreation Industry; Japan; France; United States
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      Loveman, Gary W., and Leonard A. Schlesinger. "Euro Disney: The First 100 Days." Harvard Business School Case 693-013, August 1992. (Revised June 1993.)
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