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  • March 2024 (Revised April 2024)
  • Case

Out of Hand Theater: Monetizing Creativity
By: Christina Wallace, Henry McGee, Rohit Deshpandé and Max Hancock
Ariel Fristoe co-founded the Out of Hand Theater ensemble (OOH) in Atlanta in 2001. OOH began as a traditional theater nonprofit, which Ariel and her colleagues ran on a shoestring budget. But over the years, the group transformed: First, around 2010, OOH pivoted to...  View Details
Keywords: Business Transformation; Theatre-company; Arts Marketing; Transformation; Theater Entertainment; Social Marketing; Business Model; Entertainment and Recreation Industry; Atlanta
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