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- December 2022
- Teaching Note
Leonard Bernstein: Changing the World
By: Robert Simons and Shirley Sun
Teaching Note for HBS Case No. 122-056. The case traces the rise of Leonard Bernstein from a middle-class family in Boston to the conductor of the New York Philharmonic Orchestra. The case describes how he studied music intensely as a young man and developed mentors to...
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- September 2022 (Revised January 2023)
- Case
Bear to Bull: An Analyst’s Journey with Netflix
By: Aiyesha Dey, Joseph Pacelli, Jennifer G. Lawson and Tom Quinn
Wedbush Securities analyst Michael Pachter said “hell freezing over” was more likely than him upgrading the “sell” rating he had maintained on movie and television streaming giant Netflix since 2011, despite meteoric subscriber and share price growth. In 2022, however,...
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Keywords:
Accounting;
Asset Pricing;
Cash Flow;
Investment;
Stocks;
Equity;
Analysis;
Attitudes;
Financial Services Industry;
Financial Services Industry;
United States
Dey, Aiyesha, Joseph Pacelli, Jennifer G. Lawson, and Tom Quinn. "Bear to Bull: An Analyst’s Journey with Netflix." Harvard Business School Case 123-001, September 2022. (Revised January 2023.)
- August 2022 (Revised March 2023)
- Exercise
How Should Netflix Add an Ad-Supported Tier?
By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture...
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Keywords:
Pricing;
Television Industry;
Price;
Marketing Strategy;
Digital Platforms;
Customer Value and Value Chain;
Competitive Strategy;
Customer Satisfaction;
Entertainment and Recreation Industry
Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised March 2023.)
- August 2022 (Revised March 2023)
- Case
Pricing at Netflix: The Sequel
By: Elie Ofek and Amy Klopfenstein
This case continues the themes discussed in "Pricing at Netflix" (Case 521-004). Following the conclusion of the original case, Netflix developed new, high-profile original content, added millions of subscribers, and introduced another price increase in January 2022....
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Keywords:
Marketing;
Advertising;
Marketing Strategy;
Entertainment;
Film Entertainment;
Television Entertainment;
Finance;
Strategy;
Competition;
Competitive Strategy;
Business Strategy;
Adaptation;
Internet and the Web;
Customers;
Customer Satisfaction;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
North and Central America;
United States
Ofek, Elie, and Amy Klopfenstein. "Pricing at Netflix: The Sequel." Harvard Business School Case 523-015, August 2022. (Revised March 2023.)
- February 2022 (Revised May 2022)
- Case
Buddy Valastro: Cake Boss
By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
Buddy Valastro, celebrity baker and business owner, inherited his father’s bakery—Carlo’s Bake Shop of Hoboken, New Jersey—at the age of seventeen. He had willed the shop to survive and gone on to fame through his television show, “Cake Boss”—the name most people now...
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Keywords:
Bakery;
Entrepreneur;
Scalability;
Digital;
Systems;
Process Improvement;
Team Effectiveness;
Team Building;
COVID-19 Pandemic;
Food;
Entrepreneurship;
Family Business;
Crisis Management;
Change Management;
Leadership;
Creativity;
Operations;
Groups and Teams;
Brands and Branding;
Food and Beverage Industry;
United States
Groysberg, Boris, Evan M.S. Hecht, and Katherine Connolly Baden. "Buddy Valastro: Cake Boss." Harvard Business School Case 422-060, February 2022. (Revised May 2022.)
- January 2022 (Revised February 2022)
- Teaching Note
Universal During COVID: The Future of Theatrical Windows
By: Hong Luo, Henry McGee and Carol Lin
The COVID-19 pandemic brought enormous disruption to the movie industry, closing theaters indefinitely by mid-March 2020, halting television and film production, and throwing theatrical release schedules into disarray. Shell had assumed the CEO position at NBC...
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- January 2022 (Revised July 2022)
- Case
Leonard Bernstein: Changing the World
By: Robert Simons and Shirley Sun
This case traces the rise of Leonard Bernstein from a middle-class family in Boston to the conductor of the New York Philharmonic Orchestra. The case describes how he studied music intensely as a young man and developed mentors to open doors for him. As his fame grew,...
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Simons, Robert, and Shirley Sun. "Leonard Bernstein: Changing the World." Harvard Business School Case 122-056, January 2022. (Revised July 2022.)
- November 2021 (Revised April 2022)
- Case
EbonyLife Media (A)
Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast...
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Keywords:
Entrepreneurship;
Mission and Purpose;
Growth and Development Strategy;
Digital Platforms;
Consumer Behavior;
Media and Broadcasting Industry;
Nigeria;
Africa
Wu, Andy, Feng Zhu, Pippa Tubman Armerding, and Wale Lawal. "EbonyLife Media (A)." Harvard Business School Case 722-372, November 2021. (Revised April 2022.)
- October 2021
- Article
Can Self-Regulation Save Digital Platforms?
By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
This article explores some of the critical challenges facing self-regulation and the regulatory environment for digital platforms. We examine several historical examples of firms and industries that attempted self-regulation before the Internet. All dealt with similar...
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Keywords:
Self-regulation;
Government Regulation;
Digital Platforms;
Governing Rules, Regulations, and Reforms
Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. "Can Self-Regulation Save Digital Platforms?" Industrial and Corporate Change 30, no. 5 (October 2021): 1259–1285.
- October 2021
- Case
Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)
By: James K. Sebenius and Alex Green
When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for...
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Keywords:
Bargaining;
Startups;
Negotiation;
Contracts;
Negotiation Tactics;
Entrepreneurship;
Business Startups;
Strategy;
Consumer Products Industry
Sebenius, James K., and Alex Green. "Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)." Harvard Business School Case 922-012, October 2021.
- October 2021
- Supplement
Unshrinking the Pie: Desirée Stolar's Negotiation Saga (B)
By: James K. Sebenius and Alex Green
When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for...
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Keywords:
Bargaining;
Startups;
Negotiation;
Contracts;
Negotiation Tactics;
Entrepreneurship;
Business Startups;
Strategy;
Consumer Products Industry
Sebenius, James K., and Alex Green. "Unshrinking the Pie: Desirée Stolar's Negotiation Saga (B)." Harvard Business School Supplement 922-013, October 2021.
- August 2021
- Case
Wymsee
By: Julia Austin, Sarah Mehta and Tom Quinn
Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of...
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Keywords:
Business Model;
Business Plan;
Business Startups;
Film Entertainment;
Television Entertainment;
Technological Innovation;
Knowledge Acquisition;
Product Positioning;
Opportunities;
Adaptation;
Mobile Technology;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
United States;
New York (city, NY)
- May 2021
- Case
Roku 2021
By: David B. Yoffie and Daniel Fisher
This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by...
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Keywords:
Television Entertainment;
Forecasting and Prediction;
Decision Choices and Conditions;
Strategy;
Strategic Planning;
Media and Broadcasting Industry
Yoffie, David B., and Daniel Fisher. "Roku 2021." Harvard Business School Case 721-480, May 2021.
- 2021
- Working Paper
MLS as a Sports Product—The Prominence of the World's Game in the U.S.
By: Stephen A. Greyser and Kenneth Cortsen
The purpose of this Working Paper is to analyze how soccer at the professional level in the U.S., with Major League Soccer as a focal point, has developed over the span of a quarter of a century. It is worthwhile to examine the growth of Major League Soccer (MLS) from...
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Keywords:
Soccer;
Major League Soccer;
Sports;
Growth and Development;
Organizational Structure;
Business Model;
Sports Industry;
United States
Greyser, Stephen A., and Kenneth Cortsen. "MLS as a Sports Product—The Prominence of the World's Game in the U.S." Harvard Business School Working Paper, No. 21-111, March 2021. (Revised April 2021.)
- April 2021
- Article
Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry
By: K. Francis Park, Robert Seamans and Feng Zhu
We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically...
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Keywords:
Single-homing;
Multi-homing;
Platform Responses;
Newpaper;
Television;
Digital Platforms;
Market Entry and Exit;
Newspapers;
Television Entertainment;
History;
Journalism and News Industry;
Journalism and News Industry
Park, K. Francis, Robert Seamans, and Feng Zhu. "Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry." Strategic Management Journal 42, no. 4 (April 2021): 684–709.
- March 2021
- Supplement
Sky Deutschland Analysis: Results
By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...
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- March 2021
- Case
Sky Deutschland - Bidding for Sports Rights (A)
By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...
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Keywords:
Sports;
Entertainment;
Television Entertainment;
Intellectual Property;
Auctions;
Bids and Bidding;
Sports Industry;
Sports Industry;
Germany
Oberholzer-Gee, Felix, Sascha L. Schmidt, Renate Imoberdorf, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (A)." Harvard Business School Case 721-440, March 2021.
- March 2021
- Supplement
Sky Deutschland - Bidding for Sports Rights (B)
By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...
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Keywords:
Sports;
Entertainment;
Television Entertainment;
Intellectual Property;
Auctions;
Bids and Bidding;
Sports Industry;
Sports Industry;
Germany
Oberholzer-Gee, Felix, Sascha L. Schmidt, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (B)." Harvard Business School Supplement 721-441, March 2021.
- February 2021 (Revised February 2021)
- Case
World of Dreams Entertainment Group: Building a Resilient Business
By: Lynda M. Applegate, Sarah Endline and Michael Norris
In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a...
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Keywords:
Television Entertainment;
Media;
Social Issues;
Sports;
Business Ventures;
Digital Platforms;
Entertainment and Recreation Industry;
United States;
California;
Los Angeles
Applegate, Lynda M., Sarah Endline, and Michael Norris. "World of Dreams Entertainment Group: Building a Resilient Business." Harvard Business School Case 821-039, February 2021. (Revised February 2021.)
- September 2020
- Case
Chip and Joanna Gaines' Magnolia Network
By: Anita Elberse and Julia McNicholas
Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more...
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Keywords:
Entertainment;
Television;
Superstars;
Innovation;
Creative Industries;
Talent;
General Management;
Celebrities;
Television Entertainment;
Entrepreneurship;
Joint Ventures;
Innovation and Invention;
Marketing;
Strategy;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry
Elberse, Anita, and Julia McNicholas. "Chip and Joanna Gaines' Magnolia Network." Harvard Business School Case 521-044, September 2020.