Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,183) Arrow Down
Filter Results: (2,183) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (5,435)
    • Faculty Publications  (2,183)

    Show Results For

    • All HBS Web  (5,435)
      • Faculty Publications  (2,183)

      Technology StrategyRemove Technology Strategy →

      Page 1 of 2,183 Results →

      Are you looking for?

      →Search All HBS Web
      • June 2025
      • Article

      Ideation with Generative AI—In Consumer Research and Beyond

      By: Julian De Freitas, G. Nave and Stefano Puntoni
      The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
      Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy
      Citation
      Read Now
      Purchase
      Related
      De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.
      • May 2025
      • Teaching Note

      Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

      By: Rosabeth Moss Kanter and Jonathan Cohen
      This Teaching Note helps instructors teach students the HBS Case, Bridj and the Business of Urban Mobility (B): A New Model in Kansas City. In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country... View Details
      Keywords: App Development; Innovation; Stakeholder Engagement; Collaboration; Ride-sharing; Entrenchment; Digital; Transportation; Urban Development; Disruption; Business Startups; Digital Platforms; Growth and Development Strategy; Business and Stakeholder Relations; Partners and Partnerships; Expansion
      Citation
      Purchase
      Related
      Kanter, Rosabeth Moss, and Jonathan Cohen. "Bridj and the Business of Urban Mobility (B): A New Model in Kansas City." Harvard Business School Teaching Note 325-125, May 2025.
      • 2024
      • Case

      EPCorp: Convincing the C-Suite

      By: Jacob M. Cook
      In EPCorp: Convincing the C-Suite, Shivani Bahl is attempting to sell EPCorp's CEO, Debbie Sullivan, on her ideas for not only a new website upgrade but also a more expansive vision on how data and Generative AI can be used to grow the company. Debbie is understandably... View Details
      Keywords: AI and Machine Learning; E-commerce; Growth and Development Strategy
      Citation
      Purchase
      Related
      Cook, Jacob M. "EPCorp: Convincing the C-Suite." Harvard Business Publishing Case, 2024.
      • April 2025
      • Case

      Lisa Su and AMD (A)

      By: Joshua D. Margolis, Matthew Preble and Dave Habeeb
      This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused the company’s culture,... View Details
      Keywords: Turnaround; Artificial Intelligence; Semiconductors; Change Management; Transformation; Decision Making; Globalized Markets and Industries; Government and Politics; AI and Machine Learning; Innovation and Management; Innovation Strategy; Innovation Leadership; Leadership; Leadership Style; Leading Change; Management; Product Design; Product Development; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategic Planning; Business and Shareholder Relations; Business and Stakeholder Relations; Research and Development; Business Strategy; Competitive Strategy; Competitive Advantage; Corporate Strategy; Semiconductor Industry; Computer Industry; United States; California; Texas
      Citation
      Educators
      Purchase
      Related
      Margolis, Joshua D., Matthew Preble, and Dave Habeeb. "Lisa Su and AMD (A)." Harvard Business School Multimedia/Video Case 425-704, April 2025.
      • April 2025
      • Teaching Note

      ZEISS: Commercializing Science

      By: Maria P. Roche
      Teaching Note for HBS Case No. 725-359. View Details
      Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Technology Industry; Technology Industry; Germany; Europe
      Citation
      Related
      Roche, Maria P. "ZEISS: Commercializing Science." Harvard Business School Teaching Note 725-458, April 2025.
      • April 2025
      • Case

      Netflix in 2024

      By: Jan Rivkin and David Allen
      In 2024, Netflix appeared to emerge victorious from the “streaming wars” that it had waged in recent years with the likes of Disney, Warner Bros. Discovery, Apple, and Amazon. What had allowed Netflix not only to succeed in the streaming wars but also to thrive for... View Details
      Keywords: Entertainment; Film Entertainment; Television Entertainment; Digital Platforms; Internet and the Web; Organizational Culture; Strategy; Adaptation; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry; United States
      Citation
      Educators
      Related
      Rivkin, Jan, and David Allen. "Netflix in 2024." Harvard Business School Case 725-438, April 2025.
      • 2025
      • Working Paper

      Prices and Concentration: A U-shape? Theory and Evidence from Renewables

      By: Michele Fioretti, Junnan He and Jorge Tamayo
      We show that when firms compete via supply functions, transferring high-cost capacity to the largest, most efficient firm—thereby diversifying its production technologies while increasing concentration—can lower prices by prompting the leader to expand output and... View Details
      Keywords: Diversified Production Technologies; Concentration Levels; Market Power; Supply Function Equilibrium; Hydropower; Energy Transition; Renewable Energy; Price; Competition; Supply and Industry; Energy Industry; Colombia
      Citation
      Read Now
      Related
      Fioretti, Michele, Junnan He, and Jorge Tamayo. "Prices and Concentration: A U-shape? Theory and Evidence from Renewables." Harvard Business School Working Paper, No. 25-049, April 2025.
      • April 2025 (Revised April 2025)
      • Case

      JPMorganChase: Leadership in the Age of GenAI

      By: Iavor I. Bojinov, Karim R. Lakhani and David Lane
      Keywords: Banks and Banking; Governance Controls; Information Technology; AI and Machine Learning; Analytics and Data Science; Cybersecurity; Digital Platforms; Digital Transformation; Information Management; Information Infrastructure; Technology Adoption; Job Cuts and Outsourcing; Knowledge Management; Knowledge Sharing; Leading Change; Growth and Development Strategy; Marketing; Product Development; Performance Improvement; Customization and Personalization; Financial Services Industry; United States
      Citation
      Educators
      Purchase
      Related
      Bojinov, Iavor I., Karim R. Lakhani, and David Lane. "JPMorganChase: Leadership in the Age of GenAI." Harvard Business School Case 325-066, April 2025. (Revised April 2025.)
      • April 2025
      • Case

      Breezm: Innovative 3D-Printed Eyewear (A)

      By: Juan Alcácer, Brian Mao Fu and Adina Wong
      In 2023, Breezm, a South Korean startup, faced a strategic decision about how to grow its innovative 3D-printed, custom-fit eyewear business. Co-founded in 2017 by Zenma Park and Wooseok Sung, Breezm combined facial scanning, AI, and in-house production to solve the... View Details
      Keywords: 3D Printing; Eyeyewear; Growth; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Risk and Uncertainty; Expansion; South Korea
      Citation
      Educators
      Purchase
      Related
      Alcácer, Juan, Brian Mao Fu, and Adina Wong. "Breezm: Innovative 3D-Printed Eyewear (A)." Harvard Business School Case 725-376, April 2025.
      • April 2025
      • Supplement

      ZEISS: Commercializing Science

      By: Maria P. Roche and Richie Zitomer
      Spreadsheet Supplement for HBS Case No. 725-359. View Details
      Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Technology Industry; Technology Industry; Germany; Europe
      Citation
      Purchase
      Related
      Roche, Maria P., and Richie Zitomer. "ZEISS: Commercializing Science." Harvard Business School Spreadsheet Supplement 725-856, April 2025.
      • March–April 2025
      • Article

      Getting Value from Digital Technologies

      By: Frank Cespedes and Georg Krentzel
      Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details
      Keywords: Sales; Technology Adoption; Competitive Advantage
      Citation
      Read Now
      Related
      Cespedes, Frank, and Georg Krentzel. "Getting Value from Digital Technologies." European Business Review (March–April 2025): 6–9.
      • April 2025
      • Case

      Salesforce Agentforce: The Limitless Workforce

      By: Suraj Srinivasan, George Gonzalez and Allison Ciechanover
      As Cloud CRM leader Salesforce introduces GenAI agents, they grapple with new pricing strategies and organizational shifts. View Details
      Keywords: Technology Industry; United States
      Citation
      Educators
      Related
      Srinivasan, Suraj, George Gonzalez, and Allison Ciechanover. "Salesforce Agentforce: The Limitless Workforce." Harvard Business School Case 125-096, April 2025.
      • March 2025
      • Case

      Mobvoi’s Path Through Market Challenges and Business Reinvention

      By: Paul A. Gompers and Shu Lin
      Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details
      Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Technology Industry; China
      Citation
      Educators
      Related
      Gompers, Paul A., and Shu Lin. "Mobvoi’s Path Through Market Challenges and Business Reinvention." Harvard Business School Case 825-158, March 2025.
      • March 27, 2025
      • Article

      How One Company Used AI to Broaden Its Customer Base

      By: Sunil Gupta and Frank V. Cespedes
      The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details
      Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit
      Citation
      Read Now
      Purchase
      Related
      Gupta, Sunil, and Frank V. Cespedes. "How One Company Used AI to Broaden Its Customer Base." Harvard Business Review (website) (March 27, 2025).
      • March 2025 (Revised April 2025)
      • Case

      Perplexity: Redefining Search

      By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak
      By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details
      Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Internet and the Web; Business Startups; Competitive Strategy; Technology Industry; United States
      Citation
      Educators
      Purchase
      Related
      Srinivasan, Suraj, Michelle Hu, Sriraghav Srinivasan, and Radhika Kak. "Perplexity: Redefining Search." Harvard Business School Case 125-093, March 2025. (Revised April 2025.)
      • March 2025
      • Supplement

      Wasabi Technologies (B)

      By: Lou Shipley and Stacy Straaberg
      Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the four-year-old venture rapidly. Wasabi had so far focused... View Details
      Keywords: Information Management; Sales; Product Development; Growth and Development Strategy; Business Strategy; Information Technology Industry; United States; Massachusetts; Boston
      Citation
      Purchase
      Related
      Shipley, Lou, and Stacy Straaberg. "Wasabi Technologies (B)." Harvard Business School Supplement 825-035, March 2025.
      • 2025
      • Working Paper

      Transferability MATTRs: Towards Understanding Antecedents of Strategic Licensing

      By: Dafna F. Bearson and Maria P. Roche
      This paper examines the antecedents of firms’ decisions to license intellectual property (IP). We propose a conceptual framework emphasizing two critical factors: (1) transferability, which we define as the ease of moving knowledge embodied in inventions across firm... View Details
      Keywords: Technological Innovation; Innovation Strategy; Intellectual Property; Value Creation
      Citation
      Read Now
      Related
      Bearson, Dafna F., and Maria P. Roche. "Transferability MATTRs: Towards Understanding Antecedents of Strategic Licensing." Harvard Business School Working Paper, No. 25-042, March 2025.
      • March 2025
      • Case

      Stagwell: AI and the Future of Marketing

      By: Suraj Srinivasan and Radhika Kak
      In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
      Keywords: Marketing; Advertising; Retention; Innovation Strategy; Technology Industry; Technology Industry
      Citation
      Educators
      Related
      Srinivasan, Suraj, and Radhika Kak. "Stagwell: AI and the Future of Marketing." Harvard Business School Case 125-089, March 2025.
      • March 2025
      • Teaching Plan

      Wasabi Technologies (A) and (B)

      By: N. Louis Shipley and Stacy Straaberg
      Teaching Plan for HBS Case Nos. 823-021 and 825-035. Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the... View Details
      Keywords: Sales; Product Development; Growth and Development Strategy; Business Divisions; Business Strategy; Marketing Strategy; Distribution Channels; Information Technology Industry; United States; Massachusetts; Boston
      Citation
      Purchase
      Related
      Shipley, N. Louis, and Stacy Straaberg. "Wasabi Technologies (A) and (B)." Harvard Business School Teaching Plan 825-127, March 2025.
      • March 2025
      • Case

      YouTube: Bidding for NFL Sunday Ticket

      By: Anita Elberse and Crystal Yao
      In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
      Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Sports Industry; Entertainment and Recreation Industry
      Citation
      Educators
      Purchase
      Related
      Elberse, Anita, and Crystal Yao. "YouTube: Bidding for NFL Sunday Ticket." Harvard Business School Case 525-045, March 2025.
      • 1
      • 2
      • …
      • 109
      • 110
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.