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    • All HBS Web  (7,198)
      • Faculty Publications  (270)

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      Heterogeneous Technology Diffusion and Ricardian Trade Patterns
      TiO Networks: From reverse ATMs to mobile wallets, this ain’t your uncle’s network. - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
      • February 2021
      • Case

      Threadless: The Renewal of an Online Community

      By: Shane Greenstein, Karim Lakhani and Christian Godwin
      Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operated its...  View Details
      Keywords: Business Model; Decision Making; Entrepreneurship; Innovation And Invention; Leading Change; Management; Marketing; Product Launch; Operations; Supply Chain; Distribution; networks; Sales; Strategy; Adaptation; technology; Software; technology Platform; Apparel And Accessories Industry; technology Industry; North America
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      Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
      • February 2021
      • Article

      Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem Emergence

      By: Tommy Pan Fang, Andy Wu and David R. Clough
      Software platforms create value by cultivating an ecosystem of complementary products and services. Existing explanations for how a prospective complementor chooses platforms to join assume the complementor has rich information about the range of available platforms....  View Details
      Keywords: Innovation Ecosystems; Technology Diffusion; Hackathon; Contagion; Software Applications; Software Development; Software Engineering; Technology Strategy; technology Adoption; technological Innovation; technology Platform; technology networks; Innovation Strategy; Multi-sided Platforms; network Effects; Software; Information technology; technology Industry; Computer Industry; Information technology Industry; Video Game Industry
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      Fang, Tommy Pan, Andy Wu, and David R. Clough. "Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem Emergence." Art. 1. Strategic Management Journal 42, no. 2 (February 2021): 233–272. (Lead article.)
      • 2020
      • Working Paper

      Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

      By: Alvin J. Silk and Ernst R. Berndt
      The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...  View Details
      Keywords: Economy; Advertising; Spending; Media
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      Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?" NBER Working Paper Series, No. 28161, December 2020.
      • November 2020
      • Article

      Migrant Inventors and the Technological Advantage of Nations

      By: Dany Bahar, Prithwiraj Choudhury and Hillel Rapoport
      We investigate the relationship between the presence of migrant inventors and the dynamics of innovation in the migrants’ receiving countries. We find that countries are 25 to 60 percent more likely to gain advantage in patenting in certain technologies given a twofold...  View Details
      Keywords: Innovation; Migration; Patent; Knowledge; Innovation And Invention; Immigration; Patents; technology; Knowledge Dissemination
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      Bahar, Dany, Prithwiraj Choudhury, and Hillel Rapoport. "Migrant Inventors and the Technological Advantage of Nations." Special Issue on STEM Migration, Research, and Innovation. Research Policy 49, no. 9 (November 2020).
      • November 2020
      • Article

      Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms

      By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack
      The importance of platform‐based businesses in the modern economy is growing continuously and becoming increasingly relevant. Specifically, the deployment of digital technologies has enhanced the applicability of two‐sided business models, enabling companies to act not...  View Details
      Keywords: Blockchain; Two-sided Platforms; Business Model; Innovation And Invention; technological Innovation
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      Trabucchi, Daniel, Antonella Moretto, Tommaso Buganza, and Alan MacCormack. "Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms." Journal of Product Innovation Management 37, no. 6 (November 2020): 552–574.
      • October 29, 2020
      • Article

      How to Build a Digital Brand That Lasts

      By: William Collis and David Collis
      What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers...  View Details
      Keywords: Brands And Branding; Business Model; Adaptation; Framework
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      Collis, William, and David Collis. "How to Build a Digital Brand That Lasts." Harvard Business Review Digital Articles (October 29, 2020).
      • 2020
      • Working Paper

      Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 6 The Value Structure of Technologies, Part 1: Mapping Functional Relationships

      By: Carliss Y. Baldwin
      Organizations are formed in a free economy because an individual or group perceives value in carrying out a technical recipe that is beyond the capacity of a single person. Technology specifies what must be done, what resources must be assembled, what actions taken in...  View Details
      Keywords: Modularity; technology; Organizations; Value Creation
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      Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 6 The Value Structure of Technologies, Part 1: Mapping Functional Relationships." Harvard Business School Working Paper, No. 21-039, September 2020.
      • September 2020
      • Case

      Uber at a Crossroads (2017)

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its...  View Details
      Keywords: Business Startups; Business Model; Customer Satisfaction; Fairness; Values And Beliefs; Price; Profit; Revenue; Investment; Government Legislation; Business History; Compensation And Benefits; Resignation And Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry And Exit; Two-sided Platforms; Product Design; Organizational Culture; Problems And Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation networks; Mobile technology; technology Platform; Valuation; Transportation Industry; technology Industry; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Uber at a Crossroads (2017)." Harvard Business School Case 721-376, September 2020.
      • 2020
      • Working Paper

      Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 2 Transactions in a Task Network

      By: Carliss Y. Baldwin
      From the 1930s through today, many economists have conceived of large technical systems for the production of goods and services as a series of transactions. This point of view has led eminent economists to assert that transactions are the fundamental unit of analysis...  View Details
      Keywords: Modularity; technology; Organizations
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      Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 2 Transactions in a Task Network." Harvard Business School Working Paper, No. 21-030, August 2020.
      • 2020
      • Working Paper

      Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Ecosystems and Complementarities

      By: Carliss Y. Baldwin
      The purpose of this chapter is to introduce two new building blocks to the theory of how technology shapes organizations. The first is a new layer of organization structure: a business “ecosystem.” The second is the economic concept of “complementarity.” Ecosystems are...  View Details
      Keywords: Business Ecosystems; Complementarity; Modularity; technology; Organizations
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      Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Ecosystems and Complementarities." Harvard Business School Working Paper, No. 21-033, August 2020.
      • September 2020
      • Teaching Note

      Uber: Competing Globally

      By: Alexander J. MacKay
      Teaching Note for HBS Case No. 720-404.  View Details
      Keywords: Business Ventures; Business Growth And Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global Strategy; Globalization; Multinational Firms And Management; Globalized Markets And Industries; Governance; Governance Controls; Governing Rules, Regulations, And Reforms; Innovation And Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth And Development; Growth Management; Markets; Demand And Consumers; Consumer Behavior; network Effects; Emerging Markets; Market Design; Market Entry And Exit; Market Participation; Supply And Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business And Community Relations; Business And Government Relations; Business And Stakeholder Relations; Labor And Management Relations; networks; Adaptation; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; technology; Mobile technology; technology Platform; Transportation networks; Transportation; Transportation Industry; technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin America; North And Central America; United States; New York (city, Ny); New York (state, Us); South America; Colombia
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      MacKay, Alexander J. "Uber: Competing Globally." Harvard Business School Teaching Note 721-387, September 2020.
      • July 2020
      • Teaching Plan

      Girls Who Code

      By: Brian Trelstad and Amy Klopfenstein
      This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter...  View Details
      Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum And Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; Social Enterprise; Nonprofit Organizations; Social Psychology; Attitudes; Behavior; Cognition And Thinking; Prejudice And Bias; Power And Influence; Identity; Social And Collaborative networks; Motivation And Incentives; Society; Civil Society Or Community; Culture; Public Opinion; Social Issues; technology; Software; Education Industry; technology Industry; North And Central America; United States
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      Trelstad, Brian, and Amy Klopfenstein. "Girls Who Code." Harvard Business School Teaching Plan 321-010, July 2020.
      • June 2020 (Revised August 2020)
      • Case

      Majid Al Futtaim Retail Geographic Expansion: Brick or Click?

      By: Juan Alcácer and Alpana Thapar
      This case illustrates the challenges that retailers face when they aggressively pursue geographical growth by expanding both their physical store network and their online presence. It features Majid Al Futtaim (MAF) Retail, a franchisee of Carrefour hypermarkets in the...  View Details
      Keywords: Stores; Ecommerce; Digital Transformation; Strategy; Expansion; Geographic Location; Decision Making; Online technology; Retail Industry; Middle East
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      Alcácer, Juan, and Alpana Thapar. "Majid Al Futtaim Retail Geographic Expansion: Brick or Click?" Harvard Business School Case 720-482, June 2020. (Revised August 2020.)
      • May 2020 (Revised September 2020)
      • Case

      Soofa: Displaying the Right Path?

      By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
      In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and...  View Details
      Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry And Exit; Demand And Consumers; network Effects; Media; Society; Urban Development; Sustainable Cities; technology; Hardware; technology Platform; Strategy; Business Strategy; Expansion; Relationships; Partners And Partnerships; Capital; Venture Capital; Advertising Industry; technology Industry; Media And Broadcasting Industry; North And Central America; United States; Massachusetts; Cambridge
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      Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised September 2020.)
      • April 2020
      • Case

      Cisco Systems and OpenDNS: Strategic Integration (B)

      By: Andy Wu and David Wang
      With more than 72,000 employees and revenues approaching the $50B mark, Cisco Systems is one of the largest information technology and networking firms globally. As the company grew and expanded into different lines of businesses, Cisco consistently looked outwards for...  View Details
      Keywords: Mergers And Acquisitions; Integration; Corporate Strategy; Change Management; Entrepreneurship; Organizational Culture; Information technology Industry
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      Wu, Andy, and David Wang. "Cisco Systems and OpenDNS: Strategic Integration (B)." Harvard Business School Case 720-466, April 2020.
      • April 2020 (Revised June 2020)
      • Case

      Uber: Competing Globally

      By: Alexander J. MacKay, Amram Migdal and John Masko
      This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (United States), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In...  View Details
      Keywords: Business Ventures; Business Growth And Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Multinational Firms And Management; Globalized Markets And Industries; Governance; Governance Controls; Governing Rules, Regulations, And Reforms; Innovation And Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth And Development Strategy; Growth Management; Markets; Demand And Consumers; Consumer Behavior; network Effects; Emerging Markets; Market Design; Market Entry And Exit; Market Participation; Supply And Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business And Community Relations; Business And Government Relations; Business And Stakeholder Relations; Labor And Management Relations; networks; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; technology; Mobile technology; technology Platform; Transportation; Transportation networks; Transportation Industry; technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North And Central America; United States; New York (city, Ny); New York (state, Us); South America; Colombia
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      MacKay, Alexander J., Amram Migdal, and John Masko. "Uber: Competing Globally." Harvard Business School Case 720-404, April 2020. (Revised June 2020.)
      • Article

      Association of the Meaningful Use Electronic Health Record Incentive Program with Health Information Technology Venture Capital Funding

      By: Samuel Lite, William J. Gordon and Ariel Dora Stern
      IMPORTANCE
      Although the Health Information Technology for Economic and Clinical Health (HITECH) Act has accelerated electronic health record (EHR) adoption since its passage, clinician satisfaction with EHRs remains low, and the association of HITECH with health...  View Details
      Keywords: Health Care And Treatment; Information technology; Laws And Statutes; Innovation And Invention; Entrepreneurship; Venture Capital
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      Lite, Samuel, William J. Gordon, and Ariel Dora Stern. "Association of the Meaningful Use Electronic Health Record Incentive Program with Health Information Technology Venture Capital Funding." JAMA Network Open 3, no. 3 (March 2020).
      • 2020
      • Chapter

      Immigrant Networking and Collaboration: Survey Evidence from CIC

      By: William R. Kerr and Sari Pekkala Kerr
      Networking and the giving and receiving of advice outside of one's own firm are important features of entrepreneurship and innovation. We study how immigrants and natives utilize the potential networking opportunities provided by CIC, formerly known as the Cambridge...  View Details
      Keywords: Immigrants; Networking; Advice; Entrepreneurs; Inventors; Start-up Employees; Venturing; Co-working; Agglomeration; Immigration; Entrepreneurship; networks; Innovation And Invention; Social And Collaborative networks
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      Kerr, William R., and Sari Pekkala Kerr. "Immigrant Networking and Collaboration: Survey Evidence from CIC." In The Roles of Immigrants and Foreign Students in U.S. Science, Innovation, and Entrepreneurship, edited by Ina Ganguli, Shulamit Kahn, and Megan MacGarvie. Chicago: University of Chicago Press, 2020.
      • January 2020 (Revised March 2020)
      • Case

      Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War

      By: William C. Kirby, Billy Chan and John P. McHugh
      By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G) cellular networks. However, an emerging...  View Details
      Keywords: International Strategy; Government And Business; Digital Infrastructure; Political Risk; technology; Infrastructure; Business And Government Relations; Government And Politics; technology Industry; China; United States
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      Kirby, William C., Billy Chan, and John P. McHugh. "Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War." Harvard Business School Case 320-089, January 2020. (Revised March 2020.)
      • December 2019
      • Case

      Steemit: A New Social Media?

      By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
      This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by...  View Details
      Keywords: Social Media; Decision Making; Decisions; Voting; Economic Systems; Money; Fairness; Values And Beliefs; Goals And Objectives; Market Platforms; Product Design; Design; Problems And Challenges; network Effects; Motivation And Incentives; Social And Collaborative networks; Reputation; Business Strategy; Competition; Online technology; Entertainment And Recreation Industry; United States; Virginia; New York (city, Ny)
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      Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.
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      Heterogeneous Technology Diffusion and Ricardian Trade Patterns
      TiO Networks: From reverse ATMs to mobile wallets, this ain’t your uncle’s network. - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
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