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      Technology & Operations Management
      Skip to Main Content Technology & Operations Management Technology & Operations Management Program Requirements The doctoral program in Technology &...
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      • February 2021
      • Case

      Threadless: The Renewal of an Online Community

      By: Shane Greenstein, Karim Lakhani and Christian Godwin
      Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operated its...  View Details
      Keywords: Business Model; Decision Making; Entrepreneurship; Innovation And Invention; Leading Change; management; Marketing; Product Launch; Operations; Supply Chain; Distribution; Networks; Sales; Strategy; Adaptation; technology; Software; technology Platform; Apparel And Accessories Industry; technology Industry; North America
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      Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
      • February 2021
      • Case

      Brainlab: Imaging A MedTech Future

      By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli
      Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing...  View Details
      Keywords: Acquisition; Surgery; Robotics; Business Growth And Maturation; Growth And Development Strategy; Business Strategy; Corporate Strategy; Corporate Entrepreneurship; Health; Health Care; Health Care And Treatment; Innovation And Invention; Innovation And Management; Technological Innovation; Innovation And Strategy; Private Healthcare; Software; Hardware; Information Technology; Technology Platform; Europe; Germany; Acquisition; Business Growth And Maturation; Growth And Development; Business Strategy; Corporate Strategy; Corporate Entrepreneurship; Health Care And Treatment; Health; Innovation And Invention; Innovation And management; Innovation Strategy; technological Innovation; Software; Hardware; Information technology; Health Industry; Europe; Germany; Munich
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      Herzlinger, Regina E., Gregory P. Licholai, and Federica Gabrieli. "Brainlab: Imaging A MedTech Future." Harvard Business School Case 321-087, February 2021.
      • February 2021
      • Case

      Yellow Digital Retailers, Ltd.: Providing Solar Electricity to Transform Rural Africa

      By: Lynda M. Applegate, Frank V. Cespedes and Michael Norris
      In 2020, Mike Heyink and Maya Stewart, co-founders of the Pay-as-you-Go Solar company Yellow were considering how to grow their startup. They had achieved some success in their first market, Malawi, and had recently entered Uganda, where business was slower. What did...  View Details
      Keywords: Business Model; Business Startups; Developing Countries And Economies; Alternative Energy; Renewable Energy; Social Entrepreneurship; Green technology; Salesforce management; Diversification; Expansion; Energy Industry; Africa; South Africa; Malawi; Uganda
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      Applegate, Lynda M., Frank V. Cespedes, and Michael Norris. "Yellow Digital Retailers, Ltd.: Providing Solar Electricity to Transform Rural Africa." Harvard Business School Case 821-041, February 2021.
      • February 2021
      • Module Note

      Intellectual Property Strategy

      By: Andy Wu and Aticus Peterson
      Managing intellectual property (IP) in information technology—digital technologies like software or computing hardware—requires a distinct strategic approach. This note summarizes the high-level strategic considerations for managers of information technology businesses...  View Details
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      Wu, Andy, and Aticus Peterson. "Intellectual Property Strategy." Harvard Business School Module Note 721-436, February 2021.
      • January 2021
      • Case

      Saham Group: It's In the Genes

      By: Christina R. Wing and Gamze Yucaoglu
      The case opens in August 2020 as Moulay Mhamed Elalamy (Mhamed), CEO of the Saham Group (the Group), a pan-African investment company that operates a variety of businesses out of Morocco, contemplates the Group’s identity, its investment strategy, and how to navigate...  View Details
      Keywords: Family And Family Relationships; Family Business; For-profit Firms; Transformation; Transition; Emerging Markets; Change management; Private Equity; Investment; Strategy; Insurance Industry; Real Estate Industry; Education Industry; Agriculture And Agribusiness Industry; Morocco; Africa
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      Wing, Christina R., and Gamze Yucaoglu. "Saham Group: It's In the Genes." Harvard Business School Case 621-069, January 2021.
      • January 2021
      • Case

      Anodot: Autonomous Business Monitoring

      By: Antonio Moreno and Danielle Golan
      Autonomous business monitoring platform Anodot leveraged machine learning to providing real-time alerts regarding business anomalies. Anodot’s solution was used in various industries in order to primarily monitor business health, such as revenue and payments, product...  View Details
      Keywords: technology Platform; Online technology; Knowledge Sharing; Information management; Sales; Value Creation; Product Positioning; Israel
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      Moreno, Antonio, and Danielle Golan. "Anodot: Autonomous Business Monitoring." Harvard Business School Case 621-084, January 2021.
      • January 2021
      • Case

      Ocado Group: Ready for the Future

      By: Jose B. Alvarez, Damien McLoughlin and Natalie Kindred
      Keywords: Growth And Development; Innovation And Invention; Innovation And management; Innovation Strategy; Innovation Leadership; Strategy; Disruption; Disruptive Innovation; Online technology; Consumer Behavior; Crisis management; Customer Value And Value Chain; Food And Beverage Industry; Retail Industry; Consumer Products Industry; Agriculture And Agribusiness Industry; technology Industry; United Kingdom; United States; Europe
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      Alvarez, Jose B., Damien McLoughlin, and Natalie Kindred. "Ocado Group: Ready for the Future." Harvard Business School Case 521-061, January 2021.
      • January 2021
      • Case

      Arçelik: From a Dealer Network to an Omnichannel Experience

      By: Ayelet Israeli and Fares Khrais
      Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in...  View Details
      Keywords: Digital Transformation; Digital Marketing; Disruption; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; Sales; B2b; B2b2c; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Consumer Behavior; Conflict Management; Platforms; Collaboration; Partners And Partnerships; Marketing Strategy; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change management; Partners And Partnerships; Consumer Behavior; Online technology; Marketing Strategy; Conflict And Resolution; Conflict management; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
      Citation
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      Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021.
      • January 2021 (Revised February 2021)
      • Case

      Tech with a Side of Pizza: How Domino's Rose to the Top

      By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
      After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was...  View Details
      Keywords: Digital Marketing; Digital Technology; Innovation; Scaling; Data Analytics; technological Innovation; technology; Strategy; management; Marketing; Operations; Human Resources; Entrepreneurship; Change management; Analysis; Performance; Customers; Growth And Development; Competitive Advantage; Employees; Training; Leadership Development; Food And Beverage Industry; technology Industry; United States
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      Groysberg, Boris, Sarah L. Abbott, and Susan Seligson. "Tech with a Side of Pizza: How Domino's Rose to the Top." Harvard Business School Case 421-057, January 2021. (Revised February 2021.)
      • January 2021
      • Case

      Aptiv PLC Board of Directors (A)

      By: Lynn S. Paine and Will Hurwitz
      Aptiv’s board must decide whether a joint venture with an auto maker is the right next step in the company’s efforts to develop and commercialize a production-ready autonomous driving system. While many commentators believed that Aptiv’s self-driving technologies had...  View Details
      Keywords: Automotive Industry; Bankruptcy Reorganization; Board Of Directors; Board Committees; Board Decisions; Board Dynamics; Corporate Boards; Innovation And Strategy; Legal Aspects Of Business; Spin Off; Strategic Alliances; Strategic Change; Strategic Evolution; Supplier Relationships; Technological Change; Corporate Governance; Governing And Advisory Boards; Innovation Strategy; Going Public; Joint Ventures; Leadership; Restructuring; technological Innovation; Transformation; Auto Industry; Europe; United States
      Citation
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      Paine, Lynn S., and Will Hurwitz. "Aptiv PLC Board of Directors (A)." Harvard Business School Case 321-050, January 2021.
      • January 2021
      • Article

      Commuting and Innovation: Are Closer Inventors More Productive?

      By: Hongyu Xiao, Andy Wu and Jaeho Kim
      We estimate the causal effect of workplace–home commuting distance on inventor productivity. We construct a novel panel of U.S. inventors with precisely measured workplace–home distances and inventor-level productivity. Our identification strategy exploits firm office...  View Details
      Keywords: Commuting; Proximity; Inventors; Innovation; Relocation; Telecommuting; Geographic Location; technological Innovation; Innovation And management; Innovation Strategy; United States
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      Xiao, Hongyu, Andy Wu, and Jaeho Kim. "Commuting and Innovation: Are Closer Inventors More Productive?" Art. 103300. Journal of Urban Economics 121 (January 2021).
      • January 2021
      • Article

      The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology

      By: Ioannis Stamatopoulos, Achal Bassamboo and Antonio Moreno
      We use the adoption of electronic shelf labels (ESLs) by an international grocery retailer in 2015 to identify the effects of physical menu costs (i.e., labor and material costs of price adjustment) on retail performance. We find that the installation of ESLs increased...  View Details
      Keywords: Retail Operations; Dynamic Pricing; Revenue Management; Operations; Price; Revenue; management; Retail Industry
      Citation
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      Stamatopoulos, Ioannis, Achal Bassamboo, and Antonio Moreno. "The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology." Management Science 67, no. 1 (January 2021): 242–256.
      • December 2020 (Revised February 2021)
      • Case

      IBM Watson at MD Anderson Cancer Center

      By: Shane Greenstein, Mel Martin and Sarkis Agaian
      After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology...  View Details
      Keywords: Decision Making; Innovation Strategy; Knowledge management; Knowledge Use And Leverage; Operations; Failure; technology; Information technology; Software; Health Care And Treatment; Product Development; Health Industry; Information technology Industry; technology Industry; United States; Houston; Texas
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      Greenstein, Shane, Mel Martin, and Sarkis Agaian. "IBM Watson at MD Anderson Cancer Center." Harvard Business School Case 621-022, December 2020. (Revised February 2021.)
      • 2020
      • Working Paper

      The Evolutionary Nature of Breakthrough Innovation: Re-Evaluating the Exploration vs. Exploitation Dichotomy

      By: Dominika K. Sarnecka and Gary P. Pisano
      Over the past few decades, a consensus has emerged that breakthrough innovations emerge from exploration of novel terrain while more routine innovations are the product of exploitation. In this paper, we revisit this explore versus exploit dichotomy with an analysis...  View Details
      Keywords: Breakthrough Innovation; Exploration And Exploitation; Innovation And Invention; technological Innovation
      Citation
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      Sarnecka, Dominika K., and Gary P. Pisano. "The Evolutionary Nature of Breakthrough Innovation: Re-Evaluating the Exploration vs. Exploitation Dichotomy." Harvard Business School Working Paper, No. 21-071, December 2020.
      • December 2020
      • Case

      Made In Space, Expectations Management, and the Business of In-Space Manufacturing

      By: Matthew C. Weinzierl and Mehak Sarang
      After having proven its base technology (3D printing) through NASA solicitations and contracts, Made In Space was searching for a viable commercial application. But the business case for the leading candidate, high-quality fiber optic cable for use on Earth, remained...  View Details
      Keywords: Aerospace; Space; Space Economy; 3d Printing; Manufacturing; Public-private Partnership; Partners And Partnerships; Strategy; Business And Government Relations; Aerospace Industry; Manufacturing Industry
      Citation
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      Weinzierl, Matthew C., and Mehak Sarang. "Made In Space, Expectations Management, and the Business of In-Space Manufacturing." Harvard Business School Case 721-025, December 2020.
      • December 2020
      • Article

      What Has Changed? The Impact of COVID Pandemic on the Technology and Innovation Management Research Agenda

      By: Gerard George, Karim R. Lakhani and Phanish Puranam
      Whereas the pandemic has tested the agility and resilience of organizations, it forces a deeper look at the assumptions underlying theoretical frameworks that guide managerial decisions and organizational practices. In this commentary, we explore the impact of the...  View Details
      Keywords: Covid-19; Health Pandemics; technology; Innovation And management; Research
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      George, Gerard, Karim R. Lakhani, and Phanish Puranam. "What Has Changed? The Impact of COVID Pandemic on the Technology and Innovation Management Research Agenda." doi:10.1111/joms.12634. Journal of Management Studies 57, no. 8 (December 2020).
      • November 2020
      • Teaching Note

      Social Salary Setting at Spiber

      By: Ashley Whillans and John Beshears
      This case tells the story of Spiber, a Japanese technology start-up company. To reflect the company’s values, the leadership team implemented a new and unique salary-setting process: each employee had the authority to choose their own salary. In the course of...  View Details
      Keywords: Compensation; General Management; Employee Benefits; Incentives; Motivation; Compensation And Benefits; Fairness; Motivation And Incentives; management; Happiness; Negotiation; Cross-cultural And Cross-border Issues; Japan
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      Whillans, Ashley, and John Beshears. "Social Salary Setting at Spiber." Harvard Business School Teaching Note 921-014, November 2020.
      • November 2020 (Revised November 2020)
      • Case

      Sercomm: Operating in China Amid COVID-19 and Beyond

      By: Prithwiraj Choudhury, Gary P. Pisano and Bonnie Yining Cao
      The COVID-19 pandemic had forced a production cut in the factory of Sercomm, one of the world’s major telecom equipment producers, in China. The case explores and highlights the challenges that Chief Executive Officer James Wang faced: How could Sercomm recover and...  View Details
      Keywords: Emerging Markets; technology; Operations; management; Health Pandemics; Strategy; Telecommunications Industry; Manufacturing Industry; China
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      Choudhury, Prithwiraj, Gary P. Pisano, and Bonnie Yining Cao. "Sercomm: Operating in China Amid COVID-19 and Beyond." Harvard Business School Case 621-005, November 2020. (Revised November 2020.)
      • November 2020
      • Case

      Amazon: Cult or Culture?

      By: Boris Groysberg, Sarah L. Abbott and Tricia Gregg
      Amazon was one of the first entrants in e-commerce. Under the leadership of founder Jeff Bezos, Amazon had expanded beyond books to manufacturing and selling a wide range of products and services globally. Bezos had built a customer-centric culture that permeated all...  View Details
      Keywords: Culture; Technology Companies; Retail; Human Resource Practices; Growth; Founder; Leadership; Organizational Culture; Growth management; technology; Human Resources; Talent And Talent management; Retail Industry; technology Industry
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      Groysberg, Boris, Sarah L. Abbott, and Tricia Gregg. "Amazon: Cult or Culture?" Harvard Business School Case 421-008, November 2020.
      • 2020
      • Working Paper

      Determinants of Early-Stage Startup Performance: Survey Results

      By: Thomas R. Eisenmann
      To explore determinants of new venture performance, the CEOs of 470 early-stage startups were surveyed regarding a broad range of factors related to their venture’s customer value proposition, product management, marketing, technology and operations, financial...  View Details
      Keywords: Startups; Survey Research; Performance Analysis; Entrepreneurship; Performance; Analysis; Business Startups; Failure; Surveys
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      Eisenmann, Thomas R. "Determinants of Early-Stage Startup Performance: Survey Results." Harvard Business School Working Paper, No. 21-057, October 2020.
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      Skip to Main Content Technology & Operations Management Technology & Operations Management Program Requirements The doctoral program in Technology &...
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      Skip to Main Content Technology & Operations Management Technology & Operations Management Faculty Curriculum Seminars & Conferences Awards & Honors...
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