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      • Faculty Publications  (41)

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      • February 2023
      • Supplement

      Coats Dyehouse Management

      By: Willy C. Shih
      Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour...  View Details
      Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia
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      Shih, Willy C. "Coats Dyehouse Management." Harvard Business School Multimedia/Video Supplement 622-703, February 2023.
      • January 2023 (Revised January 2023)
      • Case

      Belden and Digital Transformation: From Product Sales to Solutions Sales

      By: Frank V. Cespedes and Amy Klopfenstein
      This case provides an overview of a sales transformation in the industrial automation division at Belden, a hardware manufacturer. While Belden historically sold products such as cables, wires, and other networking devices, EVP of Industrial Automation Ashish Chand...  View Details
      Keywords: Implementation; Sales Cycle; Digital Transformation; Sales; Product Positioning; Business Model; Market Entry and Exit; Customer Focus and Relationships; Business and Stakeholder Relations; Supply and Industry; Technology Industry; North America; United States
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      Cespedes, Frank V., and Amy Klopfenstein. "Belden and Digital Transformation: From Product Sales to Solutions Sales." Harvard Business School Case 823-002, January 2023. (Revised January 2023.)
      • October 2022
      • Case

      Driving Decarbonization at BMW

      By: Shirley Lu, George Serafeim and Michael W. Toffel
      The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,...  View Details
      Keywords: Decarbonization; Climate Change; Environment; Sustainability; Carbon Accounting; Carbon; Carbon Abatement; Electric Vehicles; Automobiles; Transportation; Environmental Accounting; Environmental Management; Environmental Sustainability; Accounting; Strategy; Technological Innovation; Supply Chain; Business and Stakeholder Relations; Transportation Industry; Auto Industry; Battery Industry; Germany; China; United States; Europe
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      Lu, Shirley, George Serafeim, and Michael W. Toffel. "Driving Decarbonization at BMW." Harvard Business School Case 123-008, October 2022.
      • 2022
      • Working Paper

      Small Campaign Donors

      By: Laurent Bouton, Julia Cagé, Edgard Dewitte and Vincent Pons
      In this paper, we study the characteristics and behavior of small donors, and compare them to those of large donors. We first build a novel dataset including all the 340 million individual contributions reported to the U.S. Federal Election Commission between 2005 and...  View Details
      Keywords: Campaign Finance; Campaign Contributions; Small Donations; ActBlue; WinRed; TV Advertising; Political Elections; Finance; Demographics; Advertising; Analysis; Analytics and Data Science
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      Bouton, Laurent, Julia Cagé, Edgard Dewitte, and Vincent Pons. "Small Campaign Donors." NBER Working Paper Series, No. 30050, May 2022.
      • February 2022
      • Case

      Agora (A)

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between political officials and their constituents by facilitating virtual “town halls,” making underrepresented voices heard and benefiting elected and...  View Details
      Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Agora (A)." Harvard Business School Case 822-022, February 2022.
      • February 2022
      • Supplement

      Agora (B)

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      This is the conclusion to Agora (A), where founder Elsa Sze decides if she wants to continue investing energy in her civic technology startup.
      Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between...  View Details
      Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Agora (B)." Harvard Business School Supplement 822-026, February 2022.
      • December 16, 2021
      • Article

      Avoid a One-Size-Fits-All Approach to Sales Coaching

      By: Frank V. Cespedes
      Coaching sales reps is about clarifying relevant behaviors and whether the issue is motivation or ability. Some reps may work hard, but lack certain capabilities while others demonstrate capability but seemingly lack motivation or effort. Good coaching helps to clarify...  View Details
      Keywords: Salesforce Management; Training; Competency and Skills; Motivation and Incentives
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      Cespedes, Frank V. "Avoid a One-Size-Fits-All Approach to Sales Coaching." Harvard Business Review Digital Articles (December 16, 2021).
      • 2021
      • Working Paper

      Expanding the Entrepreneurial Cultural Toolkit: The Temporal Interplay of the Substantive and the Symbolic

      By: Rebecca Karp and Siobhan O'Mahony
      Much research shows how entrepreneurs leverage symbolic toolkits via storytelling and narratives to convince resource providers of their venture’s legitimacy. Although investors’ legitimacy concerns may be initially met with symbolic actions, it is unclear whether...  View Details
      Keywords: Entrepreneurial Sales; Entrepreneurship And Strategy; Entrepreneurship; Technological Innovation; Customers; Acquisition
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      Karp, Rebecca, and Siobhan O'Mahony. "Expanding the Entrepreneurial Cultural Toolkit: The Temporal Interplay of the Substantive and the Symbolic." Working Paper, September 2021.
      • August 2021
      • Supplement

      Coats: Supply Chain Challenges

      By: Willy C. Shih
      Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour...  View Details
      Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia
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      Shih, Willy C. "Coats: Supply Chain Challenges." Harvard Business School PowerPoint Supplement 622-041, August 2021.
      • August 2021
      • Supplement

      Coats: Supply Chain Challenges: Spreadsheet Supplement

      By: Willy C. Shih
      Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour...  View Details
      Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Growth and Development Strategy; Forecasting and Prediction; Demand and Consumers; Consolidation; Apparel and Accessories Industry; Asia
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      Shih, Willy C. "Coats: Supply Chain Challenges: Spreadsheet Supplement." Harvard Business School Spreadsheet Supplement 622-702, August 2021.
      • May 2021 (Revised July 2021)
      • Case

      Coats: Supply Chain Challenges

      By: Willy C. Shih and Adina Wong
      Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour...  View Details
      Keywords: Inventory Management; Supply Chains; Digital; Operations; Supply Chain Management; Apparel and Accessories Industry; Asia
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      Shih, Willy C., and Adina Wong. "Coats: Supply Chain Challenges." Harvard Business School Case 621-115, May 2021. (Revised July 2021.)
      • 2021
      • Working Paper

      Venture Capital Booms and Startup Financing

      By: William Janeway, Ramana Nanda and Matthew Rhodes-Kropf
      We review the growing literature on the relationship between venture capital booms and startup financing, focusing on three broad areas: First, we discuss the drivers of large inflows into the venture capital asset class, particularly in recent years—which are related...  View Details
      Keywords: Venture Capital; Business Startups; Financing and Loans; Innovation and Invention; Government and Politics; Policy
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      Janeway, William, Ramana Nanda, and Matthew Rhodes-Kropf. "Venture Capital Booms and Startup Financing." Harvard Business School Working Paper, No. 21-116, April 2021. (Forthcoming in Annual Review of Financial Economics.)
      • March 2021 (Revised August 2022)
      • Case

      Seeding and Selling Asana

      By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
      In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and...  View Details
      Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
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      Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
      • January 2021
      • Case

      Anodot: Autonomous Business Monitoring

      By: Antonio Moreno and Danielle Golan
      Autonomous business monitoring platform Anodot leveraged machine learning to provide real-time alerts regarding business anomalies. Anodot’s solution was used in various industries in order to primarily monitor business health, such as revenue and payments, product...  View Details
      Keywords: Digital Platforms; Internet and the Web; Knowledge Sharing; Information Management; Sales; Value Creation; Product Positioning; Israel
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      Moreno, Antonio, and Danielle Golan. "Anodot: Autonomous Business Monitoring." Harvard Business School Case 621-084, January 2021.
      • 2020
      • Working Paper

      Bankruptcy and the COVID-19 Crisis

      By: Jialan Wang, Jeyul Yang, Benjamin Iverson and Ray Kluender
      We examine the impact of the COVID-19 economic crisis on business and consumer bankruptcies in the United States using real-time data on the universe of filings. Historically, bankruptcies have closely tracked the business cycle and contemporaneous unemployment rates....  View Details
      Keywords: Bankruptcy; Financial Distress; COVID-19; Insolvency and Bankruptcy; Financial Crisis; Health Pandemics; United States
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      Wang, Jialan, Jeyul Yang, Benjamin Iverson, and Ray Kluender. "Bankruptcy and the COVID-19 Crisis." Harvard Business School Working Paper, No. 21-041, September 2020.
      • 2020
      • Working Paper

      Design in the Age of Artificial Intelligence

      By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti
      Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about...  View Details
      Keywords: Artificial Intelligence; Design Thinking; Technological Innovation; Design; Change; Theory; AI and Machine Learning
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      Verganti, Roberto, Luca Vendraminelli, and Marco Iansiti. "Design in the Age of Artificial Intelligence." Harvard Business School Working Paper, No. 20-091, February 2020.
      • September 2019
      • Article

      Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970-2008

      By: Ryan Raffaelli
      In 1983, 14 years after the introduction of the battery-powered quartz watch, mechanical watches and the Swiss watchmakers who built them were predicted to be obsolete (Landes, 1983). Unexpectedly, however, by 2008 the Swiss mechanical watchmaking industry had...  View Details
      Keywords: Technology Reemergence; Technology Cycles; Cognition And Market Redefinition; Legacy Technology Trajectories; Information Technology; Demand and Consumers; Organizational Change and Adaptation; Identity; Change; Consumer Products Industry; Switzerland
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      Raffaelli, Ryan. "Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970-2008." Administrative Science Quarterly 64, no. 3 (September 2019): 576–618.
      • 2019
      • Book

      Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity

      By: Karen G. Mills
      Fintech, Small Business & the American Dream describes the needs of small businesses for capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market has been...  View Details
      Keywords: Fintech; Big Data; Data; Technology; Artificial Intelligence; Great Recession; Regulation; Innovation; Banks; Lending; Loans; Access To Capital; American Dream; Community Banking; Small Business Administration; Entrepreneur; Government; Public Policy; API; Policy Making; Small Business; Financing and Loans; Technological Innovation; Financial Crisis; Banks and Banking; Governing Rules, Regulations, and Reforms; Policy; AI and Machine Learning; Analytics and Data Science; United States
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      Mills, Karen G. Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity. Palgrave Macmillan, 2019.
      • October 2018 (Revised May 2019)
      • Teaching Note

      Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

      By: Joseph Fuller, Shikhar Ghosh and Monica Baraldi
      Teaching Note for HBS No. 816-048. The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused...  View Details
      Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry
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      Fuller, Joseph, Shikhar Ghosh, and Monica Baraldi. "Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs." Harvard Business School Teaching Note 319-045, October 2018. (Revised May 2019.)
      • June 2018 (Revised August 2019)
      • Case

      Qualcomm Inc., 2019

      By: David B. Yoffie and Andrew S. Choi
      This case is set in mid-2019, when Qualcomm was struggling with unwanted take-over battles, fights with Apple and the Chinese government, and internal dissension on the board of directors. Ten years earlier Qualcomm was hailed as a monopoly on CDMA technologies and...  View Details
      Keywords: Technology Cycles; Strategy; Competitive Advantage; Intellectual Property; Information Technology; Standards; Business Model; Organizational Change and Adaptation; Telecommunications Industry; Semiconductor Industry
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      Yoffie, David B., and Andrew S. Choi. "Qualcomm Inc., 2019." Harvard Business School Case 718-514, June 2018. (Revised August 2019.)
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