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- March 2021
- Case
Seeding and Selling Asana
By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
This case explores a radical new way of organizing a sales team to sell a SaaS product with tremendous organic growth. In 2019, Oliver Jay was head of global revenue and business development at Asana, a company whose namesake product was a work management software app...
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Keywords:
Saas;
Customer Journey;
Sales;
Salesforce Management;
Technology;
Software;
Technology Industry;
United States
- December 2020 (Revised February 2021)
- Supplement
Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)
By: Linda A. Hill and Emily Tedards
In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone three large-scale mergers and acquisitions. As Ku and his new leadership team set out to build a proactive, end-to-end, digital and physical clinical...
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Keywords:
Digital Technology;
Customer-centricity;
Innovation;
Customer Focus;
Talent;
Talent Management;
Leadership;
Innovation and Invention;
Transformation;
Organizational Culture;
Customer Focus and Relationships;
Change Management;
Talent and Talent Management;
Supply Chain;
Mission and Purpose
- 2020
- Working Paper
Determinants of Early-Stage Startup Performance: Survey Results
To explore determinants of new venture performance, the CEOs of 470 early-stage startups were surveyed regarding a broad range of factors related to their venture’s customer value proposition, product management, marketing, technology and operations, financial...
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- May 2020
- Teaching Note
Talismark
By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
Teaching Note for HBS Case No. 211-097. Talismark negotiated waste hauling contracts for small and medium size companies. Its owners, Charles Muszynski and Marshall Staiman, were able to grow the business by more than 30% per year since it was founded, but believed...
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- April 2020
- Case
The Board's Role in Refocusing Bahrain Development Bank
By: Paul M. Healy and Alpana Thapar
In March 2016, Bahrain Development Bank’s (BDB) existing board term came to an end and Khalid Al Rumaihi was appointed the new chairman. Determining a need for change, he immediately overhauled the board and replaced BDB’s long-standing CEO. The new board quickly...
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- September 2019
- Case
Dementia Discovery Fund
By: Richard G. Hamermesh, Kathy Giusti and Sarah Gulick
The case is set in March 2019, and tells the story of the founding of the Dementia Discovery Fund (DDF). The idea for the fund began in 2015, when then-Prime Minister David Cameron spoke about the importance of making breakthroughs in dementia research, and pledged...
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- July 2019 (Revised January 2021)
- Case
Acelerex
By: John R. Wells and Benjamin Weinstock
In early 2019, Randell Johnson, Founder and Chief Executive of Acelerex, was reflecting on the company’s first year of rapid growth and the challenges of scaling the business that lay ahead. Acelerex was riding the waves of change taking place in electrical power grids...
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- June 2019 (Revised February 2020)
- Case
Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)
By: Tsedal Neeley, Paul Leonardi and Michael Norris
Eric Hawkins, director of engineering at AppFolio—a digital technology firm that offered cloud-based business software to small and medium sized companies—was shocked by an unusual request from his senior leadership team. Could Hawkins and one of his agile teams build...
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- August 2018
- Case
Enfoca: Private Equity in Peru
By: Victoria Ivashina and Jeffrey Boyar
This case follows Enfoca, Peru’s largest local private equity firm and its portfolio company Maestro, a leading player in Peru’s hardware retail market. Peru’s GDP growth between 2008 and 2014 was the highest of any Latin American country. Growth of the Peruvian middle...
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- August 2017 (Revised November 2017)
- Case
VTS
By: Mark Roberge and Michael Roberts
The case raises issues around sales force deployment and management issues in the SaaS industry. Specifically, VTS sells a software product to the real estate industry and has designed a Go-to-Market strategy for what the founders perceive to be the unique...
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- February 2017
- Case
BlaBlaCar: The Road Ahead...
By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone
In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and...
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Keywords:
Business Growth and Maturation;
Business Startups;
Transformation;
Decision Making;
Values and Beliefs;
Growth and Development Strategy;
Market Platforms;
Network Effects;
Strategic Planning;
Competitive Strategy;
Expansion;
Internet;
Online Technology;
Search Technology;
Transportation Networks;
Transportation Industry;
Web Services Industry;
France;
Europe
- December 2016
- Article
Social Network Utilization and the Impact of Academic Research in Marketing
By: Stav Rosenzweig, Amir Grinstein and Elie Ofek
The forces that drive the impact of academic research articles in the marketing discipline are of great interests to authors, editors, and the discipline’s policy makers. A key understudied driver is social network utilization by academic researchers. In this paper, we...
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- October 2016
- Case
Triangulate: Stay, Pivot or Exit?
By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton
Sunil Nagaraj, Triangulate's founder had spent a few years trying to launch a dating application that matched users based on their behavior on social media. Based on input from advisors, the company changed its focus from a B2B site to a B2C dating site with a unique...
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- October 2016
- Case
Supercell
By: William R. Kerr, Benjamin F. Jones and Alexis Brownell
Supercell is a young Finnish smartphone game company with an unusual team structure and company philosophy. It is already one of Finland’s most valuable companies, and despite being only six years old, it has put up some impressive numbers: as of 2016, it has released...
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- 2016
- Article
Organizational Decision-Making and Information: Angel Investments by Venture Capital Partners
By: Andy Wu
We study information aggregation in organizational decision-making for the financing of entrepreneurial ventures. We introduce a formal model of voting where agents face costly tacit information to improve their decision quality. Equilibrium outcomes suggest a...
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- June 2016
- Case
Duff & Phelps: Scaling an Entrepreneurial Venture (A)
By: Lynda M. Applegate and David Lane
Having teamed up to launch their own financial services business, Noah Gottdiener and Jacob Silverman soon discover a venerable brand and viable business in an established bank subsidiary. They then work for many months to acquire the business as a platform for...
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- September 2015 (Revised July 2016)
- Case
Turkish Airlines: Widen Your World
By: Juan Alcácer and Esel Çekin
This case tracks Turkish Airlines' transition from regional player to global powerhouse. With an order for 212 aircraft in the first half of 2013, the airline had moved to double its size and become one of the industry's top-ten players. Growing its fleet would allow...
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Keywords:
Strategy;
Operational Complexity;
Capacity Constraints;
Profitable Growth;
Subsidiary Management;
Externalities;
Emerging Market;
Globalized Firms and Management;
Competition;
Air Transportation;
Alliances;
Corporate Strategy;
Emerging Markets;
Growth and Development Strategy;
Air Transportation Industry;
Turkey
- July 16, 2015
- Article
How Small Businesses Can Fend Off Hackers
By: Lou Shipley
If you wanted to hack a business, which one would you pick: A Fortune 500 company with a large digital-security budget and a team dedicated to protecting its cyberassets? Or a small enterprise that doesn’t employ a single IT security specialist? Security breaches at...
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- January 2015 (Revised January 2017)
- Case
Curriculum Associates: Turning the Page from Tradition to Innovation
By: John J-H Kim and Christine S. An
Set in Fall 2014, the traditional textbook publishing industry is being transformed by technological innovations and new student achievement standards. This case chronicles how Rob Waldron, CEO, and his team bring Curriculum Associates (CA), a traditional supplemental...
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- November 2014
- Case
Nestlé SA, 2014
By: John R. Wells and Galen Danskin
In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion)....
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