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This case focuses on Charlotte Blank, the Chief Behavioral Officer at Maritz, as she tries to assist a major automotive manufacturer (CarCo) with increasing their sales by prepaying monthly bonuses to independently franchised car dealers and clawing them back if the... View Details

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January 2021
Teaching Note

Ureed.com: The Marketplace for Language

By: Ashley V. Whillans

This case explores the growth of Ureed, an online marketplace for translation services that is powered by a workforce consisting of remote freelancers who are based in the United Arab Emirates. Nour Al Hassan, the founder and CEO faced the challenge of how best to... View Details

Keywords: Language Translation; Freelancers; Remote Work; Entrepreneurship; Human Resources; Management; Motivation And Incentives; Job Design And Levels

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January 2021
Teaching Note

The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (A) and (B)

By: Ashley V. Whillans

This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the... View Details

Keywords: Non-cash Compensation; Behavioral Science; Employees; Well-being; Compensation And Benefits; United Kingdom

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Christensen Center for Teaching & Learning

The C. Roland Christensen Center for Teaching and Learning promotes and supports teaching excellence and innovation within Harvard Business...

Teaching a ‘Lean Startup’ Strategy

A dozen years ago, it seemed like all it took to launch a successful technology company was a vague idea, a PowerPoint presentation, a trade-show...

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Digital Marketing at HBS Online Teaching Note

Digital Marketing at HBS Online Teaching Note Supplement

Satrix: Competing in the Passive Asset Management Industry in South Africa

Zillow Offers: Winning Online Real Estate 2.0

Emma Dench: Leadership and Ancient Rome

HP Instant Ink: (Self) Disrupting the Consumer Printing Market

Accounting for Leases at American Airlines (A) and (B)

Highfields Capital and McDonald's

Project Helios: Harvesting the Sun

Tencent: Combining Technology and Culture

Race and Mass Incarceration in the United States

Customer Lifetime Social Value (CLSV)

Zoom Video Communications: Eric Yuan’s Leadership During COVID-19

Thomas J. Watson, IBM and Nazi Germany

NextView Ventures

Pattern Brands

Ribbon Home: iBacking for Real Estate

Maritz Automotive

Ureed.com: The Marketplace for Language

The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (A) and (B)

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