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    • All HBS Web  (4,966)
      • Faculty Publications  (52)

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      Social Interactions in Pandemics: Fear, Altruism, and Reciprocity
      Artea: Designing Targeting Strategies
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      • January 2021
      • Article

      How Personality and Policy Predict Pandemic Behavior: Understanding Sheltering-in-Place in 55 Countries at the Onset of COVID-19

      By: Friedrich M. Götz, Andrés Gvirtz, Adam D. Galinsky and Jon M. Jachimowicz
      The spread of COVID-19 within any given country or community at the onset of the pandemic depended in part on the sheltering-in-place rate of its citizens. The pandemic led us to revisit one of psychology’s most fundamental and most basic questions in a high-stakes...  View Details
      Keywords: Covid; Covid-19; Pandemic; Shelter-in-place; Personality; Government; Interactionism; Health Pandemics; Behavior; Personal Characteristics; policy; Governance Compliance
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      Götz, Friedrich M., Andrés Gvirtz, Adam D. Galinsky, and Jon M. Jachimowicz. "How Personality and Policy Predict Pandemic Behavior: Understanding Sheltering-in-Place in 55 Countries at the Onset of COVID-19." American Psychologist 76, no. 1 (January 2021): 39–49.
      • September 2020 (Revised December 2020)
      • Exercise

      Artea: Designing Targeting Strategies

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-commerce; E-commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/b Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; Retail Industry; Apparel And Accessories Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised December 2020.)
      • September 2020
      • Exercise

      Artea (B): Including Customer-level Demographic Data

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice And Bias; Retail Industry; Apparel And Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-level Demographic Data." Harvard Business School Exercise 521-022, September 2020.
      • September 2020
      • Exercise

      Artea (C): Potential Discrimination through Algorithmic Targeting

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice And Bias; Retail Industry; Apparel And Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (C): Potential Discrimination through Algorithmic Targeting." Harvard Business School Exercise 521-037, September 2020.
      • September 2020
      • Exercise

      Artea (D): Discrimination through Algorithmic Bias in Targeting

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice And Bias; Retail Industry; Apparel And Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020.
      • September 2020 (Revised December 2020)
      • Teaching Note

      Artea (A), (B), (C), and (D): Designing Targeting Strategies

      By: Eva Ascarza and Ayelet Israeli
      Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and...  View Details
      Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice And Bias; Retail Industry; Apparel And Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School Teaching Note 521-041, September 2020. (Revised December 2020.)
      • September 2020 (Revised December 2020)
      • Supplement

      Spreadsheet Supplement to Artea Teaching Note

      By: Eva Ascarza and Ayelet Israeli
      Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and...  View Details
      Keywords: Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice And Bias; Retail Industry; Apparel And Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea Teaching Note." Harvard Business School Spreadsheet Supplement 521-705, September 2020. (Revised December 2020.)
      • 2020
      • Chapter

      Reserve Accumulation, Sovereign Debt, and Exchange Rate Policy

      By: Laura Alfaro and Fabio Kanczuk
      In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically. Additionally, emerging countries are increasingly deviating from inflation targeting regimes, managing their exchange rate and engaging in...  View Details
      Keywords: Reserves; Exchange Rate; Sovereign Finance; Currency Exchange Rate; policy
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      Alfaro, Laura, and Fabio Kanczuk. "Reserve Accumulation, Sovereign Debt, and Exchange Rate Policy." In Asset Management at Central Banks and Monetary Authorities: New Practices in Managing International Foreign Exchange Reserves, edited by Jacob Bjorheim. Springer, 2020. (Book link.)
      • June 18, 2020
      • Article

      What CEOs Still Haven't Said about Race and Policing

      By: Aaron K. Chatterji and Michael W. Toffel
      While many CEOs have spoken out to share their thoughts on race and police misconduct in America, they have yet to advocate for policy solutions for police reform, focusing instead on their own corporate and personal values. But lasting change must also involve ...  View Details
      Keywords: Activism; Ceo; Political Issues; Political Leadership; Racial Tensions; Racism; Leadership; Race; Communication; Government And Politics; Law; Organizational Culture; United States
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      Chatterji, Aaron K., and Michael W. Toffel. "What CEOs Still Haven't Said about Race and Policing." Harvard Business Review (website) (June 18, 2020).
      • June 2020 (Revised October 2020)
      • Case

      Muddy Waters vs. eHealth: The Debate of a 'Lifetime'

      By: Jonas Heese and Cristo Liautaud
      In May 2020, an analyst was assessing eHealth’s performance. eHealth was an online / tele-sales broker of health insurance products. The stock had recently hit all-time highs, closing at a peak of $146 on March 4, 2020. But now, May 4, 2020, eHealth traded at $103. The...  View Details
      Keywords: Revenue Recognition; Health; Insurance; Online Technology; Insurance Industry
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      Heese, Jonas, and Cristo Liautaud. "Muddy Waters vs. eHealth: The Debate of a 'Lifetime'." Harvard Business School Case 120-114, June 2020. (Revised October 2020.)
      • 2020
      • Working Paper

      Social Interactions in Pandemics: Fear, Altruism, and Reciprocity

      By: Laura Alfaro, Ester Faia, Nora Lamersdorf and Farzad Saidi
      In SIR models, homogeneous or with a network structure, infection rates are assumed to be exogenous. However, individuals adjust their behavior. Using daily data for 89 cities worldwide, we document that mobility falls in response to fear, as approximated by Google...  View Details
      Keywords: Social Interactions; Pandemics; Mobility; Cities; Sir Networks; Social Preferences; Social Planner; Targeted Policies; Health Pandemics; Interpersonal Communication; Behavior; policy
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      Alfaro, Laura, Ester Faia, Nora Lamersdorf, and Farzad Saidi. "Social Interactions in Pandemics: Fear, Altruism, and Reciprocity." NBER Working Paper Series, No. 27134, May 2020.
      • 2019
      • Chapter

      Monetary Policy—‘Whatever It Takes within Our (New?) Mandate’

      By: Huw Pill
      This paper discusses whether the UK's monetary policy framework needs to be reviewed in the light of experience during and in the aftermath of the global financial crisis. It concludes that, while the inflation targeting framework has generally proved robust, the Bank...  View Details
      Keywords: Monetary Policy; Money; policy; United Kingdom
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      Pill, Huw. "Monetary Policy—‘Whatever It Takes within Our (New?) Mandate’." Chap. 3 in Renewing our Monetary Vows: Open Letters to the Governor of the Bank of England, edited by Richard Barwell and Jagjit Chadha, 35–52. London: National Institute of Economic and Social Research (NIESR), 2019.
      • June 2018
      • Article

      The Fed, the Bond Market, and Gradualism in Monetary Policy

      By: Jeremy C. Stein and Adi Sunderam
      We develop a model of monetary policy with two key features: (i) the central bank has some private information about its long-run target for the policy rate, and (ii) the central bank is averse to bond-market volatility. In this setting, discretionary monetary policy...  View Details
      Keywords: Central Banking; Interest Rates; policy; Bonds; Financial Markets
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      Stein, Jeremy C., and Adi Sunderam. "The Fed, the Bond Market, and Gradualism in Monetary Policy." Journal of Finance 73, no. 3 (June 2018): 1015–1060.
      • March 2018
      • Teaching Note

      Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)

      By: Nien-hê Hsieh and Victor Wu
      Through the challenges facing Target, the case examines the ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying. In 2016, Target CEO Brian Cornell must determine how to...  View Details
      Keywords: Public Opinion; Social Issues; Corporate Social Responsibility And Impact; Mission And Purpose; Problems And Challenges; Laws And Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values And Beliefs; Fairness; Diversity; Customers; Communication; Business And Government Relations; Retail Industry; United States
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      Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)." Harvard Business School Teaching Note 318-123, March 2018.
      • January 2018
      • Supplement

      BeiGene Supplemental PowerPoint

      By: Willy C. Shih and Jimmy Zhang
      BeiGene was a biopharmaceutical company founded on exploiting a temporal regulatory policy discontinuity. Because of regulatory challenges in China, most innovative new drugs launched there four to six years after their initial U.S. launches. This gave BeiGene a window...  View Details
      Keywords: Biotechnology; Pharmaceutical Company; Pharmaceutical Industry; Pharmaceuticals; China; Regulatory Environment; Business Strategy; Innovation Strategy; Situation Or Environment; Pharmaceutical Industry; Biotechnology Industry; China
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      Shih, Willy C., and Jimmy Zhang. "BeiGene Supplemental PowerPoint." Harvard Business School PowerPoint Supplement 618-043, January 2018.
      • Article

      Default Neglect in Attempts at Social Influence

      By: Julian Zlatev, David P. Daniels, Hajin Kim and Margaret A. Neale
      Current theories suggest that people understand how to exploit common biases to influence others. However, these predictions have received little empirical attention. We consider a widely studied bias with special policy relevance: the default effect, which is the...  View Details
      Keywords: Social Influence; Default Effect; Nudges; Choice Architecture; Decision Making; Behavior
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      Zlatev, Julian, David P. Daniels, Hajin Kim, and Margaret A. Neale. "Default Neglect in Attempts at Social Influence." Proceedings of the National Academy of Sciences 114, no. 52 (December 26, 2017).
      • December 2017 (Revised November 2018)
      • Case

      Tesla: Financing Growth

      By: Stuart C. Gilson and Sarah L. Abbott
      The case analyzes the equity market value of Tesla Motors, the electric car company founded and led by Elon Musk. Wall Street analysts are wildly divided on the future growth prospects for this company, and analysts’ one year share price targets range from $160 to...  View Details
      Keywords: Valuation Methodologies; Investing; Equities; Public Equity; Finance; Valuation; Equity; Auto Industry; Energy Industry; United States
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      Gilson, Stuart C., and Sarah L. Abbott. "Tesla: Financing Growth." Harvard Business School Case 218-033, December 2017. (Revised November 2018.)
      • November 2017
      • Case

      BeiGene

      By: Willy Shih and Jimmy Zhang
      BeiGene was a biopharmaceutical company founded on exploiting a temporal regulatory policy discontinuity. Because of regulatory challenges in China, most innovative new drugs launched there four to six years after their initial U.S. launches. This gave BeiGene a window...  View Details
      Keywords: Biotechnology; Pharmaceutical Company; Pharmaceutical Industry; Pharmaceuticals; China; Regulatory Environment; Business Strategy; Business Startups; Innovation Strategy; Situation Or Environment; Pharmaceutical Industry; China
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      Shih, Willy, and Jimmy Zhang. "BeiGene." Harvard Business School Case 618-033, November 2017.
      • July 2017 (Revised September 2017)
      • Case

      GM's Capital Allocation Framework

      By: C. Fritz Foley, F. Katelynn Boland and Michael Lemm
      In March of 2015, General Motors announced the details of a newly established capital allocation framework. This framework provided a target for return on invested capital, guidelines for capital structure choices, and policies related to payouts. Senior managers face...  View Details
      Keywords: Capital Budgeting; Capital Structure; Performance Metrics; Capital Budgeting; Capital Structure; Performance Evaluation; Measurement And Metrics; Auto Industry; Transportation Industry; United States
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      Foley, C. Fritz, F. Katelynn Boland, and Michael Lemm. "GM's Capital Allocation Framework." Harvard Business School Case 218-026, July 2017. (Revised September 2017.)
      • 2017
      • Mimeo

      Science for Society: Science and Technology Based Social Entrepreneurship

      By: Tarun Khanna, Shashank Shah and Kundan Madireddy
      This publication is an outcome of the team's research, engagement and interactions with over 25 science and technology-based social enterprises in India. It provides details on the research process, insightful outcomes and innovative impact.
      Throughout the...  View Details
      Keywords: Social Entrepreneurship; Science-based Business; Technology; Business And Community Relations; India
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      Khanna, Tarun, Shashank Shah, and Kundan Madireddy. "Science for Society: Science and Technology Based Social Entrepreneurship." Harvard University South Asia Institute, 2017. Mimeo. (This publication is an outcome of a grant from the Tata Trusts.)
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      Social Interactions in Pandemics: Fear, Altruism, and Reciprocity
      Artea: Designing Targeting Strategies
      → Search All HBS Web
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