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Publications
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- June 2023
- Case
Chipmaking in the Desert: Taiwan Semiconductor Manufacturing Company’s Global Expansion
By: William C. Kirby and Noah B. Truwit
On December 6, 2022, in Phoenix, Arizona, Taiwan Semiconductor Manufacturing Company (TSMC) Executive Chairman Mark Liu outlined the company’s ambitious plans to invest $40 billion to build semiconductor manufacturing plants in Phoenix. The event also celebrated the...
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- June 2023
- Teaching Note
Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking
By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case No. 321-126. The general purpose of this case is to explore the evolving nature of business relations across the Taiwan strait, focusing on the prominence of Taiwan's high-tech industry. After the legendary founder of Taiwan Semiconductor...
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- May 2023
- Case
IBM’s Ginni Rometty: Leading with Good Power
By: Hubert Joly, Leonard A. Schlesinger and Stacy Straaberg
In March 2023, Virginia (Ginni) Rometty published Good Power: Leading Positive Change in our Lives, Work, and World, which covered her personal history and career at International Business Machines (IBM). Rometty was IBM’s ninth and first woman CEO from 2012–2020. Her...
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Keywords:
Transformation;
Acquisition;
Trends;
Gender;
Diversity;
Education;
Training;
Values and Beliefs;
Profit;
Revenue;
Leadership Style;
Leading Change;
Business or Company Management;
Negotiation;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Organizational Change and Adaptation;
Organizational Culture;
Family and Family Relationships;
Business and Community Relations;
Business and Government Relations;
Business and Shareholder Relations;
Business and Stakeholder Relations;
Personal Characteristics;
Perspective;
Social Issues;
Adaptation;
Business Strategy;
Commercialization;
Competition;
Corporate Strategy;
Information Infrastructure;
Information Technology;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
New York (city, NY);
United States
- February 2021 (Revised September 2021)
- Case
Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking
By: William C. Kirby, John P. McHugh and Noah B. Truwit
- November 2019 (Revised January 2020)
- Supplement
Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy (B)
By: William C. Kirby, Billy Chan and Dawn H. Lau
After the legendary founder of Taiwan Semiconductor Manufacturing Company (TSMC) retired, the new chairman had to grapple with fresh challenges related to its China market: a recently opened factory in China had to find ways to reverse its financial loss and meet its...
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- November 2016 (Revised July 2019)
- Case
Lenovo to Buy IBM PC: Integration Challenges
By: David G. Fubini and Christine Snively
In December 2004, Chinese computer manufacturer Lenovo announced its purchase of IBM’s PC division. At the time, few industry observers were optimistic about the merger of these entities with seemingly opposite company cultures. How should the two entities plan to...
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- 17 Jul 2014
- Panel Discussion
Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors
By: Jodi L. Short and Michael W. Toffel
Keywords:
CSR;
Corporate Accountability;
Corporate Social Responsibility;
Outsourced Production;
Outsourcing;
Sustainability;
Sustainability Management;
Auditing;
Audit Quality;
Gender;
Conflicts Of Interest;
Bias;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
China;
India;
Pakistan;
Bangladesh;
Mexico;
Brazil;
Viet Nam;
Indonesia;
Philippines;
Sri Lanka;
Taiwan;
South Korea
- Summer 2014
- Article
Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities
By: Howard H. Yu and Willy C. Shih
The stellar growth of Taiwan's personal computer (PC) industry over the past three decades represents a paradox. Participating in the global production system, local firms in Taiwan grew in association with established firms in the West. Despite their technical...
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Keywords:
Personal Computer;
PC;
PC Industry;
Taiwan PC Industry;
Taiwan PC Manufacturers;
Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Growth and Development;
Growth and Development Strategy;
Growth Management;
Industry Clusters;
Industry Growth;
Industry Structures;
Information Technology;
Technological Innovation;
Mobile Technology;
Information Technology Industry;
Taiwan
- April 2014
- Teaching Note
Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy
By: William C. Kirby and Erica M. Zendell
- September 2013
- Case
PadFone vs. FonePad
By: Willy Shih and Sen Chai
To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of...
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Keywords:
Mobile Phones;
Smartphone;
Tablet Computer;
Android;
Recombination;
Design Thinking;
Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competitive Strategy;
Information Technology;
Internet and the Web;
Mobile and Wireless Technology;
Information Technology Industry;
Computer Industry;
Communications Industry;
Technology Industry;
Asia;
Taiwan;
Europe;
United States
- July 2013 (Revised July 2013)
- Case
Powerchip Semiconductor Corporation
By: Willy Shih and Chen-Fu Chien
Powerchip Semiconductor Corporation has a horizontal firm structure in an industry that is predominantly organized vertically. While it has been successful in up markets, in the current down market its strategic rationale was being tested. As a capital-intensive...
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- December 2012 (Revised March 2015)
- Case
AmTran Technology Ltd.
By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson
As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,...
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Keywords:
Modularity;
Technology Transitions;
Analog;
Digital;
Television;
TV;
Flat-panel;
ATSC;
NTSC;
Video;
Global Strategy;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Product Development;
Product Design;
Supply Chain;
Business Strategy;
Competitive Strategy;
Technology Adoption;
Technology Platform;
Electronics Industry;
Taiwan;
United States;
Japan
- November 2012 (Revised May 2013)
- Case
ASUSTeK and the Google Nexus 7 Tablet
By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung...
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Keywords:
Nexus;
Google;
ASUSTeK;
Android;
Tablet;
Kindle;
Kindle Fire;
Notebook Computers;
ODM;
Apple;
Price Point;
App Store;
Ecosystem;
Open Handset Alliance;
Reference Design;
iPad;
EMS;
Electronic Manufacturing Services;
Smartphone;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Product Marketing;
Product Launch;
Product Positioning;
Industry Structures;
Product Design;
Product Development;
Business Strategy;
Competitive Strategy;
Mobile and Wireless Technology;
Digital Platforms;
Information Technology;
Internet and the Web;
Computer Industry;
Information Technology Industry;
Technology Industry;
Taiwan;
United States
- May 2012
- Case
Quietly Brilliant: Transformational Change at HTC
By: Michael L. Tushman and Kerry Herman
The case examines smartphone maker HTC's 2006 decision to become a branded company. The case focuses on the cultural and organizational shifts HTC underwent to successfully make the transition from an ODM, founded in 1997, to a leading branded manufacturer (7% market...
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- May 2012 (Revised September 2012)
- Case
HTC Corp. in 2012
By: David B. Yoffie, Juan Alcacer and Renee Kim
After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and...
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Keywords:
Corporate Social Responsibility;
Telecommunications;
Brand Management;
Economies Of Scale And Scope;
Market Positioning;
Intellectual Property Management;
Technological Innovation;
Information Infrastructure;
Competitive Strategy;
Innovation and Invention;
Patents;
Product Positioning;
Telecommunications Industry;
Taiwan
- 2011
- Teaching Note
Founder's Group Diversification (TN)
By: F. Warren McFarlan, Donghong Li and Chuanjiang Mao
Founder Group's Chairman of the Board, Wei Xin, made adjustments to the company portfolio in 2010. Established in the mid-1980s, Founder is the industry leader for Chinese laser typesetting systems and was once the second largest PC manufacturer in China. It is also...
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- 2011
- Article
Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation
By: Ethan S. Bernstein and Frank J. Barrett
How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices...
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Keywords:
Dynamic Capabilities;
Strategic Change;
Jazz;
Jazz Mindset;
Improvisation;
Innovation;
Change Management;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Knowledge Use and Leverage;
Leading Change;
Leadership Style;
Leadership;
Management;
Management Style;
Organizational Change and Adaptation;
Organizational Culture;
Organizations;
Creativity;
Strategy;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
United States;
Japan;
Taiwan;
Europe;
Asia
- 2011
- Case
Founder's Group Diversification
By: F. Warren McFarlan, Donghong Li and Chuanjiang Mao
Founder Group's Chairman of the Board, Wei Xin, made adjustments to the company portfolio in 2010. Established in the mid-1980s, Founder is the industry leader for Chinese laser typesetting systems and was once the second largest PC manufacturer in China. It is also...
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- January 2011
- Case
AIC Netbooks: Optimizing Product Assembly
By: Steven C. Wheelwright and Sunru Yong
AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing...
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