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      • Faculty Publications  (42)

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      • November 2022
      • Case

      HTC and Virtual Reality (B)

      By: Andy Wu and Matt Higgins
      In 2022, Cher Wang, CEO and Chairwoman of HTC, was focused on the company's pivot to virtual reality and the metaverse. Growing competition in consumer virtual reality from Meta, Sony, and Chinese headset manufacturers had altered the competitive landscape since 2017....  View Details
      Keywords: VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States
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      Wu, Andy, and Matt Higgins. "HTC and Virtual Reality (B)." Harvard Business School Case 723-403, November 2022.
      • February 2021 (Revised September 2021)
      • Case

      Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking

      By: William C. Kirby, John P. McHugh and Noah B. Truwit
      Keywords: Semiconductors; Geopolitics; Industrial Policy; Information Technology; Innovation Strategy; Competition; Strategy; Semiconductor Industry; Taiwan
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      Kirby, William C., John P. McHugh, and Noah B. Truwit. "Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking." Harvard Business School Case 321-126, February 2021. (Revised September 2021.)
      • November 2019 (Revised January 2020)
      • Supplement

      Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy (B)

      By: William C. Kirby, Billy Chan and Dawn H. Lau
      After the legendary founder of Taiwan Semiconductor Manufacturing Company (TSMC) retired, the new chairman had to grapple with fresh challenges related to its China market: a recently opened factory in China had to find ways to reverse its financial loss and meet its...  View Details
      Keywords: Cross-cultural; Foreign Investment; Government; Business and Government Relations; Globalization; Change Management; Customer Relationship Management; Innovation Strategy; Global Strategy; Leadership; Semiconductor Industry; Taiwan; China
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      Kirby, William C., Billy Chan, and Dawn H. Lau. "Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy (B)." Harvard Business School Supplement 320-045, November 2019. (Revised January 2020.)
      • November 2016 (Revised July 2019)
      • Case

      Lenovo to Buy IBM PC: Integration Challenges

      By: David G. Fubini and Christine Snively
      In December 2004, Chinese computer manufacturer Lenovo announced its purchase of IBM’s PC division. At the time, few industry observers were optimistic about the merger of these entities with seemingly opposite company cultures. How should the two entities plan to...  View Details
      Keywords: Integration; Strategy; Organizational Culture; Computer Industry; Technology Industry; United States; China
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      Fubini, David G., and Christine Snively. "Lenovo to Buy IBM PC: Integration Challenges." Harvard Business School Case 417-042, November 2016. (Revised July 2019.)
      • 17 Jul 2014
      • Panel Discussion

      Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors

      By: Jodi L. Short and Michael W. Toffel
      Keywords: CSR; Corporate Accountability; Corporate Social Responsibility; Outsourced Production; Outsourcing; Sustainability; Sustainability Management; Auditing; Audit Quality; Gender; Conflicts Of Interest; Bias; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; China; India; Pakistan; Bangladesh; Mexico; Brazil; Viet Nam; Indonesia; Philippines; Sri Lanka; Taiwan; South Korea
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      Short, Jodi L., and Michael W. Toffel. "Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors." Elevate Limited Webinar, July 17, 2014. (Webinar coordinated by Elevate Limited.)
      • Summer 2014
      • Article

      Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities

      By: Howard H. Yu and Willy C. Shih
      The stellar growth of Taiwan's personal computer (PC) industry over the past three decades represents a paradox. Participating in the global production system, local firms in Taiwan grew in association with established firms in the West. Despite their technical...  View Details
      Keywords: Personal Computer; PC; PC Industry; Taiwan PC Industry; Taiwan PC Manufacturers; Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development; Growth and Development Strategy; Growth Management; Industry Clusters; Industry Growth; Industry Structures; Information Technology; Technological Innovation; Mobile Technology; Information Technology Industry; Taiwan
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      Yu, Howard H., and Willy C. Shih. "Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities." Business History Review 88, no. 2 (Summer 2014): 329–357.
      • April 2014
      • Teaching Note

      Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

      By: William C. Kirby and Erica M. Zendell
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      Kirby, William C., and Erica M. Zendell. "Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy." Harvard Business School Teaching Note 314-138, April 2014.
      • September 2013
      • Case

      PadFone vs. FonePad

      By: Willy Shih and Sen Chai
      To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of...  View Details
      Keywords: Mobile Phones; Smartphone; Tablet Computer; Android; Recombination; Design Thinking; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Information Technology; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Computer Industry; Communications Industry; Technology Industry; Asia; Taiwan; Europe; United States
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      Shih, Willy, and Sen Chai. "PadFone vs. FonePad." Harvard Business School Case 614-023, September 2013.
      • July 2013 (Revised July 2013)
      • Case

      Powerchip Semiconductor Corporation

      By: Willy Shih and Chen-Fu Chien
      Powerchip Semiconductor Corporation has a horizontal firm structure in an industry that is predominantly organized vertically. While it has been successful in up markets, in the current down market its strategic rationale was being tested. As a capital-intensive...  View Details
      Keywords: Industry Structures; Organizational Structure; Partners and Partnerships; Competition; Horizontal Integration; Vertical Integration; Semiconductor Industry; Taiwan
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      Shih, Willy, and Chen-Fu Chien. "Powerchip Semiconductor Corporation." Harvard Business School Case 609-063, July 2013. (Revised July 2013.)
      • 2013
      • Chapter

      Global Business Across the Taiwan Strait: The Case of the Taiwan Semiconductor Manufacturing Company Limited

      By: William C. Kirby
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      Kirby, William C. "Global Business Across the Taiwan Strait: The Case of the Taiwan Semiconductor Manufacturing Company Limited." In Mobile Horizons: Dynamics Across the Taiwan Strait, edited by Wen-hsin Yeh, 178–208. Berkeley: University of California, Berkeley, Institute of East Asian Studies, 2013.
      • December 2012 (Revised March 2015)
      • Case

      AmTran Technology Ltd.

      By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson
      As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,...  View Details
      Keywords: Modularity; Technology Transitions; Analog; Digital; Television; TV; Flat-panel; ATSC; NTSC; Video; Global Strategy; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Product Development; Product Design; Supply Chain; Business Strategy; Competitive Strategy; Technology Adoption; Technology Platform; Electronics Industry; Taiwan; United States; Japan
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      Shih, Willy, Jyun-Cheng Wang, and Karen E. Robinson. "AmTran Technology Ltd." Harvard Business School Case 613-069, December 2012. (Revised March 2015.)
      • November 2012 (Revised May 2013)
      • Case

      ASUSTeK and the Google Nexus 7 Tablet

      By: Willy C. Shih and Jyun-Cheng Wang
      Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung...  View Details
      Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
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      Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
      • May 2012
      • Case

      Quietly Brilliant: Transformational Change at HTC

      By: Michael L. Tushman and Kerry Herman
      The case examines smartphone maker HTC's 2006 decision to become a branded company. The case focuses on the cultural and organizational shifts HTC underwent to successfully make the transition from an ODM, founded in 1997, to a leading branded manufacturer (7% market...  View Details
      Keywords: Globalized Firms and Management; Organizational Structure; Cross-Cultural and Cross-Border Issues; Telecommunications Industry; Taiwan
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      Tushman, Michael L., and Kerry Herman. "Quietly Brilliant: Transformational Change at HTC." Harvard Business School Case 412-070, May 2012.
      • May 2012 (Revised September 2012)
      • Case

      HTC Corp. in 2012

      By: David B. Yoffie, Juan Alcacer and Renee Kim
      After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and...  View Details
      Keywords: Corporate Social Responsibility; Telecommunications; Brand Management; Economies Of Scale And Scope; Market Positioning; Intellectual Property Management; Technological Innovation; Information Infrastructure; Competitive Strategy; Innovation and Invention; Patents; Product Positioning; Telecommunications Industry; Taiwan
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      Yoffie, David B., Juan Alcacer, and Renee Kim. "HTC Corp. in 2012." Harvard Business School Case 712-423, May 2012. (Revised September 2012.)
      • 2011
      • Teaching Note

      Founder's Group Diversification (TN)

      By: F. Warren McFarlan, Donghong Li and Chuanjiang Mao
      Founder Group's Chairman of the Board, Wei Xin, made adjustments to the company portfolio in 2010. Established in the mid-1980s, Founder is the industry leader for Chinese laser typesetting systems and was once the second largest PC manufacturer in China. It is also...  View Details
      Keywords: Strategy Management; China; Computers & Electronics; China
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      McFarlan, F. Warren, Donghong Li, and Chuanjiang Mao. "Founder's Group Diversification (TN)." Tsinghua University Teaching Note, 2011.
      • 2011
      • Article

      Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

      By: Ethan S. Bernstein and Frank J. Barrett
      How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices...  View Details
      Keywords: Dynamic Capabilities; Strategic Change; Jazz; Jazz Mindset; Improvisation; Innovation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Knowledge Use and Leverage; Leading Change; Leadership Style; Leadership; Management; Management Style; Organizational Change and Adaptation; Organizational Culture; Organizations; Creativity; Strategy; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; Japan; Taiwan; Europe; Asia
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      Bernstein, Ethan S., and Frank J. Barrett. "Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation." Research in Organizational Change and Development 19 (2011): 55–90.
      • 2011
      • Case

      Founder's Group Diversification

      By: F. Warren McFarlan, Donghong Li and Chuanjiang Mao
      Founder Group's Chairman of the Board, Wei Xin, made adjustments to the company portfolio in 2010. Established in the mid-1980s, Founder is the industry leader for Chinese laser typesetting systems and was once the second largest PC manufacturer in China. It is also...  View Details
      Keywords: Strategy Management; China
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      McFarlan, F. Warren, Donghong Li, and Chuanjiang Mao. "Founder's Group Diversification." Tsinghua University Case, 2011.
      • January 2011
      • Case

      AIC Netbooks: Optimizing Product Assembly

      By: Steven C. Wheelwright and Sunru Yong
      AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing...  View Details
      Keywords: Performance Management; Quantitative Analysis; Manufacturing; Production Planning; Production Management; Diversification; Production; Performance Efficiency; Product Design; Performance Improvement; Mobile Technology; Manufacturing Industry; Manufacturing Industry; Taiwan
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      Wheelwright, Steven C., and Sunru Yong. "AIC Netbooks: Optimizing Product Assembly." Harvard Business School Brief Case 114-245, January 2011.
      • September 2010
      • Case

      Quanta Research Institute: Rainforest or Hothouse?

      By: Willy C. Shih, Jyun-Cheng Wang and Ho Howard Yu
      Barry Lam, the CEO and founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the...  View Details
      Keywords: Change Management; Leading Change; Growth and Development Strategy; Product Development; Organizational Change and Adaptation; Research and Development; Computer Industry; Taiwan
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      Shih, Willy C., Jyun-Cheng Wang, and Ho Howard Yu. "Quanta Research Institute: Rainforest or Hothouse?" Harvard Business School Case 611-024, September 2010.
      • April 2010 (Revised December 2010)
      • Case

      Shanzhai! MediaTek and the "White Box" Handset Market

      By: Willy C. Shih, Chen-Fu Chien and Jyun-Cheng Wang
      The term "white box" is often used to describe products without a brand name. Such products are assembled from standardized parts, and they became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a...  View Details
      Keywords: Disruptive Innovation; Growth and Development Strategy; Emerging Markets; Competitive Advantage; Wireless Technology; Semiconductor Industry; Taiwan
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      Shih, Willy C., Chen-Fu Chien, and Jyun-Cheng Wang. Shanzhai! MediaTek and the "White Box" Handset Market. Harvard Business School Case 610-081, April 2010. (Revised December 2010.)
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