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- November 2022
- Case
HTC and Virtual Reality (B)
By: Andy Wu and Matt Higgins
In 2022, Cher Wang, CEO and Chairwoman of HTC, was focused on the company's pivot to virtual reality and the metaverse. Growing competition in consumer virtual reality from Meta, Sony, and Chinese headset manufacturers had altered the competitive landscape since 2017....
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Keywords:
VR;
Virtual Reality;
Strategy;
Metaverse;
Market Entry and Exit;
Competition;
Technology Industry;
Taiwan;
China;
United States
- February 2021 (Revised September 2021)
- Case
Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking
By: William C. Kirby, John P. McHugh and Noah B. Truwit
- August 2020 (Revised November 2020)
- Case
Gogoro: From Electric Scooter to Energy Platform
By: Tarun Khanna and Billy Chan
The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric...
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- December 2019 (Revised March 2020)
- Case
Impossible Foods
By: Jose B. Alvarez and Natalie Kindred
Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to...
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Keywords:
Agribusiness;
Food;
Consumer Behavior;
Behavior;
Venture Capital;
Technological Innovation;
Innovation Strategy;
Entrepreneurship;
Marketing Strategy;
Distribution;
Production;
Product Development;
Product Positioning;
Growth Management;
Global Strategy;
Competition;
Climate Change;
Environmental Sustainability;
Animal-Based Agribusiness;
Agriculture and Agribusiness Industry;
Technology Industry;
Food and Beverage Industry;
Consumer Products Industry;
United States;
China;
Asia;
California;
Hong Kong;
Taiwan
- November 2019 (Revised January 2020)
- Supplement
Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy (B)
By: William C. Kirby, Billy Chan and Dawn H. Lau
After the legendary founder of Taiwan Semiconductor Manufacturing Company (TSMC) retired, the new chairman had to grapple with fresh challenges related to its China market: a recently opened factory in China had to find ways to reverse its financial loss and meet its...
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- 2018
- Chapter
Why Do So Many Chinese Students Come to the United States?
By: William C. Kirby
Many books offer information about China, but few make sense of what is truly at stake. The questions addressed in this unique volume provide a window onto the challenges China faces today and the uncertainties its meteoric ascent on the global horizon has provoked....
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- 2017
- Book
The Language of Global Success: How a Common Tongue Transforms Multinational Organizations
By: Tsedal Neeley
For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an... View Details
- June 2017
- Case
AKB48: Going Global? (A)
By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what...
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Keywords:
Brand Building;
Brand Extension;
Culture-based Products;
Global Products;
Differentiation;
Intellectual Property;
International Business;
Local Products;
Strategy;
Value Capture;
Market Entry and Exit;
Music Entertainment;
Business Model;
Global Strategy;
Global Range;
Brands and Branding;
Value Creation;
Expansion;
Music Industry;
Japan;
China;
Indonesia;
Taiwan;
Philippines;
Thailand;
South Korea
- April 2017
- Case
Yushan Bicycles: Learning to Ride Abroad
By: Christopher A. Bartlett and Paul S. Myers
Yushan Bicycles, one of Taiwan's leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and shifting its product mix toward higher-margin models sold through specialty...
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- April 2016 (Revised January 2017)
- Case
Bank of Taiwan
By: Dennis Campbell and Dawn H. Lau
Keywords:
Taiwan
- June 2015 (Revised January 2017)
- Case
Epistar and the Global LED Market
By: Willy C. Shih, Chen-Fu Chien and Hung-Kai Wang
It took BJ Lee many years to learn how to navigate the patent minefield that was the global LED industry. When his company was first spun off from the Industrial Technology Research Institute in Taiwan, he thought the essence of a good IP strategy was to develop a...
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- 24 Oct 2014
- Other Presentation
Building a Competitive Taiwan
National competitiveness presentation delivered at The Michael Porter Taipei Forum
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- 17 Jul 2014
- Panel Discussion
Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors
By: Jodi L. Short and Michael W. Toffel
Keywords:
CSR;
Corporate Accountability;
Corporate Social Responsibility;
Outsourced Production;
Outsourcing;
Sustainability;
Sustainability Management;
Auditing;
Audit Quality;
Gender;
Conflicts Of Interest;
Bias;
Apparel and Accessories Industry;
Electronics Industry;
Manufacturing Industry;
China;
India;
Pakistan;
Bangladesh;
Mexico;
Brazil;
Viet Nam;
Indonesia;
Philippines;
Sri Lanka;
Taiwan;
South Korea
- Summer 2014
- Article
Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities
By: Howard H. Yu and Willy C. Shih
The stellar growth of Taiwan's personal computer (PC) industry over the past three decades represents a paradox. Participating in the global production system, local firms in Taiwan grew in association with established firms in the West. Despite their technical...
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Keywords:
Personal Computer;
PC;
PC Industry;
Taiwan PC Industry;
Taiwan PC Manufacturers;
Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Growth and Development;
Growth and Development Strategy;
Growth Management;
Industry Clusters;
Industry Growth;
Industry Structures;
Information Technology;
Technological Innovation;
Mobile Technology;
Information Technology Industry;
Taiwan
- April 2014
- Teaching Note
Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy
By: William C. Kirby and Erica M. Zendell
- March 2014
- Case
MediaTek: From Feature Phones to Smartphones
By: Willy Shih
MediaTek was the third largest fabless semiconductor company in the world, and was the second largest supplier of the silicon microchips that powered mobile phones. Yet as the company's chairman reflected on his R&D strategy, he wondered why it hadn't moved faster on...
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- September 2013
- Case
PadFone vs. FonePad
By: Willy Shih and Sen Chai
To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of...
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Keywords:
Mobile Phones;
Smartphone;
Tablet Computer;
Android;
Recombination;
Design Thinking;
Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competitive Strategy;
Information Technology;
Internet and the Web;
Mobile and Wireless Technology;
Information Technology Industry;
Computer Industry;
Communications Industry;
Technology Industry;
Asia;
Taiwan;
Europe;
United States
- July 2013 (Revised July 2013)
- Case
Powerchip Semiconductor Corporation
By: Willy Shih and Chen-Fu Chien
Powerchip Semiconductor Corporation has a horizontal firm structure in an industry that is predominantly organized vertically. While it has been successful in up markets, in the current down market its strategic rationale was being tested. As a capital-intensive...
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