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- November 2022 (Revised March 2024)
- Case
Replika AI: Monetizing a Chatbot
By: Julian De Freitas and Nicole Tempest Keller
In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in...
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Keywords:
Mental Health;
Subscriber Models;
TAM;
Monetization Strategy;
Marketing Strategy;
Product Marketing;
AI and Machine Learning;
Applications and Software;
Product Positioning;
Health Disorders;
Technology Industry
De Freitas, Julian, and Nicole Tempest Keller. "Replika AI: Monetizing a Chatbot." Harvard Business School Case 523-016, November 2022. (Revised March 2024.)
- May 2017
- Case
Pho Hoa Dorchester
By: Leonard A. Schlesinger, Michael Raiche and Roger Zhu
Pho Hoa is a traditional, family-owned Vietnamese restaurant in Dorchester, Massachusetts that opened in 1992. As he approached retirement in recent years, the founder/owner has scaled down his involvement in the day-to-day operations, leading to a number of...
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Keywords:
Pho Hoa;
Tam Le;
Small Business;
Restaurants;
Dorchester;
Business Growth and Maturation;
Business Organization;
Family Business;
Change Management;
Transition;
Diasporas;
Cash Flow;
Food;
Employment;
Wages;
Working Conditions;
Leading Change;
Business Processes;
Organizational Culture;
Organizational Change and Adaptation;
Organizational Structure;
Ownership Stake;
Franchise Ownership;
Family and Family Relationships;
Food and Beverage Industry;
Viet Nam;
Massachusetts;
Boston;
Eastern United States
Schlesinger, Leonard A., Michael Raiche, and Roger Zhu. "Pho Hoa Dorchester." Harvard Business School Case 317-121, May 2017.
- May 2004
- Teaching Note
Henry Tam and the MGI Team (TN)
By: Jeffrey T. Polzer and Hillary Anger Elfenbein
Teaching Note to (9-404-068).
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- October 2003
- Case
Henry Tam and the MGI Team
By: Jeffrey T. Polzer, Ingrid Vargas and Hillary Anger Elfenbein
Within a short time frame, seven diverse team members assemble to write a business plan for a new company and struggle to define their roles, make decisions together, and resolve conflict. Henry Tam, a second-year Harvard MBA student, who joins an aspiring start-up...
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Keywords:
Interpersonal Communication;
Business Plan;
Groups and Teams;
Decision Making;
Jobs and Positions;
Leadership Style;
Human Resources;
Management Teams;
Conflict and Resolution;
Diversity
Polzer, Jeffrey T., Ingrid Vargas, and Hillary Anger Elfenbein. "Henry Tam and the MGI Team." Harvard Business School Case 404-068, October 2003.