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- June 2022
- Case
Business Implications from Regulating Carbon Emissions in the EU
By: George Serafeim and Benjamin Maletta
In the beginning of the 21st century, the European Union (the EU) had led the global fight against climate change with a wide array of policy measures. The EU’s primary approach to climate policy had been taxation via the European Union Emissions Trading System (EU...
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- May 2022
- Supplement
Maestro Pizza (B): The Competition Awakens
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of...
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Keywords:
Competitive Strategy;
Competitive Advantage;
Competition;
Market Entry and Exit;
Emerging Markets;
Business Startups;
Corporate Entrepreneurship;
Product Positioning;
Disruption;
Disruptive Innovation;
Advertising;
Advertising Campaigns;
Social Media;
Forecasting and Prediction;
Crisis Management;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Production;
Service Delivery;
Business Growth and Maturation;
Financial Statements;
Cost Management;
Analysis;
Quality;
Performance Consistency;
Customer Satisfaction;
Profit;
Family Ownership;
Food and Beverage Industry;
Saudi Arabia;
Middle East
- May 2022
- Supplement
Maestro Pizza (C): Taking the Fight Outside
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of...
View Details
Keywords:
Competitive Strategy;
Competitive Advantage;
Competition;
Market Entry and Exit;
Emerging Markets;
Business Startups;
Corporate Entrepreneurship;
Product Positioning;
Disruption;
Disruptive Innovation;
Advertising;
Advertising Campaigns;
Social Media;
Forecasting and Prediction;
Crisis Management;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Production;
Service Delivery;
Business Growth and Maturation;
Financial Statements;
Cost Management;
Analysis;
Quality;
Performance Consistency;
Customer Satisfaction;
Profit;
Family Ownership;
Food and Beverage Industry;
Middle East;
Saudi Arabia
- May 2022
- Case
Maestro Pizza: Coming in Hot!
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of...
View Details
Keywords:
Competitive Strategy;
Competitive Advantage;
Competition;
Market Entry and Exit;
Emerging Markets;
Business Startups;
Corporate Entrepreneurship;
Product Positioning;
Disruption;
Disruptive Innovation;
Advertising;
Advertising Campaigns;
Social Media;
Forecasting and Prediction;
Crisis Management;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Production;
Service Delivery;
Business Growth and Maturation;
Financial Statements;
Cost Management;
Analysis;
Quality;
Performance Consistency;
Customer Satisfaction;
Profit;
Family Ownership;
Food and Beverage Industry;
Middle East;
Saudi Arabia
- 2022
- Working Paper
Are Experts Blinded by Feasibility?: Experimental Evidence from a NASA Robotics Challenge
By: Jacqueline N. Lane, Zoe Szajnfarber, Jason Crusan, Michael Menietti and Karim R. Lakhani
Resource allocation decisions play a dominant role in shaping a firm’s technological trajectory and competitive advantage. Recent work indicates that innovative firms and scientific institutions tend to exhibit an anti-novelty bias when evaluating new projects and...
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- Article
Why Build in Web3
By: Jad Esber and Scott Duke Kominers
A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies—working in what they're calling a “Web3” model—are proposing a new value proposition to...
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- May 2022
- Case
From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT
By: Lauren Cohen, Richard Ryffel and Grace Headinger
Anthony Scaramucci, Managing Director of SkyBridge Capital, considered whether he should officially greenlight the launch of SkyBridge’s own NFT platform — Flatter NFT. He had led the investment firm to push first into Bitcoin and then Ethereum to make SkyBridge a...
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Keywords:
Business Startup;
Fintech;
Technology;
Cryptocurrency;
Web3;
Business Startups;
Volatility;
Decision Making;
Entertainment;
Entrepreneurship;
Investment;
Strategic Planning;
Adoption;
Competitive Advantage;
Technology Adoption;
Finance;
Currency;
Banking Industry;
Financial Services Industry;
Technology Industry;
New York (city, NY)
- April 2022
- Case
Mastercard: Creating a World Beyond Cash
In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and...
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Keywords:
Technological Innovation;
Leadership;
Leading Change;
Organizational Culture;
Business Strategy;
Change;
Change Management;
Money;
Cash;
Credit;
Financial Institutions;
Banks and Banking;
Central Banking;
Financial Instruments;
Credit Cards;
Financial Markets;
Globalization;
Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Leadership Style;
Competitive Advantage;
Corporate Strategy;
Diversification;
Information Technology;
Banking Industry;
Financial Services Industry;
North and Central America;
United States;
New York (state, US)
- March 2022 (Revised May 2022)
- Case
Doubling Down: Elon Musk's Big Bets in 2022
By: David Yoffie and Daniel Fisher
2021 was a banner year for Elon Musk. CEO of the electric vehicle manufacturer Tesla, the aerospace manufacturer SpaceX, and a few smaller startups, Musk became the richest person on Earth after Tesla reached a market capitalization of $1 trillion and SpaceX a private...
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Keywords:
Innovation and Management;
Competitive Advantage;
Competitive Strategy;
Information Infrastructure;
Applications and Software;
Transportation;
Strategic Planning;
Leadership Style;
Leading Change;
Goals and Objectives;
Aerospace Industry;
Auto Industry;
Battery Industry;
United States;
Europe;
China
- March 2022
- Supplement
Pakistan Rising: Bazaar's Growth Story (B)
By: Paul A. Gompers and Gamze Yucaoglu
The case opens in January 2022 as Hamza Jawaid and Saad Jangda, co-founders of Bazaar technologies (Bazaar), the Pakistani high growth B2B e-commerce marketplace, are looking over the performance of the newly launched “buy now, play later” feature. The traction looks...
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- February 2022
- Case
Cleveland Clinic Abu Dhabi
By: Linda A. Hill and Emily Tedards
In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates. In 2015, after nearly a decade of planning and construction, Cleveland Clinic Abu Dhabi opened its doors. By...
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Keywords:
Organizational Behavior;
Culture;
Alignment;
Organizational Effectiveness;
Purpose;
Impact;
Leadership Development;
Diversity;
Collaboration;
Co-creation;
Learning Organizations;
Empowerment;
Teams;
Team Dynamics;
Teamwork;
Team Effectiveness;
Trust;
Talent;
Talent Development And Retention;
Psychological Safety;
Organizational Evolution;
Coaching;
Board;
Analytics;
Innovation;
Data;
Data Visualization;
Digital Technology;
Digital;
Customer Experience;
Experimentation;
Change Management;
Data-driven Decision-making;
Debates;
Ecosystem;
Partnership;
Telemedicine;
Sustainability;
Global Organizations;
Local;
Hospital;
Healthcare;
United Arab Emirates;
Health Care and Treatment;
Partners and Partnerships;
Globalization;
Quality;
Organizational Culture;
Mission and Purpose;
Innovation and Management;
Information Technology;
Joint Ventures;
Leadership;
Performance Effectiveness;
Abu Dhabi;
United Arab Emirates
- February 2022
- Case
Cleveland Clinic Abu Dhabi (Abridged)
By: Linda A. Hill and Emily Tedards
In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates. In 2015, after nearly a decade of planning and construction, Cleveland Clinic Abu Dhabi opened its doors. By...
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Keywords:
Organization Behavior;
Culture;
Alignment;
Organizational Effectiveness;
Purpose;
Impact;
Leadership Development;
Diversity;
Collaboration;
Co-creation;
Learning Organizations;
Empowerment;
Teams;
Team Dynamics;
Teamwork;
Team Effectiveness;
Trust;
Talent;
Talent Development And Retention;
Psychological Safety;
Organizational Evolution;
Coaching;
Board;
Analytics;
Innovation;
Data;
Data Visualization;
Digital Technology;
Digital;
Customer Experience;
Experimentation;
Change Management;
Data-driven Decision-making;
Debates;
Ecosystem;
Partnership;
Telemedicine;
Sustainability;
Global Organizations;
Local;
Hospital;
Healthcare;
United Arab Emirates;
Health Care and Treatment;
Partners and Partnerships;
Globalization;
Quality;
Organizational Culture;
Mission and Purpose;
Innovation and Management;
Information Technology;
Joint Ventures;
Leadership;
Performance Effectiveness;
Abu Dhabi;
United Arab Emirates
- February 2022 (Revised February 2022)
- Case
Lilium: Preparing for Takeoff
By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than...
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Keywords:
SPACs;
Business Model;
Forecasting and Prediction;
Green Technology;
Capital Markets;
Venture Capital;
Initial Public Offering;
Rural Scope;
Urban Scope;
City;
Disruptive Innovation;
Growth and Development Strategy;
Technological Innovation;
Demand and Consumers;
Market Timing;
Industry Growth;
Infrastructure;
Logistics;
Product Design;
Product Development;
Production;
Service Delivery;
Service Operations;
Strategic Planning;
Partners and Partnerships;
Risk and Uncertainty;
Urban Development;
Sustainable Cities;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Air Transportation;
Aerospace Industry;
Air Transportation Industry;
Green Technology Industry;
Transportation Industry;
Travel Industry;
Germany;
Munich;
Brazil;
United States;
Florida
- February 2022 (Revised March 2022)
- Case
Aleph Farms: A New Culture of Meat
By: Elie Ofek and Jeff Huizinga
Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas...
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Keywords:
Innovation;
Disruptive Innovation;
Adoption;
Go To Market Strategy;
Industry Evolution;
Food Industry;
Environmental And Social Sustainability;
Marketing Of Innovations;
Brand Building;
Capital Expenditures-equipment;
Disruption;
Green Technology;
Environmental Sustainability;
Food;
Market Entry and Exit;
Brands and Branding;
Consumer Behavior;
Competitive Strategy;
Growth and Development Strategy;
Food and Beverage Industry
- January 2022
- Case
Fueling a Cleaner Future: ACWA Power and Green Hydrogen
By: Dennis Yao and Alpana Thapar
In January 2020, Paddy Padmanathan, president and CEO of ACWA Power, was reflecting on the company’s sixteen-year record of success and thinking about its future growth plans. Founded in 2004, ACWA Power was a Saudi Arabian developer, owner, and operator of power and...
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- January 2022 (Revised August 2022)
- Case
Hello Heart: The Next Generation of Chronic Disease Management Apps
By: Ariel D. Stern and Danielle Golan
Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions.
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Keywords:
Health;
Health Care and Treatment;
Information Technology;
Mobile and Wireless Technology;
Analysis;
Business Startups;
Transition;
Customer Focus and Relationships;
Customer Satisfaction;
Decision Making;
Demographics;
Design;
Entrepreneurship;
Venture Capital;
Technological Innovation;
Growth and Development Strategy;
Product Launch;
Product Design;
Product Development;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Customization and Personalization;
Business Growth and Maturation;
Business Model;
Strategy;
Applications and Software;
Health Industry;
Technology Industry;
Israel;
United States
- January 2022 (Revised September 2022)
- Teaching Note
White Claw: Defending Market Share as Competition Encroaches
By: Jill Avery
Teaching Note for HBS Case No. 521-073.
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- 2022
- Book
Win from Within: Build Organizational Culture for Competitive Advantage
By: James Heskett
There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to...
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- December 2021 (Revised February 2022)
- Case
Bed Bath & Beyond: The New Strategy to Drive Shareholder Value
By: Benjamin C. Esty and Daniel W. Fisher
At one time, Bed Bath & Beyond was one of the most successful specialty retailers in the United States—its growth and profit margins far exceeded both peer retailers in the home goods market as well as many other discount retailers. But in 2014, its stock price peaked,...
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- December 2021 (Revised March 2022)
- Case
Collaboration Wars: Slack vs. Microsoft Teams
By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay
In 2021, Slack was acquired by Salesforce. While widely viewed as the best corporate collaboration and messaging software, Slack was being challenged by Microsoft, which was giving away its competitive product, Microsoft Teams, for free with a subscription to...
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