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- Faculty Publications (419)
Surveys →
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at...
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Keywords:
Advertising;
Debates;
Surveys;
SWOT Analysis;
Brands and Branding;
Marketing Channels;
Product Marketing;
Consumer Behavior;
Outcome or Result;
Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- August 2004
- Article
Inequality and Happiness: Are Europeans and Americans Different?
By: Rafael Di Tella, Alberto Alesina and Robert MacCulloch
We study the effect of the level of inequality in society on individual well-being using a total of 123,668 answers to a survey question about “happiness”. We find that individuals have a lower tendency to report themselves happy when inequality is high, even after...
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Di Tella, Rafael, Alberto Alesina, and Robert MacCulloch. "Inequality and Happiness: Are Europeans and Americans Different?" Journal of Public Economics 88, nos. 9-10 (August 2004): 2009–42.
- June 2004 (Revised November 2004)
- Case
Microsoft in 2004
By: Michael G. Rukstad, David B. Yoffie, Brian DeLacey and Deborah Freier
Surveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case.
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Keywords:
Competitive Advantage;
Applications and Software;
Expansion;
Growth and Development Strategy;
Information Technology Industry;
Washington (state, US)
Rukstad, Michael G., David B. Yoffie, Brian DeLacey, and Deborah Freier. "Microsoft in 2004." Harvard Business School Case 704-508, June 2004. (Revised November 2004.)
- January 2004
- Case
Macroeconomic Policy and the State of the U.S. Economy, 2003
By: David A. Moss
Based on excerpts from Federal Reserve Chairman Alan Greenspan's testimony before the U.S. Senate Committee on Banking, Housing, and Urban Affairs on July 16, 2003, as well as economic data that were available to Chairman Greenspan at the time. Taken together, the text...
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- November 2003
- Article
The Maturity of Debt Issues and Predictable Variation in Bond Returns
By: Malcolm Baker, Robin Greenwood and Jeffrey Wurgler
The maturity of new debt issues predicts excess bond returns. When the share of long-term debt issues in total debt issues is high, future excess bond returns are low. This predictive power comes in two parts. First, inflation, the real short-term rate, and the term...
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Keywords:
Borrowing and Debt;
Bonds;
Investment Return;
Financial Markets;
Forecasting and Prediction
Baker, Malcolm, Robin Greenwood, and Jeffrey Wurgler. "The Maturity of Debt Issues and Predictable Variation in Bond Returns." Journal of Financial Economics 70, no. 2 (November 2003): 261–291.
- 10 Oct 2003
- Other Presentation
Massachusetts Regional Competitiveness Councils: Survey Results for Berkshire, Pioneer Valley, and Central Regions
Porter, Michael E. "Massachusetts Regional Competitiveness Councils: Survey Results for Berkshire, Pioneer Valley, and Central Regions." Massachusetts Regional Coordinating Council Meeting, October 10, 2003.
- 2003
- Book
Business History Around the World
By: Franco Amatori and Geoffrey Jones
This book offers the first in-depth international survey of current research and debates in business history. It provides wide-ranging surveys of the literature in the United States, Europe, Latin America, Japan and the Chinese-speaking world, and examines...
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Keywords:
Family Business;
Debates;
Business History;
Body of Literature;
Surveys;
Business and Government Relations;
Research;
China;
Japan;
Europe;
Latin America;
United States
Amatori, Franco, and Geoffrey Jones, eds. Business History Around the World. Cambridge: Cambridge University Press, 2003.
- December 2002
- Case
National Economic Accounting: Past, Present, and Future
By: David A. Moss and Sarah A. Brennan
Presents the fundamentals of GDP accounting (including definitions, etc.), examines the history of national accounting, and surveys the international debate over "Green GDP." The first section explains the basic rules and definitions of national economic accounting and...
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Keywords:
History;
Natural Environment;
Quality;
Accounting;
Forecasting and Prediction;
Environmental Sustainability;
Economy;
United States
Moss, David A., and Sarah A. Brennan. "National Economic Accounting: Past, Present, and Future." Harvard Business School Case 703-026, December 2002.
- 2002
- Other Unpublished Work
The Maturity of Debt Issues and Predictable Variation in Bond Returns
By: Malcolm Baker, Robin Greenwood and Jeffrey Wurgler
The maturity of new debt issues predicts excess bond returns. When the share of long term debt issues in total debt issues is high, future excess bond returns are low. This predictive power comes in two parts. First, inflation, the real short-term rate, and the term...
View Details
Keywords:
Borrowing and Debt;
Bonds;
Investment Return;
Financial Markets;
Forecasting and Prediction
Baker, Malcolm, Robin Greenwood, and Jeffrey Wurgler. "The Maturity of Debt Issues and Predictable Variation in Bond Returns." 2002. (First draft in 2001.)
- January 2002 (Revised March 2006)
- Background Note
Democracy
By: Rawi E. Abdelal
Surveys scholarship on democracy and democratization. Describes the relationship between democracy and the environment of business, including capitalist economic institutions, economic growth, economic reform, and international relations.
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Keywords:
Economic Systems;
Situation or Environment;
Business and Government Relations;
Economic Growth;
International Relations;
Governing Rules, Regulations, and Reforms
Abdelal, Rawi E. "Democracy." Harvard Business School Background Note 702-036, January 2002. (Revised March 2006.)
- March 2001
- Article
Preferences over Inflation and Unemployment: Evidence from Surveys of Happiness
By: Rafael Di Tella, Robert MacCulloch and Andrew Oswald
Di Tella, Rafael, Robert MacCulloch, and Andrew Oswald. "Preferences over Inflation and Unemployment: Evidence from Surveys of Happiness." American Economic Review 91, no. 1 (March 2001).
- January 2001 (Revised May 2001)
- Case
Russia: The End of a Time of Troubles?
By: Rawi E. Abdelal
Describes Russia's troubled economic transition since 1991, highlights the problem of institutional development, and surveys the challenges President Vladimir Putin faced in 2000. The first section provides a brief synopsis of liberalization, stabilization, and...
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Keywords:
Transition;
Public Sector;
Privatization;
Economy;
Developing Countries and Economies;
Government and Politics;
Business and Government Relations;
Russia
Abdelal, Rawi E. "Russia: The End of a Time of Troubles?" Harvard Business School Case 701-076, January 2001. (Revised May 2001.)
- January 2001 (Revised May 2001)
- Background Note
State, The
By: Rawi E. Abdelal
Surveys approaches to understanding the state; highlights the relationships between the state, order, and property; and offers an analytical framework for how states vary from place to place and over time.
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Keywords:
Business and Government Relations;
Governance Compliance;
Framework;
Economic Sectors;
Policy;
Private Ownership;
Public Ownership;
Entrepreneurship;
Development Economics;
Equality and Inequality
Abdelal, Rawi E. "State, The." Harvard Business School Background Note 701-077, January 2001. (Revised May 2001.)
- 2001
- Chapter
Publicly Funded Science and the Productivity of the Pharmaceutical Industry
By: Rebecca Henderson and Ian Cockburn
U.S. taxpayers funded $14.8 billion of health related research last year, four times the amount that was spent in 1970 in real terms. In this paper we evaluate the impact of these huge expenditures on the technological performance of the pharmaceutical industry. While...
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Keywords:
Public Sector;
Science-Based Business;
Research and Development;
Sovereign Finance;
Pharmaceutical Industry
Henderson, Rebecca, and Ian Cockburn. "Publicly Funded Science and the Productivity of the Pharmaceutical Industry." In Innovation Policy and the Economy, Volume 1, edited by Adam B. Jaffe, Josh Lerner, and Scott Stern, 1–34. MIT Press, 2001.
- February 2000 (Revised April 2000)
- Case
Microsoft, 2000
By: Michael G. Rukstad, David B. Yoffie and Carl Johnston
Surveys five threats to the sustainability of Microsoft's strategy (imitation, substitution, hold-up, slack, and saturation) and examines Microsoft's response to these threats. Teaching purpose: To evaluate the sustainability of Microsoft's competitive advantage.
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Keywords:
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Growth Management;
Planning;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Information Technology;
Information Technology Industry
Rukstad, Michael G., David B. Yoffie, and Carl Johnston. "Microsoft, 2000." Harvard Business School Case 700-071, February 2000. (Revised April 2000.)
- December 1999 (Revised April 2001)
- Supplement
Becton Dickinson: Ethics and Business Practices (A) Survey
By: Lynn S. Paine
Supplements the (A) case.
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Paine, Lynn S. "Becton Dickinson: Ethics and Business Practices (A) Survey." Harvard Business School Supplement 300-073, December 1999. (Revised April 2001.)
- May 1999
- Background Note
Broadband Race, The
By: David B. Yoffie and Mary Kwak
Surveys developments in broadband in the late 1990s, focusing on the rivalry between telecom companies deploying DSL and cable companies rolling out cable modem service. Reviews the major broadband technologies, examines the state of competition in the United States,...
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Keywords:
Technological Innovation;
Internet and the Web;
Competition;
Telecommunications Industry;
United States;
Hong Kong;
Singapore
Yoffie, David B., and Mary Kwak. "Broadband Race, The." Harvard Business School Background Note 799-106, May 1999.
- April 1999
- Case
French Pension System, The: On The Verge Of Retirement? (Abridged)
By: David A. Moss
Surveys the French pension system, its particular institutional characteristics, and some of the critical challenges and opportunities facing French reformers. Like almost every other industrialized country, France has a large pay-as-you-go public pension system that...
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Keywords:
Retirement;
Governing Rules, Regulations, and Reforms;
Policy;
Economic Growth;
Economics;
Capital Markets;
Wages;
Public Administration Industry;
France
Moss, David A. "French Pension System, The: On The Verge Of Retirement? (Abridged)." Harvard Business School Case 799-143, April 1999.