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    • Faculty Publications  (108)

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    • All HBS Web  (1,799)
      • Faculty Publications  (108)

      Survey Research Remove Survey Research →

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      Research Methods in Marketing: Survey Research
      Survey Research Methods
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      • Winter 2021
      • Article

      Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation

      By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy
      While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding...  View Details
      Keywords: Social Media; Bargaining; 3d Negotiation; Negotiation; Conflict And Resolution
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      Sebenius, James K., Ben Cook, David A. Lax, Isaac Silberberg, and Paul Levy. "Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation." Special Issue on Artificial Intelligence, Technology, and Negotiation. Negotiation Journal 37, no. 1 (Winter 2021): 97–141.
      • 2020
      • Working Paper

      Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

      By: Alvin J. Silk and Ernst R. Berndt
      The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...  View Details
      Keywords: Economy; Advertising; Spending; Media
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      Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?" NBER Working Paper Series, No. 28161, December 2020.
      • Article

      Corporate Headquarters in the Twenty-first Century: An Organization Design Perspective

      By: Sven Kunisch, Markus Menz and David J. Collis
      The corporate headquarters (CHQ) of the multi-business enterprise, which emerged as the dominant organizational form for the conduct of business in the twentieth century, has attracted considerable scholarly attention. As the business environment undergoes a...  View Details
      Keywords: Corporate Strategy; Organizational Design; Organizational Structure; Business Headquarters
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      Kunisch, Sven, Markus Menz, and David J. Collis. "Corporate Headquarters in the Twenty-first Century: An Organization Design Perspective." Art. 22. Journal of Organization Design 9 (2020): 1–32.
      • October 6, 2020
      • Article

      Test Your Board's Readiness for the Post-COVID Era

      By: Lynn S. Paine
      Research suggests that well-run boards take the process of self-evaluation quite seriously, often using a combination of director surveys and personal interviews to assess the functioning and effectiveness of the board, its committees, and its individual members. As...  View Details
      Keywords: Health Pandemics; Governing And Advisory Boards; Performance Evaluation
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      Paine, Lynn S. "Test Your Board's Readiness for the Post-COVID Era." Harvard Business Review Digital Articles (October 6, 2020).
      • September 2020
      • Article

      Community-Level Postmaterialism and Anti-Migrant Attitudes:: An Original Survey on Opposition to Sub-Saharan African Migrants in the Middle East

      By: Matt Buehler, Kristin Fabbe and Kyung Joon Han
      Why do native citizens of the Middle East and North Africa express greater opposition to certain types of migrants, refugees, and displaced persons? Why, particularly, do they express greater opposition to sub-Saharan African migrants? This article investigates these...  View Details
      Keywords: Postmaterialism; Immigration; Attitudes; Prejudice And Bias; surveys; Africa; Middle East
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      Buehler, Matt, Kristin Fabbe, and Kyung Joon Han. "Community-Level Postmaterialism and Anti-Migrant Attitudes: An Original Survey on Opposition to Sub-Saharan African Migrants in the Middle East." International Studies Quarterly 64, no. 3 (September 2020): 669–683.
      • September 2020
      • Article

      Unequal Effects of the COVID-19 Pandemic on Scientists

      By: Kyle Myers, Wei Yang Tham, Yian Yin, Nina Cohodes, Marie Thursby, Jerry Thursby, Peter Schiffer, Joseph Walsh, Karim R. Lakhani and Dashun Wang
      COVID-19 has not affected all scientists equally. A survey of principal investigators indicates that female scientists, those in the ‘bench sciences’ and, especially, scientists with young children experienced a substantial decline in time devoted to research. This...  View Details
      Keywords: Covid-19; Scientists; Health Pandemics; Gender; Personal Development And Career
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      Myers, Kyle, Wei Yang Tham, Yian Yin, Nina Cohodes, Marie Thursby, Jerry Thursby, Peter Schiffer, Joseph Walsh, Karim R. Lakhani, and Dashun Wang. "Unequal Effects of the COVID-19 Pandemic on Scientists." Nature Human Behaviour 4, no. 9 (September 2020): 880–883.
      • 2020
      • Working Paper

      How History Shaped the Innovator's Dilemma

      By: Tom Nicholas
      In 1993, four years prior to the publication of Clayton Christensen’s highly influential book, The Innovator’s Dilemma, the Business History Review (BHR) published an article by Christensen titled “The Rigid Disk Drive Industry: A History of...  View Details
      Keywords: Clayton Christensen; research; Impact
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      Nicholas, Tom. "How History Shaped the Innovator's Dilemma." Harvard Business School Working Paper, No. 21-014, July 2020. (Revised August 2020.)
      • 2020
      • Article

      A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?

      By: Doug J. Chung, Byungyeon Kim and Niladri B. Syam
      Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal role...  View Details
      Keywords: Sales Compensation; Sales Management; Sales Strategy; Principal-agent Theory; Structural Econometrics; Field Experiments; Machine Learning; Artificial Intelligence; Salesforce Management; Compensation And Benefits; Motivation And Incentives
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      Chung, Doug J., Byungyeon Kim, and Niladri B. Syam. "A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?" Foundations and Trends® in Marketing 14, no. 1 (2020): 1–52.
      • 2020
      • Article

      Service Provider Salience: When Guilt Undermines Consumer Willingness to Buy Time

      By: Ashley V. Whillans, Alice Lee-Yoon and Elizabeth W. Dunn
      Spending money on time-saving services can improve happiness and reduce stress. Yet many people do not spend money to save time even when they can afford to do so, potentially because they feel guilty about paying other people to complete disliked tasks on their...  View Details
      Keywords: Time; Identifiable Victim Effect; Social Support; Happiness; Money; Spending; Attitudes; Consumer Behavior
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      Whillans, Ashley V., Alice Lee-Yoon, and Elizabeth W. Dunn. "Service Provider Salience: When Guilt Undermines Consumer Willingness to Buy Time." Art. 28. Collabra: Psychology 6 (2020).
      • 2020
      • Chapter

      Foreign Direct Investment, Finance and Economic Development

      By: Laura Alfaro and Jasmina Chauvin
      Research has sought to understand how foreign direct investment affects host economies. This paper reviews the empirical literature, specifically addressing the question: How does FDI affect economic development of host countries and what is the role of local financial...  View Details
      Keywords: Foreign Direct Investment; Developing Countries And Economies; Financial Condition; Development Economics
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      Alfaro, Laura, and Jasmina Chauvin. "Foreign Direct Investment, Finance and Economic Development." In Encyclopedia of International Economics and Global Trade, Vol. 1: Foreign Direct Investment and the Multinational Enterprise, edited by Mariana Spatareanu, 231–258. World Scientific, 2020.
      • 2020
      • Working Paper

      Hunting for Talent: Firm-Driven Labor Market Search in America

      By: Rembrand Koning, Sharique Hasan and Ines Black
      Research suggests that increased digitization of the labor market combined with the changing demand for skill has altered the job-search process. In this article, we argue that these changes have led to increased investments in firm-driven search for talent (or...  View Details
      Keywords: Hiring; Referrals; Outbound Recruiting; Labor Markets; Selection And Staffing; Networks; Recruitment; Strategy; United States
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      Koning, Rembrand, Sharique Hasan, and Ines Black. "Hunting for Talent: Firm-Driven Labor Market Search in America." SSRN Working Paper Series, No. 3576498, April 2020.
      • 2020
      • Article

      Immigrant Entrepreneurship in America: Evidence from the Survey of Business Owners 2007 & 2012

      By: Sari Pekkala Kerr and William R. Kerr
      We study immigrant entrepreneurship in 2007 and 2012 using the Survey of Business Owners. First-generation immigrants create about 25% of new firms in America, but this share exceeds 40% in some states. Immigrant-owned firms tend to create fewer jobs than native-owned...  View Details
      Keywords: Job Creation; Employee Benefits; Owner Demographics; Exports; Outsourcing; Immigration; Entrepreneurship; Ownership; Demographics; Jobs And Positions; Compensation And Benefits; United States
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      Kerr, Sari Pekkala, and William R. Kerr. "Immigrant Entrepreneurship in America: Evidence from the Survey of Business Owners 2007 & 2012." Art. 103918. Research Policy 49, no. 3 (April 2020).
      • 2021
      • Working Paper

      Joy and Rigor in Behavioral Science

      By: Hanne K. Collins, Ashley V. Whillans and Leslie K. John
      In the past decade, behavioral science has undergone beneficial shifts towards greater transparency and more rigorous research. However, we wondered whether this heightened focus on confirmation might make researchers feel inhibited towards doing research, and reduce...  View Details
      Keywords: Open Science; Pre-registration; Exploration; Career Satisfaction; Science; research; Personal Development And Career; Satisfaction; Diversity
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      Collins, Hanne K., Ashley V. Whillans, and Leslie K. John. "Joy and Rigor in Behavioral Science." Harvard Business School Working Paper, No. 20-090, February 2020.
      • 2019
      • Report

      A Recovery Squandered: The State of U.S. Competitiveness 2019

      By: Michael E. Porter, Jan Rivkin, Mihir Desai, Katherine M. Gehl, William R. Kerr and Manjari Raman
      In this report, the authors synthesize their views on U.S. competitiveness and unveil the findings of the 2019 HBS surveys on U.S. competitiveness. Specifically, this report—built on the survey findings and eight years of prior research on the competitiveness of the...  View Details
      Keywords: U.s. Competitiveness; Competitive Strategy; Macroeconomics; Government And Politics; United States
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      Porter, Michael E., Jan Rivkin, Mihir Desai, Katherine M. Gehl, William R. Kerr, and Manjari Raman. "A Recovery Squandered: The State of U.S. Competitiveness 2019." Report, U.S. Competitiveness Project, Harvard Business School, December 2019.
      • September 2019
      • Technical Note

      Care Economy in the U.S. (Primer)

      By: Joseph B. Fuller, William R. Kerr, Manjari Raman and Carl Kreitzberg
      This case describes how caregiving responsibilities influence American employees, firms, and the broader economy. It details how sociodemographic trends in the late 20th century transformed the way that Americans balance their personal and professional lives, analyzing...  View Details
      Keywords: Human Resources; Talent And Talent Management; Demographics; Labor; Health Care And Treatment; Family And Family Relationships; Strategy; Management; United States
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      Fuller, Joseph B., William R. Kerr, Manjari Raman, and Carl Kreitzberg. "Care Economy in the U.S. (Primer)." Harvard Business School Technical Note 820-027, September 2019.
      • 2019
      • Book

      Problem Solving: HBS Alumni Making a Difference in the World

      By: Howard H. Stevenson, Russ Banham and Shirley Spence
      Problem Solving is the culmination of four years of research conducted by a small project team from 2015 through 2018 in collaboration with HBS alumni, students, faculty, and staff. Its broad and deep knowledge base is derived from a survey of 13 MBA classes...  View Details
      Keywords: Harvard Business School; Alumni; Influence; Social Responsibility; Humanitarianism
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      Stevenson, Howard H., Russ Banham, and Shirley Spence. Problem Solving: HBS Alumni Making a Difference in the World. Southwestern Publishing Group, 2019.
      • September–October 2019
      • Article

      How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions

      By: Rene Befurt and Alvin J. Silk
      Market researchers generally, and survey experts specifically, study consumers to learn about their behavior: What are consumers’ opinions, attitudes, thoughts, and actions at the various stages of the buying process? Especially in litigation cases, these and other...  View Details
      Keywords: Purchase Intentions; Buying Process; Consumer Behavior; surveys
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      Befurt, Rene, and Alvin J. Silk. "How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions." Landslide: Advancing Intellectual Property Law 12, no. 1 (September–October 2019): 51–54.
      • July 2019
      • Article

      Informal Institutions and Survey Research in the Kurdistan Region of Iraq

      By: Kristin Fabbe and Matthew Franklin Cancian
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      Fabbe, Kristin, and Matthew Franklin Cancian. "Informal Institutions and Survey Research in the Kurdistan Region of Iraq." PS: Political Science & Politics 52, no. 3 (July 2019): 485–489.
      • April 4, 2019
      • Article

      Why We Don't Ask for More Time on Deadlines (But Probably Should)

      By: Jaewon Yoon, A.V. Whillans and Grant Donnelly
      Deadlines are one of the biggest sources of stress in the workplace. Yet, many are flexible: Your manager might ask you to submit a proposal for a long-term project by Friday, but not plan to look at it until Tuesday. Could asking for more time (when we need it) be a...  View Details
      Keywords: Time; Stress; Employees; Time Management; Perception; Performance; Happiness
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      Yoon, Jaewon, A.V. Whillans, and Grant Donnelly. "Why We Don't Ask for More Time on Deadlines (But Probably Should)." Harvard Business Review (website) (April 4, 2019).
      • Article

      Four Things No One Will Tell You About ESG Data

      By: Sakis Kotsantonis and George Serafeim
      As the ESG finance field and the use of ESG data in investment decision-making continue to grow, the authors seek to shed light on several important aspects of ESG measurement and data. This article is intended to provide a useful guide for the rapidly rising number of...  View Details
      Keywords: Esg; Esg (environmental, Social, Governance) Performance; Esg Reporting; Data Analytics; Sustainability; Sustainability Reporting; Csr; Transparency; Investment Management; Socially Responsible Investing; Sustainable Finance; Sustainable Development; Climate Change; Inclusion; Inclusive Growth; Corporate Social Responsibility And Impact; Corporate Accountability; Investment; Management; Climate Change; Corporate Governance; Diversity; Integrated Corporate Reporting
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      Kotsantonis, Sakis, and George Serafeim. "Four Things No One Will Tell You About ESG Data." Journal of Applied Corporate Finance 31, no. 2 (Spring 2019): 50–58.
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