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      • January 2023
      • Case

      Proday: Calling the Right Play

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that...  View Details
      Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Technology Industry; United States
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Proday: Calling the Right Play." Harvard Business School Case 823-005, January 2023.
      • 2023
      • Working Paper

      Summarizing the Mental Customer Journey

      By: Julian De Freitas, Ahmet Uğuralp, Zeliha Uğuralp, Pechthida Kim and Tomer Ullman
      How do consumers summarize and act on their experiences, as when deciding whether an interaction with a firm was satisfying and whether to buy from it? Previous work on the summary of continuous experiences has tended to focus on a handful of experience patterns and...  View Details
      Keywords: Customer Experience; Customer Journey; Natural Language Processing; Summarization; Customer Satisfaction; Outcome or Result; Decision Choices and Conditions
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      De Freitas, Julian, Ahmet Uğuralp, Zeliha Uğuralp, Pechthida Kim, and Tomer Ullman. "Summarizing the Mental Customer Journey." Harvard Business School Working Paper, No. 23-038, January 2023.
      • January 2023
      • Case

      Cleave Therapeutics: Taking a Risk on Oncology Drug Discovery

      By: Regina Herzlinger and Brian Walker
      How can a successful executive assess her next move as the CEO of a firm with a promising and yet uncertain new drug? Amy Burroughs’ mandate to find a therapeutic window for Cleave Therapeutics oncology drug was on track but faced an uncertain future. Overseeing the...  View Details
      Keywords: Product Development; Leadership; Health Testing and Trials; Research and Development; Risk and Uncertainty; Financial Condition; Partners and Partnerships; Pharmaceutical Industry
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      Herzlinger, Regina, and Brian Walker. "Cleave Therapeutics: Taking a Risk on Oncology Drug Discovery." Harvard Business School Case 323-045, January 2023.
      • January 2023
      • Article

      Racial Diversity and Racial Policy Preferences: The Great Migration and Civil Rights

      By: Alvaro Calderon, Vasiliki Fouka and Marco Tabellini
      Between 1940 and 1970, more than 4 million African Americans moved from the South to the North of the United States, during the Second Great Migration. This same period witnessed the struggle and eventual success of the civil rights movement in ending institutionalized...  View Details
      Keywords: Civil Rights; Great Migration; History; Race; Rights; Prejudice and Bias; Government Legislation
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      Calderon, Alvaro, Vasiliki Fouka, and Marco Tabellini. "Racial Diversity and Racial Policy Preferences: The Great Migration and Civil Rights." Review of Economic Studies 90, no. 1 (January 2023): 165–200. (Available also from VOX, Broadstreet, and VOX EU.)
      • January–February 2023
      • Article

      The Overlooked Key to a Successful Scale-Up

      By: Jeffrey F. Rayport, Davide Sola and Martin Kupp
      Many start-ups experience enormous popularity and runaway growth, but only a few go on to become stable giants. What separates them from the pack? They all go through a developmental stage called extrapolation, say three business school professors.
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      Keywords: Entrepreneurship And Strategy; Scalability; Business Startups; Growth and Development Strategy; Entrepreneurship
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      Rayport, Jeffrey F., Davide Sola, and Martin Kupp. "The Overlooked Key to a Successful Scale-Up." Harvard Business Review (January–February 2023): 56–65.
      • December 2022
      • Teaching Note

      Leonard Bernstein: Changing the World

      By: Robert Simons and Shirley Sun
      Teaching Note for HBS Case No. 122-056. The case traces the rise of Leonard Bernstein from a middle-class family in Boston to the conductor of the New York Philharmonic Orchestra. The case describes how he studied music intensely as a young man and developed mentors to...  View Details
      Keywords: Entertainment; Personal Characteristics; Work-Life Balance; Entrepreneurship; Success; Values and Beliefs; Mission and Purpose; Personal Development and Career; Entertainment and Recreation Industry
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      Simons, Robert, and Shirley Sun. "Leonard Bernstein: Changing the World." Harvard Business School Teaching Note 123-032, December 2022.
      • 13 Dec 2022
      • Interview

      Why Some Start-Ups Fail to Scale

      By: Jeffrey Rayport and Curt Nickisch
      Managing rapid growth is a huge challenge for young businesses. Even start-ups with glowing reviews and skyrocketing sales can fail. That’s because new ventures and corporate initiatives alike have to sustain profitability at scale, according to Harvard Business School...  View Details
      Keywords: Business Startups; Growth Management; Outcome or Result; Transition
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      "Why Some Start-Ups Fail to Scale." HBR IdeaCast (podcast), Harvard Business Review Group, December 13, 2022.
      • Winter 2022
      • Article

      Vaccines and the COVID-19 Pandemic: Lessons from Failure and Success

      By: Scott Duke Kominers and Alex Tabarrok
      The losses from the global COVID-19 pandemic have been staggering—trillions in economic costs, on top of significant losses of life, health, and well-being. The world made significant and successful investments in vaccines to mitigate the pandemic, yet there were...  View Details
      Keywords: COVID-19; Vaccination; Market Design; Health Pandemics; Loss; Outcome or Result; Opportunities; Crisis Management
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      Kominers, Scott Duke, and Alex Tabarrok. "Vaccines and the COVID-19 Pandemic: Lessons from Failure and Success." Oxford Review of Economic Policy 38, no. 4 (Winter 2022): 719–741.
      • November 2022 (Revised December 2022)
      • Case

      Replika AI: Monetizing a Chatbot

      By: Julian De Freitas and Nicole Tempest Keller
      In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in...  View Details
      Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry
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      De Freitas, Julian, and Nicole Tempest Keller. "Replika AI: Monetizing a Chatbot." Harvard Business School Case 523-016, November 2022. (Revised December 2022.)
      • November 2022
      • Case

      Ajax Health: A New Model for Medical Technology Innovation

      By: Regina E. Herzlinger and Ben Creo
      This case teaches key success factors for both startups and established medtech firms. It examines how to structure a firm to maximize financial returns. Medtech entrepreneur Duke Rohlen is proposing a new model for innovation and business growth. From 2007 to 2019,...  View Details
      Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., and Ben Creo. "Ajax Health: A New Model for Medical Technology Innovation." Harvard Business School Case 323-043, November 2022.
      • November 2022
      • Background Note

      The Future of E-Commerce: Lessons from the Livestream Wars in China

      By: Ayelet Israeli, Jeremy Yang and Billy Chan
      This note explores the emerging multi-billion dollars commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of...  View Details
      Keywords: Retail; Retailing; E-commerce; E-Commerce Strategy; Ecommerce; Channels Of Distribution; Marketing Communication; Livestream Commerce; Marketing; Marketing Channels; Marketing Strategy; Advertising; Brands and Branding; Media; Consumer Behavior; Social Media; Retail Industry; Consumer Products Industry; Advertising Industry; China; United States; United Kingdom
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      Israeli, Ayelet, Jeremy Yang, and Billy Chan. "The Future of E-Commerce: Lessons from the Livestream Wars in China." Harvard Business School Background Note 523-055, November 2022.
      • 2022
      • White Paper

      The Options Multiplier: Decoding the CareerWise Youth Apprentice Journey

      By: Joseph B. Fuller, Rachel Lipson, Farah Mallah, Girish Pendse and Rachel Snyder
      As more Americans question the appeal of costly higher education programs, earn-and-learn models, like apprenticeship, are attracting increasing attention from policymakers and employers alike. While apprenticeship is widespread in many parts of Europe,...  View Details
      Keywords: Apprenticeship; Higher Education; Training; Personal Development and Career; Cost vs Benefits; Success; Governing Rules, Regulations, and Reforms
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      Fuller, Joseph B., Rachel Lipson, Farah Mallah, Girish Pendse, and Rachel Snyder. "The Options Multiplier: Decoding the CareerWise Youth Apprentice Journey." White Paper, Project on Workforce at Harvard, November 2022.
      • November 2022
      • Supplement

      What are the lessons learned to make intrapreneurship successful in a large company

      By: Ramon Casadesus-Masanell
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      Casadesus-Masanell, Ramon. "What are the lessons learned to make intrapreneurship successful in a large company." Harvard Business School Multimedia/Video Supplement 723-859, November 2022.
      • November 2022
      • Supplement

      Why was Bosch so successful in the e-bike market

      By: Ramon Casadesus-Masanell
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      Casadesus-Masanell, Ramon. "Why was Bosch so successful in the e-bike market." Harvard Business School Multimedia/Video Supplement 723-856, November 2022.
      • November–December 2022
      • Article

      Can AI Really Help You Sell?

      By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
      Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products...  View Details
      Keywords: Sales; AI and Machine Learning; Customers
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      Dickie, Jim, Boris Groysberg, Benson P. Shapiro, and Barry Trailer. "Can AI Really Help You Sell?" Harvard Business Review (November–December 2022): 120–129.
      • November 2022
      • Article

      My Boss' Passion Matters as Much as My Own: The Interpersonal Dynamics of Passion Are a Critical Driver of Performance Evaluations

      By: Jon M. Jachimowicz, Andreas Wihler and Adam D. Galinsky
      Companies often celebrate employees who successfully pursue their passion. Academic research suggests that these positive evaluations occur because of the passion percolating inside the employee. We propose that supervisors are also a key piece of this puzzle:...  View Details
      Keywords: Passion; Job Performance; Motivation; Emotions; Performance Evaluation; Interpersonal Communication
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      Jachimowicz, Jon M., Andreas Wihler, and Adam D. Galinsky. "My Boss' Passion Matters as Much as My Own: The Interpersonal Dynamics of Passion Are a Critical Driver of Performance Evaluations." Special Issue on Work Passion Research: Taming Breadth and Promoting Depth. Journal of Organizational Behavior 43, no. 9 (November 2022): 1496–1515.
      • November–December 2022
      • Article

      Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports

      By: Anita Elberse
      Toto Wolff, the team principal for Mercedes-AMG Petronas—arguably the most impressive team in F1 racing history—has led his organization to unparalleled success. Mercedes earned the Constructors’ Championship (for best overall team performance) every year from 2014...  View Details
      Keywords: Formula One; Leadership; Organizational Culture; Management Style; Success
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      Elberse, Anita. "Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports." Harvard Business Review (November–December 2022): 70–78.
      • November 2022
      • Article

      Opportunity Neglect: An Aversion to Low-probability Gains

      By: Emily Prinsloo, Kate Barasz, Leslie K. John and Michael I. Norton
      Seven preregistered studies (N = 2,890) conducted in the field, lab, and online document opportunity neglect: a tendency to reject opportunities with low probability of success, even when they come with little or no objective cost (e.g., time, money, reputation). In...  View Details
      Keywords: Opportunities; Behavior; Risk and Uncertainty; Success; Perception
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      Prinsloo, Emily, Kate Barasz, Leslie K. John, and Michael I. Norton. "Opportunity Neglect: An Aversion to Low-probability Gains." Psychological Science 33, no. 11 (November 2022): 1857–1866.
      • November–December 2022
      • Article

      To See the Way Forward, Look Back

      By: Ranjay Gulati
      Most business leaders focus on the future much more than on the past, believing that their job is to embrace disruption and innovation, transform their organizations, and explore new frontiers. But decades of research on companies worldwide shows that most successful...  View Details
      Keywords: Values and Beliefs; Transformation; Mission and Purpose; Leadership
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      Gulati, Ranjay. "To See the Way Forward, Look Back." Harvard Business Review (November–December 2022): 53–57.
      • October 2022 (Revised December 2022)
      • Case

      Reimagining Enel: Enabling Sustainable Progress

      By: Michael L. Tushman and Kerry Herman
      CEO Francesco Starace is considering what is next for Enel SpA, one of world's largest energy companies. From 2014 to 2022, he has wrought a dramatic transformation at Enel, restructuring the company's business units; redeploying senior talent across functions and...  View Details
      Keywords: Leadership; Leadership And Change Management; Leadership Style; Leadership Succession; Renewables; Energy; Transformation; Renewable Energy; Business Divisions; Digital Transformation; Restructuring; Organizational Structure; Energy Industry; Europe; Latin America; North America; Spain; Italy
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      Tushman, Michael L., and Kerry Herman. "Reimagining Enel: Enabling Sustainable Progress." Harvard Business School Case 423-001, October 2022. (Revised December 2022.)
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