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All HBS Web
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- Faculty Publications (8,121)
Strategy →
- March 1999
- Case
Hans Fritz at Novartis Thailand (A): The First Month
By: Michael Y. Yoshino and Carin-Isabel Knoop
Dr. Hans Fritz is 37 years old when he arrives in Bangkok on March 1, 1998 to assume his position as general manager of Novartis Thailand. Novartis is the world's largest pharmaceutical company. He had lobbied to transition from a staff position to this line management...
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Keywords:
Management Teams;
Organizational Structure;
Transition;
Organizational Change and Adaptation;
Working Conditions;
Organizational Culture;
Growth and Development Strategy;
Crisis Management;
Decision Making;
Pharmaceutical Industry;
Thailand
Yoshino, Michael Y., and Carin-Isabel Knoop. "Hans Fritz at Novartis Thailand (A): The First Month." Harvard Business School Case 399-123, March 1999.
- March 1999 (Revised December 2001)
- Background Note
Analyzing Consumer Perceptions
By: Robert J. Dolan
Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making.
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Dolan, Robert J. "Analyzing Consumer Perceptions." Harvard Business School Background Note 599-110, March 1999. (Revised December 2001.)
- March 1999 (Revised March 2000)
- Case
Cross Country Group, The: A Piece of the Rock (A)
By: Robert L. Simons and Indra Reinbergs
A new MBA graduate joins a privately held family business and sets ambitious growth goals for the next five years. To enhance motivation, he proposes a new incentive plan that will grant him a share of the wealth he creates. However, the family owners have a more...
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Keywords:
Family Business;
Decisions;
Motivation and Incentives;
Business Strategy;
Performance Efficiency;
Risk and Uncertainty;
Growth and Development;
Planning;
Accounting Industry;
Employment Industry
Simons, Robert L., and Indra Reinbergs. "Cross Country Group, The: A Piece of the Rock (A)." Harvard Business School Case 199-044, March 1999. (Revised March 2000.)
- March 1999 (Revised May 1999)
- Case
Network Associates: Securing the Internet
By: Debora L. Spar
Follows one company's path through the uncharted terrain of government regulation and the Internet. In March 1998, Network Associates announced it would begin selling powerful encryption software from its Dutch subsidiary. Such a move looked to the U.S. government like...
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Keywords:
Internet and the Web;
Information Technology Industry;
Public Administration Industry;
Telecommunications Industry;
United States
Spar, Debora L., and Jennifer Burns. "Network Associates: Securing the Internet." Harvard Business School Case 799-087, March 1999. (Revised May 1999.)
- March 1999 (Revised October 2002)
- Case
Xerox: Book-In-Time
Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state...
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Keywords:
Cost Management;
Distribution;
Planning;
Opportunities;
Commercialization;
Technology Adoption;
Publishing Industry
Rangan, V. Kasturi. "Xerox: Book-In-Time." Harvard Business School Case 599-119, March 1999. (Revised October 2002.)
- March 1999 (Revised April 1999)
- Case
Environmental Risk Management at Chevron Corporation
By: Forest L. Reinhardt, Monica M Mandelli and Jennifer Burns
Chevron Corp., headquartered in San Francisco, manages a worldwide, vertically integrated value chain from the oil well to the gasoline station. Mishandling of oil at any stage of production can damage the natural environment, human health, corporate profitability, or...
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Keywords:
Risk Management;
Risk and Uncertainty;
Environmental Sustainability;
Energy Generation;
Supply Chain Management;
Metals and Minerals;
Management Systems;
Management Teams;
Trade;
Vertical Integration;
Energy Industry;
Mining Industry
Reinhardt, Forest L., Monica M Mandelli, and Jennifer Burns. "Environmental Risk Management at Chevron Corporation." Harvard Business School Case 799-062, March 1999. (Revised April 1999.)
- March 1999 (Revised June 2000)
- Case
Eli Lilly: The Evista Project
By: Steven C. Wheelwright and Matt Verlinden
Describes the creation and operation of the initial two heavyweight teams for new drug development and launch. The primary focus is on one of the teams, Evista, although comparisons to the other team, Zyprexa, are included. Lilly must decide the next phase (postlaunch)...
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Keywords:
Projects;
Groups and Teams;
Operations;
Management Teams;
Product Development;
Transition;
Product Design;
Business Startups;
Business Plan;
Product Launch;
Competition;
Service Operations;
Pharmaceutical Industry
Wheelwright, Steven C., and Matt Verlinden. "Eli Lilly: The Evista Project." Harvard Business School Case 699-016, March 1999. (Revised June 2000.)
- March 1999 (Revised August 2005)
- Case
Pandesic: The Challenges of a New Business Venture (A)
By: Joseph L. Bower and Clark Gilbert
Pandesic is a joint venture of SAP and Intel designed to develop turnkey information architectures for marketspace companies. The case explores the problems of developing the joint venture from the perspective of its general management. Describes the development of its...
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Keywords:
Joint Ventures;
Design;
Information;
Business or Company Management;
Growth and Development Strategy;
Resource Allocation;
Marketing Communications;
Performance
Bower, Joseph L., and Clark Gilbert. "Pandesic: The Challenges of a New Business Venture (A)." Harvard Business School Case 399-129, March 1999. (Revised August 2005.)
- March 1999 (Revised April 2017)
- Teaching Note
Citibank: Performance Evaluation
By: Robert Simons and Antonio Dávila
Teaching Note for (9-198-048).
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- March 1999 (Revised March 2017)
- Teaching Note
J Boats, Inc.
By: Robert Simons
Teaching Note for J Boats (197-015)
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- March 1999
- Case
Eastman Kodak Company
By: Robert J. Dolan
Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an...
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Keywords:
Segmentation;
Product Positioning;
Price;
Brands and Branding;
Product Launch;
Consumer Products Industry
Dolan, Robert J. "Eastman Kodak Company." Harvard Business School Case 599-106, March 1999.
- March 1999 (Revised June 2004)
- Case
United States Agency for International Development (USAID): Campfire Program in Zimbabwe
By: V. Kasturi Rangan and Jay Sinha
Raises the issue of customer definition in economic development. Because of the multiple stakeholders and their varying interests, understanding where and how value is created is critical to understanding the customer.
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Keywords:
Customer Focus and Relationships;
Development Economics;
Marketing Strategy;
Programs;
Business and Stakeholder Relations;
Value Creation;
Zimbabwe;
United States
Rangan, V. Kasturi, and Jay Sinha. "United States Agency for International Development (USAID): Campfire Program in Zimbabwe." Harvard Business School Case 599-090, March 1999. (Revised June 2004.)
- 1999
- Chapter
Competition and Strategy: The Creation of a Group and a Field
By: Nicolaj Siggelkow and M. E. Porter
Siggelkow, Nicolaj, and M. E. Porter. "Competition and Strategy: The Creation of a Group and a Field." In The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School, 1980-1995, edited by T. K. McCraw and J. L. Cruikshank. Boston: Harvard Business School Press, 1999.
- March 1999 (Revised November 2001)
- Case
Honda-Rover (A): Crafting an Alliance
By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Faced with vexing financial challenges in 1993, British Aerospace (BAe) is determined to shed its loss-making automaker, Rover. It offers to sell its stake in Rover to Honda, Rover's partner since 1979, but Honda is reluctant to raise its stake in Rover. Meanwhile, BMW...
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Keywords:
Business Exit or Shutdown;
Joint Ventures;
Alliances;
Knowledge Sharing;
Strategy;
Contracts;
Negotiation Process;
Change Management;
Negotiation Tactics;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
United Kingdom
Nanda, Ashish, James K. Sebenius, and Ron Fortgang. "Honda-Rover (A): Crafting an Alliance." Harvard Business School Case 899-223, March 1999. (Revised November 2001.)
- March 1999 (Revised November 2001)
- Case
Honda-Rover (B): Honda Draws the Line
By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Supplements the (A) case.
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Keywords:
Business Exit or Shutdown;
Joint Ventures;
Alliances;
Knowledge Sharing;
Strategy;
Contracts;
Negotiation Process;
Change Management;
Negotiation Tactics;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
United Kingdom
Nanda, Ashish, James K. Sebenius, and Ron Fortgang. "Honda-Rover (B): Honda Draws the Line." Harvard Business School Case 899-224, March 1999. (Revised November 2001.)
- March 1999 (Revised November 2001)
- Case
Honda-Rover (C): "The Sting"
By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Supplements the (A) case.
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Keywords:
Business Exit or Shutdown;
Joint Ventures;
Alliances;
Knowledge Sharing;
Strategy;
Contracts;
Negotiation Process;
Negotiation Tactics;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
United Kingdom
Nanda, Ashish, James K. Sebenius, and Ron Fortgang. Honda-Rover (C): "The Sting". Harvard Business School Case 899-225, March 1999. (Revised November 2001.)
- March 1999 (Revised November 2001)
- Case
Honda-Rover (D): The Changing Tide of the BMW-Rover Alliance
By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Supplements the (A) case.
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Keywords:
Business Exit or Shutdown;
Joint Ventures;
Alliances;
Knowledge Sharing;
Strategy;
Contracts;
Negotiation Process;
Negotiation Tactics;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
United Kingdom
Nanda, Ashish, James K. Sebenius, and Ron Fortgang. "Honda-Rover (D): The Changing Tide of the BMW-Rover Alliance." Harvard Business School Case 899-226, March 1999. (Revised November 2001.)
- March–April 1999
- Article
What's Your Strategy for Managing Knowledge?
By: Morten T. Hansen, N. Nohria and Thomas Tierney
Hansen, Morten T., N. Nohria, and Thomas Tierney. "What's Your Strategy for Managing Knowledge?" Harvard Business Review 77, no. 2 (March–April 1999): 106–116.
- February 1999
- Case
PDVSA & Citgo (B): Fully Integrated?
By: Ashish Nanda
Concerned that Citgo investments are not yielding sufficient returns, PDVSA constrains Citgo management's autonomy, leading to Citgo senior management turnover. The case closes with Citgo's new CEO reflecting on what he needs to do to align Citgo's strategy and...
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Keywords:
Business Subsidiaries;
Mergers and Acquisitions;
Alignment;
Energy Sources;
Energy Industry
Nanda, Ashish, and Leopoldo E. Lopez Mendoza. "PDVSA & Citgo (B): Fully Integrated?" Harvard Business School Case 899-221, February 1999.
- February 1999
- Case
Tele-Communications, Inc. (A): Cascading Miracles
John Malone, CEO of Tele-Communications, Inc. (TCI), the largest U.S. cable television company, is in the midst of a strategic and operational turnaround. TCI has been losing market share to direct-to-home satellite broadcasters, and Malone is considering a bold new...
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Keywords:
Technological Innovation;
Operations;
Television Entertainment;
Business Strategy;
Volatility;
Telecommunications Industry;
United States
Eisenmann, Thomas R. "Tele-Communications, Inc. (A): Cascading Miracles." Harvard Business School Case 899-215, February 1999.