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This paper addresses primarily two questions. First, when (and why) should a company’s strategy be developed by its CEO versus by some outside...
- June 2021
- Teaching Note
Michael Phelps: 'It’s Okay to Not Be Okay'
By: Boris Groysberg, Carin-Isabel Knoop and Michael Norris
Teaching Note for HBS Case No. 421-044. In 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the...
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- June 2021
- Case
The Canada Pension Plan Investment Board (CPP Investments): April 2021
By: Josh Lerner, Reza Satchu and Alys Ferragamo
The Canada Pension Plan Investment Board (CPPIB) is one of the largest pools of investment capital in the world and follows a rigorous “Total Portfolio Framework” in its approach to investment management. In April of 2021, John Graham was just two months into his role...
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- June 2021
- Case
Equity Bank: Charting the Future
By: Lauren Cohen, Michael Chitavi and Spencer C. N. Hagist
After climbing the ranks among Kenya's financial institutions from 66th to 1st, and toppling a quarter of the market share held by mobile money giant Safaricom, CEO James Mwangi must now guide Equity Bank into its next stage of development beyond "Equity 3.0." Should...
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- June 2021
- Case
Chris Ernst: Purpose, People, Progress
By: Boris Groysberg, Robert Cross, Robin Abrahams and Katherine Connolly Baden
Executive Chris Ernst uses a unique personal strategy to define his six life roles (spiritual explorer, natural being, development pioneer, global/local citizen, thriving family, true friend) and achieve harmoney among them.
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- May 2021
- Case
The International Space Station, Principal-Agent Problems, and NASA's Quest to Keep Humans in Space
By: Matthew Weinzierl and Mehak Sarang
In building the International Space Station (ISS), NASA opened the door to the development of a robust in-space economy in low-Earth Orbit, and yet the decision to build the station, and continue to extend its lifetime, placed a huge burden on NASA’s Human Spaceflight...
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- May 2021
- Case
Inclusive Innovation at Mass General Brigham
By: Katherine Baldiga Coffman and Olivia Hull
Massachusetts General Brigham (MGB) Chief Innovation Officer Christopher Coburn had overseen a period of exciting transformation and growth in healthcare innovation at MGB. In November 2019, the health system was the largest recipient of National Institutes of Health...
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Keywords:
Inclusion;
Innovation;
Invention;
Gender;
Business Startups;
Investment Funds;
Private Equity;
Health Care and Treatment;
Innovation Strategy;
Technological Innovation;
Intellectual Property;
Copyright;
Patents;
Research;
Research and Development;
Diversification;
Technology;
Health Industry;
Massachusetts;
Boston
- May 2021
- Teaching Note
Zeynep Ton: The Good Jobs Strategy
In Zeynop Ton’s 2014 book The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits, Ton showed how operational excellence enables companies to offer the lowest prices to customers while ensuring good jobs for their...
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- May 2021
- Case
The SMA Foundation: Steering Therapeutic Research and Development in a Rare Disease
By: Amitabh Chandra, Spencer Lee-Rey and Caroline Marra
This case explores incentives for rare disease drug development by chronicling the role of the Spinal Muscular Atrophy (SMA) Foundation in forming strategic partnerships with the scientific research community and pharmaceutical developers to transform the trajectory...
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- May 2021
- Supplement
Migros Turkey: Scaling Online Operations
By: Antonio Moreno and Anibha Singh
As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics questions related to growing in an ecosystem with rapidly...
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- May 2021 (Revised May 2021)
- Teaching Note
Migros Turkey: Scaling Online Operations
By: Antonio Moreno and Anibha Singh
As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics questions related to growing in an ecosystem with rapidly...
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- May 2021
- Teaching Plan
Gera Developments: Leadership at a Crossroads
By: Christina R. Wing and John Masko
Teaching Plan for HBS Case No. 621-018. For decades, Gera Developments (Gera) was a boutique family-owned real estate development firm in Pune, India. But since 2000, managing director Rohit Gera had turned the company into a dynamic innovator in housing solutions for...
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Keywords:
Buildings and Facilities;
Business Growth and Maturation;
Construction;
Geographic Location;
Global Strategy;
Globalized Firms and Management;
Housing;
Leadership Style;
Management Succession;
Organizational Change and Adaptation;
Organizational Culture;
Family Ownership;
Family and Family Relationships;
Urban Development;
Customization and Personalization;
Real Estate Industry;
Maharashtra;
India;
San Francisco
- May 2021
- Case
Endeavor Kenya: Building an Entrepreneurial Ecosystem
By: Lynda M. Applegate, Shikhar Ghosh and Christian Godwin
In 2016, Fiona Mungai became Endeavor Kenya’s first managing director. In this role, she helped the organization build its inaugural board and select its first Endeavor entrepreneur, a fintech company called Cellulant. Throughout this process, Mungai observed the power...
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Keywords:
Business Ventures;
Entrepreneurship;
Human Resources;
Leadership;
Leading Change;
Management;
Growth and Development Strategy;
Negotiation;
Economy;
Markets;
Emerging Markets;
Network Effects;
Relationships;
Strategy;
Financial Services Industry;
Technology Industry;
Telecommunications Industry;
Shipping Industry;
Agriculture and Agribusiness Industry;
Africa;
Kenya
- May 2021
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
Digital Marketing;
E-commerce;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Predictive Analytics;
App Development;
＂Marketing Analytics＂;
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Data and Data Sets;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Online Advertising;
Online Technology;
Mobile Technology;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
- May 2021
- Case
Headspace vs. Calm: A Mindful Competition
By: Ayelet Israeli and Anne Wilson
By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable...
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Keywords:
Marketing Communication;
Integrated Strategy;
Brand;
Brand ＆ Product Management;
Brand Communication;
Brand Differentiation;
Brand Building;
Brand Management;
E-commerce;
E-Commerce Strategy;
Ecommerce;
App;
App Development;
Applications;
COVID;
COVID-19;
Pandemic;
Pricing;
Pricing Strategy;
Subscription Model;
Subscription;
Partnerships;
Strategic Partnerships;
B2B Vs. B2C;
B2B;
Health ＆ Wellness;
Wellbeing;
Digitization;
Commoditization;
Mobile App;
Mobile App Industry;
Mobile Healthcare;
Mobile Marketing;
Digital Brand;
Digital Health;
Digital Marketing;
Consumer Health;
Apps;
Online Business;
Online Competition;
Online Community;
Online Entertainment;
Entertainment And Leisure;
Meditation;
Marketing;
Marketing Communications;
Brands and Branding;
Price;
Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Partners and Partnerships;
Health;
Well-being;
Mobile Technology;
Communication;
Communication Strategy;
Disruption;
Consumer Behavior;
Online Advertising;
Health Industry;
Technology Industry;
Communications Industry;
United States;
North America;
United Kingdom
- May 2021
- Supplement
Hello Alfred: Come Home Happy — Operating the Business Model Exercise, Instructor Version
By: Joseph B. Fuller and Christopher Payton
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built...
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- April 2021 (Revised June 2021)
- Case
IBM: Design Thinking
By: Srikant M. Datar, Amram Migdal and Paul Hamilton
This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM’s design transformation is told...
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Keywords:
Business Ventures;
Business Divisions;
Business Units;
Business Organization;
Change;
Change Management;
Transformation;
Competency and Skills;
Talent and Talent Management;
Design;
Human Resources;
Recruitment;
Selection and Staffing;
Innovation and Invention;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Jobs and Positions;
Job Design and Levels;
Leading Change;
Management;
Business or Company Management;
Goals and Objectives;
Management Practices and Processes;
Operations;
Product;
Product Design;
Product Development;
Organizations;
Business Processes;
Organizational Change and Adaptation;
Organizational Design;
Organizational Structure;
Strategy;
Adaptation;
Adoption;
Technological Innovation;
Hardware;
Information Technology;
Technology Industry;
Information Technology Industry;
United States
- April 2021
- Case
The Incentive for Legacy: Tsinghua University Education Foundation
By: Lauren Cohen, Hao Gao and Spencer C.N. Hagist
Vivian Yuan seeks to bolster the Tsinghua University Education Foundation's fundraising efforts and investment goals in a new era of Chinese higher education. Competing with elite members of China's C9 League of top universities, she must develop a set of incentives...
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- April 2021
- Case
ClearChoice Dental Implant Centers
By: Robert S. Kaplan, Ashiana Jivraj and Jane Barrow
The case illustrates the application of value-based health care to dental medicine. ClearChoice Dental Implant Centers was a rapidly-growing network of dentist-owned independent implant clinics. The targeted market included 23 million people, 15% of the US adult...
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- April 2021
- Case
Borusan CAT: Monetizing Prediction in the Age of AI (A)
By: Navid Mojir and Gamze Yucaoglu
Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to...
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- April 2021
- Teaching Note
Social Media War 2021: Snap vs. Facebook vs. TikTok
By: David B. Yoffie and Daniel Fisher
This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case.
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