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    • All HBS Web  (2,982)
      • Faculty Publications  (439)

      Strategic Planning Remove Strategic Planning →

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      Why Is Strategic Planning Important? | HBS Online
      Skip to Main Content Courses Open Courses Mega Menu For Organizations Open For Organizations Mega Menu Insights Open Insights Mega Menu More Info...
      Brannigan Foods: Strategic Marketing Planning
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      • November 2020
      • Case

      The 1,000-Year Plan: Lee Kum Kee and Sustaining a Family Culture

      By: Lauren Cohen, Dawn H. Lau and Billy Chan
      The Lee family, whose Hong Kong-based Lee Kum Kee company has established itself as a legend within the Chinese and Asian sauce world, sets out to create a daring new vision of what family legacy means. With the family business having been established in 1888, and by...  View Details
      Keywords: Family Business; Mission And Purpose; Values And Beliefs; Business And Community Relations; Organizational Structure; strategic planning
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      Cohen, Lauren, Dawn H. Lau, and Billy Chan. "The 1,000-Year Plan: Lee Kum Kee and Sustaining a Family Culture." Harvard Business School Case 221-047, November 2020.
      • October 2020
      • Case

      Migros Turkey: Scaling Online Operations During COVID-19 (C)

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented...  View Details
      Keywords: Business Model; Strategy; Technology Platform; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; strategic planning; Food And Beverage Industry; Turkey
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      Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations During COVID-19 (C)." Harvard Business School Case 621-062, October 2020.
      • September 2020 (Revised November 2020)
      • Supplement

      Student Success at Georgia State University (B)

      By: Michael W. Toffel, Robin Mendelson and Julia Kelley
      This is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that Georgia State conducted to test education technology start-up AdmitHub’s chatbot solution as a strategy for improving...  View Details
      Keywords: Education; Higher Education; Learning; Curriculum And Courses; Demographics; Diversity; Ethnicity; Income; Race; Values And Beliefs; Leadership; Goals And Objectives; Measurement And Metrics; Operations; Organizations; Mission And Purpose; Organizational Culture; Outcome Or Result; Performance; Performance Effectiveness; Performance Evaluation; Performance Improvement; planning; strategic planning; Social Enterprise; Nonprofit Organizations; Social Issues; Wealth And Poverty; Equality And Inequality; Technology; Technology Platform; Education Industry; Atlanta
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      Toffel, Michael W., Robin Mendelson, and Julia Kelley. "Student Success at Georgia State University (B)." Harvard Business School Supplement 621-039, September 2020. (Revised November 2020.)
      • September 2020 (Revised November 2020)
      • Case

      Student Success at Georgia State University (A)

      By: Michael W. Toffel, Robin Mendelson and Julia Kelley
      Georgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/African...  View Details
      Keywords: Education; Higher Education; Learning; Curriculum And Courses; Demographics; Diversity; Ethnicity; Income; Race; Leadership; Goals And Objectives; Measurement And Metrics; Operations; Organizations; Mission And Purpose; Organizational Culture; Outcome Or Result; Performance; Performance Effectiveness; Performance Evaluation; Service Operations; Performance Improvement; planning; strategic planning; Social Enterprise; Nonprofit Organizations; Social Issues; Wealth And Poverty; Equality And Inequality; Technology; Technology Platform; Education Industry; Atlanta
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      Toffel, Michael W., Robin Mendelson, and Julia Kelley. "Student Success at Georgia State University (A)." Harvard Business School Case 621-006, September 2020. (Revised November 2020.)
      • September 2020
      • Teaching Note

      Uber: Competing Globally

      By: Alexander J. MacKay
      Teaching Note for HBS Case No. 720-404.  View Details
      Keywords: Business Ventures; Business Growth And Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global Strategy; Globalization; Multinational Firms And Management; Globalized Markets And Industries; Governance; Governance Controls; Governing Rules, Regulations, And Reforms; Innovation And Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth And Development; Growth Management; Markets; Demand And Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry And Exit; Market Participation; Supply And Industry; Industry Structures; planning; strategic planning; Relationships; Business And Community Relations; Business And Government Relations; Business And Stakeholder Relations; Labor And Management Relations; Networks; Adaptation; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Technology; Mobile Technology; Technology Platform; Transportation Networks; Transportation; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin America; North And Central America; United States; New York (city, Ny); New York (state, Us); South America; Colombia
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      MacKay, Alexander J. "Uber: Competing Globally." Harvard Business School Teaching Note 721-387, September 2020.
      • September 2020
      • Teaching Note

      Miami's Tech Future (A): Twenty-first Century Changes and Challenges

      By: Rosabeth Moss Kanter and Joyce J. Kim
      In the decade starting in 2000, a new mayor focused on infrastructure and leadership from a foundation investing in arts and culture helped the Miami region transform and attract younger people to a newly vibrant central city and arts district. In 2011, the Knight...  View Details
      Keywords: Change; Leadership; Business And Community Relations; strategic planning; Technology Industry; Miami; Florida
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      Kanter, Rosabeth Moss, and Joyce J. Kim. "Miami's Tech Future (A): Twenty-first Century Changes and Challenges." Harvard Business School Teaching Note 321-044, September 2020.
      • July 2020
      • Case

      Amanda and Kristen: Mented Cosmetics

      By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
      The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community...  View Details
      Keywords: Brands And Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission And Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; strategic planning; Strategy; Supply Chain Management; Venture Capital; Advertising Industry; Public Relations Industry; Chemical Industry; Beauty And Cosmetics Industry; Manufacturing Industry; Retail Industry; North And Central America; United States; New York (city, Ny); New York (state, Us)
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      Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
      • July 2020
      • Case

      King's College Hospital in Crisis

      By: John R. Wells and Benjamin Weinstock
      On December 11, 2017, King’s College Hospital NHS Foundation Trust (King’s), one of London’s leading teaching hospital groups, was put into “special measures” by NHS Improvement (NHSI), the financial regulator of England’s National Health Service (NHS). The future of...  View Details
      Keywords: Hospitals; Financing; Health Care And Treatment; Financial Condition; Crisis Management; Organizational Structure; Transformation; strategic planning; United Kingdom
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      Wells, John R., and Benjamin Weinstock. "King's College Hospital in Crisis." Harvard Business School Case 721-356, July 2020.
      • July–August 2020
      • Article

      Make the Most of Your Relocation

      By: Prithwiraj Choudhury
      Although the COVID-19 crisis has halted travel in recent months, geographic mobility has become critical for managers and knowledge workers hoping to advance in today’s globalized economy, and that trend is unlikely to reverse. Geographic mobility can pay off...  View Details
      Keywords: Relocation; Mobility; Personal Development And Career; Geographic Location; Work-life Balance
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      Choudhury, Prithwiraj. "Make the Most of Your Relocation." Harvard Business Review 98, no. 4 (July–August 2020): 104–113.
      • June 2020 (Revised October 2020)
      • Case

      What Went Wrong with Boeing's 737 Max?

      By: William W. George and Amram Migdal
      This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines...  View Details
      Keywords: Communication; Communication Intention And Meaning; Communication Strategy; Forms Of Communication; Announcements; Decision Making; Decision Choices And Conditions; Judgments; Ethics; Moral Sensibility; Values And Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation And Termination; Leadership; Leadership Style; Management; Business Or Company Management; Crisis Management; Management Practices And Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand And Consumers; Market Platforms; Supply And Industry; Duopoly And Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change And Adaptation; Organizational Culture; Outcome Or Result; Failure; Success; planning; strategic planning; Problems And Challenges; Relationships; Business And Community Relations; Business And Government Relations; Business And Stakeholder Relations; Risk And Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North And Central America; United States; Seattle; Chicago
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      George, William W., and Amram Migdal. "What Went Wrong with Boeing's 737 Max?" Harvard Business School Case 320-104, June 2020. (Revised October 2020.)
      • June 2020 (Revised October 2020)
      • Case

      Time Out: The Evolution from Media to Markets

      By: Kate Barasz and Eva Ascarza
      In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out—the global media and entertainment brand—had gone from a self-published counterculture publication in London...  View Details
      Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands And Branding; Media; Marketing; Marketing Strategy; Organizational Change And Adaptation; Strategy; Media And Broadcasting Industry; Food And Beverage Industry; United Kingdom; United States
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      Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised October 2020.)
      • Article

      Predictions, Prophets, and Restarting Your Business

      By: Frank V. Cespedes
      The first task of crisis management is a reasonably accurate view of the current situation and how it might evolve. There are many predictions about so-called “new normal” as a result of the semi-enforced social distancing necessitated by the coronavirus. But most are...  View Details
      Keywords: Health Pandemics; Crisis Management; strategic planning
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      Cespedes, Frank V. "Predictions, Prophets, and Restarting Your Business." Harvard Business School Working Knowledge (May 4, 2020).
      • April 2020
      • Teaching Plan

      Malcolm Turner at Vanderbilt

      By: David G. Fubini, Amy Klopfenstein and James Barnett
      This teaching plan serves as a supplement to the case “Malcolm Turner at Vanderbilt,” HBS 420-024. The case examines the early decisions of Vanderbilt University’s new athletic director, Malcolm Turner. A newcomer to college athletics, Turner made a series of...  View Details
      Keywords: Organizations; Organizational Change And Adaptation; Organizational Culture; Sports; planning; strategic planning; Education; Higher Education; Leadership; Leadership Style; Leading Change; Education Industry; Sports Industry; Tennessee
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      Fubini, David G., Amy Klopfenstein, and James Barnett. "Malcolm Turner at Vanderbilt." Harvard Business School Teaching Plan 420-081, April 2020.
      • April 2020 (Revised June 2020)
      • Case

      Uber: Competing Globally

      By: Alexander J. MacKay, Amram Migdal and John Masko
      This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (United States), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In...  View Details
      Keywords: Business Ventures; Business Growth And Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Multinational Firms And Management; Globalized Markets And Industries; Governance; Governance Controls; Governing Rules, Regulations, And Reforms; Innovation And Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth And Development Strategy; Growth Management; Markets; Demand And Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry And Exit; Market Participation; Supply And Industry; Industry Structures; planning; strategic planning; Relationships; Business And Community Relations; Business And Government Relations; Business And Stakeholder Relations; Labor And Management Relations; Networks; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Technology; Mobile Technology; Technology Platform; Transportation; Transportation Networks; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North And Central America; United States; New York (city, Ny); New York (state, Us); South America; Colombia
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      MacKay, Alexander J., Amram Migdal, and John Masko. "Uber: Competing Globally." Harvard Business School Case 720-404, April 2020. (Revised June 2020.)
      • April 2020 (Revised May 2020)
      • Case

      NTT DOCOMO's Race to 5G

      By: Juan Alcacer, Horst Melcher and Akiko Kanno
      The case, based on extensive interviews with NTT DOCOMO’s technology leaders, focuses on the opportunities and challenges that NTT DOCOMO faces with the launch of infrastructure and services for 5G wireless telecommunication technology. With higher data rates and...  View Details
      Keywords: 5g; Mobile Technology; Wireless Technology; Product Launch; strategic planning; Decision Making; Strategy; Telecommunications Industry; Technology Industry
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      Alcacer, Juan, Horst Melcher, and Akiko Kanno. "NTT DOCOMO's Race to 5G." Harvard Business School Case 720-413, April 2020. (Revised May 2020.)
      • April 2020
      • Case

      Apple Inc. in 2020

      By: David B. Yoffie and Daniel Fisher
      After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new...  View Details
      Keywords: Innovation; Market Positioning; Marketing Implementation; planning; Products; Strategic Positioning; Strategy; Technology; Competitive Strategy; Technological Innovation; Competitive Advantage; Product Positioning; Communication; Competition; Leadership; strategic planning; Computer Industry; Telecommunications Industry; Technology Industry
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      Yoffie, David B., and Daniel Fisher. "Apple Inc. in 2020." Harvard Business School Case 720-454, April 2020.
      • March 2020
      • Case

      Zoom Video Communications and COVID-19

      By: Scott Kominers and George Gonzalez
      When a global pandemic forced people around the world to stay home and work remotely, Zoom became the video conferencing tool of choice for many organizations. The case explores Zoom's strengths and weaknesses as a platform, role in society, and emergent use cases. The...  View Details
      Keywords: Platform Design; Health Pandemics; Communication Technology; strategic planning; Technology Industry; Information Technology Industry
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      Kominers, Scott, and George Gonzalez. "Zoom Video Communications and COVID-19." Harvard Business School Case 820-108, March 2020.
      • March 2020
      • Case

      Levi Strauss (A): A Pioneer Lost in the Wilderness

      By: Joshua Margolis, Ashish Nanda, Margaret Cross, Imran Manji and Bismah Rahmat
      In 2011, newly appointed CEO Chip Bergh needed to urgently turn around the iconic but floundering denim apparel firm, Levi Strauss & Co. (LS&Co.) Famous for its blue jeans, LS&Co. had suffered a decline in revenue of 29% from $6.8 billion in 1997 to $4.8 billion in...  View Details
      Keywords: Turnarounds; Transformation; Strategy; Decision Choices And Conditions; Decision Making; strategic planning; Apparel And Accessories Industry
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      Margolis, Joshua, Ashish Nanda, Margaret Cross, Imran Manji, and Bismah Rahmat. "Levi Strauss (A): A Pioneer Lost in the Wilderness." Harvard Business School Case 720-405, March 2020.
      • March 2020
      • Case

      Minneapolis Star Tribune

      By: Joseph L. Bower, Elizabeth Hansen and Michael Norris
      In the summer of 2019, Mike Klingensmith, CEO of the Minneapolis Star Tribune, the Twin Cities metro region’s largest newspaper, reviewed subscription trends and plans for future experimentation. The newspaper industry across the U.S. had suffered a steep decline for...  View Details
      Keywords: Financial Performance; Industry Evolution; Business Earnings; Organizational Change And Adaptation; strategic planning; Journalism And News Industry; Minnesota
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      Bower, Joseph L., Elizabeth Hansen, and Michael Norris. "Minneapolis Star Tribune." Harvard Business School Case 920-302, March 2020.
      • February 2020
      • Case

      Leading Change in Talent at L'Oréal

      By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney
      Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful...  View Details
      Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency And Skills; Experience And Expertise; Talent And Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms And Management; Human Resources; Employees; Recruitment; Retention; Selection And Staffing; Innovation And Management; Jobs And Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices And Processes; Marketing; Brands And Branding; Product Marketing; Organizations; Organizational Change And Adaptation; Organizational Structure; Personal Development And Career; planning; strategic planning; Problems And Challenges; Networks; Social Psychology; Attitudes; Power And Influence; Social And Collaborative Networks; Business Strategy; Advertising Industry; Beauty And Cosmetics Industry; Consumer Products Industry; France; Paris
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      Ramarajan, Lakshmi, Vincent Dessain, and Emer Moloney. "Leading Change in Talent at L'Oréal." Harvard Business School Case 420-106, February 2020.
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      Why Is Strategic Planning Important? | HBS Online
      Skip to Main Content Courses Open Courses Mega Menu For Organizations Open For Organizations Mega Menu Insights Open Insights Mega Menu More Info...
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