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Publications

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  • All HBS Web  (127)
    • Faculty Publications  (21)

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    • All HBS Web  (127)
      • Faculty Publications  (21)

      Stigma Remove Stigma →

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      • December 2022 (Revised January 2023)
      • Case

      Cann: High Hopes for Cannabis Infused Beverages

      By: Ayelet Israeli and Anne V. Wilson
      Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six...  View Details
      Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Food and Beverage Industry; United States; Canada; North America
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      Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
      • 2022
      • Talk

      Stigma Against AI Companion Applications

      By: Julian De Freitas, A. Ragnhildstveit and A.K. Uğuralp
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      De Freitas, Julian, A. Ragnhildstveit, and A.K. Uğuralp. "Stigma Against AI Companion Applications." Association for Consumer Research Annual Conference, 2022.
      • July 2022 (Revised August 2022)
      • Case

      Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category

      By: Ayelet Israeli and Anne V. Wilson
      Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic...  View Details
      Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States
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      Israeli, Ayelet, and Anne V. Wilson. "Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category." Harvard Business School Case 523-021, July 2022. (Revised August 2022.)
      • 2017
      • Working Paper

      Does Financial Misconduct Affect the Future Compensation of Alumni Managers?

      By: Boris Groysberg, Eric Lin and Georgios Serafeim
      We explore how an organization’s financial misconduct may affect pay for former employees not implicated in wrongdoing. Drawing on stigma theory we hypothesize that although such alumni did not participate in the financial misconduct and they had left the organization...  View Details
      Keywords: Corporate Misconduct; Restatements; Stigma; Financial Misconduct; Compensation and Benefits; Crime and Corruption; Employees
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      Groysberg, Boris, Eric Lin, and Georgios Serafeim. "Does Financial Misconduct Affect the Future Compensation of Alumni Managers?" Working Paper, November 2017.
      • June 2021
      • Teaching Note

      Michael Phelps: 'It's Okay to Not Be Okay'

      By: Boris Groysberg, Carin-Isabel Knoop and Michael Norris
      Teaching Note for HBS Case No. 421-044. In 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the...  View Details
      Keywords: Mental Health; Talent and Talent Management; Training; Health; Success; Performance Improvement; Personal Development and Career; Family and Family Relationships; Sports; Competition; Sports Industry; United States; Baltimore; Arizona; Sydney; Athens; Beijing; London
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      Groysberg, Boris, Carin-Isabel Knoop, and Michael Norris. "Michael Phelps: 'It's Okay to Not Be Okay'." Harvard Business School Teaching Note 421-095, June 2021.
      • October 2020
      • Case

      Michael Phelps: 'It's Okay to Not Be Okay'

      By: Boris Groysberg, Carin-Isabel Knoop and Michael Norris
      In 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the greatest of all time—the highs and lows,...  View Details
      Keywords: Mental Health; Talent and Talent Management; Training; Health; Success; Performance Improvement; Personal Development and Career; Family and Family Relationships; Sports; Competition; Sports Industry; United States; Baltimore; Arizona; Sydney; Athens; Beijing; London
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      Groysberg, Boris, Carin-Isabel Knoop, and Michael Norris. "Michael Phelps: 'It's Okay to Not Be Okay'." Harvard Business School Case 421-044, October 2020.
      • July 2020
      • Article

      Does Corporate Misconduct Affect the Future Compensation of Alumni Managers?

      By: Boris Groysberg, Eric Lin and George Serafeim
      Using data from a top-five global executive placement firm, the authors explore how an organization's financial misconduct may affect pay for former employees not implicated in wrongdoing. Drawing on stigma theory, they hypothesize that although such alumni did not...  View Details
      Keywords: Corporate Misconduct; Financial Misconduct; Stigma; Crime and Corruption; Employees; Compensation and Benefits
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      Groysberg, Boris, Eric Lin, and George Serafeim. "Does Corporate Misconduct Affect the Future Compensation of Alumni Managers?" Special Issue on Employee Inter- and Intra-Firm Mobility. Advances in Strategic Management 41 (July 2020).
      • June 2020
      • Article

      Waiting to Inhale: Reducing Stigma in the Medical Cannabis Industry

      By: Kisha Lashley and Timothy G. Pollock
      When a new industry category is predicated on a product or activity subject to ‘‘core’’ stigma—meaning its very nature is stigmatized—the actors trying to establish it may struggle to gain the resources they need to survive and grow. To explain the process of reducing...  View Details
      Keywords: Stigma; Cannabis Industry; Deviance; Public Opinion; Moral Sensibility; Health Care and Treatment
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      Lashley, Kisha, and Timothy G. Pollock. "Waiting to Inhale: Reducing Stigma in the Medical Cannabis Industry." Administrative Science Quarterly 65, no. 2 (June 2020): 434–482.
      • February 2020
      • Technical Note

      Talent Management and the Future of Work

      By: William R. Kerr and Gorick Ng
      The nature of work is changing—and it is changing rapidly. Few days go by without industry giants such as Amazon and AT&T announcing plans to invest billions of dollars towards retraining nearly half of their respective workforces for jobs of the future. What changes...  View Details
      Keywords: Human Resource Management; Human Capital Development; Human Resource Practices; Talent; Talent Acquisition; Talent Development; Talent Development And Retention; Talent Management; Talent Retention; Labor Flows; Labor Management; Labor Market; Strategy Development; Strategy Management; Strategy Execution; Strategy And Execution; Strategic Change; Transformations; Organization; Organization Alignment; Organization Design; Organizational Adaptation; Organizational Effectiveness; Management Challenges; Management Of Business And Political Risk; Change Leadership; Future Of Work; Future; Skills Gap; Skills Development; Skills; Offshoring And Outsourcing; Investment; Capital Allocation; Work; Work Culture; Work Force Management; Work/life Balance; Work/family Balance; Work-family Boundary Management; Workers; Worker Productivity; Worker Performance; Work Engagement; Work Environment; Work Environments; Productivity; Organization Culture; Soft Skills; Technology Management; Technological Change; Technological Change: Choices And Consequences; Technology Diffusion; Disruptive Technology; Global Business; Global; Workplace; Workplace Context; Workplace Culture; Workplace Wellness; Collaboration; Competencies; Productivity Gains; Digital; Digital Transition; Competitive Dynamics; Competitiveness; Competitive Strategy; Data Analytics; Data; Data Management; Data Strategy; Data Protection; Aging Society; Diversity; Diversity Management; Millennials; Communication Complexity; Communication Technologies; International Business; Work Sharing; Global Competitiveness; Global Corporate Cultures; Intellectual Property; Intellectual Property Management; Intellectual Property Protection; Intellectual Capital And Property Issues; Globalization Of Supply Chain; Inequality; Recruiting; Hiring; Hiring Of Employees; Training; Job Cuts And Outsourcing; Job Performance; Job Search; Job Design; Job Satisfaction; Jobs; Employee Engagement; Employee Attitude; Employee Benefits; Employee Compensation; Employee Fairness; Employee Relationship Management; Employee Retention; Employee Selection; Employee Motivation; Employee Feedback; Employee Coordination; Employee Performance Management; Employee Socialization; Process Improvement; Application Performance Management; Stigma; Institutional Change; Candidates; Digital Enterprise; Cultural Adaptation; Cultural Change; Cultural Diversity; Cultural Context; Cultural Strategies; Cultural Psychology; Cultural Reform; Performance; Performance Effectiveness; Performance Management; Performance Evaluation; Performance Appraisal; Performance Feedback; Performance Measurement; Performance Metrics; Performance Measures; Performance Efficiency; Efficiency; Performance Analysis; Performance Appraisals; Performance Improvement; Automation; Artificial Intelligence; Technology Companies; Managerial Processes; Skilled Migration; Assessment; Human Resources; Management; Human Capital; Talent and Talent Management; Retention; Demographics; Labor; Strategy; Change; Change Management; Transformation; Organizational Change and Adaptation; Organizational Culture; Working Conditions; Information Technology; Technology Adoption; Disruption; Economy; Competition; Globalization; AI and Machine Learning; Digital Transformation
      Citation
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      Kerr, William R., and Gorick Ng. "Talent Management and the Future of Work." Harvard Business School Technical Note 820-084, February 2020.
      • July 2019
      • Article

      Which of These Things Are Not Like the Others? Comparing the Rational, Emotional, and Moral Aspects of Reputation, Status, Celebrity, and Stigma

      By: Timothy G. Pollock, Kisha Lashley, Violina P. Rindova and Jung-Hoon Han
      In this review of the literature on reputation, status, celebrity, and stigma we develop an overarching theoretical framework based on the rational, emotional, and moral aspects of each construct’s unique sociocognitive content and the mechanisms through which it...  View Details
      Keywords: Celebrity; Stigma; Reputation; Status and Position; Emotions; Moral Sensibility
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      Pollock, Timothy G., Kisha Lashley, Violina P. Rindova, and Jung-Hoon Han. "Which of These Things Are Not Like the Others? Comparing the Rational, Emotional, and Moral Aspects of Reputation, Status, Celebrity, and Stigma." Academy of Management Annals 13, no. 2 (July 2019).
      • Article

      Does Financial Misconduct Affect the Future Compensation of Alumni Managers?

      By: Boris Groysberg, Eric Lin and George Serafeim
      We explore how an organization’s financial misconduct may affect pay for former employees not implicated in wrongdoing. Drawing on stigma theory we hypothesize that although such alumni did not participate in the financial misconduct, and they had left the organization...  View Details
      Keywords: Financial Misconduct; Stigma; Finance; Crime and Corruption; Executive Compensation; Employees; Compensation and Benefits
      Citation
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      Groysberg, Boris, Eric Lin, and George Serafeim. "Does Financial Misconduct Affect the Future Compensation of Alumni Managers?" Harvard Business School Working Knowledge (December 6, 2017).
      • Article

      The Career Effects of Scandal: Evidence from Scientific Retractions

      By: Pierre Azoulay, Alessandro Bonatti and Joshua Lev Krieger
      We investigate how the scientific community's perception of a scientist's prior work changes when one of his articles is retracted. Relative to non-retracted control authors, faculty members who experience a retraction see the citation rate to their earlier,...  View Details
      Keywords: Reputation; Perception; Status and Position; Outcome or Result
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      Azoulay, Pierre, Alessandro Bonatti, and Joshua Lev Krieger. "The Career Effects of Scandal: Evidence from Scientific Retractions." Research Policy 46, no. 9 (November 2017).
      • 2016
      • Article

      Scandal and Stigma: Does Corporate Misconduct Affect the Future Compensation of Bystander Managers?

      By: Boris Groysberg, Eric Lin and George Serafeim
      This paper explores whether a firm’s misconduct can affect the compensation of former managers who were neither at the firm at the time of misdeeds nor involved in the scandal. Results suggest that stigma may influence compensation of former managers, even in cases...  View Details
      Keywords: Corporate Misconduct; Stigma; Executive Compensation
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      Groysberg, Boris, Eric Lin, and George Serafeim. "Scandal and Stigma: Does Corporate Misconduct Affect the Future Compensation of Bystander Managers?" Academy of Management Annual Meeting Proceedings (2016).
      • Winter 2013
      • Article

      Fear of Rejection? Tiered Certification and Transparency

      By: Emmanuel Farhi, Josh Lerner and Jean Tirole
      The sub-prime crisis has shone a harsh spotlight on the practices of securities underwriters, which provided too many complex securities that proved to ultimately have little value. This uproar calls attention to the fact that the literature on intermediaries has...  View Details
      Keywords: Debt Securities; Corporate Disclosure; Corporate Governance
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      Farhi, Emmanuel, Josh Lerner, and Jean Tirole. "Fear of Rejection? Tiered Certification and Transparency." RAND Journal of Economics 44, no. 4 (Winter 2013): 610–631.
      • Article

      The Persuasive 'Power' of Stigma?

      By: Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney and Dan Ariely
      We predicted that able-bodied individuals and white Americans would have a difficult time saying no to persuasive appeals offered by disabled individuals and black Americans, due to their desire to make such interactions proceed smoothly. In two experiments, we show...  View Details
      Keywords: Persuasion; Stigma; Interactions; Interracial Relations; Power and Influence; Personal Characteristics; Interpersonal Communication; Attitudes
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      Norton, Michael I., Elizabeth W. Dunn, Dana R. Carney, and Dan Ariely. "The Persuasive 'Power' of Stigma?" Organizational Behavior and Human Decision Processes 117, no. 2 (March 2012): 261–268.
      • 2010
      • Article

      The Strategic Use of Brand Biographies

      By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
      We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically...  View Details
      Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
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      Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
      • 1 Feb 2008
      • Talk

      Language Proficiency as a Stigma in International Work

      By: Tsedal Beyene
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      Beyene, Tsedal. "Language Proficiency as a Stigma in International Work." Harvard Business School, Boston, MA, February 1, 2008.
      • January 2008
      • Article

      Nonemployment Stigma as Rational Herding: A Field Experiment

      By: Felix Oberholzer-Gee
      Long spells of unemployment are known to reduce the likelihood of re-employment, but it is difficult to discern the reasons for this observation. Using an experimental method that controls for search intensity and possible discouragement of job applicants, I document...  View Details
      Keywords: Job Search; Job Cuts and Outsourcing; Employment; Cognition and Thinking; Perception; Creativity; Human Needs; Job Interviews; Selection and Staffing; Recruitment; Managerial Roles; Judgments; Employment Industry
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      Oberholzer-Gee, Felix. "Nonemployment Stigma as Rational Herding: A Field Experiment." Journal of Economic Behavior & Organization 65, no. 1 (January 2008): 30–40.
      • 2007
      • Working Paper

      The Persuasive Appeal of Stigma

      By: Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney and Dan Ariely
      Citation
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      Norton, Michael I., Elizabeth W. Dunn, Dana R. Carney, and Dan Ariely. "The Persuasive Appeal of Stigma." Harvard Business School Working Paper, No. 07-103, June 2007.
      • 1 Jan 2007
      • Conference Presentation

      Language Proficiency as a Stigma in International Work

      By: Tsedal Beyene
      Citation
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      Beyene, Tsedal. "Language Proficiency as a Stigma in International Work." MIT Sloan School of Management, Cambridge, MA, January 1, 2007.
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