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Women make up more than half of the labor force in the United States and earn almost 60 percent of advanced degrees, yet they bring home less pay and...
- May 19, 2021
- Article
Measuring the Impact of #MeToo on Gender Equity in Hollywood
By: Hong Luo and Laurina Zhang
The #MeToo movement has brought issues of sexual harassment and gender inequities to the forefront around the world. But how much of a tangible impact has it had on the experiences of women in the workplace? In this piece, the authors discuss their research that...
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- 2021
- Working Paper
Hate Crime Increases with Minoritized Group Rank
By: Mina Cikara, Vasiliki Fouka and Marco Tabellini
People are on the move in unprecedented numbers across the globe. How does migration affect local intergroup dynamics? In contrast to accounts that emphasize stereotypical features of groups as determinants of their treatment, we propose the social group reference...
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- 2021
- Working Paper
Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence
By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
This working paper examines the social impact of the film industry in India during the first four decades after Indian Independence in 1947. It shows that Bollywood, the mainstream cinema in India and the counterpart in scale to Hollywood in the United States, shared...
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- July 2020
- Teaching Plan
Girls Who Code
By: Brian Trelstad and Amy Klopfenstein
This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter...
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Keywords:
Communication;
Communication Strategy;
Spoken Communication;
Interpersonal Communication;
Demographics;
Age;
Gender;
Education;
Curriculum and Courses;
Learning;
Middle School Education;
Secondary Education;
Leadership Style;
Leadership;
Social Enterprise;
Nonprofit Organizations;
Social Psychology;
Attitudes;
Behavior;
Cognition and Thinking;
Prejudice and Bias;
Power and Influence;
Identity;
Social and Collaborative Networks;
Motivation and Incentives;
Society;
Civil Society or Community;
Culture;
Public Opinion;
Social Issues;
Technology;
Software;
Education Industry;
Technology Industry;
North and Central America;
United States
- 2021
- Working Paper
Issue Salience and Political Stereotypes
By: Pedro Bordalo, Marco Tabellini and David Yang
U.S. voters exaggerate the differences in attitudes held by Republicans and Democrats on a range of socioeconomic and political issues, and higher perceived polarization is associated with greater political engagement and affective polarization. In this paper, we...
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- March 2020
- Case
Girls Who Code
By: Brian Trelstad, Amy Klopfenstein and Olivia Hull
In 2012, Reshma Saujani founded Girls Who Code (GWC) with the mission of closing the technology (tech) industry’s gender gap. While GWC offered coding education programs to middle- and high-school-aged girls, the organization also sought to alter cultural stereotypes...
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- September 2019 (Revised June 2021)
- Case
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls...
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- March 2019
- Article
Beliefs about Gender
By: Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli and Andrei Shleifer
We conduct laboratory experiments that explore how gender stereotypes shape beliefs about ability of oneself and others in different categories of knowledge. The data reveal two patterns. First, men’s and women’s beliefs about both oneself and others exceed observed...
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- 2019
- Working Paper
Calculators for Women: When Identity Appeals Provoke Backlash
By: Tami Kim, Kate Barasz, Leslie John and Michael I. Norton
From “Chick Beer” to “Dryer sheets for Men,” identity-based labeling is frequently deployed to appeal to people who hold the targeted identity. However, five studies demonstrate that identity appeals can backfire, alienating the very individuals they aim to attract. We...
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- 2021
- Working Paper
Gender Stereotypes in Deliberation and Team Decisions
By: Katherine B. Coffman, Clio Bryant Flikkema and Olga Shurchkov
We explore how groups deliberate and decide on ideas in an experiment with communication. We find that gender biases play a significant role in which group members are chosen to answer on behalf of the group. Conditional on the quality of their ideas, individuals are...
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- 2021
- Working Paper
Stereotypes and Belief Updating
By: Katherine B. Coffman, Manuela Collis and Leena Kulkarni
We explore how feedback shapes, and perpetuates, gender gaps in self-assessments. Participants in our experiments take tests of their ability across different domains. We elicit their beliefs of their performance before and after feedback. We find that, even after the...
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Keywords:
Beliefs;
Stereotypes;
Self-assessment;
Gender;
Prejudice and Bias;
Information;
Performance;
Perception
- May–June 2018
- Article
What Most People Get Wrong about Men and Women: Research Shows the Sexes Aren't So Different
By: Catherine H. Tinsley and Robin J. Ely
Why have women failed to achieve parity with men in the workplace? Contrary to popular belief, it’s not because women prioritize their families over their careers, negotiate poorly, lack confidence, or are too risk averse. Meta-analyses of published studies show that...
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- Article
Gender Bias, Social Impact Framing, and Evaluation of Entrepreneurial Ventures
By: Matthew Lee and Laura Huang
Recent studies find that female-led ventures are penalized relative to male-led ventures due to role incongruity, or a perceived “lack of fit,” between female stereotypes and expected personal qualities of business entrepreneurs. We examine whether social impact...
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- June 2017
- Article
When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology
By: Nicholas M. Hobson, Francesca Gino, Michael I. Norton and Michael Inzlicht
Long-established rituals in pre-existing cultural groups have been linked to the cultural evolution of large-scale group cooperation. Here we test the prediction that novel rituals—arbitrary hand and body gestures enacted in a stereotypical and repeated fashion—can...
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- May 2017 (Revised April 2020)
- Case
Raj Kapoor: The Socialist Showman
By: Geoffrey Jones and Snigdha Sur
This case examines the career of Raj Kapoor, the legendary Bollywood filmmaker of the postwar decades. It explores how Kapoor built RK studios after 1948 by releasing a series of movies that combined romance with social messages focused on the fate of the common man in...
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- March–April 2017
- Article
Hiring an Entrepreneurial Leader: What to Look For
By: Timothy Butler
Aspiring to be innovative and agile, companies of all shapes and sizes want to recruit entrepreneurial managers. But most firms lack a scientific way to separate the true entrepreneurs from other candidates. To address that problem, Butler compared the psychological...
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- November 2016
- Article
Stereotypes
By: Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli and Andrei Shleifer
We present a model of stereotypes based on Kahneman and Tversky's representativeness heuristic. A decision maker assesses a target group by overweighting its representative types, which we formally define to be the types that occur more frequently in that group than in...
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Keywords:
Prejudice and Bias
- May 2016
- Article
When Performance Trumps Gender Bias: Joint Versus Separate Evaluation
By: Iris Bohnet, Alexandra van Geen and Max Bazerman
We examine a new intervention to overcome gender biases in hiring, promotion, and job assignments: an "evaluation nudge," in which people are evaluated jointly rather than separately regarding their future performance. Evaluators are more likely to focus on individual...
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- Article
Men as Cultural Ideals: Cultural Values Moderate Gender Stereotype Content.
By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick, Susan Crotty, Jihye Chong and Michael I. Norton
Four studies tested whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using...
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- February 2015 (Revised June 2016)
- Case
Solar Geoengineering
By: Joseph B. Lassiter III and Stephanie Puzio
On December 8th 2013, as Dr. David Keith was leaving the set of the Colbert Show, he couldn't help but replay the interview over and over in his mind. Did he actually get his point of view on solar geoengineering across or had he just added to the stereotype that he...
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