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    • All HBS Web  (397)
      • Faculty Publications  (51)

      Stereotypes Remove Stereotypes →

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      • January 2023
      • Teaching Plan

      Vicky Tsai and Tatcha: Confronting Stereotypes

      By: Geoffrey Jones and Mona Rahmani
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      Jones, Geoffrey, and Mona Rahmani. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Teaching Plan 323-063, January 2023.
      • December 2022
      • Article

      The Task Bind: Explaining Gender Differences in Managerial Tasks and Performance

      By: Alexandra C. Feldberg
      This multi-method study of managers in a grocery chain identifies a novel mechanism by which threats of gender stereotypes undermine women’s ability to be effective managers. I find that women managers face a task bind, a dilemma that managers experience as they try to...  View Details
      Keywords: Gender Stereotypes; Gender; Managerial Roles; Performance Expectations
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      Feldberg, Alexandra C. "The Task Bind: Explaining Gender Differences in Managerial Tasks and Performance." Administrative Science Quarterly 67, no. 4 (December 2022): 1049–1092.
      • November 2022
      • Article

      Hate Crime Towards Minoritized Groups Increases as They Increase in Sized-Based Rank

      By: Mina Cikara, Vasiliki Fouka and Marco Tabellini
      People are on the move in unprecedented numbers within and between countries. How does demographic change affect local intergroup dynamics? In complement to accounts that emphasize stereotypical features of groups as determinants of their treatment, we propose the...  View Details
      Keywords: Prejudice; Minority; Hate Crimes; Reference Dependence; Prejudice and Bias; Attitudes; Demographics
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      Cikara, Mina, Vasiliki Fouka, and Marco Tabellini. "Hate Crime Towards Minoritized Groups Increases as They Increase in Sized-Based Rank." Nature Human Behaviour 6, no. 11 (November 2022): 1537–1544. (Pre-Published online August 8, 2022, Featured in HBS Working Knowledge and ABC News.)
      • 2022
      • Working Paper

      The Impact of the COVID-19 Pandemic on the Satisfaction of Workers in Low-Wage Jobs

      By: Elizabeth R Johnson and Ashley V. Whillans
      How did job satisfaction change during the pandemic for workers in low-wage jobs, and how did workers’ experiences compare to those in professional jobs? Using nationally representative survey data, we show that the pandemic increased the dissatisfaction of workers in...  View Details
      Keywords: Low-Wage Jobs; COVID-19 Pandemic; Pay; Job Satisfaction; Income Inequality; Stereotypes; Satisfaction; Compensation and Benefits; Working Conditions
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      Johnson, Elizabeth R., and Ashley V. Whillans. "The Impact of the COVID-19 Pandemic on the Satisfaction of Workers in Low-Wage Jobs." Harvard Business School Working Paper, No. 23-001, July 2022.
      • July 2022 (Revised January 2023)
      • Case

      Vicky Tsai and Tatcha: Confronting Stereotypes

      By: Geoffrey Jones and Veronica Tong
      Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully...  View Details
      Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States
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      Jones, Geoffrey, and Veronica Tong. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Case 323-007, July 2022. (Revised January 2023.)
      • 2022
      • Working Paper

      Moral Deteriorations Sever Firm Identity

      By: Julian De Freitas, Zarema Khon, Pechthida Kim and Samuel G.B. Johnson
      Firms change over time. Which changes are so damaging that consumers believe the firm’s very identity ceases to exist? We explored this question using Twitter data and eight experiments involving nearly 3,000 subjects. Consumers judged that moral deteriorations were...  View Details
      Keywords: Corporate Identity; Morality; Brand Activism; Social Media; Business Ethics; Firm Stereotypes; Consumer Behavior; Public Opinion; Moral Sensibility; Brands and Branding; Government and Politics
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      De Freitas, Julian, Zarema Khon, Pechthida Kim, and Samuel G.B. Johnson. "Moral Deteriorations Sever Firm Identity." Harvard Business School Working Paper, No. 22-077, June 2022.
      • 2022
      • Working Paper

      Hate Crime Increases with Minoritized Group Rank

      By: Marco E. Tabellini
      People are on the move in unprecedented numbers within and between countries. How does demographic change affect local intergroup dynamics? In complement to accounts that emphasize stereotypical features of groups as determinants of their treatment, we propose the...  View Details
      Keywords: Prejudice; Minority; Hate Crimes; Reference Dependence; Demographics; Rank and Position; Prejudice and Bias; Crime and Corruption
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      Cikara, Mina, Vasiliki Fouka, and Marco Tabellini. "Hate Crime Increases with Minoritized Group Rank." Harvard Business School Working Paper, No. 21-075, February 2022. (Permanent link here. Forthcoming at Nature Human Behaviour.)
      • Fall 2021
      • Article

      Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991

      By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
      This article examines how the film industry influenced prevailing gender and skin color stereotypes in India during the first four decades after Independence in 1947. It shows that Bollywood, the mainstream cinema in India, shared Hollywood's privileging of paler skin...  View Details
      Keywords: Bollywood; Film Industry; Hollywood; Tamil Cinema; Male Gaze; Stereotypes; Social Impact; Gender; Race; Ethnicity; Film Entertainment; Motion Pictures and Video Industry; India; United States
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      Sheth, Sudev, Geoffrey Jones, and Morgan Spencer. "Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991." Business History Review 95, no. 3 (Fall 2021): 483–515.
      • Working Paper

      A (Dynamic) Investigation of Stereotypes, Belief-Updating, and Behavior

      By: Katherine B. Coffman, Paola Ugalde Araya and Basit Zafar
      Many decisions—such as what educational or career path to pursue—are dynamic in nature, with individuals receiving feedback at one point in time and making decisions later. Using a controlled experiment, with two sessions one week apart, we analyze the dynamic effects...  View Details
      Keywords: Feedback; Beliefs; Stereotypes; Self-assessment; Gender Gap; Performance; Perception; Gender; Decision Making; Behavior
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      Coffman, Katherine B., Paola Ugalde Araya, and Basit Zafar. "A (Dynamic) Investigation of Stereotypes, Belief-Updating, and Behavior." NBER Working Paper Series, No. 29382, October 2021.
      • September 2021
      • Article

      Gender Stereotypes in Deliberation and Team Decisions

      By: Katherine B. Coffman, Clio Bryant Flikkema and Olga Shurchkov
      We explore how groups deliberate and decide on ideas in an experiment with communication. We find that gender biases play a significant role in which group members are chosen to answer on behalf of the group. Conditional on the quality of their ideas, individuals are...  View Details
      Keywords: Gender Differences; Stereotypes; Teams; Economic Experiments; Gender; Prejudice and Bias; Groups and Teams; Perception
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      Coffman, Katherine B., Clio Bryant Flikkema, and Olga Shurchkov. "Gender Stereotypes in Deliberation and Team Decisions." Games and Economic Behavior 129 (September 2021): 329–349.
      • Article

      Unconscious Bias Training That Works

      By: Francesca Gino and Katherine Coffman
      To become more diverse, equitable, and inclusive, many companies have turned to unconscious bias (UB) training. By raising awareness of the mental shortcuts that lead to snap judgments—often based on race and gender—about people’s talents or character, it strives to...  View Details
      Keywords: Implicit Bias; Social Integration; Empathy; Prejudice and Bias; Employees; Training; Attitudes; Behavior; Organizational Change and Adaptation
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      Gino, Francesca, and Katherine Coffman. "Unconscious Bias Training That Works." Harvard Business Review 99, no. 5 (September–October 2021): 114–123.
      • 2022
      • Working Paper

      Gender Inequality and the Direction of Ideas: Evidence from the Weinstein Scandal and #MeToo

      By: Hong Luo and Laurina Zhang
      How do the Harvey Weinstein scandal and #MeToo affect women’s likelihood of working in male-dominated domains and the types of ideas developed in Hollywood? To discern these events’ impact, we exploit the variation in whether a producer previously collaborated with...  View Details
      Keywords: Gender Inequality; Gender Segregation; Social Movement; Direction Of Innovation; Creative Industries; Gender; Equality and Inequality; Social Issues; Creativity; Film Entertainment
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      Luo, Hong, and Laurina Zhang. "Gender Inequality and the Direction of Ideas: Evidence from the Weinstein Scandal and #MeToo." Harvard Business School Working Paper, No. 21-107, March 2021. (Revised December 2022.)
      • 2021
      • Working Paper

      Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

      By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
      This working paper examines the social impact of the film industry in India during the first four decades after Indian Independence in 1947. It shows that Bollywood, the mainstream cinema in India and the counterpart in scale to Hollywood in the United States, shared...  View Details
      Keywords: Film Industry; Bollywood; Tamil Cinema; Male Gaze; Social Impact; Stereotypes; Oral History; Film Entertainment; Gender; Race; Personal Characteristics; Prejudice and Bias; Business History; Motion Pictures and Video Industry; India
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      Sheth, Sudev, Geoffrey Jones, and Morgan Spencer. "Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence." Harvard Business School Working Paper, No. 21-077, January 2021.
      • July 2020
      • Teaching Plan

      Girls Who Code

      By: Brian Trelstad and Amy Klopfenstein
      This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter...  View Details
      Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum and Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; Social Enterprise; Nonprofit Organizations; Social Psychology; Attitudes; Behavior; Cognition and Thinking; Prejudice and Bias; Power and Influence; Identity; Social and Collaborative Networks; Motivation and Incentives; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Information Technology; Applications and Software; Education Industry; Technology Industry; North and Central America; United States
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      Trelstad, Brian, and Amy Klopfenstein. "Girls Who Code." Harvard Business School Teaching Plan 321-010, July 2020.
      • 2021
      • Working Paper

      Issue Salience and Political Stereotypes

      By: Pedro Bordalo, Marco Tabellini and David Yang
      U.S. voters exaggerate the differences in attitudes held by Republicans and Democrats on a range of socioeconomic and political issues, and higher perceived polarization is associated with greater political engagement and affective polarization. In this paper, we...  View Details
      Keywords: Politics; Stereotypes; Belief Distortions; Model; Government and Politics; Public Opinion; Values and Beliefs
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      Bordalo, Pedro, Marco Tabellini, and David Yang. "Issue Salience and Political Stereotypes." Harvard Business School Working Paper, No. 20-106, April 2020. (Revised January 2021. Available also from VOX EU.)
      • March 2020
      • Case

      Girls Who Code

      By: Brian Trelstad, Amy Klopfenstein and Olivia Hull
      In 2012, Reshma Saujani founded Girls Who Code (GWC) with the mission of closing the technology (tech) industry’s gender gap. While GWC offered coding education programs to middle- and high-school-aged girls, the organization also sought to alter cultural stereotypes...  View Details
      Keywords: Coding; Gender Stereotypes; Information Technology; Gender; Education; Programs; Performance Effectiveness; Technology Industry; Information Technology Industry
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      Trelstad, Brian, Amy Klopfenstein, and Olivia Hull. "Girls Who Code." Harvard Business School Case 320-055, March 2020.
      • September 2019 (Revised June 2021)
      • Case

      Dove and Real Beauty: Building a Brand with Purpose

      By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
      Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls...  View Details
      Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
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      Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
      • March 2019
      • Article

      Beliefs about Gender

      By: Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli and Andrei Shleifer
      We conduct laboratory experiments that explore how gender stereotypes shape beliefs about ability of oneself and others in different categories of knowledge. The data reveal two patterns. First, men’s and women’s beliefs about both oneself and others exceed observed...  View Details
      Keywords: Performance Evaluation; Perspective; Prejudice and Bias; Gender
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      Bordalo, Pedro, Katherine Baldiga Coffman, Nicola Gennaioli, and Andrei Shleifer. "Beliefs about Gender." American Economic Review 109, no. 3 (March 2019): 739–773.
      • 2021
      • Working Paper

      Stereotypes and Belief Updating

      By: Katherine B. Coffman, Manuela Collis and Leena Kulkarni
      We explore how feedback shapes, and perpetuates, gender gaps in self-assessments. Participants in our experiments take tests of their ability across different domains. We elicit their beliefs of their performance before and after feedback. We find that, even after the...  View Details
      Keywords: Beliefs; Stereotypes; Self-assessment; Gender; Prejudice and Bias; Information; Performance; Perception
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      Coffman, Katherine B., Manuela Collis, and Leena Kulkarni. "Stereotypes and Belief Updating." Harvard Business School Working Paper, No. 19-068, January 2019. (Revised June 2021.)
      • 2018
      • Article

      Insight into Gender Differences in STEM: Evidence from Peer Reviews in an Engineering Class

      By: Jacqueline N. Lane, Bruce Ankenman and Seyed Iravani
      As the service industry moves toward self-service, peer feedback serves a critical role in this shift for educational services. Peer feedback is a process by which students provide feedback to each other. One of its major benefits is that it enables students to become...  View Details
      Keywords: Peer Review; Peer Feedback; STEM Education; Anonymity; Education; Gender; Education Industry
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      Lane, Jacqueline N., Bruce Ankenman, and Seyed Iravani. "Insight into Gender Differences in STEM: Evidence from Peer Reviews in an Engineering Class." Service Science 10, no. 4 (2018): 442–456.
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