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      • May 2025
      • Case

      Initial Financial Statements at Blank Corporation: Bridging Content and Commerce

      By: Jung Koo Kang, Panje Jayden Kim and David Allen
      This accounting case is intended to teach students how to compile an income statement, a balance sheet, and a cash flow statement. It focuses on Blank Corporation, an innovative South Korean company that bridged content and commerce by selling products directly through... View Details
      Keywords: Accounting; Financial Statements; Business Startups; Social Media; Advertising; Digital Marketing; Consumer Products Industry; South Korea
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      Kang, Jung Koo, Panje Jayden Kim, and David Allen. "Initial Financial Statements at Blank Corporation: Bridging Content and Commerce ." Harvard Business School Case 125-021, May 2025.
      • April 2025
      • Teaching Note

      Tabby: Winning Customers' Digital Wallets

      By: Eva Ascarza
      Teaching Note for HBS Case No. 524-056. Tabby, a Saudi-based fintech founded in 2019, rapidly became one of the MENA region’s first unicorns by offering buy-now-pay-later (BNPL) services with a unique twist: instead of charging end consumers, it partnered with... View Details
      Keywords: Business Startups; Marketing; Entrepreneurship; Growth and Development Strategy; Business Strategy; Business Model; Competitive Strategy; Financial Services Industry; Middle East; Saudi Arabia; United Arab Emirates
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      Ascarza, Eva. "Tabby: Winning Customers' Digital Wallets." Harvard Business School Teaching Note 525-057, April 2025.
      • 2025
      • Book

      The Experimentation Machine: Finding Product–Market Fit in the Age of AI

      By: Jeffrey J. Bussgang
      Leverage AI to be a 10x Founder

      Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
      Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit
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      Bussgang, Jeffrey J. The Experimentation Machine: Finding Product–Market Fit in the Age of AI. Damn Gravity Media, 2025.
      • March 2025
      • Case

      Mobvoi’s Path Through Market Challenges and Business Reinvention

      By: Paul A. Gompers and Shu Lin
      Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details
      Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Technology Industry; China
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      Gompers, Paul A., and Shu Lin. "Mobvoi’s Path Through Market Challenges and Business Reinvention." Harvard Business School Case 825-158, March 2025.
      • 2025
      • Working Paper

      Private Equity and Workers: Modeling and Measuring Monopsony, Reallocation, and Trust

      By: Kyle Herkenhoff, Josh Lerner, Gordon M. Phillips, Francisca Rebelo and Benjamin Sampson
      We measure the real effects of private equity buyouts on worker outcomes by building a new database that links transactions to matched employer-employee data in the United States. To guide our empirical analysis, we derive testable implications from three theories in... View Details
      Keywords: Monopsony; Market Power; Productivity; Private Equity; Employment; Wages; Employees
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      Herkenhoff, Kyle, Josh Lerner, Gordon M. Phillips, Francisca Rebelo, and Benjamin Sampson. "Private Equity and Workers: Modeling and Measuring Monopsony, Reallocation, and Trust." Harvard Business School Working Paper, No. 25-046, March 2025.
      • March 2025 (Revised April 2025)
      • Case

      Perplexity: Redefining Search

      By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak
      By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details
      Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Internet and the Web; Business Startups; Competitive Strategy; Technology Industry; United States
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      Srinivasan, Suraj, Michelle Hu, Sriraghav Srinivasan, and Radhika Kak. "Perplexity: Redefining Search." Harvard Business School Case 125-093, March 2025. (Revised April 2025.)
      • March 2025
      • Case

      Harvey: AI for Lawyers

      By: Suraj Srinivasan, Charles Krumholz and Radhika Kak
      In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details
      Keywords: Innovation Strategy; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Product Positioning; Legal Services Industry; Technology Industry; New York (city, NY); San Francisco; London
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      Srinivasan, Suraj, Charles Krumholz, and Radhika Kak. "Harvey: AI for Lawyers." Harvard Business School Case 125-087, March 2025.
      • 2025
      • Working Paper

      Code-Washing: Evidence from Open-Source Blockchain Startups

      By: Ofir Gefen, Daniel Rabetti, Yannan Sun and Che Zhang
      This study examines startups' management of source code repositories, distinguishing authentic developers ("code-producers''), from those inflating activity to mislead investors ("code-washers''). Using global blockchain startup and GitHub data, we find that... View Details
      Keywords: Entrepreneurial Finance; Open Source Distribution; Business Startups
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      Gefen, Ofir, Daniel Rabetti, Yannan Sun, and Che Zhang. "Code-Washing: Evidence from Open-Source Blockchain Startups." Working Paper, January 2025.
      • 2025
      • Working Paper

      Discrimination, Rejection, and Job Search

      By: Anne Boring, Katherine Coffman, Dylan Glover and María José González-Fuentes
      We investigate how candidates’ willingness to apply responds to (potential) discrimination and rejection using a simulated labor market. Past work has shown that “blinding” job applications reduces discrimination and increases the rate at which women are hired. Our... View Details
      Keywords: Job Search; Prejudice and Bias; Selection and Staffing; Demographics
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      Boring, Anne, Katherine Coffman, Dylan Glover, and María José González-Fuentes. "Discrimination, Rejection, and Job Search." Working Paper, February 2025.
      • 2025
      • Working Paper

      Turning Away from the State: Trade Shocks and Informal Insurance in Brazil

      By: Paula Rettl
      How does economic globalization affect vote choices? Conventional wisdom holds that voters who lose from economic integration support parties that propose expanding the welfare state. However, in the Global South, where the state is frequently weak or under-resourced,... View Details
      Keywords: Global Strategy; Globalized Economies and Regions; Governance; Government Administration; Political Elections; Voting; Latin America; Brazil; South America
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      Rettl, Paula. "Turning Away from the State: Trade Shocks and Informal Insurance in Brazil." Harvard Business School Working Paper, No. 25-038, February 2025.
      • February 2025
      • Case

      Managing Complexity at mymuesli

      By: Thomas Graeber and Stacy Straaberg
      In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
      Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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      Graeber, Thomas, and Stacy Straaberg. "Managing Complexity at mymuesli." Harvard Business School Case 925-008, February 2025.
      • January 2025
      • Teaching Note

      AGENTS.inc: Pathways to Growth at an AI Startup

      By: Frank Nagle and Susan Pinckney
      Teaching Note for HBS Case No. 724-444. In 2024, AI agent startup company AGENTS.inc faced multiple strategic decisions that could shape the company’s ability to grow into the future AI agent market leader. View Details
      Keywords: Business Startups; AI and Machine Learning; Growth and Development Strategy; Open Source Distribution; Entrepreneurial Finance; Competition; Computer Industry; Technology Industry; Europe; Germany
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      Nagle, Frank, and Susan Pinckney. "AGENTS.inc: Pathways to Growth at an AI Startup." Harvard Business School Teaching Note 725-353, January 2025.
      • January 2025
      • Case

      Intuition Robotics: An AI Companion for Older Adults

      By: Amit Goldenberg, Elie Ofek and Orna Dan
      Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details
      Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Health Industry; Technology Industry; United States; New York (state, US)
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      Goldenberg, Amit, Elie Ofek, and Orna Dan. "Intuition Robotics: An AI Companion for Older Adults." Harvard Business School Case 925-018, January 2025.
      • January 2025
      • Case

      Untapped Global: Financing Africa's Missing Middle

      By: Raymond Kluender and Emanuele Colonnelli
      In November 2024, Jim Chu, founder and CEO of Untapped Global, faced mounting internal tensions over the company’s strategic direction. Untapped had developed a data-driven revenue-based financing (RBF) model to address the “missing middle” problem—the $5.2 trillion... View Details
      Keywords: Social Entrepreneurship; Venture Capital; Working Capital; Private Equity; Financial Strategy; Microfinance; International Finance; Currency Exchange Rate; Profit Sharing; Revenue; Developing Countries and Economies; Economic Growth; Emerging Markets; Mission and Purpose; Small Business; Entrepreneurial Finance; Banking Industry; Financial Services Industry; Information Technology Industry; Technology Industry; Africa; Nigeria; South Africa; Kenya; Uganda; California; San Francisco
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      Kluender, Raymond, and Emanuele Colonnelli. "Untapped Global: Financing Africa's Missing Middle." Harvard Business School Case 825-056, January 2025.
      • 2024
      • Working Paper

      Displacement or Complementarity? The Labor Market Impact of Generative AI

      By: Wilbur Xinyuan Chen, Suraj Srinivasan and Saleh Zakerinia
      Generative AI is poised to reshape the labor market, affecting cognitive and white-collar occupations in ways distinct from past technological revolutions. This study examines whether generative AI displaces workers or augments their jobs by analyzing labor demand and... View Details
      Keywords: Generative Ai; Labor Market; Automation And Augmentation; Labor; AI and Machine Learning; Competency and Skills
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      Chen, Wilbur Xinyuan, Suraj Srinivasan, and Saleh Zakerinia. "Displacement or Complementarity? The Labor Market Impact of Generative AI." Harvard Business School Working Paper, No. 25-039, December 2024.
      • November 2024
      • Case

      Demond Martin and WellWithAll

      By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
      This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
      Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Consumer Products Industry; Retail Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
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      Gibson, Hise, Archie L. Jones, and Ai-Ling Jamila Malone. "Demond Martin and WellWithAll." Harvard Business School Case 625-041, November 2024.
      • 2024
      • Contribution

      Work

      By: Nien-hê Hsieh and Julie L. Rose
      This chapter has two aims. First, in light of the continued dominance of market capitalism, one aim of the chapter is to examine contemporary approaches to traditional concerns about the impact of market capitalism on the manner in which work is carried out. By the... View Details
      Keywords: Organizational Design; Employees; Labor
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      Hsieh, Nien-hê, and Julie L. Rose. "Work." Contribution to Chap. 69 Routledge Companion to Social and Political Philosophy. Second Edition edited by Gerald F. Gaus, Fred D'Agostino, and Ryan Muldoon, 786–797. London: Routledge, 2025.
      • November 2024
      • Teaching Note

      Mercado Bitcoin: M&A, IPO, or Series B?

      By: Raymond Kluender, Emanuele Colonnelli and Sabrina Howell
      Teaching Note for HBS Case No. 825-047. In April 2021, Brazilian cryptocurrency platform Mercado Bitcoin, had to decide how to scale: go public, M&A with a bank, or take a VC big check. In a highly volatile market, Roberto Dagnoni, chairman of the board, viewed the... View Details
      Keywords: Cryptocurrency; Mergers and Acquisitions; Business Growth and Maturation; Business Startups; Decision Making; Going Public; Ownership Stake; Strategic Planning; Venture Capital; Problems and Challenges; Business Cycles; Digital Platforms; Emerging Markets; Market Timing; Expansion; Diversification; Valuation; Value Creation; Investment Funds; Initial Public Offering; Price; Price Bubble; Negotiation Offer; Information Technology Industry; Financial Services Industry; Brazil; Latin America
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      Kluender, Raymond, Emanuele Colonnelli, and Sabrina Howell. "Mercado Bitcoin: M&A, IPO, or Series B?" Harvard Business School Teaching Note 825-092, November 2024.
      • 2024
      • Working Paper

      A Gender Backlash: Does Exposure to Female Labor Market Participation Fuel Gender Conservatism?

      By: Paula Rettl, Diane Bolet, Catherine E. De Vries, Simone Cremaschi, Tarik Abou-Chadi and Sergi Pardos-Prado
      The growing participation of women in the labor market has marked a significant societal transformation, coinciding with the rise of gender conservatism and far-right support. We study whether the economic consequences of labor market feminization and gender backlash... View Details
      Keywords: Gender Bias; Gender Equality; Gender Inclusivity; Politics; Political Backlash; Political Culture; Conservatism; Gender; Government and Politics; Equality and Inequality; Prejudice and Bias; Labor
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      Rettl, Paula, Diane Bolet, Catherine E. De Vries, Simone Cremaschi, Tarik Abou-Chadi, and Sergi Pardos-Prado. "A Gender Backlash: Does Exposure to Female Labor Market Participation Fuel Gender Conservatism?" Harvard Business School Working Paper, No. 25-022, November 2024.
      • 2024
      • Working Paper

      Catalysts for Climate Solutions: Corporate Responses to Venture Capital Financing of Climate-tech Startups

      By: Shirley Lu, George Serafeim and Simon Xu
      We study whether incumbent firms increase their product focus on climate solutions in response to venture capital (VC) financing of climate-tech startups. Using large language models to measure a firm's focus on climate solutions, we find that incumbents in similar... View Details
      Keywords: Climate Finance; Climate Change; Technological Innovation; Entrepreneurship; Venture Capital; Private Equity; Environmental Sustainability; Business Startups
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      Lu, Shirley, George Serafeim, and Simon Xu. "Catalysts for Climate Solutions: Corporate Responses to Venture Capital Financing of Climate-tech Startups." Harvard Business School Working Paper, No. 25-025, November 2024.
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