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      • Faculty Publications  (125)

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      • February 2023
      • Case

      Peloton Interactive (B)

      By: Suraj Srinivasan, Lynn S. Paine and David Lane
      Supplements “Peloton Interactive (A)” (HBS No. 323-005), describing company restructuring and changes to management and the board of directors between February 8 and early October 2022.  View Details
      Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Sports Industry; Sports Industry; United States
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      Srinivasan, Suraj, Lynn S. Paine, and David Lane. "Peloton Interactive (B)." Harvard Business School Case 323-046, February 2023.
      • January 2023
      • Case

      Peloton Interactive (A)

      By: Suraj Srinivasan, Lynn S. Paine and David Lane
      Early in February 2022, the board of Peloton Interactive faced some knotty challenges. Immense pandemic demand for its stationary exercise bicycles and treadmills had prompted the firm to scale up production rapidly. But as gyms reopened and the virulence of the virus...  View Details
      Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Sports Industry; Sports Industry; United States
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      Srinivasan, Suraj, Lynn S. Paine, and David Lane. "Peloton Interactive (A)." Harvard Business School Case 323-005, January 2023.
      • January 2023
      • Case

      Nick Saban: Embracing 'The Process' of Sustaining Success

      By: Ranjay Gulati and Eppa Rixey
      Nick Saban, head coach of the University of Alabama football team from 2007-2022, fielded teams that won 183 of 208 games (88%), including a record-tying six national championships. Saban’s approach to coaching, known to many as “The Process,” and the consistent...  View Details
      Keywords: Purpose; Leadership And Managing People; Football; Recruiting; Talent Acquisition; Talent And Talent Management; Talent Development And Retention; Organization Change And Adaptation; Organizational Behavior; Sports; Leadership; Leadership Development; Organizational Culture; Organizational Change and Adaptation; Sports Industry; United States
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      Gulati, Ranjay, and Eppa Rixey. "Nick Saban: Embracing 'The Process' of Sustaining Success." Harvard Business School Case 423-033, January 2023.
      • December 2022
      • Case

      LIV Golf

      By: Alexander J. MacKay
      On March 17, 2022, Greg Norman, CEO of LIV Golf, announced the 8-tournament schedule for the inaugural season of the LIV Golf Invitational Series. Norman, a retired professional golfer and former world #1, was helming the league to compete with the PGA Tour, which was...  View Details
      Keywords: Anti-trust; Golf; "Sports Organizations,; Sports Management; Competition; Competition Policy; Strategy; Strategy And Leadership; Competitive Strategy; Sports; Sports Industry
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      MacKay, Alexander J. "LIV Golf." Harvard Business School Case 723-371, December 2022.
      • November–December 2022
      • Article

      Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports

      By: Anita Elberse
      Toto Wolff, the team principal for Mercedes-AMG Petronas—arguably the most impressive team in F1 racing history—has led his organization to unparalleled success. Mercedes earned the Constructors’ Championship (for best overall team performance) every year from 2014...  View Details
      Keywords: Formula One; Leadership; Organizational Culture; Management Style; Success
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      Elberse, Anita. "Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports." Harvard Business Review (November–December 2022): 70–78.
      • September 2022
      • Case

      Blake Sports: Evolution of the CEO and the Executive Team

      By: Boris Groysberg and Katherine Connolly Baden
      Cameron (Cam) Barker, CEO and Founder of Blake Sports Apparel, sat in his office at his company’s headquarters in Birmingham, England, feeling stunned and disappointed. Only a few minutes prior, he had wrapped up a meeting with CFO James Ryan, a highly-respected star...  View Details
      Keywords: Leadership And Managing People; Leadership Skills; Team Dynamics; Team Effectiveness; Team Leadership; Team Management; Leadership Style; Leadership; Management; Management Skills; Management Style; Talent and Talent Management; Groups and Teams; United Kingdom
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      Groysberg, Boris, and Katherine Connolly Baden. "Blake Sports: Evolution of the CEO and the Executive Team." Harvard Business School Case 423-038, September 2022.
      • May 2022
      • Case

      RacingThePlanet’s 20-Year Marathon

      By: Daniel Isenberg and William Kerr
      Mary Gadams, founder and CEO of RacingThePlanet, has managed to stage sporting events in some of the world's most inhospitable locations for the last 20 years. New challenges, including the COVID-19 pandemic, have arisen. How can this small company navigate the global...  View Details
      Keywords: Entrepreneurial Management; Sports; Sports Management; COVID-19 Pandemic; Cross-Cultural and Cross-Border Issues; Problems and Challenges; Sports Industry
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      Isenberg, Daniel, and William Kerr. "RacingThePlanet’s 20-Year Marathon." Harvard Business School Case 822-125, May 2022.
      • May 2022
      • Case

      The NFL’s $110-Billion Media Rights Deals

      By: Anita Elberse and Elizabeth Warner
      On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks...  View Details
      Keywords: Sports; Entertainment; Media; Marketing; Strategy; General Management; Negotiation; Partners and Partnerships; Competition; Sports Industry; Sports Industry
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      Elberse, Anita, and Elizabeth Warner. "The NFL’s $110-Billion Media Rights Deals." Harvard Business School Case 522-090, May 2022.
      • February 2022
      • Case

      Toto Wolff and the Mercedes Formula One Team

      By: Anita Elberse and David Moreno Vicente
      In December 2021, Toto Wolff, team principal and chief executive officer of the Mercedes-AMG Petronas Formula One team (the ‘Mercedes team’) is preparing for the start of the 2021 Formula One (‘F1’) season’s last Grand Prix, in the United Arab Emirates. Everything the...  View Details
      Keywords: Leadership; Team Management; Culture; Organizational Culture; Sports; Entertainment; Media; Superstars; General Management; Engineers; Competition; Problems and Challenges; Sports Industry; Sports Industry
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      Elberse, Anita, and David Moreno Vicente. "Toto Wolff and the Mercedes Formula One Team." Harvard Business School Case 522-075, February 2022.
      • January 2022 (Revised August 2022)
      • Case

      Jackie Robinson: Changing the World

      By: Robert Simons and Max Saffer
      This case traces the rise of Jackie Robinson from the poor streets of Pasadena, California to one of the most famous people in America after he overturned the color barrier in baseball. The case describes how as a youth he excelled at basketball, football, baseball,...  View Details
      Keywords: Diversity; Power And Influence; Personal Characteristics; Values And Beliefs; Mission And Purpose; Sports; Entrepreneurship; Leadership; Leading Change; Personal Development and Career; United States
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      Simons, Robert, and Max Saffer. "Jackie Robinson: Changing the World." Harvard Business School Case 122-042, January 2022. (Revised August 2022.)
      • January 2022
      • Case

      FIFA and The World Cup: The Future of Football

      By: Anita Elberse, Oliver Band and Howard Johnson
      Should FIFA host its biggest event—the FIFA World Cup—every two years instead of every four, as it has been doing since the event’s inception in the 1930s? In September 2021, Gianni Infantino, the president of the International Federation of Association Football...  View Details
      Keywords: Sports; Soccer; Football; Entertainment; Media; Talent Development; Globalization; Marketing; Strategy; General Management; Governance; Decision Making; Governing and Advisory Boards; Problems and Challenges; Brands and Branding; Sports Industry; Sports Industry
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      Elberse, Anita, Oliver Band, and Howard Johnson. "FIFA and The World Cup: The Future of Football." Harvard Business School Case 522-076, January 2022.
      • August 2021
      • Supplement

      Dirk Nowitzki: Changing the Game

      By: Boris Groysberg
      NBA Superstar Dirk Nowitzki was unsure whether the 2018–2019 season would be his last as an NBA player. He had not faced such uncertainty since 1998, when he had navigated a difficult decision regarding the timing of his move to the NBA. He also did not know what he...  View Details
      Keywords: Career Decisions; Career Journey; "Sports Organizations,; Mentoring; Retirement; Sports; Performance; Training; Personal Development and Career; Decision Making; Talent and Talent Management; Sports Industry; United States
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      Groysberg, Boris. "Dirk Nowitzki: Changing the Game." Harvard Business School Multimedia/Video Supplement 421-710, August 2021.
      • August 2021
      • Case

      Andreessen Horowitz’s Cultural Leadership Fund (A)

      By: Anita Elberse, Briana Richardson and Cydni Williams
      In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that...  View Details
      Keywords: Entertainment; Talent Management; General Management; Inclusion; Talent and Talent Management; Diversity; Venture Capital; Entrepreneurship; Networks; Nonprofit Organizations
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      Elberse, Anita, Briana Richardson, and Cydni Williams. "Andreessen Horowitz’s Cultural Leadership Fund (A)." Harvard Business School Case 522-020, August 2021.
      • June 2021
      • Teaching Note

      Michael Phelps: 'It's Okay to Not Be Okay'

      By: Boris Groysberg, Carin-Isabel Knoop and Michael Norris
      Teaching Note for HBS Case No. 421-044. In 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the...  View Details
      Keywords: Mental Health; Talent and Talent Management; Training; Health; Success; Performance Improvement; Personal Development and Career; Family and Family Relationships; Sports; Competition; Sports Industry; United States; Baltimore; Arizona; Sydney; Athens; Beijing; London
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      Groysberg, Boris, Carin-Isabel Knoop, and Michael Norris. "Michael Phelps: 'It's Okay to Not Be Okay'." Harvard Business School Teaching Note 421-095, June 2021.
      • March 2021
      • Case

      Astralis Group: Determining a Brand Strategy

      By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
      After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for...  View Details
      Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Sports Industry; Denmark; Europe
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      Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
      • October 2020
      • Case

      Michael Phelps: 'It's Okay to Not Be Okay'

      By: Boris Groysberg, Carin-Isabel Knoop and Michael Norris
      In 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the greatest of all time—the highs and lows,...  View Details
      Keywords: Mental Health; Talent and Talent Management; Training; Health; Success; Performance Improvement; Personal Development and Career; Family and Family Relationships; Sports; Competition; Sports Industry; United States; Baltimore; Arizona; Sydney; Athens; Beijing; London
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      Groysberg, Boris, Carin-Isabel Knoop, and Michael Norris. "Michael Phelps: 'It's Okay to Not Be Okay'." Harvard Business School Case 421-044, October 2020.
      • July 2020 (Revised April 2022)
      • Case

      Paris Saint-Germain: Building One of the World's Top Sports Brands

      By: Anita Elberse and David Moreno Vicente
      In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s...  View Details
      Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Sports; Entertainment; Media; Talent and Talent Management; Globalization; Brands and Branding; Marketing; Strategy; Sports Industry; Europe
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      Elberse, Anita, and David Moreno Vicente. "Paris Saint-Germain: Building One of the World's Top Sports Brands." Harvard Business School Case 521-006, July 2020. (Revised April 2022.)
      • June 2020 (Revised April 2022)
      • Case

      AFC Ajax

      By: Anita Elberse
      In July 2019, AFC Ajax’s chief executive officer Edwin van der Sar finalized one of the biggest transfers in soccer—that of Matthijs de Ligt, only 19 years old but already one of the sports world’s brightest stars—from AFC Ajax to Italian powerhouse Juventus FC for a...  View Details
      Keywords: Soccer; Talent and Talent Management; Sports; Globalization; Competitive Advantage; Strategy; Sports Industry; Europe
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      Elberse, Anita. "AFC Ajax." Harvard Business School Case 520-131, June 2020. (Revised April 2022.)
      • 2020
      • Article

      Why Do User Communities Matter for Strategy?

      By: Sonali K. Shah and Frank Nagle
      In this essay, we explore how strategic management research and practice could benefit from considering the benefits and challenges obtainable through working with user communities. User communities represent a unique organizing structure for the exchange of ideas and...  View Details
      Keywords: User Communities; Innovation; Open Source; Collaboration; Cooperative Strategy; Knowledge Sharing; Strategy; Collaborative Innovation and Invention
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      Shah, Sonali K., and Frank Nagle. "Why Do User Communities Matter for Strategy?" Special Issue on Open Innovation. Strategic Management Review 1, no. 2 (2020): 305–353.
      • May 2020 (Revised July 2020)
      • Teaching Note

      Brand Activism: Nike and Colin Kaepernick

      By: Jill Avery and Koen Pauwels
      Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint...  View Details
      Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Sports Industry; Sports Industry; United States; North America
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      Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Teaching Note 520-104, May 2020. (Revised July 2020.)
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