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    • All HBS Web  (1,372)
      • Faculty Publications  (309)

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      • May 2023
      • Case

      Ferrari: Shifting to Carbon Neutrality

      By: Raffaella Sadun, Elena Corsi and Leila Doumi
      Sports car manufacturer commits to carbon neutrality and to electrifying a large part of it's car fleet.  View Details
      Keywords: Strategic Planning; Auto Industry; Italy
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      Sadun, Raffaella, Elena Corsi, and Leila Doumi. "Ferrari: Shifting to Carbon Neutrality." Harvard Business School Case 723-446, May 2023.
      • March 2023
      • Case

      On

      By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
      Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound...  View Details
      Keywords: Growth and Development Strategy; Environmental Sustainability; Product Positioning; Business Model; Apparel and Accessories Industry; Consumer Products Industry; Europe
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      Casadesus-Masanell, Ramon, Karolin Frankenberger, and Sascha Mader. "On." Harvard Business School Case 723-430, March 2023.
      • February 2023 (Revised March 2023)
      • Case

      The LPGA’s Long Drive Toward Gender Equity

      By: Boris Groysberg and Alexis Lefort
      This case provides a history of the Ladies Professional Golf Association (LPGA) and examines the reasons for the gender pay gap in professional sports. The case protagonist, the commissioner of the LPGA, wrestles with the opportunities and challenges the LPGA currently...  View Details
      Keywords: Decision Making; Gender; Growth and Development Strategy; Mission and Purpose; Sports Industry; United States
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      Groysberg, Boris, and Alexis Lefort. "The LPGA’s Long Drive Toward Gender Equity." Harvard Business School Case 423-037, February 2023. (Revised March 2023.)
      • February 2023
      • Supplement

      Peloton Interactive (B)

      By: Suraj Srinivasan, Lynn S. Paine and David Lane
      Supplements “Peloton Interactive (A)” (HBS No. 323-005), describing company restructuring and changes to management and the board of directors between February 8 and early October 2022.  View Details
      Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Sports Industry; Sports Industry; United States
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      Srinivasan, Suraj, Lynn S. Paine, and David Lane. "Peloton Interactive (B)." Harvard Business School Supplement 323-046, February 2023.
      • January 2023 (Revised January 2023)
      • Case

      Peloton Interactive (A)

      By: Suraj Srinivasan, Lynn S. Paine and David Lane
      Early in February 2022, the board of Peloton Interactive faced some knotty challenges. Immense pandemic demand for its stationary exercise bicycles and treadmills had prompted the firm to scale up production rapidly. But as gyms reopened and the virulence of the virus...  View Details
      Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Sports Industry; Sports Industry; United States
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      Srinivasan, Suraj, Lynn S. Paine, and David Lane. "Peloton Interactive (A)." Harvard Business School Case 323-005, January 2023. (Revised January 2023.)
      • January 2023
      • Case

      Proday: Calling the Right Play

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that...  View Details
      Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Proday: Calling the Right Play." Harvard Business School Case 823-005, January 2023.
      • January 2023
      • Case

      Nick Saban: Embracing 'The Process' of Sustaining Success

      By: Ranjay Gulati and Eppa Rixey
      Nick Saban, head coach of the University of Alabama football team from 2007-2022, fielded teams that won 183 of 208 games (88%), including a record-tying six national championships. Saban’s approach to coaching, known to many as “The Process,” and the consistent...  View Details
      Keywords: Purpose; Leadership And Managing People; Football; Recruiting; Talent Acquisition; Talent And Talent Management; Talent Development And Retention; Organization Change And Adaptation; Organizational Behavior; Sports; Leadership; Leadership Development; Organizational Culture; Organizational Change and Adaptation; Sports Industry; United States
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      Gulati, Ranjay, and Eppa Rixey. "Nick Saban: Embracing 'The Process' of Sustaining Success." Harvard Business School Case 423-033, January 2023.
      • December 2022
      • Case

      LIV Golf

      By: Alexander J. MacKay
      On March 17, 2022, Greg Norman, CEO of LIV Golf, announced the 8-tournament schedule for the inaugural season of the LIV Golf Invitational Series. Norman, a retired professional golfer and former world #1, was helming the league to compete with the PGA Tour, which was...  View Details
      Keywords: Anti-trust; Golf; "Sports Organizations,; Sports Management; Competition; Competition Policy; Strategy; Strategy And Leadership; Competitive Strategy; Sports; Sports Industry
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      MacKay, Alexander J. "LIV Golf." Harvard Business School Case 723-371, December 2022.
      • November 10, 2022
      • Article

      How to Build a Life: Marriage Is a Team Sport

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: Marriage Is a Team Sport." The Atlantic (November 10, 2022).
      • November 2022 (Revised January 2023)
      • Case

      The Globalization of Manchester City Football Group

      By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
      This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’...  View Details
      Keywords: Business Ventures; Acquisition; Business Conglomerates; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Globalized Markets and Industries; Markets; Demand and Consumers; Marketing; Brands and Branding; Organizations; Organizational Change and Adaptation; Sports; Strategy; Competition; Competitive Advantage; Diversification; Expansion; Sports Industry; Europe; United Kingdom; England; South America; Brazil
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      Roche, Maria P., Tiona Zuzul, Exequiel Hernandez, and Amy Klopfenstein. "The Globalization of Manchester City Football Group." Harvard Business School Case 723-391, November 2022. (Revised January 2023.)
      • November–December 2022
      • Article

      Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports

      By: Anita Elberse
      Toto Wolff, the team principal for Mercedes-AMG Petronas—arguably the most impressive team in F1 racing history—has led his organization to unparalleled success. Mercedes earned the Constructors’ Championship (for best overall team performance) every year from 2014...  View Details
      Keywords: Formula One; Leadership; Organizational Culture; Management Style; Success
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      Elberse, Anita. "Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports." Harvard Business Review (November–December 2022): 70–78.
      • September–October 2022
      • Article

      Case Study: What's the Right Career Move After a Public Failure?

      By: Jon M. Jachimowicz and Francesca Gino
      “Reunions are for happy people,” Mariani Kallis said to her friend Whitney on the phone. “I’m not going.” “Come on, it won’t be the same without you,” Whitney pleaded. “Besides, no one is happy right now. Everyone’s life is a mess.” “I’m pretty sure none of our...  View Details
      Keywords: Career Decisions; Personal Development and Career
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      Jachimowicz, Jon M., and Francesca Gino. "Case Study: What's the Right Career Move After a Public Failure?" Harvard Business Review 100, no. 5 (September–October 2022): 144–149.
      • 2022
      • Contribution

      Sport Business in the Classroom

      By: Stephen A. Greyser
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      Greyser, Stephen A. "Sport Business in the Classroom." Contribution to The Sport Business Handbook: Insights from 100+ Leaders Who Shaped 50 Years of the Industry. Paperback edition, edited by Rick Horrow. Human Kinetics, Inc., 2022.
      • September 2022
      • Case

      Blake Sports: Evolution of the CEO and the Executive Team

      By: Boris Groysberg and Katherine Connolly Baden
      Cameron (Cam) Barker, CEO and Founder of Blake Sports Apparel, sat in his office at his company’s headquarters in Birmingham, England, feeling stunned and disappointed. Only a few minutes prior, he had wrapped up a meeting with CFO James Ryan, a highly-respected star...  View Details
      Keywords: Leadership And Managing People; Leadership Skills; Team Dynamics; Team Effectiveness; Team Leadership; Team Management; Leadership Style; Leadership; Management; Management Skills; Management Style; Talent and Talent Management; Groups and Teams; United Kingdom
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      Groysberg, Boris, and Katherine Connolly Baden. "Blake Sports: Evolution of the CEO and the Executive Team." Harvard Business School Case 423-038, September 2022.
      • May 2022
      • Case

      RacingThePlanet’s 20-Year Marathon

      By: Daniel Isenberg and William Kerr
      Mary Gadams, founder and CEO of RacingThePlanet, has managed to stage sporting events in some of the world's most inhospitable locations for the last 20 years. New challenges, including the COVID-19 pandemic, have arisen. How can this small company navigate the global...  View Details
      Keywords: Entrepreneurial Management; Sports; Sports Management; COVID-19 Pandemic; Cross-Cultural and Cross-Border Issues; Problems and Challenges; Sports Industry
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      Isenberg, Daniel, and William Kerr. "RacingThePlanet’s 20-Year Marathon." Harvard Business School Case 822-125, May 2022.
      • May 2022
      • Case

      The NFL’s $110-Billion Media Rights Deals

      By: Anita Elberse and Elizabeth Warner
      On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks...  View Details
      Keywords: Sports; Entertainment; Media; Marketing; Strategy; General Management; Negotiation; Partners and Partnerships; Competition; Sports Industry; Sports Industry
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      Elberse, Anita, and Elizabeth Warner. "The NFL’s $110-Billion Media Rights Deals." Harvard Business School Case 522-090, May 2022.
      • April 14, 2022
      • Article

      How to Build a Life: Sports Are Great Because They're Pointless

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: Sports Are Great Because They're Pointless." The Atlantic (April 14, 2022).
      • February 2022
      • Article

      Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap

      By: Sheri Volger, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia and Christina A. Roberto
      This is the first real-world study to examine the association between a voluntary 16-ounce (oz.) portion-size cap on sugar-sweetened beverages (SSB) at a sporting arena on volume of SSBs and food calories purchased and consumed during basketball games. Cross-sectional...  View Details
      Keywords: Sugar-sweetened Beverages; Nutrition Policy; Obesity Prevention; Portion Sizes; Nutrition; Policy; Health; Behavior
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      Volger, Sheri, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia, and Christina A. Roberto. "Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap." Art. 101661. Preventative Medicine Reports 25 (February 2022).
      • February 2022
      • Case

      Toto Wolff and the Mercedes Formula One Team

      By: Anita Elberse and David Moreno Vicente
      In December 2021, Toto Wolff, team principal and chief executive officer of the Mercedes-AMG Petronas Formula One team (the ‘Mercedes team’) is preparing for the start of the 2021 Formula One (‘F1’) season’s last Grand Prix, in the United Arab Emirates. Everything the...  View Details
      Keywords: Leadership; Team Management; Culture; Organizational Culture; Sports; Entertainment; Media; Superstars; General Management; Engineers; Competition; Problems and Challenges; Sports Industry; Sports Industry
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      Elberse, Anita, and David Moreno Vicente. "Toto Wolff and the Mercedes Formula One Team." Harvard Business School Case 522-075, February 2022.
      • January 2022 (Revised August 2022)
      • Case

      Jackie Robinson: Changing the World

      By: Robert Simons and Max Saffer
      This case traces the rise of Jackie Robinson from the poor streets of Pasadena, California to one of the most famous people in America after he overturned the color barrier in baseball. The case describes how as a youth he excelled at basketball, football, baseball,...  View Details
      Keywords: Diversity; Power And Influence; Personal Characteristics; Values And Beliefs; Mission And Purpose; Sports; Entrepreneurship; Leadership; Leading Change; Personal Development and Career; United States
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      Simons, Robert, and Max Saffer. "Jackie Robinson: Changing the World." Harvard Business School Case 122-042, January 2022. (Revised August 2022.)
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