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    • Faculty Publications  (17)

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    • All HBS Web  (1,204)
      • Faculty Publications  (17)

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      Dick's Sporting Goods
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      • January 2021
      • Case

      Dick’s Sporting Goods: Getting Out Of The Gun Business (A)

      By: George A Riedel
      Dick's Sproting Goods were one of the top five retailers of a range of firearms in the US. Over the last several years and speficially following the Parkland shooting of 2018, Ed Stack the CEO and chairman, had wrestled with the question of their role as a leading...  View Details
      Keywords: Gun Policy; Gun Violence; Sporting Goods; sport; Human Behavior; United States; Violence; Decision Making; sports Industry
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      Riedel, George A. "Dick’s Sporting Goods: Getting Out Of The Gun Business (A)." Harvard Business School Case 321-024, January 2021.
      • January 2021
      • Case

      Dick’s Sporting Goods: Getting Out of The Gun Business (B)

      By: George A Riedel
      Keywords: Gun Policy; Gun Violence; Sporting Goods
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      Riedel, George A. "Dick’s Sporting Goods: Getting Out of The Gun Business (B)." Harvard Business School Case 321-025, January 2021.
      • 2019
      • Working Paper

      How Rupert Murdoch Outfoxed Larry Tisch: Ten Enduring Lessons from the Negotiations that Wrested the NFL from CBS

      By: James K. Sebenius
      A remarkable 1993 negotiation rocked the world of American football with aftershocks that have directly shaped today’s entertainment and media landscapes and even our polarized politics. In December of that year, Rupert Murdoch’s fledgling Fox Network unexpectedly...  View Details
      Keywords: Bargaining; Football; Negotiation; sports; Media; Negotiation Tactics
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      Sebenius, James K. "How Rupert Murdoch Outfoxed Larry Tisch: Ten Enduring Lessons from the Negotiations that Wrested the NFL from CBS." Harvard Business School Working Paper, No. 19-098, March 2019.
      • March 2018 (Revised January 2020)
      • Supplement

      STRIVR (B): Moving into the Enterprise

      By: Rajiv Lal and Scott Johnson
      STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been...  View Details
      Keywords: Strivr; Virtual Reality; Soft Skills; Hard Skills; Vr; Software; Market Entry And Exit; Business Strategy; Training; sports; Technology Industry; Education Industry; United States
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      Lal, Rajiv, and Scott Johnson. "STRIVR (B): Moving into the Enterprise." Harvard Business School Supplement 518-091, March 2018. (Revised January 2020.)
      • September 2017
      • Teaching Note

      Dick's Sporting Goods

      By: Jose B. Alvarez and Matthew G. Preble
      This is the teaching note to accompany Rajiv Lal, Jose B. Alvarez, and Matthew G. Preble, “Dick’s Sporting Goods,” HBS No. 517-007 (Boston, Massachusetts: Harvard Business School Publishing, 2017).  View Details
      Keywords: Sporting Goods; Retail; E-commerce; Employees; Growth And Development Strategy; Growth Management; Product Marketing; Demand And Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners And Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet; Retail Industry; United States; Pennsylvania
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      Alvarez, Jose B., and Matthew G. Preble. "Dick's Sporting Goods." Harvard Business School Teaching Note 518-040, September 2017.
      • April 2017
      • Case

      Yushan Bicycles: Learning to Ride Abroad

      By: Christopher A. Bartlett and Paul S. Myers
      Yushan Bicycles, one of Taiwan's leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and shifting its product mix toward higher-margin models sold through specialty...  View Details
      Keywords: Globalized Firms And Management; Growth And Development Strategy; Competitive Strategy; Conflict Management; Learning; Bicycle Industry; Taiwan; Australia
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      Bartlett, Christopher A., and Paul S. Myers. "Yushan Bicycles: Learning to Ride Abroad." Harvard Business School Brief Case 917-539, April 2017.
      • February 2017
      • Case

      Dick's Sporting Goods

      By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble
      Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust...  View Details
      Keywords: Sporting Goods; Retail; E-commerce; Employees; Growth And Development Strategy; Growth Management; Product Marketing; Demand And Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners And Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet; Retail Industry; United States; Pennsylvania
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      Lal, Rajiv, Jose B. Alvarez, and Matthew G. Preble. "Dick's Sporting Goods." Harvard Business School Case 517-007, February 2017.
      • August 2014
      • Teaching Note

      Peter Guber: The 'Me' vs. 'We' Brand

      By: Stephen A. Greyser, William Ellet and Nelson Gayton
      Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems...  View Details
      Keywords: Work-life Balance; Entrepreneurship; Brands And Branding; Entertainment And Recreation Industry
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      Greyser, Stephen A., William Ellet, and Nelson Gayton. "Peter Guber: The 'Me' vs. 'We' Brand." Harvard Business School Teaching Note 915-402, August 2014.
      • August 2014
      • Case

      Peter Guber: The 'Me' vs. 'We' Brand

      By: Stephen A. Greyser, William Ellet and Nelson Gayton
      Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems...  View Details
      Keywords: Work-life Balance; Entrepreneurship; Brands And Branding; Entertainment And Recreation Industry
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      Greyser, Stephen A., William Ellet, and Nelson Gayton. "Peter Guber: The 'Me' vs. 'We' Brand." Harvard Business School Case 915-401, August 2014.
      • June 2012
      • Class Lecture

      Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox

      By: Rohit Deshpandé
      A product's country of origin establishes its authenticity. This is the provenance paradox. Consumers associate certain geographies with the best products: French wine, Italian sports cars, Swiss watches. Competing products from other countries - especially developing...  View Details
      Keywords: Global Business; Branding; Strategic Planning; Strategic Positioning; Emergent Countries; Consumer Perception; Developing Markets; Brands And Branding; Geographic Location; Globalized Markets And Industries; Perception; Emerging Markets; Product Positioning; Global Strategy; Marketing Strategy; Food And Beverage Industry; Venezuela
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      Deshpandé, Rohit. "Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox ." Harvard Business School Class Lecture 512-703, June 2012.
      • January 2011 (Revised October 2012)
      • Case

      The Globalization of the NFL

      By: Juan Alcacer and Mary Furey
      By 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered...  View Details
      Keywords: Global Strategy; sports; Failure; sports Industry; United States
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      Alcacer, Juan, and Mary Furey. "The Globalization of the NFL." Harvard Business School Case 711-455, January 2011. (Revised October 2012.)
      • December 2010 (Revised March 2011)
      • Background Note

      Strategic Marketing in Creative Industries

      By: Anita Elberse
      A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that...  View Details
      Keywords: Marketing Strategy
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      Elberse, Anita. "Strategic Marketing in Creative Industries." Harvard Business School Background Note 511-011, December 2010. (Revised March 2011.) (Course Note, Instructor Only.)
      • July 1993 (Revised September 1993)
      • Case

      Edizione Holding, SpA: Sporting Goods (A)

      By: Michael E. Porter
      Keywords: sports Industry
      Citation
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      Porter, Michael E. "Edizione Holding, SpA: Sporting Goods (A)." Harvard Business School Case 794-008, July 1993. (Revised September 1993.)
      • November 1991
      • Case

      Magic Johnson: Endorsements ""After""...?

      By: Stephen A. Greyser
      On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both...  View Details
      Keywords: Marketing Strategy; Value; sports; Advertising; Alliances; Problems And Challenges; Decision Choices And Conditions; Brands And Branding; Consumer Products Industry; sports Industry; Entertainment And Recreation Industry
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      Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991.
      • June 1981 (Revised May 1988)
      • Case

      L.L. Bean, Inc.: Corporate Strategy

      By: Hirotaka Takeuchi
      L.L. Bean, Inc., a Maine-based manufacturer and mail-order retailer of sporting goods and apparel, has grown from $3 million in sales (1967) to over $120 million (1980). Current projections predict an annual compounded growth of 25% through 1985. Management must decide...  View Details
      Keywords: Globalization; Growth And Development; Growth Management; Production; Quality; Sales; Situation Or Environment; Corporate Strategy; Online Technology; Apparel And Accessories Industry; Retail Industry
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      Takeuchi, Hirotaka. "L.L. Bean, Inc.: Corporate Strategy." Harvard Business School Case 581-159, June 1981. (Revised May 1988.)
      • Research Summary

      Research Questions

      By: Anita Elberse

      One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

      I focus on three sub-questions:

      1. How can managers in creative industries effectively manage products and product...  View Details
      • Research Summary

      Research Focus

      By: Anita Elberse
      My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing...  View Details
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