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- Faculty Publications (92)
- December 2018 (Revised February 2020)
- Case
Fishbowl: Scaling Up
By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,...
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Keywords:
Communication Technologies;
Customer Value;
Value Chain;
Interpersonal Communication;
Talent and Talent Management;
Customer Value and Value Chain;
Entrepreneurship;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Advertising;
Product Marketing;
Digital Platforms;
Consumer Behavior;
Network Effects;
Emotions;
Motivation and Incentives;
Trust;
Applications and Software;
Technology Adoption;
Social Media;
Communications Industry;
Employment Industry;
Media and Broadcasting Industry;
Technology Industry;
Telecommunications Industry;
United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- October 2018 (Revised January 2019)
- Case
Social Finance, Inc.
By: Shawn Cole and Fanele Mashwama
This case begins in February 2019 as Tracy Palandjian, co-founder and CEO of Social Finance Inc., prepares for a board meeting that will determine the future strategy of the social enterprise. Social Finance is a non-profit in the impact investment space founded in...
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Keywords:
Impact Investment;
Social Enterprise;
Growth and Development Strategy;
Decision Choices and Conditions
Cole, Shawn, and Fanele Mashwama. "Social Finance, Inc." Harvard Business School Case 219-044, October 2018. (Revised January 2019.)
- October 2018
- Article
Competing with Complementors: An Empirical Look at Amazon.com
By: Feng Zhu and Qihong Liu
Platform owners sometimes enter complementors' product spaces to compete against them directly. Prior studies have offered two possible explanations for such entries: platform owners may target the most successful complementors so as to appropriate value from their...
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Keywords:
Amazon;
Complementors;
Co-opetition;
Entry;
Platform-based Markets;
Competition;
Digital Platforms;
Competitive Strategy
Zhu, Feng, and Qihong Liu. "Competing with Complementors: An Empirical Look at Amazon.com." Strategic Management Journal 39, no. 10 (October 2018): 2618–2642.
- September 2018
- Case
OYO: Creating Effective Spaces
By: Das Narayandas, Sunil Gupta, Rachna Tahilyani and Mahima Rao-Kachroo
Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed...
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Keywords:
Technology;
Accomodation;
App Development;
Operations And Processes;
Innovation;
Strategy;
Change Management;
Entrepreneurship;
Information Technology;
Research;
Marketing;
Operations;
Innovation Strategy;
Sales;
Accommodations Industry;
India;
South Asia
Narayandas, Das, Sunil Gupta, Rachna Tahilyani, and Mahima Rao-Kachroo. "OYO: Creating Effective Spaces." Harvard Business School Case 519-023, September 2018.
- April 2018
- Supplement
Flipkart (B): The Ongoing Battle for India's E-Commerce Market
By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports...
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Gupta, Sunil, Das Narayandas, and Rachna Tahilyani. "Flipkart (B): The Ongoing Battle for India's E-Commerce Market." Harvard Business School Supplement 518-097, April 2018.
- March 2018 (Revised March 2018)
- Teaching Note
OpenInvest
By: Boris Vallee and Caitlin Reimers Brumme
Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolio to their personal values in an automated way, for instance by screening out weapon manufacturers stocks or overweighting LGBTQ...
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- February 2018
- Case
Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home
By: Rajiv Lal and Scott Johnson
Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win?
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Keywords:
Apple;
Apple Inc.;
Google;
Amazon;
Amazon.com;
Google Home;
Homepod;
Echo;
Smart Home;
Connected Home;
Voice;
Artificial Intelligence;
Machine Learning;
Internet Of Things;
Smart Speaker;
Connected Speaker;
Intelligent Assistants;
Virtual Assistants;
Voice Assistants;
Alexa;
Google Assistant;
Siri;
Technological Innovation;
Disruptive Innovation;
Competitive Strategy;
Business Strategy;
Adoption;
Information Infrastructure;
Information Technology;
Internet and the Web;
Mobile and Wireless Technology;
Applications and Software;
Technology Adoption;
Digital Platforms;
Household;
AI and Machine Learning;
Electronics Industry;
Technology Industry;
United States
Lal, Rajiv, and Scott Johnson. "Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home." Harvard Business School Case 518-035, February 2018.
- February 2018 (Revised August 2018)
- Case
OpenInvest
By: Shawn Cole, Boris Vallée and Nicole Tempest Keller
Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting...
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Keywords:
Fintech;
Impact Investing;
Investment Portfolio;
Customization and Personalization;
Technological Innovation;
Social Issues;
Growth and Development Strategy;
Business Model;
Financial Services Industry
Cole, Shawn, Boris Vallée, and Nicole Tempest Keller. "OpenInvest." Harvard Business School Case 218-064, February 2018. (Revised August 2018.)
- October 2017
- Case
LeBron James: Building a Hollywood Empire
By: Anita Elberse
It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television...
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Keywords:
Film;
Motion Picutres;
Superstar;
Innovation;
Creative Industries;
Talent;
General Management;
Celebrities;
Marketing;
Entertainment;
Sports;
Media;
Film Entertainment;
Innovation Strategy;
Talent and Talent Management;
Strategy;
Digital Strategy;
Sports Industry;
Media and Broadcasting Industry;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry
Elberse, Anita. "LeBron James: Building a Hollywood Empire." Harvard Business School Case 518-042, October 2017.
- September 2017 (Revised September 2023)
- Case
Chase Sapphire: Creating a Millennial Cult Brand
By: Shelle Santana, Jill Avery and Christine Snively
The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on...
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Keywords:
Brand & Product Management;
Product Strategy;
New Product Development;
Credit Card;
Customer Acquisition;
CRM;
Millennials;
Marketing;
Marketing Strategy;
Brands and Branding;
Credit Cards;
Product Development;
Product Launch;
Customer Relationship Management;
Consumer Behavior;
Demographics;
Financial Services Industry;
Service Industry;
Banking Industry;
United States;
North America
Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Case 518-024, September 2017. (Revised September 2023.)
- September–October 2017
- Article
Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers
By: Marco Iansiti and Karim R. Lakhani
A small number of digital superpowers—Alibaba, Amazon, Microsoft, and others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and...
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Iansiti, Marco, and Karim R. Lakhani. "Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers." Harvard Business Review 95, no. 5 (September–October 2017): 84–92.
- June 2017
- Article
The Social Trajectory of a Finance Professor and the Common Sense of Capital
By: Marion Fourcade and Rakesh Khurana
This paper traces the career of Michael Jensen, a Chicago finance PhD turned Harvard Business School professor to reveal the intellectual and social conditions that enabled the emergence and institutionalization of what we call the “neoliberal common sense of capital,”...
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Keywords:
Executive Pay;
The Firm;
Michael Jensen;
Neo-Liberalism;
Shareholder Value;
Agency Theory;
Corporate Governance;
Executive Compensation;
Business and Shareholder Relations;
Transformation
Fourcade, Marion, and Rakesh Khurana. "The Social Trajectory of a Finance Professor and the Common Sense of Capital." History of Political Economy 49, no. 2 (June 2017): 347–381.
- April 2017
- Supplement
CIC: Catalyzing Entrepreneurial Ecosystems (B)
By: William R. Kerr, Sari Kerr and Alexis Brownell
CIC engages in "guerrilla warfare," offering free or highly discounted rates in order to get its empty offices filled before the opening day of its St. Louis branch. Opening day is a huge success, and CIC St. Louis grows rapidly, even opening a second building. In the...
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Keywords:
Start-ups;
Boston;
Cambridge;
St. Louis;
CIC;
Cambridge Innovation Center;
Co-working Space;
Entrepreneurial Ecosystems;
Innovation Ecosystems;
Entrepreneurship;
Business Startups;
Expansion;
Growth and Development Strategy;
Boston;
Cambridge;
St. Louis
Kerr, William R., Sari Kerr, and Alexis Brownell. "CIC: Catalyzing Entrepreneurial Ecosystems (B)." Harvard Business School Supplement 817-127, April 2017.
- November 2016 (Revised September 2018)
- Case
Elon Musk's Big Bets
By: David B. Yoffie, Eric Baldwin and Brandon Kaufmann
Between late 2014 and late 2016, Tesla CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla’s business. In late 2014, Tesla began construction on a $5 billion “gigafactory” that would manufacture...
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Keywords:
Electric Vehicles;
Batteries;
Solar Power;
Strategy;
Execution;
Technology;
Space Flight;
Tesla;
SolarCity;
SpaceX;
Elon Musk;
Information Technology;
Risk and Uncertainty;
Expansion;
Renewable Energy;
Investment;
Manufacturing Industry;
Green Technology Industry;
Auto Industry;
Aerospace Industry;
Battery Industry
Yoffie, David B., Eric Baldwin, and Brandon Kaufmann. "Elon Musk's Big Bets." Harvard Business School Case 717-431, November 2016. (Revised September 2018.)
- November 2016
- Supplement
Alnylam Pharmaceuticals: Building Value from the IP Estate (B)
By: Vicki Sato, Willy Shih and Matt Higgins
The leader of a pioneering biotech company in the siRNA space weighs his options for scaling production capacity in advance of an anticipated commercial launch. Operational complexity and relative merits of in-house manufacturing versus a contractor model are...
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Keywords:
Pharmaceutical Companies;
Pharmaceutical Industry;
Biotech;
Biotechnology;
Operational Complexity;
Strategy;
Manufacturing;
Production;
Strategic Planning;
Intellectual Property;
Biotechnology Industry;
United States
Sato, Vicki, Willy Shih, and Matt Higgins. "Alnylam Pharmaceuticals: Building Value from the IP Estate (B)." Harvard Business School Supplement 617-022, November 2016.
- October 2016 (Revised February 2019)
- Case
PTC: A Transformation to IoT
By: Rajiv Lal and Sarah McAra
In the 2010s, PTC, a leading provider of software for discrete manufacturers, faced maturing markets and changing customer needs as smart, connected products took hold—the rise of the Internet of Things (IoT). PTC saw a first mover advantage in entering the IoT space...
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- June 2016 (Revised April 2018)
- Case
Boys & Girls Clubs of America: Driving Impact
By: V. Kasturi Rangan and Lisa C. Cox
With $1.8 billion in 2015 revenues, Boys & Girls Club of America had evolved over its 155-year-old history to occupy the lead position in the Youth Development space in the United States. Its new CEO Jim Clark had initiated yet another change process in 2015 to ensure...
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Keywords:
Nonprofit Strategy;
Planning Process;
Transformative Impact;
Nonprofit Organizations;
Strategic Planning;
Change Management;
Growth Management
Rangan, V. Kasturi, and Lisa C. Cox. "Boys & Girls Clubs of America: Driving Impact." Harvard Business School Case 516-078, June 2016. (Revised April 2018.)
- June 2016 (Revised March 2017)
- Case
Reworking Office Space: Industry City, Brooklyn
By: Arthur I Segel, Andrew Baum, Nori Gerardo Lietz, Charles F. Wu and Sid Yog
Jamestown is contemplating how to best lease a portion of their new development along the Brooklyn waterfront, Industry City. The 6 million square foot, mixed-use development is meant to accommodate Brooklyn’s growing innovation, creative, and “maker” communities....
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Keywords:
WeWork;
Office Space;
Real Estate;
Jamestown;
Level39;
Shared Office Space;
Information Technology;
Leasing;
Property;
Strategy;
Real Estate Industry;
United States
Segel, Arthur I., Andrew Baum, Nori Gerardo Lietz, Charles F. Wu, and Sid Yog. "Reworking Office Space: Industry City, Brooklyn." Harvard Business School Case 216-075, June 2016. (Revised March 2017.)
- January 2016
- Teaching Note
Groom Energy Solutions: Selling Efficiency
By: Michael W. Toffel, Kira Fabrizio and Stephanie van Sice
This case examines a start-up service provider that helps clients improve the energy efficiency of their factories, warehouses, and commercial and office spaces by integrating and installing lighting, heating, and cooling technologies. The company seeks to double...
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- 2015
- Case
Advanced Leadership Pathways: Issa Baluch and the African Agribusiness Knowledge and Innovation Leadership Initiative (AKILI)
By: Rosabeth M. Kanter and Renee Vuillaume
A veteran of the freight forwarding industry, Issa Baluch wanted to transform the education space in Africa by introducing hands-on practical teaching in agriculture and agribusiness. In the summer of 2015 his vision of a practical learning institute for African...
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Keywords:
Agriculture;
Institutions For Collaboration;
Innovation;
Innovation And Strategy;
Farming;
International Development;
Stakeholder Engagement;
Youth;
Environmental And Social Sustainability;
Environment;
Social Impact Investment;
Agribusiness;
Education;
Training;
Leadership;
Knowledge;
Environmental Sustainability;
Innovation Strategy;
Knowledge Management;
Finance;
Africa
Kanter, Rosabeth M., and Renee Vuillaume. "Advanced Leadership Pathways: Issa Baluch and the African Agribusiness Knowledge and Innovation Leadership Initiative (AKILI)." Harvard Business Publishing Case 316-056, 2015. (Harvard Advanced Leadership Initiative.)