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SpaceX - Low cost access to space - Technology and Operations Management
Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
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  • April 2020 (Revised June 2020)
  • Case

SpaceX, Economies of Scale, and a Revolution in Space Access
By: Matthew C. Weinzierl, Kylie Lucas and Mehak Sarang
From the time he transformed the world of online banking, Elon Musk established himself as a bold innovator. After selling X.com to PayPal in 2002, he founded a series of revolutionary start-ups, starting with Space Exploration Technologies (SpaceX). Hoping to "make...  View Details
Keywords: Space Tech; Space Access; Vision; Economies Of Scale; Technological Innovation; Emerging Markets; Commercialization; Finance; Aerospace Industry
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  • October 14, 2019
  • Article

The Truth About Open Offices: There Are Reasons Why They Don't Produce the Desired Interactions
By: Ethan Bernstein and Ben Waber
It’s never been easier for workers to collaborate—or so it seems. Open, flexible, activity-based spaces are displacing cubicles, making people more visible. Messaging is displacing phone calls, making people more accessible. Enterprise social media such as Slack and...  View Details
Keywords: Buildings And Facilities; Interpersonal Communication; Communication Technology; Design; Human Resources; Performance Productivity; Organizational Design
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  • September–October 2017
  • Article

Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers
By: Marco Iansiti and Karim R. Lakhani
A small number of digital superpowers—Alibaba, Amazon, Microsoft, and others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and...  View Details
Keywords: Competition; Strategic Planning; Auto Industry; Technology Industry
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  • October 2016 (Revised October 2017)
  • Case

Going Rogue: Choson Exchange in North Korea
By: Sophus A. Reinert, Dawn H. Lau and Amy MacBeath
In mid-2015, the Singapore-based CEO of Choson Exchange Geoffrey See pondered his next move. He had founded Choson Exchange as a non-profit in 2009 to further female entrepreneurship in North Korea by providing business and legal training in the isolated country. Now,...  View Details
Keywords: Entrepreneurship; For-profit Firms; Risk And Uncertainty; Opportunities; North Korea
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  • March 2015
  • Case

BOLT: Seed Venture Capital Firm
By: William A. Sahlman and Robert F. White
BOLT is a different kind of seed venture capital firm built to serve the needs of early-stage startups at the intersection of hardware and software.

In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web...  View Details
Keywords: Entrepreneurial Finance; Entrepreneurship; Finance; Strategy; Venture Capital; Accelerator; Entrepreneurship; Finance; Venture Capital; Software; Hardware; Strategy
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  • April 2014
  • Case

Ford Motor Company: Blueprint for Mobility
By: Karim R. Lakhani, Marco Iansiti and Noah Fisher
Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the rapidly expanding industry of personal mobility. Personal mobility required new...  View Details
Keywords: Automobiles; Automobile Manufacturing; Ford Motor Company; Mark Fields; Blueprint For Mobility; Dearborn; Michigan; Car Sharing; Parking; On-demand Ride Sharing; Strategy; Business Model; Auto Industry; Michigan; United States
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  • 2014
  • Article

An Analysis of the Competitive Advantage of the United States of America in Commercial Human Orbital Spaceflight Markets
By: Greg Autry, Laura Huang and Jeff Foust
The “Public/Private Human Access to Space” / Human Orbital Markets (HOM) study group of the International Academy of Astronautics (IAA) has established a framework for the identification and analysis of relevant factors and structures that support a global human...  View Details
Keywords: Air Transportation; Infrastructure; Emerging Markets; Analysis; Competitive Advantage; Aerospace Industry; United States
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  • March 2012 (Revised September 2012)
  • Case

INRIX
By: Lynda M. Applegate and Ryan Johnson
Since its founding in 2004, INRIX, a leading global provider of traffic information and driver services, had received four rounds of financing from leading venture capital (VC) firms and by 2012 had been cash flow positive for the past six quarters. Its founder, Bryan...  View Details
Keywords: Entrepreneurship; Leadership; Business Growth And Maturation; Business Exit Or Shutdown; Business Startups; Organizational Structure; Mobile Technology; Competitive Strategy; Information Technology Industry; Service Industry; Washington (state, Us)
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  • April 2011
  • Case

Samsung and Google TV
By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
This case describes Samsung's decision on how to pursue the growing market opportunity for internet-connected televisions, which enable consumers to access a range of web-based content including basic information (e.g. stock quotes, weather, news headlines, RSS feeds,...  View Details
Keywords: Competitive Strategy; Technology Platform; Internet; Decision Choices And Conditions; Electronics Industry
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  • September 2010
  • Case

Aaron's: Household Goods for the U.S. Base of the Pyramid
By: Michael Chu and Charles Augustus Smithgall IV
With $2.5 billion system-wide revenues, Aaron's, a major rent-to-own supplier to the U.S. base of the pyramid, continues to grow in the recession, but CEO R.C. Loudermilk, Jr. wonders how long the company can sustain the fast growth rate of its past. Founded in 1955,...  View Details
Keywords: Fairness; For-profit Firms; Renting Or Rental; Financial Crisis; Demand And Consumers; Social Enterprise; Income; Goods And Commodities; Competitive Strategy; Growth And Development Strategy; Consumer Products Industry; United States
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  • May 2006 (Revised July 2007)
  • Case

Tropos Networks
By: Joseph B. Lassiter III and Elizabeth Kind
As Ron Sege, president and CEO of Tropos Networks, walked through the halls of the firm's offices, he realized that the space they had moved into only about a year ago was already becoming too small. The company, based in Sunnyvale, California, was founded in late 2000...  View Details
Keywords: Business Startups; Entrepreneurship; Growth Management; Wireless Technology; Sunnyvale
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  • Research Summary

Profitable Souls: Foreign Investment and the Fate of Human Rights
By: Debora L. Spar
This is a project about foreign investment, about what happens when big multinational firms invest in small, poor, and often nasty places. Typically, most observers assume that this is a largely negative relationship: that multinationals exploit the local population,...  View Details

Are you looking for?

SpaceX - Low cost access to space - Technology and Operations Management
Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
→ Search All HBS Web