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In a world devastated by the COVID-19 pandemic, the Republic of Korea (South Korea) has been able to effectively combat the disease without ever...
- June 2020
- Case
Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global
By: Anita Elberse and Lizzy Woodham
Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March...
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- January 2020
- Case
SK Group: Social Progress Credits
By: George Serafeim, Ethan Rouen and David Freiberg
SK Group was one of the largest companies South Korea. A family-run conglomerate consisting of around 120 subsidiaries and employing more than 100,000, SK was tightly knit into the fabric of Korean society. SK viewed their future success as contingent upon the strength...
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Keywords:
Impact;
Impact Investing;
Impact Measurement;
Social Value;
Social Development;
Conglomerates;
Measurement Of Purpose;
Esg;
Esg (environmental, Social, Governance) Performance;
Capital Markets;
Innovation;
Environmental Impact;
Collaboration;
Social Enterprise;
Social And Collaborative Networks;
Social Issues;
Measurement And Metrics;
Value Creation;
Cooperation;
Environmental Sustainability;
Employment;
Accounting;
Energy Industry;
Telecommunications Industry;
Chemical Industry;
south korea
- February 2018 (Revised August 2018)
- Case
KT Corporation in the New Energy Market
By: Forest L. Reinhardt and Dawn H. Lau
- January 2018
- Supplement
In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (B)
By: Andy Zelleke and Brian Tilley
This case explores Lotte Group’s challenge of how to respond to Chinese government pressure in 2017, following the Group’s February decision to transfer land to the South Korean government, on which Seoul intended to deploy the U.S.-built THAAD missile defense system....
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- December 2017 (Revised January 2019)
- Case
In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (A)
By: Andy Zelleke and Brian Tilley
By late 2016 and early 2017, Lotte Group, a South Korean chaebol (large family-controlled business group) had become embroiled not only in the domestic political turmoil surrounding President Park Geun-hye, but also—uncomfortably—in a four-country geopolitical storm. ...
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- 2017
- Working Paper
Emerging Markets and the Future of Business History
By: Gareth Austin, Carlos Dávila and Geoffrey Jones
This working paper suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate...
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- Article
Case Study: Follow Dubious Orders or Speak Up?
By: Sandra J. Sucher and Matthew Preble
The article discusses an intern for the technology security company Zantech addressing her concerns about her boss in Seoul, South Korea, regarding an inappropriate suggestion on misrepresenting her identity. An overview of the ethical aspects of addressing her...
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- June 2017
- Case
AKB48: Going Global? (A)
By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what...
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Keywords:
Brand Building;
Brand Extension;
Culture-based Products;
Global Products;
Expansion;
Differentiation;
Intellectual Property;
International Business;
Local Products;
Strategy;
Value Creation;
Value Capture;
Market Entry And Exit;
Music Entertainment;
Business Model;
Global Strategy;
Global Range;
Brands And Branding;
Value Creation;
Expansion;
Music Industry;
Japan;
China;
Indonesia;
Taiwan;
Philippines;
Thailand;
south korea
- April 2015 (Revised September 2020)
- Case
Korea
By: Forest Reinhardt, Sophus A. Reinert, Dawn H. Lau, Jonathan Schlefer, Keith Chi-ho Wong and Mayuka Yamazaki
South Korea's economic success and its transition from authoritarianism to democracy teach important lessons in national strategy and political economy. Now, though, its famous chaebols may need reform, the population is aging, and relations with the North are as tense...
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Keywords:
Economics;
Governance;
Government And Politics;
Leadership;
Globalization;
Demographics;
History;
Asia;
south korea
- 15 Feb 2014
- Conference Presentation
Men as Cultural Ideals: How Culture Shapes Gender Stereotypes
By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick and Michael I. Norton
Four studies test whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using different...
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- January 2015 (Revised April 2018)
- Case
CJ E&M: Creating a K-Culture in the U.S.
By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's...
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Keywords:
Global Strategy;
Cultural Consumption;
Media Businesses;
International Marketing;
Event Marketing;
Creative Industries;
Cross-cultural Adaptation;
Ethnic Marketing;
South Korea;
Marketing Strategy;
Entertainment;
Global Strategy;
Cross-cultural And Cross-border Issues;
Entertainment And Recreation Industry;
United States;
south korea
- 12 Dec 2014
- Other Presentation
The New Competitive Advantage: Creating Shared Value
This presentation given by Professor Michael Porter covers the role of business in society, the concept of shared value, the difference between CSR and CSV, the three levels of shared value, implications for government and civil society, and examples of companies that...
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- 3 Dec 2014
- Other Presentation
The New Competitive Advantage: Creating Shared Value
This presentation given by Professor Michael Porter covers the role of business in society, the concept of shared value, the difference between CSR and CSV, the three levels of shared value, implications for government and civil society, and examples of companies that...
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- 2014
- Working Paper
College Admissions as Non-Price Competition: The Case of South Korea
By: Christopher Avery, Alvin E. Roth and Soohyung Lee
This paper examines non-price competition among colleges to attract highly qualified students, exploiting the South Korean setting where the national government sets rules governing applications. We identify some basic facts about the behavior of colleges before and...
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- 17 Jul 2014
- Panel Discussion
Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors
By: Jodi L. Short and Michael W. Toffel
Keywords:
Csr;
Corporate Accountability;
Corporate Social Responsibility;
Outsourced Production;
Outsourcing;
Sustainability;
Sustainability Management;
Auditing;
Audit Quality;
Gender;
Conflicts Of Interest;
Bias;
Apparel And Accessories Industry;
Electronics Industry;
Manufacturing Industry;
China;
India;
Pakistan;
Bangladesh;
Mexico;
Brazil;
Viet Nam;
Indonesia;
Philippines;
Sri Lanka;
Taiwan;
south korea
- October 2013 (Revised January 2017)
- Case
Walmart around the World
By: Juan Alcácer, Abhishek Agrawal and Harshit Vaish
After reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil,...
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- March 2013
- Article
For Mobile Devices, Think Apps, Not Ads
By: Sunil Gupta
Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to...
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- March 2012 (Revised April 2012)
- Case
The Korean Model of Shared Growth, 1960-1990
By: Aldo Musacchio, Rafael Di Tella and Jonathan Schlefer
- 6 Dec 2011
- Other Presentation
The Role of Business in Society: Creating Shared Value
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition...
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- April 2010 (Revised February 2014)
- Supplement
The Kaesong Industrial Complex (B): Global Manufactures GmBH's Dilemma
By: Dante Roscini, Eric Werker and Han-koo Yeo