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      Cambridge Software Corporation
      The Hidden Vulnerabilities of Open Source Software
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      • January 2021
      • Case

      Andela: Africa’s AWS for Talent

      By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim
      Five years after the company’s founding, Andela, a company that built and trained remote engineering teams, became arguably Africa’s greatest technology unicorn. By January 2019, Andela raised $100 million in Series D funding. As Andela looked to scale in an...  View Details
      Keywords: Education In Africa; Entrepreneur; Remote Work; Software Engineering; Edtech; Africa
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      Elkins, Caroline M., Tarun Khanna, and Joyce J. Kim. "Andela: Africa’s AWS for Talent ." Harvard Business School Case 321-113, January 2021.
      • December 2020
      • Case

      IBM Watson at MD Anderson Cancer Center

      By: Shane Greenstein, Mel Martin and Sarkis Agaian
      After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology...  View Details
      Keywords: Decision Making; Innovation Strategy; Knowledge Management; Knowledge Use And Leverage; Operations; Failure; Technology; Information Technology; software; Health Care And Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
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      Greenstein, Shane, Mel Martin, and Sarkis Agaian. "IBM Watson at MD Anderson Cancer Center." Harvard Business School Case 621-022, December 2020.
      • Article

      How Long Can a Company Thrive Doing Just One Thing?

      By: Andy Wu and Scott Duke Kominers
      The news that the chat app Slack was being sold to veteran customer relationship management company Salesforce for $27.7 billion raised a lot of eyebrows. Why sell after a year of explosive growth? The deal, however, epitomizes a question facing so-called best-of-breed...  View Details
      Keywords: Best-of-breed Companies; Competitive Advantage; Competitive Strategy
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      Wu, Andy, and Scott Duke Kominers. "How Long Can a Company Thrive Doing Just One Thing?" Harvard Business Review Digital Articles (December 10, 2020).
      • Article

      Want to See the Future of Digital Health Tools? Look to Germany

      By: Ariel Dora Stern, Henrik Matthies, Julia Hagen, Jan B. Brönneke and Jörg F. Debatin
      A new law will make it easier to introduce and determine the benefits of new tools. Perhaps its most important provisions are its formalization of “prescribable applications,” which include standard software, SaaS, and mobile as well as browser-based apps, and the...  View Details
      Keywords: Health Care And Treatment; Transformation; Online Technology; Technological Innovation; Germany
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      Stern, Ariel Dora, Henrik Matthies, Julia Hagen, Jan B. Brönneke, and Jörg F. Debatin. "Want to See the Future of Digital Health Tools? Look to Germany." Harvard Business Review (website) (December 2, 2020).
      • Article

      GitLab: Work Where You Want, When You Want

      By: Prithwiraj Choudhury, Kevin Crowston, Linus Dahlander, Marco S. Minervini and Sumita Raghuram
      GitLab is a software company that works “all remote” at the scale of more than 1,000 employees located in more than 60 countries. GitLab has no physical office and its employees can work from anywhere they choose. Any step of the organizational life of a GitLab...  View Details
      Keywords: New Forms Of Organizing; Remote Work; All Remote; Virtual Organizations; Covid-19; Organizational Design; Employees; Geographic Location; Health Pandemics
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      Choudhury, Prithwiraj, Kevin Crowston, Linus Dahlander, Marco S. Minervini, and Sumita Raghuram. "GitLab: Work Where You Want, When You Want." Art. 23. Journal of Organization Design 9 (2020).
      • October 2020
      • Case

      Israelis, Palestinians and the Technology Bridge Between Them: A Work in Progress

      By: Elie Ofek and Lia Weiner
      In Israel of 2020 the demand for software engineers was endless. Meanwhile just miles away, Palestinian universities were graduating 3,000 engineers a year, and many of them could not find jobs in the still nascent Palestinian tech sector. Could these dots be...  View Details
      Keywords: Geopolitics; Technology Ecosystem; Software Engineers; Technology; software; Business Startups; International Relations; Cooperation; Opportunities; Problems And Challenges; Technology Industry; Israel; Palestinian State
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      Ofek, Elie, and Lia Weiner. "Israelis, Palestinians and the Technology Bridge Between Them: A Work in Progress." Harvard Business School Case 521-046, October 2020.
      • September 2020
      • Case

      Apple Bets on Augmented Reality

      By: Rory McDonald, David Lane and Mel Martin
      In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral...  View Details
      Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry
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      McDonald, Rory, David Lane, and Mel Martin. "Apple Bets on Augmented Reality." Harvard Business School Case 621-007, September 2020.
      • September 2020
      • Case

      JOANN: Joannalytics Inventory Allocation Tool

      By: Kris Ferreira and Srikanth Jagabathula
      Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and...  View Details
      Keywords: Analytics; Machine Learning; Optimization; Inventory Management; Mathematical Methods; Decision Making; Operations; Supply Chain Management; Resource Allocation; Distribution; Technology Adoption; software; Change Management; Fashion Industry; Consumer Products Industry; Retail Industry; United States; Ohio
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      Ferreira, Kris, and Srikanth Jagabathula. "JOANN: Joannalytics Inventory Allocation Tool." Harvard Business School Case 621-055, September 2020.
      • September 2020 (Revised November 2020)
      • Case

      Gong: Resonating Conversational Insights

      By: Alison Wood Brooks and Trevor Spelman
      In 2015, Amit Bendov was struck by a realization about a new technology that might be able to transcribe musical notation in real-time, which eventually became known as Gong. Gong’s business proposition was simple: provide software that automatically captures,...  View Details
      Keywords: software; Communication; Sales
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      Brooks, Alison Wood, and Trevor Spelman. "Gong: Resonating Conversational Insights." Harvard Business School Case 921-015, September 2020. (Revised November 2020.)
      • August 2020
      • Case

      Zoom Video Communications: Eric Yuan's Leadership During COVID-19

      By: Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez
      In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan...  View Details
      Keywords: Transformation; Communication Technology; Customer Value And Value Chain; Values And Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; software; Technology Adoption; Health Pandemics; Technology Industry; United States; California
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      Kominers, Scott Duke, Christopher Stanton, Andy Wu, and George Gonzalez. "Zoom Video Communications: Eric Yuan's Leadership During COVID-19." Harvard Business School Case 821-014, August 2020.
      • August 2020
      • Case

      Skillz: Esports and Skill-Based Mobile Gaming

      By: Andy Wu, David B. Yoffie and George Gonzalez
      Founded in 2012, Skillz offered a platform for mobile app developers to monetize skill-based games via prized tournaments. Skillz had over 20,000 registered developers that had created thousands of Skillz-powered games played by over 30 million registered users...  View Details
      Keywords: Video Games; Mobile; Esports; software; Games, Gaming, And Gambling; Mobile Technology; Growth And Development Strategy; Technology; Multi-sided Platforms; United States
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      Wu, Andy, David B. Yoffie, and George Gonzalez. "Skillz: Esports and Skill-Based Mobile Gaming." Harvard Business School Case 721-358, August 2020.
      • 2020
      • Working Paper

      A Little Help from My Friends: How Receiving Assistance Affects Participation in Online Knowledge-Sharing Communities

      By: Eunkwang Seo, Frank Nagle and Sonali K. Shah
      Online knowledge-sharing communities are important arenas for the development and exchange of knowledge; both firm participation and sponsorship in communities are increasing, as is scholarly interest in understanding how interactions between members shape subsequent...  View Details
      Keywords: Online Communities; Knowledge Development; Innovation; Reciprocity; Knowledge Sharing; Networks; Innovation And Invention; Interpersonal Communication
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      Seo, Eunkwang, Frank Nagle, and Sonali K. Shah. "A Little Help from My Friends: How Receiving Assistance Affects Participation in Online Knowledge-Sharing Communities." Harvard Business School Working Paper, No. 21-026, August 2020.
      • July 2020
      • Teaching Plan

      Girls Who Code

      By: Brian Trelstad and Amy Klopfenstein
      This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter...  View Details
      Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum And Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; Social Enterprise; Nonprofit Organizations; Social Psychology; Attitudes; Behavior; Cognition And Thinking; Prejudice And Bias; Power And Influence; Identity; Social And Collaborative Networks; Motivation And Incentives; Society; Civil Society Or Community; Culture; Public Opinion; Social Issues; Technology; software; Education Industry; Technology Industry; North And Central America; United States
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      Trelstad, Brian, and Amy Klopfenstein. "Girls Who Code." Harvard Business School Teaching Plan 321-010, July 2020.
      • July 2020
      • Technical Note

      Digital Natives Growing Without a Sales Force

      By: Das Narayandas, Michael Norris and Amram Migdal
      This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their...  View Details
      Keywords: Business Growth And Maturation; Customers; Customer Focus And Relationships; Customer Relationship Management; Innovation And Invention; Disruptive Innovation; Innovation Strategy; Technological Innovation; Marketing; Marketing Channels; Marketing Strategy; Product Marketing; Sales; Technology; Information Technology; Internet; Online Technology; software; Technology Adoption; Information Technology Industry; Australia; North And Central America; United States; Illinois; Chicago; California; San Francisco
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      Narayandas, Das, Michael Norris, and Amram Migdal. "Digital Natives Growing Without a Sales Force." Harvard Business School Technical Note 521-019, July 2020.
      • Article

      Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study

      By: Noy Alon, Ariel Dora Stern and John Torous
      BACKGROUND: As the development of mobile health apps continues to accelerate, the need to implement a framework that can standardize categorizing these apps to allow for efficient, yet robust regulation grows. However, regulators and researchers are faced with numerous...  View Details
      Keywords: Mobile Health; Smartphone; Food And Drug Administration; Risk-based Framework; Health Care And Treatment; Mobile Technology; software
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      Alon, Noy, Ariel Dora Stern, and John Torous. "Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study." JMIR mHealth and uHealth 8, no. 10 (October 2020).
      • July 2020 (Revised September 2020)
      • Case

      MobSquad

      By: Prithwiraj Choudhury, William R. Kerr and Susie L. Ma
      Irfhan Rawji (MBA 2004) launched MobSquad in October 2018 to help American tech start-ups retain hard-to-find talent, many of whom struggled with U.S. work visa issues, such as software engineers with experience in artificial intelligence, machine learning, or data...  View Details
      Keywords: Work Visas; H1-b; Business Ventures; Business Startups; Labor; Human Capital; Human Resources; Crisis Management; Employment Industry; Canada; United States
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      Choudhury, Prithwiraj, William R. Kerr, and Susie L. Ma. "MobSquad." Harvard Business School Case 821-010, July 2020. (Revised September 2020.)
      • June 2020 (Revised July 2020)
      • Case

      TraceTogether

      By: Mitchell B. Weiss and Sarah Mehta
      By April 7, 2020, over 1.4 million people worldwide had contracted the novel coronavirus (COVID-19). Governments raced to curb the spread of COVID-19 by scaling up testing, quarantining those infected, and tracing their possible contacts. It had taken Singapore’s...  View Details
      Keywords: Covid-19; Contact Tracing; Government Administration; Crisis Management; Health; Health Pandemics; Innovation And Invention; Innovation Leadership; Innovation Strategy; Technological Innovation; Social Issues; Technology; Mobile Technology; software; Technology Adoption; Health Industry; Public Administration Industry; Singapore
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      Weiss, Mitchell B., and Sarah Mehta. "TraceTogether." Harvard Business School Case 820-111, June 2020. (Revised July 2020.)
      • 2020
      • Working Paper

      Open Source Software and Global Entrepreneurship

      By: Nataliya Langburd Wright, Frank Nagle and Shane Greenstein
      Does more activity in open source lead to more entrepreneurial activity and, if so, how much, and in what direction? This study measures how participation on the GitHub open source platform affects the founding of new ventures globally. We estimate these effects using...  View Details
      Keywords: Open Source Software; Github; software; Entrepreneurship; Global Range; Development Economics
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      Wright, Nataliya Langburd, Frank Nagle, and Shane Greenstein. "Open Source Software and Global Entrepreneurship." Harvard Business School Working Paper, No. 20-139, June 2020. (Revised July 2020.)
      • 2020
      • Other Teaching and Training Material

      Leading the Charge: A Podcase about Product Management at Opower

      By: Jeffrey Rayport and John J. Lafkas
      The Opower podcase materials contain audio from professor Jeffrey Rayport's interview with Ben Foster, the former vice president of product management at Opower, and more recently the co-founder of Prodify. In the podcase, Ben discusses how product management works in...  View Details
      Keywords: Product; Management; Growth And Development Strategy; Customization And Personalization; Conflict Management; software
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      Rayport, Jeffrey, and John J. Lafkas. "Leading the Charge: A Podcase about Product Management at Opower." Harvard Business Publishing Podcase, HBS No. 7223, 2020. Audio.
      • June 2020 (Revised September 2020)
      • Case

      Shellye Archambeau: Becoming a CEO (A)

      By: Tsedal Neeley and John Masko
      With the economy in a freefall, MetricStream is losing customers, hemorrhaging cash and struggling to make payroll. Several board members are threatening to quit. Others are pressing to sell the company even at dismally low valuations. It’s 2008 and lightning has...  View Details
      Keywords: Leadership; Race; Gender; Leadership Style; Risk And Uncertainty; Change; Prejudice And Bias; Decision Making; Personal Development And Career; Technology Industry; California
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      Neeley, Tsedal, and John Masko. "Shellye Archambeau: Becoming a CEO (A)." Harvard Business School Case 420-071, June 2020. (Revised September 2020.)
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